CN101697585A - Advertisement television and television advertisement-playing method - Google Patents
Advertisement television and television advertisement-playing method Download PDFInfo
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- CN101697585A CN101697585A CN200910170349A CN200910170349A CN101697585A CN 101697585 A CN101697585 A CN 101697585A CN 200910170349 A CN200910170349 A CN 200910170349A CN 200910170349 A CN200910170349 A CN 200910170349A CN 101697585 A CN101697585 A CN 101697585A
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Abstract
The invention discloses an advertisement television and a television advertisement-playing method, relating to the technical field of televisions. The invention can realize that the advertisement television can be mounted conveniently and can randomly change advertisement programs anytime. The television advertisement-playing method comprises the following steps: downloading and storing advertisement programs; configuring and processing the advertisement programs and common television programs to generate a playing source signal; downsizing and amplifying the playing source signal; and processing, displaying and playing colors and sounds. The invention embodiment is mainly applied to television advertisements.
Description
Technical field
The present invention relates to technical field of television sets, relate in particular to a kind of advertisement television and television advertisement-playing method.
Background technology
The program that television advertising is the information high concentration, highly concentrate.Television advertising has the audiovisual characteristic of newspaper, broadcasting and film concurrently, with sound, have both as, look, listens, looks, reads to develop simultaneously, and lively characteristics become the most modernized also the most noticeable advertisement form.The television advertising development speed is exceedingly fast, and has the alarming development potentiality.
Advertisement television at present commonly used is to use general television set, input advertisement source VCD or store the USB device of advertisement source, and this scheme requires to install and is connected VCD equipment or USB device, has improved the engineering difficulty, and changes the advertising programme trouble, the shortage flexibility.
Summary of the invention
The method that embodiments of the invention provide a kind of advertisement television and television advertising to play makes the installation facility of advertisement television, and can change advertising programme at any time arbitrarily.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A kind of television advertisement-playing method comprises:
Downloads ad program and storage, described advertising programme of configuration process and ordinary tv programme generate the broadcast source signal;
Described broadcast source signal is carried out convergent-divergent, color and acoustic processing, and display the play.
Preferential, described advertising programme of described configuration process and ordinary tv programme comprise the unified configuration of broadcast configuration information to described advertising programme and TV programme, described broadcast configuration information comprises plays time limit, reproduction time and/or broadcasting channel.
Further, the broadcast configuration information and the advertising programme of described advertising programme and ordinary tv programme are downloaded synchronously.
Preferential, described broadcast source signal is specially: normal tv signal is a composite video signal, the advertising programme signal is the signal of YPBPR form.
Further, before downloading described advertising programme, predefine is downloaded the authority of described advertising programme; Start advertisement download function, utilize the described advertising programme of described predefined permission download.
A kind of advertisement television comprises display screen and television video plate; Also comprise:
Network Process Unit is used for the downloads ad program, described advertising programme is stored in the predefined memory, and described advertising programme of configuration process and ordinary tv programme, generate the broadcast source signal, described broadcast source signal is sent to described television video plate;
Described television video plate is used to receive the broadcast source signal that described Network Process Unit sends, and described broadcast source signal is carried out convergent-divergent, color and acoustic processing, and displays the play by display screen.
Further, when described advertising programme of configuration process and ordinary tv programme, described Network Process Unit is specifically in the unified configuration of using described advertising programme and TV programme of broadcast configuration information, and described broadcast configuration information comprises plays time limit, reproduction time and/or broadcasting channel.
Further, described Network Process Unit also is used for the broadcast configuration information of downloads ad program and ordinary tv programme in the downloads ad program.
Further, before described Network Process Unit downloads ad program, also comprise: predefine is downloaded the authority of described advertising programme;
Start advertisement download function, utilize described predefined authority to download described advertising programme by described Network Process Unit.
Preferably, described predefined memory comprises flash memories that television set carries or plug-in USB storage.
Compared with prior art, in television set, added Network Process Unit in the embodiment of the invention, television set is by described Network Process Unit downloads ad program from the webserver, and then the advertising programme of described download handled, and the advertising programme after will handling sends to the television video plate, the advertising programme of described Network Process Unit being handled by video board carries out convergent-divergent, color and acoustic processing, and displays the play by display screen, thereby has realized the broadcast of advertising programme.Wherein, because the adding of described Network Process Unit when described advertisement television is installed, does not need to consider the external equipment that is used to import advertising programme again, the installation of the advertisement television that makes is relatively more convenient; And further because the adding of described Network Process Unit, when changing advertising programme, only need be from described webserver download user advertising programme customized, and the advertising programme of described download is stored in the default memory, in the time the advertising programme of described download need being play, described Network Process Unit only need read described advertising programme from described device, and described advertising programme handled accordingly, described advertising programme can be play by display screen, be made that the replacing of advertising programme is flexible.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the method flow diagram that advertisement is play in the embodiment of the invention 1;
Fig. 2 is the composition schematic diagram of advertisement television in the embodiment of the invention 2.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that putting of creative work obtained.
