CN101552958A - Method and system for putting advertisements in mobile network and advertisement information control server - Google Patents
Method and system for putting advertisements in mobile network and advertisement information control server Download PDFInfo
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- CN101552958A CN101552958A CN200810103248.5A CN200810103248A CN101552958A CN 101552958 A CN101552958 A CN 101552958A CN 200810103248 A CN200810103248 A CN 200810103248A CN 101552958 A CN101552958 A CN 101552958A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The invention discloses a method for putting advertisements in a mobile network, which comprises the following steps: receiving advertisement site information reported by service platforms by an advertisement information control server, wherein the advertisement site information is the property information of advertisement data capable of being carried in service information; receiving the advertisement data corresponding to the advertisement site information and sending the advertisement data to the service platforms which report the advertisement site information; and sending the service information carrying the advertisement data by the service platforms. The method solves the problem that an advertiser needs to put the advertisement data respectively aiming at each service platform and put different types of advertisement data aiming at the service platforms supporting different types of the advertisement data and can issue the advertisement data in various service channels so as to ensure that the advertisement issuing process is convenient, efficient and easy for expanding and improving the advertiser experience. The invention also discloses a system for putting the advertisements in the mobile network and the advertisement information control server.
Description
Technical field
The present invention relates to the data transmission technology of moving communicating field, relate in particular to a kind of put-on method, system and advertisement information control server of advertisement.
Background technology
Along with the continuous development of mobile communication technology, also be developed as an important value-added service at the portable terminal advertisement delivery.The scheme of existing advertisement delivery mainly may further comprise the steps:
The first step: terminal is carried out a certain business to the business platform request;
Second step: when business platform pushes the corresponding business data to terminal, also push the information of advertising platform.
The 3rd step: after terminal receives this advertising message, from advertising platform, obtain the correspondent advertisement data according to this information.
Because diversified development trend has also appearred in mobile service, in current mobile communication system, exists a large amount of dissimilar business platforms, what each business platform was carried out is professional different, and the ad data type of being supported is also different.For example, for note class business platform, can only support the ad data of textual form, and can not support the ad data of multimedia form, therefore, each business platform needs the advertising platform of a corresponding releasing advertisements, in this case, the advertiser needs respectively at each advertising platform advertisement delivery data, and throws in the advertising message of different pieces of information at the business platform of supporting different ad datas, make the process complexity of advertiser's releasing advertisements, the advertiser experiences relatively poor.
Summary of the invention
The embodiment of the invention provides a kind of put-on method, system and advertisement information control server of advertisement in mobile communications network, to solve advertiser's needs of existing in the prior art respectively at each business platform advertisement delivery data, and throw in dissimilar ad datas at the business platform of supporting dissimilar ad datas, make the process complexity of advertiser's advertisement delivery, the advertiser experiences relatively poor problem.
A kind of put-on method of advertisement, this method comprises:
First advertisement information control server receives the ad spot information that business platform reports, and wherein, ad spot information is the attribute information of portable ad data in the business information;
Receive the ad data corresponding, and send to the business platform that reports this ad spot information with described ad spot information;
Described business platform sends the business information of carrying described ad data.
A kind of jettison system of advertisement, this system comprises:
First advertisement information control server is used to receive ad spot information and the ad data corresponding with this ad spot information, and sends this ad data, and wherein, ad spot information is the attribute information of portable ad data in the business information;
At least one business platform is used for reporting described ad spot information to first advertisement information control server, and receives described ad data, sends the business datum of carrying described ad data.
A kind of advertisement information control server is applied in mobile communications network, comprising:
The advertisement position receiver module is used to receive ad spot information, and wherein, ad spot information is the attribute information of portable ad data in the business information;
The ad data receiver module is used to receive the ad data corresponding with described ad spot information;
The ad data sending module is used to send described ad data.
Advertisement placement method, system and the advertisement information control server in mobile communications network that provide by the embodiment of the invention, the advertiser can be known the portable ad data attribute information of a plurality of business platforms by an advertisement information control server, and can throw in dissimilar ad datas at multiple business simultaneously, make the process of advertisement delivery easy, better user experience.
Description of drawings
Fig. 1 is to the method step schematic flow sheet of portable terminal releasing advertisements in the embodiment of the invention one;
Fig. 2 is the system configuration schematic diagram of releasing advertisements in the embodiment of the invention three;
Fig. 3 is an advertisement information control server structural representation in the embodiment of the invention four.
