CN101609538A - A kind of method of transmitting exciting advertisement - Google Patents
A kind of method of transmitting exciting advertisement Download PDFInfo
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- CN101609538A CN101609538A CNA2008101289511A CN200810128951A CN101609538A CN 101609538 A CN101609538 A CN 101609538A CN A2008101289511 A CNA2008101289511 A CN A2008101289511A CN 200810128951 A CN200810128951 A CN 200810128951A CN 101609538 A CN101609538 A CN 101609538A
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Abstract
The present invention discloses a kind of method of transmitting exciting advertisement, is meant that the exciting advertisement audient propagates method to potential customers with ad content, and the step of this method comprises: 1) but in advertisement the identification information to the feedback potential customers describe; 2) but in advertisement the feedback method to identification information describe; 3) but according to the feedback identification information explanation, by communication terminal or internet client related content is sent to a system platform; 4) system platform generates the feedback information database; 5), when the potential customers in the feedback information database are changed real consumption client in the sale database into, incentive message is sent to corresponding feedback person the contrast of feedback information database and sale database.Can improve the propagation efficiency of advertisement by the method, also can make the audient of advertisement obtain certain economic benefits by propagating advertisement.
Description
Technical field
The present invention relates to a kind of information dissemination technology, relate to a kind of dissemination method that can increase advertisement attracts power, raising ad distribution/communication effect, improve advertisement benefit specifically.
Background technology
In current business community, advertisement covers the sky and the earth, all-pervasive.Enterprise all will carry out a large amount of advertisings in order to allow its brand, product or service be widely known by the people.Yet the media segmentation allows product recommendations have difficulty in taking a step, allow the consumer aroused in interest extremely difficult especially; Moreover traditional advertisement is unidirectional---promptly distribute/broadcast to the audient, lack two-way interaction by the advertiser; Also have, for a small-sized or microbusiness, advertising expenditure is considerably less, can't satisfy the needs of propaganda far away.
How advertising, how to improve advertising effect, is the century-old difficult problem of a whole world advertising circle!
In actual life, many people do shopping, particularly during the higher article of price, friends and family around all will seeking advice from, make purchase decision under the situation of basic overall understanding, the friends and family around the buyer has propagated product in a kind of free spontaneous mode, and most reputable brands all are that the advertisement with a huge sum of money in every year forms such atmosphere, and, do not have such strength to do for medium-sized and small enterprises.
Summary of the invention
At above deficiency, the present invention proposes a kind of method of new transmitting exciting advertisement, it can increase advertisement attracts power, improves ad distribution/communication effect, make the advertisement benefit maximization.It makes the audient finish watching the full content of advertisement as far as possible from the beginning to the end and can make a profound impression to advertisement, can carry out interaction, and positive propagating advertisement with the advertiser, can allow the advertiser conclude the transaction with the audient better, promptly the audient is become the real consumption client, thereby realize the final purpose of advertisement.This method is applicable to billboard, television advertising, the packing of product, propagates individual, news, placard, webpage etc.
Ad distribution the method key step comprise: 1) but in advertisement to the feedback potential customers identification information describe; 2) but in advertisement the feedback method to identification information describe; 3) but according to the feedback identification information explanation, by communication terminal or internet client related content is sent to a system platform; 4) system platform generates the feedback information database; 5), when the potential customers in the feedback information database are changed real consumption client in the sale database into, incentive message is sent to corresponding feedback person regularly the contrast of feedback information database and sale database.
The beneficial effect of this method:
1, improve advertisement attracts power: current advertisement is spread unchecked, and people are more and more number to ubiquitous, all-pervasive advertisement.Common phenomena is that reader one sees it being advertisement, often turns over regard to one and crosses even throw away conveniently, does not see.The present invention has improved the reading and the propagation of advertisement by reading the mode of advertisement, propagating advertisement, feedback given content, award.
2, can allow the advertiser that audient's regional distribution situation is analyzed: the present invention is by reading the mode of advertisement, propagating advertisement, feedback given content, award, can collect phone number, fixed telephone number, E-mail address, QQ number, MSN number of audient etc., obtain audient's contact method and regional distribution situation in view of the above, for the further marketing provides foundation.
