CN101577866A - User classification method, advertisement release method and device - Google Patents
User classification method, advertisement release method and device Download PDFInfo
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- CN101577866A CN101577866A CNA200810105990XA CN200810105990A CN101577866A CN 101577866 A CN101577866 A CN 101577866A CN A200810105990X A CNA200810105990X A CN A200810105990XA CN 200810105990 A CN200810105990 A CN 200810105990A CN 101577866 A CN101577866 A CN 101577866A
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Abstract
The invention discloses a user classification method, an advertisement release method and a device. The user classification method comprises the following steps: acquiring mobile communication data of mobile terminal users from a mobile communication system and determining information on web pages that the mobile terminal users access; determining the types of the web pages that the mobile terminal users access according to the information on the web pages that the mobile terminal users access; and determining the user types of the mobile terminal users according to the determined types of the web pages that the mobile terminal users access. The advertisement release method of the invention releases corresponding advertisements to the mobile terminal users according to the result of the classification of the mobile terminal users. The user classification method, the advertisement release method and the device of the method can realize the accurate classification of the mobile terminal users and targeted advertisement release.
Description
Technical field
The present invention relates to moving communicating field, relate in particular to a kind of user classification method, advertisement placement method and device.
Background technology
Along with the continuous development of mobile communication technology, increasing mobile communication subscriber uses various portable terminals to login mobile Internet whenever and wherever possible, browses the various information that mobile Internet provides, and experiences the various convenient service that mobile Internet provides.Current mobile Internet is the same with traditional the Internet, and a major issue that is faced is exactly how the user to be segmented, and precisely throws in its interested advertisement at the customer group of segmentation, improves advertisement delivery effect.
The employed targeted ads input of the Internet service that existing fixed network provides technology, by collection and analysis to fixed network user's log-on message and the web page contents that the user browsed, determine user's classification, the user according to different classification throws in corresponding advertisement to it then.On the one hand because the fixed network and Internet service provider generally only can get access to the user's who registers on its server log-on message, this targeted ads throw in technology can at customer group limited; And the webpage that the user that IP address that the fixed network and Internet service provider uses by the user or cookie get access to browses may only be the extremely limited part in all webpages of browsing on the internet of user, for the numerous and jumbled fixed network and Internet of amount of information, be difficult to determine the webpage of the real interested and concern of user by the web page contents of these limited webpages of getting access to.
On the other hand, because the general real name degree of current fixed network and Internet is low, subscriber data upgrades under the present situation that falls behind, user's scheme of classification that this dependence user's registration information and the IP address of using by the user or cookie obtain user's browsing page information, its accuracy and reliability are not high yet.
Therefore, utilize the classification results that has user classification method now, just possibly can't accomplish that also the advertisement putting of the user is real interested and concern is in face of the user to user's advertisement delivery.
Moreover because each species diversity of existing fixed network and Internet and mobile Internet, existing various technological means to being adopted in fixed network user's classification and the advertisement delivery technology also can't be applicable in the emerging mobile Internet.
Summary of the invention
The invention provides a kind of user classification method, advertisement placement method and device, realized mobile phone users than accurate classification and the directed input of advertisement.
A kind of user classification method provided by the invention comprises:
From mobile communication system, obtain the mobile data of each mobile phone users, determine the info web of mobile phone users visit;
According to the info web of described mobile phone users visit, determine the webpage classification of described mobile phone users visit;
The webpage classification of the mobile phone users visit of determining according to described is determined the class of subscriber under the described mobile phone users.
The described mobile data that obtains from mobile communication system is determined the info web that mobile phone users is visited, and comprising:
Cycle intercepts the mobile data of mobile phone users from mobile communication system;
Parse mobile phone users sign that comprises in the described mobile data and the web page address of visiting, determine the info web of mobile phone users visit.
