CN101651699B - Method, device and system for acquiring advertisement content and launching advertisement services - Google Patents
Method, device and system for acquiring advertisement content and launching advertisement services Download PDFInfo
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- CN101651699B CN101651699B CN200810030188.9A CN200810030188A CN101651699B CN 101651699 B CN101651699 B CN 101651699B CN 200810030188 A CN200810030188 A CN 200810030188A CN 101651699 B CN101651699 B CN 101651699B
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Abstract
The invention discloses a method, a device and a system for acquiring advertisement content and launching advertisement services. The method for running advertisement services comprises the following steps that: an advertisement service agent entity accesses the session of a Poc (Push-to-Talk) service system; and the advertisement service agent entity launches advertisement content acquired from an advertisement service system to the group members of the session of the Poc service system. The method, the device and the system for acquiring the advertisement content and the launching advertisement services realize advertisement service launching in the Poc service system and improve interactivity and high efficiency and advertisement services as well as flexibility and diversity of Poc services.
Description
Technical field
The present invention relates to the communication technology, relate in particular to a kind of method of ad content, the method for input advertising business, advertising business agent functionality entity and system obtained.
Background technology
Along with 3G technology and network are in Chinese development, operator more and more payes attention to the development of mobile data services and universal, and wherein variation has occurred the business model of advertisement, and interconnected advertisement and moving advertising present larger growing trend.
The implementation method principle of existing advertising business is: Advertisement Server storage ad content and the advertisement serving policy of network side, receive the service server of network side (as PoC server, message server) ad-request, returns to service server by ad content and input strategy; By service server, ad content being combined with the business tine of self, by service customer end and advertisement client side, is commercial audience service; Meanwhile, service server records the input statistical information of advertisement, reports Advertisement Server as rates ground.
Existing PoC service is also a kind of comparative maturity media play technology, it realizes principle: by PoC server and group member, set up respectively session (Session), and by PoC server, in centre, carry out media transfer and divide media call or the message session of having sent between group member.
But inventor finds prior art and cannot realize the Cellular at PoC(Push-to-Talk Over, Push to talk over Cellular in realizing process of the present invention) throw in advertisement in operation system.
Summary of the invention
In view of this, be necessary to propose a kind of method of ad content, method of input advertising business obtained, advertising business agent functionality entity and system can be thrown in advertisement in PoC service system.
The embodiment of the present invention provides a kind of method of throwing in advertising business, comprising:
Advertising business agent functionality entity adds the session of PoC service system;
Advertising business agent functionality entity throws in to the group member of the session of described PoC service system the ad content obtaining from advertisement service system.
The embodiment of the present invention also provides a kind of method of obtaining ad content, comprising:
Receive the advertising business request of PoC service system;
To advertisement service system, obtain ad content;
Group member to the session of described PoC service system is thrown in advertisement;
Advertising business agent functionality entity, when throwing in advertisement, is subscribed to the state of the group member of described session to the Push to talk over Cellular PoC server in Push to talk over Cellular PoC service system, comprise the user ID of the group member of current sessions;
Advertising business agent functionality entity is added up the audient of ad content and each audient's the reception time spot of this broadcasting, as the advertisement measuring data of throwing in this advertisement.
The embodiment of the present invention also provides a kind of advertising business agent functionality entity, comprising:
Session participates in module, for adding the session of PoC service system;
Advertisement acquisition module, for obtaining ad content to advertisement service system;
Advertisement delivery module, throws in for the group member of the session to PoC service system the ad content obtaining from advertisement service system;
Metrical information is collected and reporting module, listens to the conference site state information of described ad content for collecting the group member of described session, calculates the continuous data of the described ad content of throwing in; Metrical information collection and reporting module are added up the audient of ad content and each audient's the reception time spot of this broadcasting, as the advertisement measuring data of throwing in this advertisement.
The embodiment of the present invention also provides a kind of advertising business system, comprise advertisement service system and PoC service system and advertising business agent functionality entity, described advertising business agent functionality entity emulation session participant adds the session of PoC service system, and throws in that from advertisement service system, obtain and the corresponding ad content of attribute described session group to the session group of PoC service system; Or throw in that from advertisement service system, obtain and the corresponding ad content of attribute described group member to group member.