Embodiment
Below in conjunction with Figure of description, the solution of the present invention is described in detail, the scheme in the subsequent embodiment all is to be applied in the mobile communications network.
As shown in Figure 1, in the embodiment of the invention one to the method step schematic flow sheet of portable terminal advertisement delivery, this method comprises:
Step 101: (Mobile Advertisement Management System MAMS) receives the ad spot information that business platform reports to advertisement information control server.
Ad spot information in the present invention is meant that business platform carrying out when professional the attribute information of portable ad data in the business information that portable terminal issues.Attribute information includes but not limited to: the size (as the text data of 15 byte-sized) of position in business information of the type of ad data (as: text, picture, audio or video etc.), ad data (as: ad data is arranged in the end of business information or initial) and ad data one or more.
Owing in actual communication systems, there is the multiple business platform, therefore on advertisement information control server, there are a plurality of interfaces, the corresponding business platform of each interface, advertisement information control server utilizes the identical or different interface of a plurality of types and each business platform to carry out the mutual of information respectively, and different interfaces can use different host-host protocols.
Step 102: advertisement information control server is to advertiser's display ads position information.
Advertisement information control server can show ad spot information by display or other modes to the advertiser, if advertisement information control server receives the ad spot information that note weather forecast business platform and cell phone multimedia message report professional platform to report, and can show to the advertiser according to the form of table 1.Information in the table 1 comprises: the advertiser can issue size to portable terminal in note weather forecast business be the text type advertisement of 15 bytes, and ad data is arranged in the section start of note weather forecast business information; The advertiser can be the display advertising of X*Y to portable terminal issue size by cell phone multimedia message newspaper business, and ad data is arranged in the place, the 5th frame end that cell phone multimedia message is reported professional information.
Advertising site mark | Business Name | The ad data type | The ad data position | The ad data size |
1 | Note weather forecast business | Text | Initial | 15 bytes |
2 | The cell phone multimedia message newspaper is professional | Picture | The 5th frame end | X*Y |
Table 1
Step 103: advertisement information control server receives the ad data that the advertiser provides, and this ad data is corresponding with at least one ad spot information, promptly satisfies the attribute information of stipulating in this ad spot information.
The advertiser can also provide the input rule of this ad data when advertisement information control server provides ad data, business platform issues according to throwing in regular ad data is carried in the business information.
Throw in rule and can comprise number of times that this ad data need issue and/or the time that issues etc.For example: the ad data that the advertiser provides is that size is the text data of 15 bytes, then throws in rule and can require this ad data need be issued 100 times; Perhaps require between 31 days December in 2008, to issue on January 1st, 2008.
Ad data needs corresponding one or more ad spot information, and advertisement information control server can know therefrom the advertiser wishes which business platform ad data is thrown in to.For example, the advertiser is the data of the text type of 15 bytes according to the ad data that the information in the table 1 can provide to advertisement information control server for size, the advertisement position that this ad data can report according to advertiser's the corresponding note weather forecast of needs business platform.If the advertiser provides the picture of the big or small X*Y of being as ad data, then the newspaper of the cell phone multimedia message in this ad data correspondence table 1 is professional, and can corresponding not support the note weather forecast business of picture/mb-type.
Step 104: advertisement information control server sends to business platform with the ad data that receives, and the advertisement position that this business platform reports is corresponding with described ad data.
The implementation of this step can be: advertisement information control server is initiatively to business platform releasing advertisements data; Perhaps, initiatively send query requests, obtain ad data to advertisement information control server by business platform.
Step 105: the business information that business platform will carry ad data sends to portable terminal.
In this step, business platform can be to send business information when pre-conditioned satisfying, and describedly pre-conditionedly is: receive the service request that described portable terminal sends, perhaps, arrive the transmitting time of setting.Satisfying when pre-conditioned, whether business platform has the ad data of renewal to the advertisement information control server inquiry, if then the ad data that upgrades is carried in the business information and sends; Otherwise, the ad data that has received be carried in the business information send.
When business platform also received the input rule of this ad data when receiving ad data, the business information that will carry ad data according to the requirement of throwing in rule sent to portable terminal.
By of the description of above step 101, realized method to the portable terminal releasing advertisements to step 105.
In above-mentioned steps 103, advertisement information control server can receive multiple form difference (as: varying in size) but the identical ad data of content, the purpose of doing like this is: because the ability of portable terminal has nothing in common with each other, and the ad data that can receive various also inequality.For example: if the screen size of A terminal is X1*Y1, B terminal screen size is X2*Y2, ad data is that size is the picture of X3*Y3, for terminal A, ad data may normally show more greatly, therefore the advertiser also needs to provide size to be X4*Y4 and the identical ad data of content to advertisement information control server, wherein: X3>X4, Y3>Y4.