The described mobile phone users sign that comprises in the described parsing mobile data and the web page address of visit comprise:
Described mobile data is carried out the analysis of protocol format, and separation wherein has the user accesses data of http request protocol form, parses the web page address that is comprised in the described user accesses data;
The data link of isolating described user accesses data correspondence from described mobile data is set up signaling, parses the mobile phone users number that wherein comprises.
From described mobile data, obtain the access time information of described mobile phone users accessed web page;
For each mobile phone users generates corresponding Visitor Logs;
Described Visitor Logs comprises at least: described mobile communication terminal user number, the web page address of being visited and access time;
The Visitor Logs of all mobile phone users is generated user capture record sheet and storage.
According to the Visitor Logs of storing in the described user capture record sheet, determine the webpage classification of described mobile phone users visit.
According to the described webpage classification of determining described mobile phone users is classified, comprising:
According to the corresponding relation of described webpage classification and described class of subscriber, determine the class of subscriber that described mobile phone users is affiliated.
When the webpage classification of determining described mobile phone users visit is one,, determine that the class of subscriber under the described mobile phone users is the class of subscriber of described webpage classification correspondence according to described corresponding relation;
When the webpage classification of determining the visit of described mobile phone users when being a plurality of,, determine user's interest webpage classification according to the rule of setting; And, determine that the class of subscriber under the described mobile phone users is the class of subscriber of described user's interest webpage classification correspondence according to described corresponding relation.
According to mobile phone users and affiliated class of subscriber generation class of subscriber correspondence table and storage;
Use the classification results of described mobile phone users current period to upgrade the affiliated class of subscriber of storing in the described class of subscriber correspondence table of described mobile phone users.
A kind of advertisement placement method provided by the invention comprises:
From mobile communication system, obtain the mobile data of each mobile phone users, determine the info web of mobile phone users visit;
According to the info web of described mobile phone users visit, determine the webpage classification of described mobile phone users visit;
The webpage classification of the mobile phone users visit of determining according to described is determined the class of subscriber under the described mobile phone users;
According to the class of subscriber under the described mobile phone users, to described mobile phone users corresponding advertisements.
According to provincial characteristics or user's static attribute information of geographic area, mobile phone users place, determine user's subclass of described mobile phone users correspondence in affiliated class of subscriber;
According to the pairing user's subclass of described mobile phone users, to described mobile phone users corresponding advertisements.
The present invention also provides a kind of user's sorter, comprising: info web acquiring unit, user capture webpage classification determining unit and user's taxon;
Described info web acquiring unit is used for obtaining from mobile communication system the mobile data of each mobile phone users, determines the info web of mobile phone users visit;
Described user capture webpage classification determining unit is used for the info web according to described mobile phone users visit, determines the webpage classification of described mobile phone users visit;
Described user's taxon is used for the webpage classification according to described user capture webpage classification mobile phone users that determining unit is determined visit, determines the class of subscriber that described mobile phone users is affiliated.
Above-mentioned user's sorter also comprises:
Memory cell is used to store web page address and the affiliated webpage classification of webpage.
Described info web acquiring unit comprises: intercepting subelement and parsing subelement;
Described intercepting subelement is used for the cycle to intercept mobile data from mobile communication system;
Described parsing subelement is used for parsing the mobile phone users sign that mobile data comprises and the web page address of visit, determines the info web of mobile phone users visit.
The present invention also provides a kind of advertisement putting device, comprising: user's taxon and advertisement putting unit;
Described user's taxon is used for obtaining from mobile communication system the mobile data of each mobile phone users, determines the info web of mobile phone users visit; According to the info web of described mobile phone users visit, determine the webpage classification of described mobile phone users visit; According to the described webpage classification of determining, described mobile phone users is classified, determine the class of subscriber that described mobile phone users is affiliated;
The advertisement putting unit is used for the classification results of described user's taxon, to described mobile phone users corresponding advertisements.