The embodiment of the present invention provides a kind of method of ad content, method of input advertising business obtained, advertising business agent functionality entity and system, by advertising business agent functionality entity to advertisement service system request ad content, and add after the session of PoC service system, to session group group membership, throw in the ad content obtaining from described advertisement service system, realized input from advertising business to PoC service system that carry out.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet that the present invention obtains the embodiment of the method for ad content;
Fig. 2 is the schematic flow sheet that the present invention throws in the embodiment of the method one of advertising business;
Fig. 3 is the schematic flow sheet that the present invention throws in the embodiment of the method two of advertising business;
Fig. 4 is the schematic flow sheet that the present invention throws in the embodiment of the method three of advertising business;
Fig. 5 is the schematic flow sheet that the present invention throws in the embodiment of the method four of advertising business;
Fig. 6 is the schematic flow sheet that the present invention throws in the embodiment of the method five of advertising business;
Fig. 7 is the schematic flow sheet that the present invention throws in the embodiment of the method six of advertising business;
Fig. 8 is the structural representation of the system embodiment one of advertising business of the present invention;
Fig. 9 is the structural representation of the system embodiment two of advertising business of the present invention;
Figure 10 is the structural representation of advertising business agent functionality physical embodiment of the present invention.
Embodiment
The invention process provides a kind of method of ad content, method of input advertising business obtained, and advertising business agent functionality entity and system, can carry out in PoC service system the input of advertising business.
Referring to Fig. 1, for obtaining the schematic flow sheet of the embodiment of the method for ad content in the present invention;
A kind of system that is applicable to throw in advertising business of obtaining the method for ad content that the embodiment of the present invention provides, this system comprises PoC service system and advertisement service system, and the advertising business agent functionality entity that connects PoC service system and advertisement service system, the method for obtaining ad content comprises:
Step 100, advertising business agent functionality entity receives the advertising business request of PoC service system;
Step 101, advertising business agent functionality entity also can further obtain the group of session or the attribute of group member of described PoC service system; For example, the attribute of session group is that number is discussed group, or English study group etc.;
Step 102, advertising business agent functionality entity obtains ad content to advertisement service system, can certainly be the corresponding ad content of attribute obtaining with described group or group member; For example, when the attribute of ，Dang session group is English study group, to advertisement service system, obtain the advertisement of relevant English study, as the advertisement of English learning machine, spoken English training school, English exam teaching material etc.;
Step 103, advertising business agent functionality entity also can further be converted to the medium type of described ad content the medium type that PoC service system is supported; For example speech advertising is converted to the advertisement of the ARM form of PoC service system support;
It should be noted that, before throwing in advertisement, be responsible for the PoC server of advertising business and can consult medium type in advertising business agent functionality entity and PoC service system, advertising business agent functionality entity carries out the conversion of medium type according to negotiation result.In throwing in the process of advertisement, if the medium type that the medium type that the PoC client of PoC server discovery reception ad content is supported and ad content need is inconsistent, also can start media negotiating process, carry out the negotiation of medium type with the PoC client and the advertising business agent functionality entity that receive ad content respectively, determine last negotiation result.
Step 104, advertising business agent functionality entity is the further ad content after convert media type described in buffer memory also, to carry out advertisement putting to described PoC service system.
The method of obtaining ad content providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and can further be converted to the medium type that PoC service system is supported, realized in PoC service system and obtained ad content to advertisement service system, for throw in advertisement in PoC service system, laid a good foundation.
Referring to Fig. 2, for throwing in the schematic flow sheet of the embodiment of the method one of advertising business in the present invention;
A kind of system that is applicable to throw in advertising business of throwing in the method for advertising business that the embodiment of the present invention provides, this system comprises PoC service system and advertisement service system, and the advertising business agent functionality entity that connects PoC service system and advertisement service system.
It should be noted that, realize the method for the input advertising business of the present embodiment, need to the method for obtaining ad content based on shown in Fig. 2 realize, be advertising business agent functionality entity before adding the session group of PoC service system, also comprise that step 200 is to the flow process of obtaining ad content in step 204;
Detailed flow process is as follows:
Step 200, advertising business agent functionality entity receives the advertising business request of PoC service system;
Step 201, advertising business agent functionality entity also can further obtain the session group of described PoC service system or the attribute of group member; For example, the attribute of session group is that number is discussed group, or English study group etc.;
Step 202, advertising business agent functionality entity obtains ad content to advertisement service system; It can certainly be the corresponding ad content of attribute obtaining with described session group or group member; For example, when the attribute of ，Dang session group is English study group, to advertisement service system, obtain the advertisement of relevant English study, as the advertisement of English learning machine, spoken English training school, English exam teaching material etc.;
Step 203, advertising business agent functionality entity also can further be converted to the medium type of described ad content the medium type that PoC service system is supported; For example speech advertising is converted to the advertisement of the ARM form of PoC service system support;
It should be noted that, before throwing in advertisement, be responsible for the PoC server of advertising business and can consult medium type in advertising business agent functionality entity and PoC service system, advertising business agent functionality entity carries out the conversion of medium type according to negotiation result.In throwing in the process of advertisement, if the medium type that the medium type that the PoC client of the ad content that the discovery of PoC server receives is supported and ad content need is inconsistent, also can start media negotiating process, carry out the negotiation of medium type with the PoC client and the advertising business agent functionality entity that receive ad content respectively, determine last negotiation result.