In above-mentioned steps 104, when advertisement information control server sends to business platform with ad data, can be man-to-man transmission, also can be one-to-many sends.So-called man-to-man transmission is meant that advertisement information control server sends to a commercial audience of certain business platform with a ad data, and the transmission of one-to-many is meant that advertisement information control server sends a ad data packing simultaneously to a plurality of commercial audiences of certain business platform.
Can co-operation between the advertisement delivery system that constitutes by an advertisement information control server and a plurality of business platform.Connect by interface between the advertisement information control server in the different advertisement delivery systems, the ad spot information that advertisement information control server can report the business platform that receives sends to the advertisement information control server in the other system.The embodiment of the invention two is two advertisement delivery system co-operation processes, and advertisement information control server 1 and advertisement information control server 2 belong to two systems, and the step of present embodiment is as follows:
The first step: advertisement information control server 1 and advertisement information control server 2 receive the ad spot information that the business platform that links to each other with self reports respectively.
Suppose with advertisement information control server 1 place system in business platform can be to zone 1 portable terminal issuing service information, the business platform in the advertisement information control server 2 place systems can be to the portable terminal issuing service information in zone 2.
Second step: one or more ad spot information that advertisement information control server 1 will receive send to advertisement information control server 2.
In the present embodiment, advertisement information control server 1 can only send to advertisement information control server 2 with the part ad spot information, for example: only will support that type is the ad spot information transmission of textual form, and support the advertisement position of other types not send.
The 3rd step: the ad spot information that ad spot information that advertisement information control server 2 reports business platform in the system of place and advertisement information control server 1 send is issued to the advertiser.
By above three steps, the advertiser can pass through advertisement information control server 2 in zone 1 and regional 2 releasing advertisements, and does not need respectively at advertisement information control server 1 and 2 promulgating advertisements.
The 4th step: the advertiser is to advertisement information control server 2 releasing advertisements data, the advertisement position that the corresponding advertisement information control server 1 of this ad data reports.
The 5th step: advertisement information control server 2 returns to advertisement information control server 1 with described ad data and corresponding advertisement position.
Advertisement information control server 2 can regularly send the ad data that upgrades to advertisement information control server 1; Perhaps, advertisement information control server 1 is regularly inquired about the ad data that obtains renewal to advertisement information control server 2.
The 6th step: advertisement information control server 1 will be according to the scheme of step 104 and step 105 among the embodiment one to the portable terminal releasing advertisements.
In the embodiment of the invention two, a plurality of advertisement information control servers can be the rank groups web frames, also can be the peer-group web frames.
Description by embodiment one and embodiment two as can be seen advertisement information control server can and a plurality of business platform and a plurality of other advertisement information control server between carry out the mutual of ad spot information and/or ad data, these ad spot information and ad data may need to upgrade in some cases, therefore, the embodiment of the invention has proposed ad spot information and the synchronous method of ad data.Be example with advertisement information control server to the synchronous ad data of business platform below, synchronous scheme is described.
The first step: set first trigger condition.
First trigger condition can include but not limited to following two kinds of situations:
1, the last time interval that sends of distance reaches set point, promptly regularly triggers.
2, advertisement information control server receives the Data Update request that business platform is initiated, i.e. Event triggered.
Regularly trigger and be meant that the advertisement controlling platform periodically issues the information relevant with ad data to business platform; Event triggered is meant business platform, and (as: advertisement issues number of times and has reached the number of times that requires in the ad data when determining that satisfying some imposes a condition, perhaps the current time reaches set point from the difference of the deadline that issues), initiate the Data Update request to advertisement information control server, require to obtain relevant information.
Second step: when arbitrary trigger condition satisfied, advertisement information control server sent Data Update message to business platform.
Data Update message can comprise:
1, to the ad data that sent last time with throw in the ad data that obtains after rule is upgraded and throw in rule, be used for replacing the former ad data of business platform and throw in rule, business platform is operated ad data accordingly according to the new input rule after replacing.
2, to the ad data that sent last time or throw in parameter after partial parameters in the rule upgrades the renewal that obtains, the partial parameters that is used for revising business platform Central Plains ad data or throws in rule.For example: require in the former input rule ad data is issued 100 times, arrive constantly when issuing number of times, advertisement information control server can send number of times information to business platform, after business platform receives this number of times information, revises the corresponding contents of throwing in the rule.
