CN101662648B - Method and system for collecting user audience rating information as well as user terminal - Google Patents
Method and system for collecting user audience rating information as well as user terminal Download PDFInfo
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Abstract
The invention discloses a method and a system for collecting audience rating as well as a user terminal, wherein the method comprises the following steps: the user terminal receives a control command, wherein the control command comprises identification information of a target terminal, an IP address of a return target server and information related to information acquisition; the audience rating information related to programs at the user terminal can be obtained based on the information related to the information collection under the condition that the identification information of the target terminal included in the control command is matched with the identification information of the user terminal; and the audience rating information is transmitted to a target server from the user terminal by using the IP address. By adopting the schemes, the statistics of the audience rating information can be made accurately even in the conditions that a plurality of user terminals share a cable modem, and the IP address of the user terminal is invisible to a front-end server.
Description
Technical field
The present invention relates to a kind of device, method and system of digital TV terminal audio-visual information Collection and analysis, is the equipment that digital TV set-top box etc. has the Digital TV Receiving function as the device of object of the present invention.Front-end data acquisition device can be that the digital television program that has arbitrarily network connecting function is broadcast equipment.
Background technology
China has entered the stage of pushing forward television digitization comprehensively, makes, broadcasts, transmits, launches, distributes and receive and all realizing the total system digitlization.Compare with the simulation TV, the digitlization of TV network can be saved the transmission bandwidth of TV programme greatly.And by the bidirectional rebuilding of Cable Digital TV Network, a large amount of two-way interaction business also can be carried out on Cable Digital TV Network.The rating information of TV user is previously TV programme, the important evidence that instructs future television program to make of each TV station assessment, or the important documents of the business such as television advertising charge.In the simulated television epoch, it is few that the telephone interview method of employing, diary method and personnel's measuring instrument method have a sample, and information is not accurate enough in time, the high in cost of production shortcomings.In digital television bidirectional network, based on the IP technology, can conveniently obtain the rating information of digital cable customers.
Content as disclosed in prior art CN1825943, prior art disclose a kind of viewing rate data automatic acquiring, statistical system and method for digital television system.Its concrete grammar is headend equipment monitoring terminal set-top box device, send Real-time Monitoring Data to terminal set top box, return the rating record after specifying set-top box to receive response, then headend equipment records tabulate statistics with the rating of passback again, carries out further audio-visual information analysis.The basic demand of the prior art is the IP address that headend equipment must obtain set-top box, could the audio-visual information on this set-top box be conducted interviews.
In existing digital TV network, for the consideration of the factors such as cost savings, a lot of bilateral networks have adopted the shared strategy of cable modem (Cable Modem).For example many families share, and single household is shared the modes such as online.The cable modem here (Cable Modem) or other modulation /demodulation filling apparatus have been worked as the role of gateway (Gateway) in the bilateral network.Digital TV set-top box after gateway or digital TV integrated machine are that IP is sightless for the front-end collection device, that is to say that the front-end collection device can't directly obtain the real IP address of user terminal after gateway.Similarly, under the environment of non-bidirectional wired digital television network network, for example unidirectional Cable Network and terrestrial DTV net, can only return data by other data feedback channel.At this moment above-mentioned prior art can't realize collection and the statistics of audience rating data.
Summary of the invention
The object of the present invention is to provide the digital television system rating collection method under a kind of hybrid mode, user terminal and system.Solve the technical task of the information when user terminal is invisible for headend equipment IP, utilized the data broadcast passage to carry out the transmission of control command data, utilized IP network passback data.
In one aspect of the invention, a kind of rating collection method has been proposed, comprise step: receive control command by user terminal, described control command comprises the identification information of target terminal, IP address and the information relevant to information gathering of passback destination server; In the situation that the identification information of the identification information of the target terminal that described control command comprises and described user terminal coupling obtains user terminal about the rating information of program based on the described information relevant to information gathering; And use described IP address that described rating information is sent to destination server from user terminal.
In another aspect of this invention, a kind of user terminal for Digital Media System has been proposed, comprise: the control command receiving system, receive control command, described control command comprises the identification information of target terminal, IP address and the information relevant to information gathering of passback destination server; The protocol encapsulation device is in the situation that the identification information of the identification information of the target terminal that described control command comprises and described user terminal coupling obtains user terminal about the rating information of program based on the described information relevant to information gathering; And data sending device, use described IP address that described rating information is sent to destination server from user terminal.