Step 204, advertising business agent functionality entity is the further ad content after convert media type described in buffer memory also, to carry out advertisement putting to described PoC service system;
Step 205, advertising business agent functionality entity adds the session of PoC service system, and it can add session with the identity of group member; It should be noted that, it can be added by the PoC server invitation in PoC service system that advertising business agent functionality entity adds session, also can be that advertising business agent functionality entity active request adds, when advertising business agent functionality entity active request adds fashionablely, also need by the authentication of PoC client.
Step 206, advertising business agent functionality entity throws in to the group member of described session the ad content obtaining from advertisement service system.
The method of the input advertising business providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and can further be converted to the medium type that PoC service system is supported, to the group member of the session in PoC service system, throw in advertising business again, realized to PoC service system and thrown in advertising business, improve the interactive and high efficiency of advertising business, also improved flexibility and the diversity of PoC service simultaneously.
Referring to Fig. 3, it is the schematic flow sheet of throwing in the embodiment of the method two of advertising business in the present invention;
Embodiment bis-and the difference of embodiment mono-are that advertising business functional entity adds opportunity of session of PoC service system different, before the request of advertising business functional entity receiving advertisement business, advertising business functional entity first adds the session of PoC service system, receiving advertisement business request more afterwards.Detailed flow process is as follows:
It should be noted that, before throwing in advertisement, be responsible for the PoC server of advertising business and can consult medium type in advertising business agent functionality entity and PoC service system, advertising business agent functionality entity carries out the conversion of medium type according to negotiation result.In throwing in the process of advertisement, if the medium type that the medium type that the PoC client of the ad content that the discovery of PoC server receives is supported and ad content need is inconsistent, also can start media negotiating process, carry out the negotiation of medium type with the PoC client and the advertising business agent functionality entity that receive ad content respectively, determine last negotiation result.
Step 306, advertising business agent functionality entity is thrown in that from advertisement service system, obtain and the corresponding ad content of attribute described group to the group member of described session.
It should be noted that, step 305 is optional, be that the ad content that advertising business agent functionality entity gets in step 304 pair carries out after medium type conversion, can after buffer memory, in needs, throw in ad content, also can immediately ad content be thrown in to the group member to corresponding session.
The method of the input advertising business providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and can further be converted to the medium type that PoC service system is supported, to the group member of the session in PoC service system, throw in advertising business again, realized to PoC service system advertisement service system and thrown in advertisement ad content, improve the interactive and high efficiency of advertising business, also improved flexibility and the diversity of PoC service simultaneously.
Referring to Fig. 4, it is the schematic flow sheet of throwing in the embodiment of the method three of advertising business in the present invention;
A kind of system that is applicable to throw in advertising business of throwing in the method for advertising business that the embodiment of the present invention provides, this system comprises PoC service system and advertisement service system, and the advertising business agent functionality entity that connects PoC service system and advertisement service system, in PoC service system, also comprise PoC server and PoC client, advertisement service system comprises Advertisement Server.
In embodiments of the present invention, after the session during detailed description advertising business agent functionality entity is joined, utilize the group-media playing function of PoC service system, to session group group membership, throw in and broadcasting advertisement content.
Idiographic flow is as follows:
Step 400, advertising business agent functionality entity need to be thrown in the attribute of session group of advertisement for throwing in targeted ads content to PoC service system acquisition, and the attribute of described session group can be the title of session group group, classification, descriptive information etc.; This cohort attribute information can be stored in XDMS(XML Data Media Server, XML digital media management server) or XDMC(XML Data Media Client, XML digital media management client) in;
Step 401, advertising business agent functionality entity sends the request of obtaining advertisement to the Advertisement Server in advertisement service system, and this request comprises the sign of advertising business agent functionality entity, group attribute, advertising format and big or small demand etc.;
Step 402, this Advertisement Server is selected the ad content of the above-mentioned request of coupling in local ad storage;
Step 403, Advertisement Server returns to advertising business agent functionality entity according to the sign of advertising business agent functionality entity by the ad content of selection;
Step 404, the medium type that advertising business agent functionality entity also can further be supported according to PoC service system, convert the ad content lattice that do not meet input medium type to medium type that PoC service client can be play, as speech advertising converted to ARM form etc.;
Step 405, advertising business agent functionality entity also can further be buffered in the ad content after conversion in local storage, and by described ad content and the session group associations that will throw in;
Step 406, PoC server is checked the advertisement serving policy that the advertising business of local storage arranges, if set up and need to throw in advertisement in session group immediately, advertising business agent functionality entity is sent to cluster conversation and invites;
Step 407, advertising business agent functionality entity and PoC server are followed existing PoC standard and are added session group;
Step 408, PoC server starts consulting session to advertising business agent functionality entity and revises (Session modification) flow process, again consults medium type;
Step 409, PoC server is revised (Session modification) flow process to PoC client terminal start-up consulting session, again consults medium type;
Step 410, triggers advertisement putting action according to the advertisement serving policy setting in advance in advertising business agent functionality entity; This advertisement serving policy is through the negotiation with PoC server, determines on what opportunity, which kind of form to trigger the action of throwing in advertisement with, and set in advance in the business configuration process of advertising business agent functionality entity.