3, can allow the advertiser that the audient is followed the tracks of return visit: the present invention is by reading the mode of advertisement, propagating advertisement, feedback given content, award, can collect phone number, fixed telephone number, E-mail address, QQ number, MSN number of audient etc., in view of the above can be fast, at low cost the audient is followed the tracks of return visit, implement marketing scheme targetedly, to make the audient become client as early as possible, reach the final purpose of advertisement.
4, do not need very high advertising expenditure: the present invention is by reading the mode of advertisement, propagating advertisement, feedback given content, award, has only under the situation that product sells, and just gives feedback person certain award, so do not need very high advertising fee; And along with the growth of the sale of product, medium-sized and small enterprises are also being grown up, and the audient of advertisement also can obtain certain economic benefits, also is very helpful for the gap between the rich and the poor that reduces society, thereby the stable of society also is good.
Description of drawings:
Fig. 1 is the releasing advertisements process flow diagram;
Fig. 2 schemes before embodiment generates effect;
Fig. 3 schemes after embodiment generates effect.
Embodiment
Below in conjunction with accompanying drawing this method is further set forth.
The key step of transmitting exciting advertisement is as shown in Figure 1:
One, but the identification information to the feedback potential customers describes in advertisement
Commercial audience propagates ad content to behind the potential customers, information feedback with potential customers, this information wants to discern the different potential customers of differentiation, this information can include title, address, fixed telephone number, phone number, E-mail, member Name, QQ number, MSN number, the prosperous number of Ali etc., at least be one of them, The more the better certainly.
Two, the method to feedback information describes
The mode of feedback information comprises: the port numbers that 1) feeds back to appointment with way of short messages by communication terminal; 2) behind the mobile phone website by mobile radio communication login appointment, in corresponding page input frame, import feedback content; 3) behind the internet site by internet client login appointment, in corresponding page input frame, import feedback content; 4) client of login IMU software is imported feedback content, and feedback content is sent to the service specified port in corresponding input frame.
The method of feedback information: by mobile phone send short messages, surfing Internet with cell phone or the login internet, but the explanation of pressing feedback information is phone number, the SMS shortcode of the content feed of potential customers' identification information to appointment, or waits the mobile phone website of record appointment or internet site to feed back.
Figure 2 shows that the former advertisement layout figure of Shanghai Pudong Development Bank, after using this method, its design sketch as shown in Figure 3.
Material reward has been arranged, and the reader will conscientiously read ad content in detail, understands and remembers, just can tell others then, and the reader is made a profound impression to advertisement, has carried out positive propagation again, thereby plays best advertising results.
But three,, related content is sent to a system platform, from feedback information, can extract the information that can identify potential customers and feedback person's information at least by communication terminal or internet client according to the explanation of feedback identification information.
System platform can be internet site, mobile phone website or short message server, its function mainly is a receiving feedback information, and from information, extract critical data, the contact method (as telephone number, instant communication number or E-mail) that comprises feedback date, feedback time, feedback person, but and the potential customers' that feed back identification information, as information such as client's name, address, phones; System platform generates the feedback information database with these finish messages of collecting, and each potential customers's information all has corresponding feedback person in the database.
With feedback information database and sale database contrast, when in the feedback information database, having potential customers to change the real consumption client into, then find out corresponding feedback person, and notify its incentive message at the feedback information database; If find then to notify each feedback person to a plurality of feedback persons should be arranged in the feedback information database, they share described award.
Claims (8)
1. the method for a transmitting exciting advertisement is meant that the exciting advertisement audient propagates method to potential customers with ad content, is characterized in that it may further comprise the steps:
1) but in advertisement to the feedback potential customers identification information describe;
2) but in advertisement the feedback method to identification information describe;
3) but according to the explanation of feedback identification information, related content is sent to a system platform by communication terminal or internet client, from feedback information, can extract the information that can identify potential customers and feedback person's information at least;
4) system platform generates the feedback information database;
5), when the potential customers in the feedback information database are changed real consumption client in the sale database into, incentive message is sent to corresponding feedback person the contrast of feedback information database and sale database.