In still another aspect of the invention, proposed a kind of rating gathering system, having comprised: server, send control command, described control command comprises the identification information of target terminal, IP address and the information relevant to information gathering of passback destination server; User terminal comprises: the control command receiving system receives described control command; The protocol encapsulation device is in the situation that the identification information of the identification information of the target terminal that described control command comprises and described user terminal coupling obtains user terminal about the rating information of program based on the described information relevant to information gathering; And data sending device, use described IP address that described rating information is sent to destination server from user terminal.
Utilize such scheme, even in the IP address of a plurality of user terminal Shared Cable Modems and user terminal for front-end server in sightless situation, also can accurate statistics rating information.
In addition, such scheme can gather the activity of all user terminals, its content is not limited to conventional user's watched channel information, comprises also that the user starts shooting, shutdown, services selection such as VOD program request, all operation notes of carrying out on subscriber terminal equipment such as interactive game.
Description of drawings
By below in conjunction with description of drawings the preferred embodiments of the present invention, will make of the present invention above-mentioned and other objects, features and advantages are clearer, wherein:
Fig. 1 is the integral body formation schematic block diagram according to the rating Information Collection System of the embodiment of the present invention;
Fig. 2 is the flow chart that user terminal as shown in Figure 1 carries out data acquisition; And
Fig. 3 completes the flow chart of data acquisition action according to the rating Information Collection System of the embodiment of the present invention.
Description of reference numerals
100 user terminals; 110 control command receiver modules; 120 data transmission blocks; 130 data acquisition modules; 140 data memory modules; 150 user input devices; 160 protocol encapsulation modules
200 front-end servers; 210 control command generation modules; 220 protocol encapsulation modules; 230 data transmission blocks; 240 data reception modules; 250 statistical analysis modules; 260 databases
The 300NAT gateway device; 310 digital TV networks
Concrete execution mode
To be described by reference to the accompanying drawings below embodiments of the invention.In description process below, having omitted is unnecessary details and function for the present invention, obscures to prevent that the understanding of the present invention from causing.
Carry out two-way communication according to what the rating Information Collection System of the embodiment of the present invention had utilized the Digital Television down going channel with IP-based data feedback channel, the mode of broadcasting of the down going channel of Digital Television comprises broadcasting (Broadcast), multicast (Multicast) and clean culture (Unicast), and the mode of broadcasting of data feedback channel is IP-based point-to-point communication mode.
when front end server 200 sends instruction, control command is sent to the user terminal 100 of appointment, the identification information that comprises (1) target terminal in control command, for example unique number of the condition receiving card of set-top box (CA), No. ID of set-top box, the Media Access Control address of hardware (Media Access Control, MAC Address) etc. the information of identifier that can unique definite target, (2) passback destination server information, IP address for example, (3) data acquisition modes, for example passback once, regularly return etc., (4) data acquisition content, the channel information watched of user for example, the programme information that the user downloaded, the user watches historical record etc. information.
Target terminal user, for example user terminal 100 after receiving control command, sends to passback destination server 200 with the data content of appointment by gateway 300, completes data acquisition action.
Fig. 1 is the schematic block diagram according to the rating Information Collection System of the embodiment of the present invention.The system of the present embodiment comprises: front-end server 200, the NAT gateway device 300 on return path and user terminal 100.
According to embodiments of the invention, user terminal 100 comprises control command receiver module 110, data transmission blocks 120, data acquisition module 130, data memory module 140, user input device 150, protocol encapsulation module 160.
Front-end server 200 comprises control command generation module 210, protocol encapsulation module 220, data transmission blocks 230, data reception module 240, statistical analysis module 250 and database 260.
On down going channel, front-end server 200 is connected to user terminal 100 by digital TV network 310.On return path, user terminal 100 can adopt digital television bidirectional network 310 to be connected to gateway device, also can be by other network such as telecommunications network, and WLAN wireless network etc. connects.
Gateway device 300 in the embodiment of the present invention is including but not limited to cable modem (Cable Modem) and ADSL (Asymmetric Digital Subscriber Line) modulator-demodulator (ADSL Modem).
Describe detailed construction and the operating process of above-mentioned server and user terminal in detail below in conjunction with accompanying drawing 2 and 3.Fig. 2 is the flow chart that carries out data acquisition at the user terminal 100 according to the embodiment of the present invention.