Step 411, advertising business agent functionality entity XiangPoC server request group right to speak; It should be noted that, PoC server has the group member of controlling in session group, comprises the right of advertising business agent functionality entity speech, when advertising business agent functionality entity need to be thrown in advertisement, first to obtain the floor, normally to press the form request of speech button;
Step 412, PoC server is authorized strategy according to the right to speak of its storage and is triggered advertisement broadcasting; A kind of standard that strategy is PoC server floor grant is authorized in speech, conventionally can be according to the priority floor grant of the group member of session, or according to group member, press the time order and function order floor grant of speech button;
Step 413, PoC server is authorized group's right to speak to advertising business agent functionality entity; If advertising business agent functionality entity is when carrying out business configuration, with PoC server negotiate speech priority, first PoC server can be authorized during session to advertising business agent functionality entity, or during session is carried out, and the priority of equal time section input advertisement after conversation end;
Step 414, advertising business agent functionality entity is when throwing in advertisement, to PoC server request or subscribe to the state of the group member of current conference site state ，Ji session group;
Step 415, PoC server returns to the conference site state of the group member of current sessions to advertising business agent functionality entity;
Step 416, advertising business agent functionality entity obtains ad content from the storage of this locality, sends to PoC server;
Step 417, PoC server plays to PoC client by the form of Talk burst or media burst;
In the process of broadcast advertisement, can repeat to subscribe to conference site state, also:
Step 418, advertising business agent functionality entity is when throwing in advertisement, and to PoC server request or subscribe to current conference site state, i.e. the state of the group member of session, comprises the user ID of the group member of current sessions;
Step 419, PoC server returns to current conference site state to advertising business agent functionality entity;
Step 420, the variation of group member while playing according to advertisement, advertising business agent functionality entity is added up the audient of ad content and each audient's the reception time spot of this broadcasting, as the advertisement measuring data of throwing in this advertisement;
Step 421, advertising business agent functionality entity reports Advertisement Server in the suitable time by the advertisement measuring data of broadcasting.
The method of the input advertising business providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and can further be converted to the medium type that PoC service system is supported, advertising business agent functionality entity joins in the session of PoC service system, utilize group-media playing function, group member to the session in PoC service system is thrown in advertising business, realized technical problem from PoC service system to advertisement service system that obtain ad content in, improved the interactive and high efficiency of advertising business, also flexibility and the diversity of PoC service have been improved simultaneously.
Referring to Fig. 5, it is the schematic flow sheet of throwing in method the 4th embodiment of advertising business in the present invention;
A kind of system that is applicable to throw in advertising business of throwing in the method for advertising business that the embodiment of the present invention provides, this system comprises PoC service system and advertisement service system, and the advertising business agent functionality entity that connects PoC service system and advertisement service system, in PoC service system, also comprise PoC server and PoC client, advertisement service system comprises Advertisement Server.
In embodiments of the present invention, by describing advertising business agent functionality entity in detail, join after the session in PoC service system, the function of utilizing group message to send, throws in ad content to the group member of the group of session.
Concrete method flow is referring to Fig. 5, wherein, step 500-step 503 is identical with the step 400-step 403 in Fig. 5, step 504-step 508 is identical with the step 405-409 in Fig. 5, step 509 is identical with the step 410 in Fig. 5, step 510-step 511 is identical with step 415 with the step 414 in Fig. 5, repeats no more;
Step 512, advertising business agent functionality entity sends ad content by group message to PoC server;
Step 513-step 514 is identical with the step 420-step 421 in Fig. 5, repeats no more.