2. the method for a kind of transmitting exciting advertisement according to claim 1, it is characterized in that, but in the described step 1) to the feedback potential customers identification information, title, address, fixed telephone number, phone number, E-mail, member Name, QQ number, MSN number, the prosperous number of Ali etc. can be included, potential customers' information can be clearly discerned.
3. the method for a kind of transmitting exciting advertisement according to claim 1 is characterized in that, described step 2) but in content that the feedback method of identification information is described comprise the setting of feedback system and award.
4. the method for a kind of transmitting exciting advertisement according to claim 3 is characterized in that, described feedback system comprises: the port numbers that 1) feeds back to appointment with way of short messages by communication terminal; 2) behind the mobile phone website by mobile radio communication login appointment, in corresponding page input frame, import feedback content; 3) behind the internet site by internet client login appointment, in corresponding page input frame, import feedback content; 4) client of login IMU software is imported feedback content, and feedback content is sent to the service specified port in corresponding input frame.
5. the method for a kind of transmitting exciting advertisement according to claim 1 is characterized in that, described system platform is meant the client-server of internet site, mobile phone website, client short message server or IMU software.
6. the method for a kind of transmitting exciting advertisement according to claim 1, it is characterized in that, the content of the feedback information database that generates in the described step 4) is except potential customers' information, the relevant information that also has feedback person comprises feedback date, the feedback moment, feedback person's phone number, feedback person's fixed telephone number, feedback person's E-mail, feedback person location and feedback system etc.
7. the method for a kind of transmitting exciting advertisement according to claim 1 is characterized in that, when the same potential customers that provide as a plurality of feedback persons were changed the real consumption client into, described a plurality of feedback persons shared this a award.
8. the method for a kind of transmitting exciting advertisement according to claim 1 is characterized in that, described method is applicable to billboard, television advertising, the packing of product, propagates individual, news, placard, webpage etc.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101289511A CN101609538A (en) | 2008-06-20 | 2008-06-20 | A kind of method of transmitting exciting advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101289511A CN101609538A (en) | 2008-06-20 | 2008-06-20 | A kind of method of transmitting exciting advertisement |
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| Publication Number | Publication Date |
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| CN101609538A true CN101609538A (en) | 2009-12-23 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2008101289511A Pending CN101609538A (en) | 2008-06-20 | 2008-06-20 | A kind of method of transmitting exciting advertisement |
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| CN (1) | CN101609538A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013097054A1 (en) * | 2011-12-29 | 2013-07-04 | Yahoo! Inc. | Providing revenues to users affiliated with a sales reward system |
| CN104093042A (en) * | 2014-07-02 | 2014-10-08 | 刘枫 | BBT interactive advertisement technology and method for implementing BBT interactive advertisement technology through internet communication means |
| CN107067285A (en) * | 2017-04-20 | 2017-08-18 | 陈顺利 | A kind of use computer cloud solves person to person's mutually side and businessman method mutually beneficial with client |
-
2008
- 2008-06-20 CN CNA2008101289511A patent/CN101609538A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013097054A1 (en) * | 2011-12-29 | 2013-07-04 | Yahoo! Inc. | Providing revenues to users affiliated with a sales reward system |
| CN104093042A (en) * | 2014-07-02 | 2014-10-08 | 刘枫 | BBT interactive advertisement technology and method for implementing BBT interactive advertisement technology through internet communication means |
| CN107067285A (en) * | 2017-04-20 | 2017-08-18 | 陈顺利 | A kind of use computer cloud solves person to person's mutually side and businessman method mutually beneficial with client |
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| SE01 | Entry into force of request for substantive examination | ||
| DD01 | Delivery of document by public notice |
Addressee: Xi'an Jinhe Optical Technology Co., Ltd. Document name: Notification of Patent Invention Entering into Substantive Examination Stage |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20091223 |