At step S10, during user terminal 100 start, will automatically load data acquisition module 130.Data acquisition module 130 will be collected the operational motion on user input device 150 automatically, and generate the initial operation data according to active user's terminal 100 status, for example initialization is used for judging whether that light seen the time of staying threshold value of certain channel, for example 15 seconds, and generation start record, for example time etc.
The example that is collected as with user's audio-visual information judges at step S12 whether the user has carried out input operation.If not, flow process is got back to step S12.
Otherwise whether S13 judges channel/service in step.If do not change, flow process forwards step S18 to and judges whether that the user will shut down, if shutdown, in the shut down event of step S19 by data acquisition module 130 recording users, such as information such as unused time.If not shutdown, flow process forwards step S12 to, continues above-mentioned action.
On the other hand, when the user presses any button and causes channel to be changed, record current action and generate an interim audiovisual record at step S14 data acquisition module 130, the time that enters this channel is that channel is changed the time.Then at step S15, judge whether the user has surpassed predetermined time of staying threshold value in the time that this channel stops.
If when the user watches this channel to surpass Preset Time (for example 15 seconds), think that this interim audiovisual is recorded as an effective audiovisual record.At step S16, log-on data memory module 140 is saved in this record in memory.
Upgrade time departure when the user leaves this channel, this audiovisual record generates complete.In addition, if this user watches the time of this channel less than predetermined time of staying threshold value, for example when the user leaves this channel, also entered simultaneously the another one channel, generated an interim audiovisual record at step S17 this moment, its time that enters channel is the time of leaving a channel, and the rest may be inferred.
When namely leaving less than Preset Time in the new channel time of staying, think that this is recorded as non-effective record, does discard processing.Data memory module 140 needs particular content such as the table one of storage.Data acquisition will continue until outage or user's shutdown.
Table one, data store content
Memory contents | Explanation |
The user terminal unique identifier | Nothing |
The maximum number of days of preserving of historical data | Front-end server arranges/revises |
Every day, dominant record was preserved number | Front-end server arranges/revises |
Time of staying threshold value | Front-end server arranges/revises, and the expression user stops how long be considered as once effectively record in a certain channel/service |
The timing information transmission time interval | When front-end server is arranged to the timed sending current state, the validated user terminal sends local state according to the time interval of this setting to server |
The channel/service entry time | Entry time and time departure are corresponding one by one, and recording user uses the detailed of certain channel/service |
The channel/service time departure | The date Hour Minute Second |
Fig. 3 completes the flow chart of data acquisition action according to the rating Information Collection System of the embodiment of the present invention.
as shown in Fig. 3 (a), at first, at step S20, input according to the front end system keeper, generate by control command generation module 210 control command that needs broadcasting, the identification information that comprises target terminal, for example unique number of the condition receiving card of set-top box (CA), No. ID of set-top box, the Media Access Control address of hardware (Media Access Control, MAC Address) etc. can determine identifier of target etc., (2) passback destination server information, IP address for example, (3) data acquisition modes, for example passback once, regularly return etc., (4) data acquisition content, the channel information watched of user for example, the programme information that the user downloaded, the user watches historical record etc. information.
Concrete command context and parameter reference table two, command parameter will comprise the target terminal information that receives this order, passback destination server information and the information relevant to information gathering such as data acquisition modes and data acquisition content.Then, start protocol encapsulation module 220 at step S21 and control command be packaged into the packet that is adapted at broadcasting on digital TV network, at last step S22 log-on data sending module 230 with Packet Generation to digital TV network.The agreement that data transmission blocks 230 can adopt includes but not limited to multi-protocol encapsulation, data carousel and object carousel etc.
Here, the data broadcast agreement of control command being used according to the data broadcast protocol packing includes but not limited to data pipe, data flow, multi-protocol encapsulation, data carousel and object carousel agreement.
On the other hand, user terminal when start as shown in Fig. 3 (b), at step S30 with automatic Loading Control order receiver module 110.Then, at step S31, control command receiver module 110 is intercepted the control command from the data transmission blocks 230 of front-end server 200.At step S32, judge whether to receive control command, in the situation that receive at step S33 to judge whether it is the control command of the machine, for example judge by the identification information of the target terminal in the comparison control command and the identification information of the machine.
The type reference table two of control command, the type of control command comprises parameters and data acquisition.When the type of control command is parameter when arranging, target terminal will be modified to the parameter on terminal according to the content of control command appointment, revise to come into force at once.