Beneficial effect of the present invention is as follows:
User classification method provided by the present invention and advertisement placement method and device, compare with user classification method that adopts in the existing fixed network and advertisement placement method, at mobile phone users colony quantity huge, and because accessed info web can be contained all Visitor Logs of mobile phone users, localisation of mobile terminals user's interest webpage classification more exactly, by the corresponding relation of webpage classification and class of subscriber, just can easily determine the class of subscriber that mobile phone users is affiliated; Thereby also make the advertisement putting merchant can find potential user group exactly, throw in its interested advertisement, improved the effect of advertisement putting to it.On the other hand, because the present invention is by obtaining the related data of mobile phone users accessed web page from the existing interface of existing mobile communications system, implementation procedure is simple, cost is low.
Description of drawings
The user classification method flow chart that Fig. 1 provides for the embodiment of the invention one;
The advertisement placement method flow chart that Fig. 2 provides for the embodiment of the invention two;
The advertisement delivery process signaling process figure that Fig. 3 provides for the embodiment of the invention two;
The structural representation of user's sorter that Fig. 4 provides for the embodiment of the invention three;
The structural representation of info web acquiring unit in user's sorter that Fig. 5 provides for the embodiment of the invention three;
The structural representation of the advertisement putting device that Fig. 6 provides for the embodiment of the invention four.
Embodiment
Below in conjunction with accompanying drawing a kind of user classification method, advertisement placement method and the device that the embodiment of the invention proposes is described in detail.
Embodiment one:
The webpage classification can be pre-defined in the mobile Internet, and for example, the webpage classification can be divided in advance according to the theme of webpage and content and be obtained.For example setting each webpage classification comprises: " GT grand touring ", " house property class ", " military class " and " digital class " or the like.
Constantly use web crawlers to extract and analyze the theme and the content of all webpages in the mobile Internet then, mate according to the theme of these webpages and keyword and each webpage classification of content correspondence, each webpage in the mobile Internet is belonged in the corresponding webpage classification go.
The classification results of webpage can also be generated corresponding webpage classification correspondence table and storage, following table 1 is the signal of webpage classification correspondence table.Banner wherein can adopt the address of webpage or other label manner to represent.
As can be seen from Table 1, supposing has 100 webpages in the existing mobile Internet, and webpage 1, the webpage classification that webpage 2 and webpage 3 belonged to are " GT grand touring ".
Table 1
| The webpage classification | The sign of webpage |
| GT grand touring | Webpage 1 webpage 2 webpages 3 |
| The house property class | Webpage 4 webpages 5 webpages 6 webpages 7 |
| …… | …… |
| Digital class | Webpage 98 webpages 99 webpages 100 |
Because the webpage on the mobile Internet is constantly upgrading, so above-mentioned process to Web page classifying may continuously carried out always, process to Web page classifying is mutually independently with the process that the user that the embodiment of the invention one is provided classifies, and does not also have absolute precedence relationship in time.In the following step that mobile phone users is classified, need to determine according to the result of above-mentioned Web page classifying which kind of webpage classification the webpage that the user visited belongs to.
The embodiment of the invention one provides a kind of user classification method, as shown in Figure 1, specifically may further comprise the steps:
Because each all has the huge mobile data of quantity to produce constantly in the mobile communication system, in the embodiment of the invention one, the mode of employing cycle intercepting, be the cycle for example with one month, the mobile data of each mobile phone users the intercepting mobile communication system of some moons from this month 1 to last day from existing mobile communication system Gi interface.
With the mobile data that obtains in March, 2008 is example, specific practice is: the bypass of the Gi interface from existing mobile communications system, use for example all mobile datas in intercepting such as the spectroscope mobile communication system backbone network on March 1st, 2008 to March 31 of specific equipment.
The mobile data that is truncated to is carried out the analysis of protocol format, the user accesses data that wherein has http request protocol form is separated, resolve this user accesses data, the info web that obtains wherein to be comprised, the i.e. address information of webpage.