3, ad data and the regular operational order of handling of input to having sent, as delete command, the ad data and the input redundant rule elimination that require business platform to have received.
Above scheme can also be applied in the method for synchronized transmission ad data between a plurality of advertisement information control servers.
The scheme that sends mutually in advertisement information control server reports the method for synchronous of advertisement position, between a plurality of business platform in the method for synchronous of advertisement position at business platform can similarly comprise:
Advertisement information control server 2 when satisfying second trigger condition, also receives the advertisement position updating message after receiving the advertisement position that business platform or advertisement information control server 1 report first.
Described second trigger condition also can be regularly to trigger or Event triggered, and the advertisement position updating message comprises: the ad spot information after the renewal, be used to revise the parameter information of ad spot information and the operational order that ad spot information is handled.
By the embodiment of the invention one and two methods of describing, the embodiment of the invention three also provides a kind of jettison system of advertisement, as shown in Figure 2, this system comprises first advertisement information control server 11 and at least one business platform 12, wherein: first advertisement information control server 11 is used to receive ad spot information and the ad data corresponding with at least one ad spot information, and send this ad data, wherein, ad spot information is meant the attribute information of business platform portable ad data in the business information that issues; Business platform 12 is used for reporting ad spot information to first advertisement information control server, and receives described ad data, and the business information of carrying described ad data is sent to portable terminal, and wherein: described advertising message is corresponding with the ad spot information that reports.
Described first advertisement information control server 11 connects by a plurality of interfaces and all business platforms 12.
Further, described first advertisement information control server 11 can also be used to receive the input rule of described ad data, and sends to described business platform 12; Described business platform 12 is used for sending the business information of carrying described ad data according to the described rule of throwing in.
Can also comprise second advertisement information control server, 13, the second advertisement information control servers 13 in the native system also connects with a plurality of business platforms 14.
Second advertisement information control server 13 is used for reporting ad spot information to first advertisement information control server 11, and reception ad data and input rule, and this ad data and input rule are sent to the business platform that reports this ad spot information; When first advertisement information control server 11 is used to receive the corresponding ad data of the ad spot information that reports with second advertisement information control server 13, this ad data is sent to second advertisement information control server 13.Follow-up, second advertisement information control server 13 can carry out the operation that correspondent advertisement is thrown in according to the ad data that receives.
Described first advertisement information control server 11 when satisfying first trigger condition, also sends Data Update message after being used for first described ad data and input rule being sent to the business platform and/or second advertisement information control server; After receiving the advertisement position that the business platform and/or second advertisement information control server report first, when satisfying second trigger condition, also receive the advertisement position updating message.First trigger condition here, second trigger condition, Data Update message and advertisement position updating message are identical with implication among embodiment one and the embodiment two.
The embodiment of the invention four also provides a kind of advertisement information control server, as shown in Figure 3, comprise: advertisement position receiver module 21, ad data receiver module 22 and ad data sending module 23, wherein: advertisement position receiver module 21 is used to receive ad spot information, wherein, ad spot information is the attribute information of portable ad data in the business information; Ad data receiver module 22 is used to receive the ad data corresponding with described ad spot information; Ad data sending module 23 is used to send described ad data.
Described advertisement information control server comprises that also advertisement position sending module 24 is used to send described ad spot information.
Further, described ad data receiver module 22 is used to receive the input rule of described ad data; Described ad data sending module 23 is used to send described input rule.
Advertisement position receiver module 21 in the present embodiment can receive the ad spot information that a plurality of business platforms report, and also can receive the ad spot information that a plurality of other advertisement information control servers report; Ad data receiver module 22 can receive the ad data that the advertiser throws in, and also can receive the ad data of other advertisement information control server transmission; Ad data sending module 23 can send to business platform with ad data, also can send to other advertisement information control server; Advertisement position sending module 24 can send to advertisement position the advertisement information control server of extraneous other.
Advertisement information control server in the present embodiment can be the advertisement information control server among the embodiment three.
Put-on method, system and the advertisement information control server of the advertisement in mobile communications network that provides by the embodiment of the invention can obtain following advantage:
1, the ad data information with the support of multiple business platform is abstracted into unified ad spot information, only needs just can manage and control it by an advertisement information control server.
2, the advertiser only need carry out alternately with advertisement information control server, just can realize issuing various types of advertisements at all business information, makes the ad distribution process simpler, has saved manpower and materials, has reduced cost.