The method of the input advertising business providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and be converted to the medium type that PoC service system is supported, advertising business agent functionality entity joins in the session of PoC service system, utilize the group message function of PoC service system, session group group membership in PoC service system throws in advertising business, realized in PoC service system and obtained ad content to advertisement service system, improved the interactive and high efficiency of advertising business, also flexibility and the diversity of PoC service have been improved simultaneously.
Referring to Fig. 6, it is the schematic flow sheet of throwing in method the 5th embodiment of advertising business in the present invention;
A kind of system that is applicable to throw in advertising business of throwing in the method for advertising business that the embodiment of the present invention provides, this system comprises PoC service system and advertisement service system, and the advertising business agent functionality entity that connects PoC service system and advertisement service system, PoC service system comprises PoC server, and advertisement service system comprises Advertisement Server.
In embodiments of the present invention, by describing advertising business agent functionality entity in detail, join after the session in PoC service system, the function of utilizing group-media to play, the group member in the group of session is thrown in ad content.
Idiographic flow is as follows:
Step 600, PoC server is checked the advertising business setting of local storage, advertising business agent functionality entity is sent to cluster conversation and invite;
Step 601, advertising business agent functionality entity and PoC server are followed existing PoC standard and are added session group, and set up cluster conversation;
Step 602, triggers advertisement putting action according to the advertisement serving policy setting in advance in advertising business agent functionality entity; This advertisement serving policy is through the negotiation with PoC server, determines on what opportunity, which kind of form to trigger the action of throwing in advertisement with, and set in advance in the business configuration process of advertising business agent functionality entity.
Step 603, obtains the attribute of the group member in PoC service system, and the Matrix of group member, for example, be preference English or preference digital technology etc.;
Step 604, advertising business agent functionality entity sends the request of obtaining advertisement to the Advertisement Server in advertisement service system, and this request comprises the sign of advertising business agent functionality entity, the Matrix of group member etc.;
Step 605, this Advertisement Server is selected the ad content of the above-mentioned request of coupling in local ad storage;
Step 606, Advertisement Server returns to the ad content of selection to advertising business agent functionality entity according to the sign of advertising business agent functionality entity;
Step 607, the medium type that advertising business agent functionality entity also can further be supported according to PoC service system, convert the ad content lattice that do not meet input medium type to medium type that PoC service client can be play, as speech advertising converted to ARM form etc.;
Step 608, advertising business agent functionality entity also can further be buffered in the ad content after conversion in local storage, and by described ad content and the session group associations that will throw in;
Step 609, advertising business agent functionality entity XiangPoC server request group right to speak; It should be noted that, PoC server has the group member of controlling in session group, comprises the right of advertising business agent functionality entity speech, when advertising business agent functionality entity need to be thrown in advertisement, first to obtain the floor, normally to press the form request of speech button;
Step 610, triggers advertisement putting action according to the advertisement serving policy setting in advance in advertising business agent functionality entity; This advertisement serving policy is through the negotiation with PoC server, determines on what opportunity, which kind of form to trigger the action of throwing in advertisement with, and set in advance in the business configuration process of advertising business agent functionality entity.
Step 611, PoC server is authorized strategy according to the right to speak of its storage and is triggered advertisement broadcasting; A kind of standard that strategy is PoC server floor grant is authorized in speech, conventionally can be according to the priority floor grant of the group member of session, or according to group member, press the time order and function order floor grant of speech button;
Step 612, advertising business agent functionality entity is when throwing in advertisement, to PoC server request or subscribe to the state of the group member of current conference site state ，Ji session group;
Step 613, PoC server returns to the conference site state of the group member of current sessions to advertising business agent functionality entity;
Step 614, advertising business agent functionality entity obtains the ad content of this session group from the storage of this locality, sends to PoC server, and PoC server plays to PoC client by the form of Talk burst or media burst;
In the process of broadcast advertisement, can repeat to subscribe to conference site state, also:
Step 615, advertising business agent functionality entity is when throwing in advertisement, and to PoC server request or subscribe to current conference site state, i.e. the state of the group member of session, comprises the user ID of the group member of current sessions; Advertising business agent functionality entity and PoC user also can further utilize PoC session to carry out interacting activity with regard to the ad content of playing, and for example the commodity in evaluate advertisements, express desire to purchase etc.Certainly, in other embodiment of the present invention, also can adopt interacting activity herein.
Step 616, PoC server returns to current conference site state to advertising business agent functionality entity;
Step 617, the variation of group member while playing according to advertisement, advertising business agent functionality entity is added up the audient of ad content and each audient's reception time spot and/or the relevant information of above-mentioned interacting activity of this broadcasting, as the advertisement measuring data of throwing in this advertisement;
Step 618, advertising business agent functionality entity reports Advertisement Server in the suitable time by the advertisement measuring data of broadcasting.