If this order is the control command for the machine, when for example its type is data acquisition, at step S34 log-on data sending module 120, data transmission blocks 120 obtains the data that server need to return from data memory module 140, packed according to ICP/IP protocol by protocol encapsulation module 160 at step S35, then be sent to front-end server 200 at step S36 by data transmission blocks 120.
In transmitting procedure, because user terminal 100 is internal network address, can't with external network on front-end server 200 directly communicate, therefore need to be connected with front-end server 200 by NAT gateway device 300.In connection procedure, NAT gateway device 300 is converted to the external address that can carry out outside connection with the home address of user terminal 100, then connects front-end server 200.If this time successful connection passes back to packet front-end server 200.If connection failure finishes this secondary data sending action.
In order to receive the data of user terminal passback, front-end server 200 log-on data receiver modules 240, if the type of passback data is data of appointment in control command, start statistical analysis module 250 and analyze the passback data, and result is saved in database 260, if the passback data are not the data of wishing acquisition, data are done discard processing.
At step S24, whether judgement passback data are sent to front-end server 200 in the time of appointment, if send to, judge whether to collect at step S25 and complete, if do not have, flow process forwards step S23 to, carries out above-mentioned process, gathers action otherwise close data reception module 240 and stop this.
In addition, as mentioned above, in user terminal 100 sides, at step S40, log-on data acquisition module 130, and judge whether to receive user's input at step S41, if no, flow process is got back to step S40, otherwise at step S42, the log-on data memory module corresponding rating information of storage or user's operation informations etc. are stored in it in memory.
Table two, control command parameter and response
Control command | Command parameter | Back information/explanation |
Time of staying threshold value is set | Threshold value | Nothing |
The user terminal record is set preserves number of days | Number of days preserved in target terminal user unique identifier current time user terminal record | This user terminal unique identifier current time arranges successfully/failure |
The number that records of every maximum preservations is set | The target terminal user unique identifier current time is recorded the number higher limit | This user terminal unique identifier current time arranges successfully/failure |
The timed sending current state is set | Destination server address, target terminal user unique identifier timing interval | This user terminal unique identifier current time current channel, service unique identifier current state time of staying destination server address |
The open state monitoring | The target terminal user unique identifier current time | This user terminal unique identifier open state (opening), available machine time, current time |
Current state is obtained | The target terminal user unique identifier current time | This user terminal unique identifier current time current channel, the service unique identifier current state time of staying |
Historic state obtains | The target terminal user unique identifier historic state zero-time historic state termination time | This user terminal unique identifier historic state zero-time historic state termination time channel/service unique identifier, the time of staying |
[application examples 1]
Under bidirectional wired digital television network network environment, the descending and data feedback channels passback data of control command all adopt hybrid fiber coax (HFC).Due to the existence of gateway device 300, the IP address that front-end server 200 can't directly obtain terminal equipment 100 communicates.Front-end server 200 in the embodiment of the present invention sends to the subscriber terminal equipment 100 of the embodiment of the present invention as set-top box by the data broadcast agreement with control command.Set-top box generates the passback data according to the content that receives control command, will return the data packing and pass back to front-end server 200 by gateway device 300, completes data acquisition action.
[application examples 2]
At the terrestrial DTV net environment, the down going channel of control command is terrestrial broadcasting, and the data feedback channel of passback data is adsl line.In the present embodiment, front-end server 200 wide broadcasting with subscriber terminal equipment 100 impenetrably communicates, but can send to subscriber terminal equipment 100 as set-top box in the mode of data broadcast control command.Set-top box generates the passback data according to the content of the control command of receiving, and by the ADSL network, data is passed back to front-end server 200, completes data acquisition action.
Like this, user terminal can return to front-end server with data via IP-based connection.
In addition, content of the present invention also is applicable to the Digital Television satellite network.For example, front-end server 200 sends to terminal equipment 100 via satellite with programme signal and control command.Terminal equipment 100 receives the program that broadcasting satellites are broadcasted, and method rating information and other information of collecting related-program as described above, is uploaded to front-end server 200 on network by modes such as DSL/HFC/ are wireless.
Described above is specific embodiment of the present invention, and within the scope of the present invention, above-described embodiment can also have a lot of variations.For example, data feedback channel ADSL (Asymmetric Digital Subscriber Line) (ADSL) and hybrid fiber coax (HFC) Internet resources in addition, user terminal adopts digital TV integrated machine etc.
To introduction of the present invention, for those skilled in the art, do not break away from guidance of the present invention and scope according to top, the present invention is made various changes and variation is obvious.Therefore, the present invention attempts to be included in the various variations in the technology of the present invention scope.