From the mobile data that is truncated to, isolate the data link corresponding and set up signaling with user accesses data, by the parsing that this data link is set up signaling, the mobile phone users number that gets access to wherein to be comprised.
Can also from the mobile data that is truncated to, isolate the access time (visiting the initial time of this webpage) of this mobile phone users accessed web page.
For each mobile phone users generates corresponding Visitor Logs.Each bar Visitor Logs correspondence the once visit of this mobile phone users to a certain webpage;
Visitor Logs for example can comprise: the webpage (can represent with the address of webpage) of mobile phone users number, each visit and corresponding access time; The Visitor Logs of all mobile phone users all is placed in the same record sheet, generates user capture record sheet and storage.
Following table 2 is signals of user capture record sheet.
Table 2
According to the webpage of the user capture of storing in the above-mentioned user capture record sheet, each webpage and affiliated webpage classification thereof in the mobile Internet that writes down in the query webpage classification correspondence table can be determined the pairing webpage classification of webpage that mobile phone users is visited.
According to the webpage classification of the mobile phone users visit of determining, and the corresponding relation between webpage classification and the class of subscriber, determine the affiliated class of subscriber of mobile phone users.
Webpage classification and class of subscriber are predefined, and corresponding relation between the two may be according to concrete classifying rules is different and different separately.Wherein, better simply corresponding relation is to concern one to one, that is to say that a webpage classification is only corresponding with a class of subscriber, simultaneously the also only corresponding webpage classification of class of subscriber.For example, it is corresponding one by one with class of subscriber A, class of subscriber B, class of subscriber C and class of subscriber D respectively webpage classification " GT grand touring ", " house property class ", " digital class " to be reached " sport category ".
Certainly, in concrete enforcement, also have other possibilities, the corresponding same class of subscriber of for example a plurality of webpage classifications; Give an example, be designated " basketball class ", " football class " and " it is ball to rattle " the webpage classification can with same class of subscriber for example class of subscriber D to corresponding (class of subscriber D divides the interest of ball game according to the user).
The corresponding same webpage classification of perhaps a plurality of class of subscribers; For example that user's category-A, user's category-B is corresponding with same webpage classification " digital class ".
In the corresponding relation of webpage classification and class of subscriber, also might there be one by one corresponding, the relation (the corresponding a plurality of class of subscribers of same webpage classification) of one-to-many and the relation of many-one (the same webpage classification of a plurality of class of subscribers correspondences) simultaneously.
When the webpage classification of the mobile phone users visit of determining in the above-mentioned steps 102 only is one, according to the corresponding relation of webpage classification and class of subscriber, determining the affiliated class of subscriber of user is exactly the pairing class of subscriber of this webpage classification (can be one or a plurality of).
More common situation is, it is a plurality of determining the webpage classification that mobile phone users visits, and in this case, adopts the rule of setting, determine among a plurality of webpage classifications of this mobile phone users visit the interested webpage classification of this mobile phone users.
Adopt the rule of setting to determine that other mode of user's interest web page class can have multiple, for example can be by mobile phone users in the statistic of user accessing record sheet to the total degree of the visit of all webpages, to other access times of each web page class or access frequency or the like, then statistics is compared to determine, below the simple example explanation.
A kind of mode is by drawing the more interested webpage classification of user to other access times of each web page class are added up.
Is example with number in the table 2 for the mobile phone users of " 1111122333 ", this mobile phone users that writes down in the user capture record sheet is visited each webpage in the mobile Internet in this one-period of in March, 2008 total degree (total number of the Visitor Logs of this mobile phone users correspondence just) is assumed to be 50 times, wherein, the webpage classification that has 30 its visits is " GT grand touring ", has 15 its accessed web page classifications to be " house property class "; Also having 5 its accessed web page classifications is " digital class ".