Embodiment one
The method that the embodiment of the invention provides a kind of television advertising to play, as shown in Figure 1, this method comprises:
The embodiment of the invention realizes the broadcast of the advertising programme of customization by user-defined advertising programme is downloaded to television set from the webserver, when implementing the embodiment of the invention, at first needs the internet that this television set is connected; After television set is connected to the internet, loading correspondent advertisement program in the server from the internet, and then the advertising programme of downloading handled, thus realize the broadcast of customization advertising programme, the concrete step that is achieved as follows:
S101, between the television set and the webserver, set up network and connect; In television set, increase network interface newly, television set is connected to the Internet, and set up that network is connected between television set and the webserver by this network interface.
S102, utilize predefined authority to sign in to the described webserver.When this television set is installed, just in the described webserver, add this television set and logined the username and password of described network service, the user in use, only need just can utilize described Network Process Unit to sign in to the described webserver at TV pusher side input right user name and password.
S103, after signing in to the described webserver,, and the advertising programme of described download is stored in the default memory from webserver downloads ad program by Network Process Unit.
Wherein, described default memory comprises: flash memories that television set carries or plug-in USB storage.When using plug-in USB storage, the advertising programme off-line that the user need can also be play directly is stored in the described USB storage, thereby realizes the advertising programme that obtains of various modes.
S104, download to the memory of television set at advertising programme with customization after, described advertising programme of configuration process and ordinary tv programme generate the broadcast source signal; Wherein said broadcast source signal is specially: normal tv signal is a composite video signal, and the advertising programme signal is the signal of YPBPR form.
Wherein, after advertising programme is downloaded from the webserver, the data message of its advertising programme is the data of network transmission format, can not in television set, transmit and show, therefore after downloading described advertising programme, to decode etc. to described advertising programme and handle operation, generate the broadcast source signal.
S105, after generating the broadcast source signal, described broadcast source signal is carried out convergent-divergent, color and acoustic processing, and displays the play.
Further, for the control that realizes that server is play the advertising programme of described customization, the embodiment of the invention is in described webserver downloads ad program, from the broadcast configuration information of described webserver downloads ad program and the broadcast configuration information of ordinary tv programme, described broadcast configuration information is by the unified configuration of the described webserver, comprise and playing the time limit, reproduction time, broadcasting channel, after the broadcast configuration information of described advertising programme is downloaded, in conjunction with described broadcast configuration information described advertising programme and ordinary tv programme unification are play configuration, thereby realize monitoring the broadcast of advertising programme.
Further, owing to comprise the broadcast configuration information of ordinary tv programme in the Play Control information of described download, and then realize control to the broadcast of ordinary tv programme.When the detailed process of playing ordinary tv programme comprises: the corresponding broadcast configuration information in conjunction with described download is handled described composite video signal, and the composite video signal after the described processing is carried out convergent-divergent, color and acoustic processing, and displays the play.
Compared with prior art, in the embodiment of the invention from the webserver downloads ad program, and then the advertising programme of described download is configured processing, generate the broadcast source signal, described broadcast source signal is carried out convergent-divergent, color and acoustic processing, and display the play, thereby realized the broadcast of advertising programme by display screen.Wherein, obtain because the advertising programme of playing is downloaded from the webserver, when described advertisement television is installed, do not need to consider the external equipment that is used to import advertising programme again, the installation of the advertisement television that makes is relatively more convenient; And further when changing advertising programme, only need be from described webserver download user advertising programme customized, and the advertising programme of described download is stored in the default memory, in the time the advertising programme of described download need being play, described Network Process Unit only need read described advertising programme from described predefined memory, and described advertising programme handled accordingly, described advertising programme can be displayed the play by display screen, make that the replacing of advertising programme is flexible.
And, compared with prior art,, therefore saved the cost of a whole set of television advertising equipment owing to do not need the outer VCD of connection equipment in the embodiment of the invention.
Further, because advertising programme and common TV programme are in the different channels according to the configuration of the webserver, switching channels that can be flexible when playing makes the user more convenient in the process of using; And broadcast time limit, reproduction time and the broadcasting channel of advertising programme all are arranged on to be play in the configuration information, with above-mentioned download of information, and then realizes the monitoring of the webserver to described operating conditions of TV set in the downloads ad program.