Claims (17)
1. rating collection method comprises step:
Receive control command by user terminal, described control command comprises the identification information of target terminal, IP address and the information relevant to information gathering of passback destination server;
The identification information of the target terminal that the more described control command of described user terminal comprises and the identification information of described user terminal;
In the situation that the identification information of the identification information of the target terminal that described control command comprises and described user terminal mates, obtain the rating information about program of described user terminal based on the described information relevant to information gathering; And
Use described IP address that described rating information is sent to destination server from described user terminal.
2. rating collection method as claimed in claim 1, the transmission of wherein said rating information is carried out via the gateway between described user terminal and described destination server.
3. rating collection method as claimed in claim 2 wherein becomes external address to set up connection between described user terminal and described destination server the address transition of described user terminal by described gateway; And based on described connection, described rating information is sent to described destination server.
4. rating collection method as claimed in claim 1, the transmission of wherein said rating information is to carry out via the IP-based connection between described user terminal and described destination server.
5. rating collection method as claimed in claim 3, the information that wherein transmits by described connection carries the identification information of described user terminal.
6. rating collection method as claimed in claim 1, the wherein said information relevant to information gathering comprise rating information gathering mode and the content that will gather.
7. rating collection method as claimed in claim 6, wherein said rating information gathering mode comprises: passback once or regularly passback.
8. rating collection method as described in claim 1 or 3, wherein also comprise step: at described destination server, the rating information from each user terminal is carried out statistical operation.
9. user terminal that is used for Digital Media System comprises:
The control command receiving system, receive control command, described control command comprises the identification information of target terminal, IP address and the information relevant to information gathering of passback destination server, the identification information of the target terminal that the more described control command of described control command receiving system comprises and the identification information of described user terminal;
The protocol encapsulation device in the situation that the identification information of the identification information of the target terminal that described control command comprises and described user terminal mates, is obtained the rating information about program of described user terminal based on the described information relevant to information gathering; And
Data sending device uses described IP address that described rating information is sent to described destination server from described user terminal.
10. rating gathering system comprises:
Server sends control command, and described control command comprises the identification information of target terminal, IP address and the information relevant to information gathering of passback destination server;
User terminal comprises:
The control command receiving system receives the identification information of the target terminal that described control command and more described control command comprise and the identification information of described user terminal;
The protocol encapsulation device in the situation that the identification information of the identification information of the target terminal that described control command comprises and described user terminal mates, is obtained the rating information about program of described user terminal based on the described information relevant to information gathering; And
Data sending device uses described IP address that described rating information is sent to described destination server from described user terminal.
11. rating gathering system as claimed in claim 10, the transmission of wherein said rating information is carried out via the gateway between described user terminal and described destination server.
12. rating gathering system as claimed in claim 11 wherein becomes external address to set up connection between described user terminal and described destination server the address transition of described user terminal by gateway; And described data sending device sends to described destination server based on described connection with described rating information.
13. rating gathering system as claimed in claim 10, the transmission of wherein said rating information are to carry out via the IP-based connection between described user terminal and described destination server.
14. rating gathering system as claimed in claim 12, the information that wherein transmits by described connection carries the identification information of described user terminal.
15. rating gathering system as claimed in claim 10, the wherein said information relevant to information gathering comprise rating information gathering mode and the content that will gather.
16. rating gathering system as claimed in claim 15, wherein said rating information gathering mode comprises: passback once or regularly returns.
17. rating gathering system as described in claim 10 or 14, wherein said server comprises the statistical analysis device, is used for the rating information from each user terminal is carried out statistical operation.
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CN102340413B (en) * | 2010-07-27 | 2014-12-17 | 上海未来宽带技术股份有限公司 | Method for controlling cable bridge terminal |
CN102256168B (en) * | 2011-07-08 | 2014-09-24 | 宇龙计算机通信科技(深圳)有限公司 | On demand counting system and on demand counting method |
CN104426621A (en) * | 2013-08-28 | 2015-03-18 | 华为技术有限公司 | Wireless broadcast interaction method and device |
CN103648000B (en) * | 2013-11-25 | 2017-03-15 | 小米科技有限责任公司 | The methods, devices and systems of control TV |
CN103747048A (en) * | 2013-12-24 | 2014-04-23 | 乐视网信息技术(北京)股份有限公司 | Information processing method and device |
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