What the method flow in the present embodiment was different from the method flow shown in Fig. 5 is when advertisement triggers, and advertising business agent functionality entity is in real time to Advertisement Server request ad content;
The method of the input advertising business providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and be converted to the medium type that PoC service system is supported, advertising business agent functionality entity joins in the session of PoC service system, utilize the group-media playing function of PoC service system, group member to the session in PoC service system is thrown in advertising business, realize PoC service system and obtained ad content to advertisement service system, improved the interactive and high efficiency of advertising business, also flexibility and the diversity of PoC service have been improved simultaneously.
Referring to Fig. 7, it is the schematic flow sheet of throwing in method the 6th embodiment of advertising business in the present invention;
A kind of system that is applicable to throw in advertising business of throwing in the method for advertising business that the embodiment of the present invention provides, this system comprises PoC service system and advertisement service system, and the advertising business agent functionality entity that connects PoC service system and advertisement service system, PoC service system comprises PoC server, and advertisement service system comprises Advertisement Server.
In embodiments of the present invention, by describing advertising business agent functionality entity in detail, join after the session in PoC service system, for the group member (being illustrated PoC user) of session, throw in ad content.
Idiographic flow is as follows:
Step 700, PoC server is checked the advertisement serving policy that the advertising business of local storage arranges, if need to throw in advertisement when session establishment, advertising business agent functionality entity is sent to session invitation;
Step 701, advertising business agent functionality entity and PoC server are followed existing PoC standard and are added cluster conversation;
Step 702, triggers advertisement putting action according to the advertisement serving policy setting in advance in advertising business agent functionality entity; This advertisement serving policy is through the negotiation with PoC server, determines on what opportunity, which kind of form to trigger the action of throwing in advertisement with, and set in advance in the business configuration process of advertising business agent functionality entity.
Step 703, advertising business agent functionality entity obtains the attribute of the group member of the part PoC service system that need to throw in advertisement, and this attribute can be title, hobby, the descriptive information of group member, and this property content can be stored in XDMS/XDMC.
Step 704, advertising business agent functionality entity sends the request of obtaining advertisement to the Advertisement Server in advertisement service system, and this request comprises the sign of advertising business agent functionality entity, the Matrix of group member etc.;
Step 705, Advertisement Server is selected the ad content of the above-mentioned request of coupling in local ad storage;
Step 706, Advertisement Server returns to the ad content of selection to advertising business agent functionality entity according to the sign of advertising business agent functionality entity;
Step 707, the medium type that advertising business agent functionality entity also can further be supported according to PoC service system, convert the ad content lattice that do not meet input medium type to medium type that PoC service client can be play, as speech advertising converted to ARM form etc.;
Step 708, advertising business agent functionality entity is buffered in the ad content receiving in local storage, and by described ad content and the group member that will throw in, with PoC user-association;
Step 709, advertising business agent functionality entity invites described PoC user to set up the concurrent session of playing for advertisement;
Step 710, PoC user accepts the request of advertising business agent functionality entity, and participates in setting up the concurrent session that advertisement is play, and is called for short advertisement session;
Step 711, PoC user is switched to advertisement session by ongoing session;
Step 712, advertising business agent functionality entity obtains the ad content of this session group from the storage of this locality, sends to PoC server, and PoC server plays to PoC client by the form of Talk burst or media burst;
Step 713, advertising business agent functionality entity is when throwing in advertisement, to PoC server request or subscribe to current conference site state, i.e. PoC user's state in advertisement session;
Step 714, PoC server returns to the PoC user's of current advertisement session conference site state to advertising business agent functionality entity;
Step 715, PoC user exits advertisement session;
Step 716, advertising business agent functionality entity is cancelled advertisement session;
Step 717, the variation of group member while playing according to advertisement, advertising business agent functionality entity is added up the audient of ad content and each audient's the reception time spot of this broadcasting, as the advertisement measuring data of throwing in this advertisement;
Step 718, advertising business agent functionality entity reports Advertisement Server in the suitable time by the advertisement measuring data of broadcasting.
The method of the input advertising business providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, and can further be converted to the medium type that PoC service system is supported, advertising business agent functionality entity joins in the session in PoC service system, function by concurrent session is thrown in advertising business to PoC user, realize PoC service system and obtained ad content to advertisement service system, improve the interactive and high efficiency of advertising business, also improved flexibility and the diversity of PoC service simultaneously.