Embodiment two
The embodiment of the invention provides a kind of advertisement TV, as shown in Figure 2, the embodiment of the invention realizes the broadcast of the advertising programme of customization by increase Network Process Unit in television set, and this television set specifically comprises: comprise display screen 21, television video plate 22 and Network Process Unit 23.
When implementing the embodiment of the invention, at first need the internet that this television set is connected; After television set is connected to the internet, loading correspondent advertisement program in the server from the internet, and then the advertising programme of downloading handled, thus realize the broadcast of customization advertising programme.Described Network Process Unit 21 is used for setting up network and connects before webserver downloads ad program between the television set and the described webserver; There is network interface on the Network Process Unit that in television set, increases newly, television set is connected to the Internet, and set up that network is connected between television set and the webserver by this network interface.
Between the television set and the described webserver, set up after the network connection, utilize predefined authority to sign in to the described webserver by described Network Process Unit 21; When this television set is installed, just in the described webserver, add this television set and logined the username and password of described network service, the user in use, only need just can utilize described Network Process Unit to sign in to the described webserver at TV pusher side input right user name and password.
After signing in to the described webserver by described Network Process Unit 21, the user by described Network Process Unit 21 from webserver downloads ad program, and the advertising programme of described download is stored in the default memory, described advertising programme is configured processing.Wherein, described default memory comprises: flash memories that television set carries or plug-in USB storage.When using plug-in USB storage, the advertising programme off-line that the user need can also be play directly is stored in the described USB storage, thereby realizes the advertising programme that obtains of various modes.Wherein after advertising programme is downloaded from the webserver, the data message of its advertising programme is the data of network transmission format, can not in television set, transmit and show, therefore after downloading described advertising programme, to decode etc. to described advertising programme and handle operation, generate the broadcast source signal.
After the advertising programme with described download is configured processing, the broadcast source signal of described Network Process Unit 21 after with described processing sends to television video plate 22, carry out convergent-divergent, color and acoustic processing by 22 pairs of described broadcast source signals of described television video plate, so that described advertising programme is play with distinct image and sound effect.Wherein, the advertising programme after will handling sends to the television video plate and specifically sends to television video plate 22 with the signal of the YPBPR form broadcast source signal after with described processing.
After 22 pairs of described broadcast source signals of described television video plate carry out the processing of convergent-divergent, color and sound, and described advertising programme is displayed the play by display screen 23.
Further, for the control that realizes that server is play the advertising programme of described customization, the embodiment of the invention by described Network Process Unit 21 in described webserver downloads ad program, from the broadcast configuration information of described webserver downloads ad program and the broadcast configuration information of ordinary tv programme, described broadcast configuration information is by the unified configuration of the described webserver, comprise and playing the time limit, reproduction time, broadcasting channel, after the broadcast configuration information of described advertising programme is downloaded, described Network Process Unit is handled described advertising programme in conjunction with described broadcast configuration information, thereby realizes the monitoring to the broadcast of advertising programme.
Further, owing to comprise the broadcast configuration information of ordinary tv programme in the Play Control information of described download, and then realize control to the broadcast of ordinary tv programme.When the detailed process of playing ordinary tv programme comprises: described television video plate 22 is input to described Network Process Unit 21 with ordinary tv programme with composite video signal; Described Network Process Unit 21 is handled described composite video signal in conjunction with the corresponding broadcast configuration information of described download, and the described composite video signal after will handling sends to television video plate 22; Composite video signal after 22 pairs of described processing of described television video plate is carried out convergent-divergent, color and acoustic processing, and plays by display screen 23.
Compared with prior art, in television set, added Network Process Unit in the embodiment of the invention, television set is by described Network Process Unit downloads ad program from the webserver, and then the advertising programme of described download handled, and the advertising programme after will handling sends to the television video plate, the advertising programme of described Network Process Unit being handled by video board carries out convergent-divergent and color processing, and plays by display screen, thereby has realized the broadcast of advertising programme.Wherein, because the adding of described Network Process Unit when described advertisement television is installed, does not need to consider the external equipment that is used to import advertising programme again, the installation of the advertisement television that makes is relatively more convenient; And further because the adding of described Network Process Unit, when changing advertising programme, only need be from described webserver download user advertising programme customized, and the advertising programme of described download is stored in the default memory, in the time the advertising programme of described download need being play, described Network Process Unit only need read described advertising programme from described device, and described advertising programme handled accordingly, described advertising programme can be play by display screen, be made that the replacing of advertising programme is flexible.