For " GT grand touring " this webpage classification, calculating this mobile phone users is 30/50 to the ratio of other access times of this web page class and total access times;
For " house property class " this webpage classification, calculating this mobile phone users is 15/50 to the ratio of other access times of this web page class and total access times;
For " digital class " this webpage classification, calculating this mobile phone users is 5/50 to the ratio of other access times of this web page class and total access times.
By the magnitude relationship of more above-mentioned ratio, mobile phone users is defined as the interested webpage classification of this mobile phone users to that webpage classification that webpage classification access times account for total access times ratio maximum.
Also can a predefined threshold value, if the ratio that the number of times that mobile phone users is visited some or a plurality of webpage classifications accounts for total access times is more than or equal to this threshold value, these one or more webpage classifications are the interested webpage classification of this mobile phone users so.
Can also in the time of setting, calculate mobile phone users to other access frequency of each web page class to each webpage classification access times by the statistics mobile phone users, the comparison of the frequency that conducts interviews then size, similar to aforesaid way, do not repeat them here.
Certainly, more than adopt concrete rule to determine that user's interest webpage classification only is a kind of preferable implementation, in actual applications, the method that can realize can have multiple, and the present invention does not do qualification for this.
According to class of subscriber and other corresponding relation of web page class, determine that the class of subscriber under this mobile phone users is the pairing class of subscriber of the interested webpage classification of this mobile phone users.
The user classification method that the embodiment of the invention provides can also comprise the following steps 104;
Following table 3 is a kind of signals of above-mentioned class of subscriber correspondence table.As can be seen from Table 3, the affiliated class of subscriber of mobile phone users can be one or a plurality of.
Table 3
| Mobile phone users | Affiliated class of subscriber |
| 1111122333 | Category-B |
| 1111122334 | Category-A, F class |
| 1111122335 | The D class |
| …… | …… |
| 1123456789 | The G class |
In the last table 3, to the classification results of each mobile phone users is according to the mobile data in certain cycle that gets access to from mobile communication system and definite, when the mobile data that from mobile communication system, has got access in the next cycle, and based on this mobile phone users is classified, determine after the affiliated class of subscriber of each mobile phone users, use the classification results of current period mobile phone users to upgrade the affiliated class of subscriber of each mobile phone users that writes down in the class of subscriber correspondence table.
It was the cycle for example with one month, after according to the mobile data in April, 2008 each mobile phone users being classified, adopt this subseries result to upgrade to write down in the class of subscriber correspondence table according to classification results that in March, 2008, mobile data obtained for the basis.And the like, constantly upgrade the affiliated class of subscriber of each mobile phone users that writes down in the class of subscriber correspondence table.
Embodiment two:
The embodiment of the invention two provides a kind of advertisement placement method, as shown in Figure 2, specifically comprises the following steps:
In the user classification method that provides in the embodiment of the invention one, browse in the mobile Internet under the webpage webpage classification mobile phone users is classified by determining mobile phone users.
In the process of practical application, often location and propelling movement advertisement for the user being carried out further refinement, can also determine user's subclass of mobile phone users correspondence in affiliated class of subscriber according to provincial characteristics or user's static attribute information of geographic area, mobile phone users place.
Give an example and illustrate, the user classification method that provides according to the embodiment of the invention one, class of subscriber is " category-B " under the mobile phone users " 1111122333 ", according to the area characteristic information (for example frequent area, Wangfujing, the area, Xidan that occurs of this mobile phone users has " shopping centre " this provincial characteristics) of this geographic area, mobile phone users place, determine that this mobile phone users belongs to " blood is pieced together family " this subclass in " category-B ".
Certainly, can also determine user's subclass of mobile phone users correspondence in affiliated class of subscriber by user's static attribute information of storing in the mobile communication system.
For example, determine that a certain mobile phone users is the subclass of " male sex " or " women " under the classification under belonging to according to the sex information in user's static attribute information.
Class of subscriber under step 202, the mobile phone users determined according to step 201 is to the mobile phone users corresponding advertisements.