Referring to Fig. 8, it is the structural representation of system first embodiment of advertising business in the present invention;
This system comprises advertisement service system 2 and PoC service system 3, also comprise: advertising business agent functionality entity 3, this advertising business agent functionality entity 3 adds the session of PoC service system 3, and throws in to the group member of the session in PoC service system 3 ad content obtaining from described advertisement service system 2.
Particularly, referring to Fig. 9, be the structural representation of system second embodiment of advertising business in the present invention;
The system of whole advertising business is comprised of three parts: advertisement service system 2, advertising business agent functionality entity 1 and PoC service system 3.
First, advertisement service system 2, for storing the also advertising resource of the main submission of managing advertisement, comprises two major function unit: ad distribution unit, can return to ad content and advertisement description information according to advertisement serving policy according to external advertisements request; Advertising results statistic unit, also can receive the outside advertisement putting metrical information of submitting to, carries out advertisement broadcasting time, number of clicks, and playing duration, plays audient's statistics, for to advertiser's charging;
PoC server 30, mainly completes PoC session is controlled to function, comprises traffic identification and authentication, to called or group is called makes a call, controls right to speak and distribution of media in session;
PoC client 31 is participants of PoC cluster conversation, obtains right to speak and send media content to other PoC clients in group in session; Advertising business agent functionality entity 1 in the present embodiment also has and PoC client 31 function correspondingly, can in session, obtain right to speak and send media content to other PoC clients in group.
XDMS32/Shared XDMS34, for preserving service related data, comprising the group information of configuration, group's subject information, the configuration information of group advertisement (comprising whether group accepts advertising service, the time of service, duration) etc.;
Aggregation Server35 is the interface between XDMS32/Shared-XDMS34 and XDMC33, and XDMC33 completes the operation to XDMS32/Shared XDMS34 by Aggregation Server35.
Advertising business agent functionality entity 3 is the important device of throwing in the system of advertising business, it is a logical node between PoC service system 3 and advertisement service system 2, it is responsible for to advertisement service system request buffer memory ad content with the identity of advertisement agency (ad engine); To advertisement service system, report advertisement to play continuous data; Meanwhile, it is again with the identity of PoC client, according to advertising strategy Lai Xiang PoC group and PoC user's broadcasting advertisement content of the advertising strategy of PoC service server or self configuration.
The system of the advertising business providing in the present embodiment, by advertising business agent functionality entity 3, to advertisement service system, obtain ad content, and be converted to the medium type that PoC service system is supported, XiangPoC group and PoC user throw in advertising business, solve PoC service system and cannot obtain to advertisement service system the technical problem of ad content, improve the interactive and high efficiency of advertising business, also improved flexibility and the diversity of PoC service simultaneously.
Referring to Figure 10, it is the structural representation of throwing in advertising business agent functionality physical embodiment in the present invention.
This advertising business agent functionality entity specifically comprises:
Advertising business agent functionality entity is media conversion module 12 further, be connected with described advertisement acquisition module 11, it is the inner function module of advertising business agent functionality entity, for the medium type of the ad content obtaining from advertisement service system being converted to the medium type that PoC service system is supported, and can carry out audio recording and coding etc.; In the situation that the medium type that PoC service system is supported is consistent with the medium type of ad content, need not carry out medium type conversion.
Advertising business agent functionality entity is ad storage module 13 further, this module is connected with advertisement acquisition module 11 or media conversion module 12, it is the inner function module of advertising business agent functionality entity, for buffer memory ad content and control the life cycle of ad content, ad content is offered after advertisement delivery module to the ad content of the buffer memory of Delete Expired;
Session participates in module 14, is the interface of advertising business agent functionality entity and PoC service system, has the function of PoC client, controls advertising business agent functionality entity the session of PoC service is participated in, terminated;
Metrical information is collected and reporting module 16, is the interface of advertising business agent functionality entity and PoC service system, and the group member of collecting described session is listened to the conference site state information of described ad content, calculates the continuous data of the described ad content of throwing in.
The advertising business agent functionality entity providing in the present embodiment, by advertising business agent functionality entity, to advertisement service system, obtain ad content, add PoC session group to throw in advertising business to it, solve PoC service system and cannot obtain to advertisement service system the technical problem of ad content, improve the interactive and high efficiency of advertising business, also improved flexibility and the diversity of PoC service simultaneously.
Advertising business agent functionality entity can be realized in the mode of standalone gateway or separate server; also can in advertisement service system or PoC service system, realize; be mainly and the function of this advertising business agent entity device roughly the same, all should belong to protection scope of the present invention.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add essential hardware platform by software and realize, and can certainly all by hardware, implement.Understanding based on such, what technical scheme of the present invention contributed to background technology can embody with the form of software product in whole or in part, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, or the network equipment etc.) carry out the method described in some part of each embodiment of the present invention or embodiment.