And, compared with prior art,, therefore saved the cost of a whole set of television advertising equipment owing to do not need the outer VCD of connection equipment in the embodiment of the invention.
Further, because advertising programme and common TV programme are in the different channels according to the configuration of the webserver, switching channels that can be flexible when playing makes the user more convenient in the process of using; And broadcast time limit, reproduction time and the broadcasting channel of advertising programme all are arranged on to be play in the configuration information, in the downloads ad program, above-mentioned download of information is arrived Network Process Unit, and then realize the monitoring of the webserver described operating conditions of TV set.
Through the above description of the embodiments, the those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential common hardware, can certainly pass through hardware, but the former is better execution mode under a lot of situation.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium that can read, floppy disk as computer, hard disk or CD etc., comprise some instructions with so that computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out the described method of each embodiment of the present invention.
The above; only be the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.
Claims (10)
1. a television advertisement-playing method is characterized in that, comprising:
Downloads ad program and storage, described advertising programme of configuration process and ordinary tv programme generate the broadcast source signal;
Described broadcast source signal is carried out convergent-divergent, color and acoustic processing, and display the play.
2. television advertisement-playing method according to claim 1 is characterized in that, described advertising programme of described configuration process and ordinary tv programme comprise:
To the unified configuration of broadcast configuration information of described advertising programme and TV programme, described broadcast configuration information comprises plays time limit, reproduction time and/or broadcasting channel.
3. television advertisement-playing method according to claim 1 and 2 is characterized in that, the broadcast configuration information and the advertising programme of described advertising programme and ordinary tv programme are downloaded synchronously.
4. television advertisement-playing method according to claim 3 is characterized in that, described broadcast source signal is specially: normal tv signal is a composite video signal, and the advertising programme signal is the signal of YPBPR form.
5. television advertisement-playing method according to claim 1 is characterized in that, before the downloads ad program, also comprises:
Predefine is downloaded the authority of described advertising programme;
Start advertisement download function, utilize the described advertising programme of described predefined permission download.
6. an advertisement television comprises display screen and television video plate; It is characterized in that, also comprise:
Network Process Unit is used for the downloads ad program, described advertising programme is stored in the default memory, and described advertising programme of configuration process and ordinary tv programme, generate the broadcast source signal, described broadcast source signal is sent to described television video plate;
Described television video plate is used to receive the broadcast source signal that described Network Process Unit sends, and described broadcast source signal is carried out convergent-divergent, color and acoustic processing, displays the play by display screen.
7. advertisement television according to claim 6, it is characterized in that, when described advertising programme of configuration process and ordinary tv programme, described Network Process Unit is specifically in the unified configuration of using described advertising programme and TV programme of broadcast configuration information, and described broadcast configuration information comprises plays time limit, reproduction time and/or broadcasting channel.
8. advertisement television according to claim 6 is characterized in that,
Described Network Process Unit also is used for the broadcast configuration information of downloads ad program and ordinary tv programme in the downloads ad program.
9. advertisement television according to claim 6 is characterized in that, before described Network Process Unit downloads ad program, also comprise: predefine is downloaded the authority of described advertising programme;
Start advertisement download function, utilize described predefined authority to download described advertising programme by described Network Process Unit.
10. advertisement television according to claim 6 is characterized in that, described default memory comprises flash memories that television set carries or plug-in USB storage.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910170349A CN101697585A (en) | 2009-09-11 | 2009-09-11 | Advertisement television and television advertisement-playing method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910170349A CN101697585A (en) | 2009-09-11 | 2009-09-11 | Advertisement television and television advertisement-playing method |
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| CN101697585A true CN101697585A (en) | 2010-04-21 |
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| CN200910170349A Pending CN101697585A (en) | 2009-09-11 | 2009-09-11 | Advertisement television and television advertisement-playing method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN101079868A (en) * | 2006-05-22 | 2007-11-28 | 深圳Tcl新技术有限公司 | TV advertisement network download method |
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2009
- 2009-09-11 CN CN200910170349A patent/CN101697585A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101079868A (en) * | 2006-05-22 | 2007-11-28 | 深圳Tcl新技术有限公司 | TV advertisement network download method |
| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102186109A (en) * | 2011-04-22 | 2011-09-14 | 沈斌 | System for publishing and playing internet television advertisement |
| CN102186109B (en) * | 2011-04-22 | 2012-10-10 | 沈斌 | System for publishing and playing internet television advertisement |
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Application publication date: 20100421 |