The signaling process of concrete advertisement delivery comprises the steps: as shown in Figure 3
Certainly, if class of subscriber has been carried out further refinement classification, can also be at the subclass corresponding advertisements in each class of subscriber.
Embodiment three:
The embodiment of the invention provides a kind of user's sorter.As shown in Figure 4, comprising: info web acquiring unit 401, user capture webpage classification determining unit 402 and user's taxon 403;
Info web acquiring unit 401 is used for obtaining from mobile communication system the mobile data of each mobile phone users, determines the info web of mobile phone users visit;
User capture webpage classification determining unit 402 is used for the info web according to described mobile phone users visit, determines the webpage classification of mobile phone users visit;
User's taxon 403 is used for determining the webpage classification that mobile phone users is visited according to user capture webpage classification determining unit 402, determines the class of subscriber that mobile phone users is affiliated.
User's sorter that the embodiment of the invention three provides can also comprise: memory cell 404 is used to store web page address and the affiliated webpage classification of webpage.
Further, the info web acquiring unit 401 in user's sorter that the embodiment of the invention three provides as shown in Figure 5, specifically comprises: intercepting subelement 501 and parsing subelement 502; Wherein:
Intercepting subelement 501 is used for the cycle to intercept mobile data from mobile communication system;
Embodiment four:
The embodiment of the invention four provides a kind of advertisement putting device, as shown in Figure 6, comprising: user's taxon 601 and advertisement putting unit 602;
User's taxon 601 is used for obtaining from mobile communication system the mobile data of each mobile phone users, determines the info web of mobile phone users visit; According to the info web of mobile phone users visit, determine the webpage classification of mobile phone users visit; According to the webpage classification of determining, mobile phone users is classified, determine the class of subscriber that mobile phone users is affiliated;
User classification method provided by the present invention and advertisement placement method and device, compare with user classification method that adopts in the existing fixed network and advertisement placement method, at mobile phone users colony quantity huge, and because accessed info web can be contained all Visitor Logs of mobile phone users, can find the interested webpage classification of mobile phone users more accurately, and, can more easily determine the class of subscriber that mobile phone users is affiliated by the corresponding relation of webpage classification and class of subscriber; Thereby make the advertisement putting merchant can find potential user group exactly, and throw in its interested advertisement, improve the effect of advertisement putting to it.On the other hand, because the present invention is by obtaining the related data of mobile phone users accessed web page from the existing Gi interface of existing mobile communications system, implementation procedure is simple, cost is low.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (13)
1, a kind of user classification method is characterized in that, comprising:
From mobile communication system, obtain the mobile data of each mobile phone users, determine the info web of mobile phone users visit;
According to the info web of described mobile phone users visit, determine the webpage classification of described mobile phone users visit;
The webpage classification of the mobile phone users visit of determining according to described is determined the class of subscriber under the described mobile phone users.
2, the method for claim 1 is characterized in that, obtains mobile data from mobile communication system, determines the info web of mobile phone users visit, comprising:
Cycle intercepts the mobile data of mobile phone users from mobile communication system;
Parse mobile phone users sign that comprises in the described mobile data and the web page address of visiting, determine the info web of mobile phone users visit.
3, method as claimed in claim 2 is characterized in that, described described mobile phone users sign that comprises in the mobile data and the web page address of visiting of parsing comprises:
Described mobile data is carried out the analysis of protocol format, and separation wherein has the user accesses data of http request protocol form, parses the web page address that is comprised in the described user accesses data;
The data link of isolating described user accesses data correspondence from described mobile data is set up signaling, parses the mobile phone users number that wherein comprises.
4, method as claimed in claim 2 is characterized in that, the described mobile data that obtains from mobile communication system is determined the info web step that mobile phone users is visited, and also comprises:
From described mobile data, obtain the access time information of described mobile phone users accessed web page;
Described method also comprises:
For each mobile phone users generates corresponding Visitor Logs;
Described Visitor Logs comprises at least: described mobile communication terminal user number, the web page address of being visited and access time;
The Visitor Logs of all mobile phone users is generated user capture record sheet and storage;
According to the Visitor Logs of storing in the described user capture record sheet, determine the webpage classification of described mobile phone users visit.