Above disclosed is only a kind of preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to the claims in the present invention, still belongs to the scope that the present invention is contained.
Claims (11)
1. a method of throwing in advertising business, is characterized in that, comprising:
Advertising business agent functionality entity adds the session of Push to talk over Cellular PoC service system;
Advertising business agent functionality entity is with the form of pressing speech button while obtaining the right to speak in the session of described Push to talk over Cellular PoC service system, to the group member of the session of described Push to talk over Cellular PoC service system, throws in the ad content obtaining from advertisement service system;
Advertising business agent functionality entity, when throwing in advertisement, is subscribed to the state of the group member of described session to the Push to talk over Cellular PoC server in Push to talk over Cellular PoC service system, comprise the user ID of the group member of current sessions;
Advertising business agent functionality entity is added up the audient of ad content and each audient's the reception time spot of this input, as the advertisement measuring data of throwing in this advertisement.
2. the method for input advertising business as claimed in claim 1, is characterized in that, comprising:
Advertising business agent functionality entity obtains the attribute of group of described session or the attribute of the group member of described session;
Advertising business agent functionality entity obtains and the attribute of group of described session or the corresponding ad content of attribute of the group member of described session to advertisement service system.
3. the method for input advertising business as claimed in claim 1, is characterized in that, further comprises:
Ad content described in advertising business agent functionality entity buffer memory.
4. the method for the input advertising business as described in claim 1,2 or 3, is characterized in that, also comprises:
The medium type of described ad content is converted to the medium type that Push to talk over Cellular PoC service system is supported.
5. the method for input advertising business as claimed in claim 1 or 2, is characterized in that, advertising business agent functionality entity throws in to the group member of the session of described Push to talk over Cellular PoC service system the ad content obtaining from advertisement service system, comprising:
Advertising business agent functionality entity utilizes the group-media playing function of described Push to talk over Cellular PoC service system, to the group member of described session, throws in described ad content;
Or:
Utilize the pocket transmission news function of described Push to talk over Cellular PoC service system, to the group member of described session, throw in described ad content.
6. the method for input advertising business as claimed in claim 5, is characterized in that, comprising:
Advertising business agent functionality entity, after throwing in described ad content, discharges described right to speak.
7. the method for input advertising business as claimed in claim 1 or 2, is characterized in that, to the group member of the session of described Push to talk over Cellular PoC service system, throws in the ad content obtaining from advertisement service system, comprising:
Utilize the concurrent interactive function of described Push to talk over Cellular PoC service system, by setting up new session with the group member of session, to it, throw in described ad content.
8. an advertising business agent functionality entity, is characterized in that, comprising:
Session participates in module, for adding the session of Push to talk over Cellular PoC service system;
Advertisement acquisition module, for obtaining ad content to advertisement service system;
Advertisement delivery module, for when pressing the form of speech button and obtain the right to speak in the session of described Push to talk over Cellular PoC service system, to the group member of the session of Push to talk over Cellular PoC service system, throw in the ad content obtaining from advertisement service system;
Metrical information is collected and reporting module, listens to the conference site state information of described ad content for collecting the group member of described session, calculates the continuous data of the described ad content of throwing in; Metrical information collection and reporting module are added up the audient of ad content and each audient's the reception time spot of this input, as the advertisement measuring data of throwing in this advertisement.
9. advertising business agent functionality entity as claimed in claim 8, is characterized in that, further comprises:
Attribute acquisition module, for obtaining the attribute of group member of the session of Push to talk over Cellular PoC service system;
Described advertisement acquisition module is for obtaining ad content according to the attribute of the group member of described session to described advertisement service system.
10. advertising business agent functionality entity as claimed in claim 8, is characterized in that, further comprises:
Ad storage module, for ad content described in buffer memory.
11. advertising business agent functionality entities as claimed in claim 8 or 9, is characterized in that, further comprise:
Media conversion module, for described its medium type of supporting of Push to talk over Cellular PoC service system negotiates, the medium type of the ad content that described advertisement acquisition module is obtained is converted to the medium type that Push to talk over Cellular PoC service system is supported.
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| CN200810030188.9A CN101651699B (en) | 2008-08-15 | 2008-08-15 | Method, device and system for acquiring advertisement content and launching advertisement services |
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| CN106157825A (en) * | 2015-04-09 | 2016-11-23 | 胡德明 | Rural areas Web broadcast, electronic board video promotional advertisement |
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| US11900928B2 (en) | 2017-12-23 | 2024-02-13 | Soundhound Ai Ip, Llc | System and method for adapted interactive experiences |
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