5, method as claimed in claim 2 is characterized in that, according to the described webpage classification of determining described mobile phone users is classified, and comprising:
According to the corresponding relation of described webpage classification and described class of subscriber, determine the class of subscriber that described mobile phone users is affiliated.
6, method as claimed in claim 5, it is characterized in that, when the webpage classification of determining described mobile phone users visit is one,, determine that the class of subscriber under the described mobile phone users is the class of subscriber of described webpage classification correspondence according to described corresponding relation;
When the webpage classification of determining the visit of described mobile phone users when being a plurality of,, determine user's interest webpage classification according to the rule of setting; And, determine that the class of subscriber under the described mobile phone users is the class of subscriber of described user's interest webpage classification correspondence according to described corresponding relation.
7, as each described method of claim 2-6, it is characterized in that, also comprise:
According to mobile phone users and affiliated class of subscriber generation class of subscriber correspondence table and storage;
Use the classification results of described mobile phone users current period to upgrade the affiliated class of subscriber of storing in the described class of subscriber correspondence table of described mobile phone users.
8, a kind of advertisement placement method is characterized in that, comprising:
From mobile communication system, obtain the mobile data of each mobile phone users, determine the info web of mobile phone users visit;
According to the info web of described mobile phone users visit, determine the webpage classification of described mobile phone users visit;
The webpage classification of the mobile phone users visit of determining according to described is determined the class of subscriber under the described mobile phone users;
According to the class of subscriber under the described mobile phone users, to described mobile phone users corresponding advertisements.
9, method as claimed in claim 8 is characterized in that, also comprises:
According to provincial characteristics or user's static attribute information of geographic area, mobile phone users place, determine user's subclass of described mobile phone users correspondence in affiliated class of subscriber;
According to the pairing user's subclass of described mobile phone users, to described mobile phone users corresponding advertisements.
10, a kind of user's sorter is characterized in that, comprising: info web acquiring unit, user capture webpage classification determining unit and user's taxon;
Described info web acquiring unit is used for obtaining from mobile communication system the mobile data of each mobile phone users, determines the info web of mobile phone users visit;
Described user capture webpage classification determining unit is used for the info web according to described mobile phone users visit, determines the webpage classification of described mobile phone users visit;
Described user's taxon is used for the webpage classification according to described user capture webpage classification mobile phone users that determining unit is determined visit, determines the class of subscriber that described mobile phone users is affiliated.
11, device as claimed in claim 10 is characterized in that, also comprises:
Memory cell is used to store web page address and the affiliated webpage classification of webpage.
12, device as claimed in claim 10 is characterized in that, described info web acquiring unit comprises: intercepting subelement and parsing subelement;
Described intercepting subelement is used for the cycle to intercept mobile data from mobile communication system;
Described parsing subelement is used for parsing the mobile phone users sign that mobile data comprises and the web page address of visit, determines the info web of mobile phone users visit.
13, a kind of advertisement putting device is characterized in that, comprising: user's taxon and advertisement putting unit;
Described user's taxon is used for obtaining from mobile communication system the mobile data of each mobile phone users, determines the info web of mobile phone users visit; According to the info web of described mobile phone users visit, determine the webpage classification of described mobile phone users visit; According to the described webpage classification of determining, determine the class of subscriber that described mobile phone users is affiliated;
The advertisement putting unit is used for the classification results of described user's taxon, to described mobile phone users corresponding advertisements.
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| CNA200810105990XA CN101577866A (en) | 2008-05-07 | 2008-05-07 | User classification method, advertisement release method and device |
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| CNA200810105990XA CN101577866A (en) | 2008-05-07 | 2008-05-07 | User classification method, advertisement release method and device |
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