3, belong between the advertisement information control server in the different advertisement distributing systems and can cooperate mutually, the advertiser can by and advertisement information control server between mutual, obtain the information in other advertisement distributing systems, further make the ad distribution process simple, better user experience.
Obviously, those skilled in the art can carry out various changes and modification to the present invention and not break away from the spirit and scope of the present invention.Like this, if of the present invention these are revised and modification belongs within the scope of claim of the present invention and equivalent technologies thereof, then the present invention also is intended to comprise these changes and modification interior.
Claims (15)
1, a kind of put-on method of advertisement in mobile communications network is characterized in that, this method comprises:
First advertisement information control server receives the ad spot information that business platform reports, and wherein, ad spot information is the attribute information of portable ad data in the business information;
Receive the ad data corresponding, and send to the business platform that reports this ad spot information with described ad spot information;
Described business platform sends the business information of carrying described ad data.
2, the method for claim 1 is characterized in that, the attribute information of described ad data comprises: the type of ad data, ad data in business information the position and the size of ad data in one or more.
3, the method for claim 1 is characterized in that, described first advertisement information control server also receives the input rule of described ad data, and sends to described business platform;
Described business platform sends the business information of carrying described ad data, comprising:
Described business platform sends to portable terminal according to throwing in the regular business information that will carry described ad data.
4, method as claimed in claim 3 is characterized in that, the input rule of described ad data comprises: number of times that described ad data issues and/or the time that issues.
5, method as claimed in claim 3 is characterized in that, described method further comprises:
First advertisement information control server receives the ad spot information that second advertisement information control server reports;
When first advertisement information control server receives the ad data corresponding with this ad spot information and throws in rule, this ad data and input rule are sent to second advertisement information control server;
Described second advertisement information control server is with this ad data and throw in the regular business platform that reports this ad spot information that sends to;
This business platform sends the business information of carrying described ad data according to throwing in rule.
6, method as claimed in claim 5, it is characterized in that, first advertisement information control server when satisfying first trigger condition, also sends Data Update message after first described ad data and input rule being sent to the business platform and/or second advertisement information control server.
7, method as claimed in claim 6 is characterized in that, satisfies described first trigger condition and comprises:
The last time interval that sends of distance reaches set point; Perhaps
Receive the Data Update request that the business platform or second advertisement information control server are initiated.
8, method as claimed in claim 6 is characterized in that, described Data Update message comprises:
To the ad data that sent last time with throw in the ad data that obtains after rule is upgraded and throw in rule, to the ad data that sent last time with throw in the new argument that obtains after parameter in the rule is upgraded, or to the ad data that sent with throw in the operational order that rule is handled.
9, method as claimed in claim 5, it is characterized in that, first advertisement information control server when satisfying second trigger condition, also receives the advertisement position updating message after receiving the advertisement position that business platform and/or second advertisement information control server report first.
10, a kind of jettison system of advertisement in mobile communications network is characterized in that, this system comprises:
First advertisement information control server is used to receive ad spot information and the ad data corresponding with this ad spot information, and sends this ad data, and wherein, ad spot information is the attribute information of portable ad data in the business information;
At least one business platform is used for reporting described ad spot information to first advertisement information control server, and receives described ad data, sends the business datum of carrying described ad data.
11, system as claimed in claim 10 is characterized in that,
Described first advertisement information control server is used to receive the input rule of described ad data, and sends to described business platform;
Described business platform is used for sending the business information of carrying described ad data according to the described rule of throwing in.
12, system as claimed in claim 11 is characterized in that, described system also comprises:
Second advertisement information control server is used to report ad spot information, and reception ad data and input rule, and this ad data and input rule are sent to the business platform that reports this ad spot information;
Described first advertisement information control server, be used to receive the ad spot information that second advertisement information control server reports, and when receiving the ad data corresponding and throwing in rule, this ad data and input rule are sent to described second advertisement information control server with this ad spot information.
13, a kind of advertisement information control server is applied in the mobile communications network, it is characterized in that, comprising:
The advertisement position receiver module is used to receive ad spot information, and wherein, ad spot information is the attribute information of portable ad data in the business information;
The ad data receiver module is used to receive the ad data corresponding with described ad spot information;
The ad data sending module is used to send described ad data.
14, server as claimed in claim 13 is characterized in that, described advertisement information control server also comprises:
The advertisement position sending module is used to send described ad spot information.
15, server as claimed in claim 13 is characterized in that,
Described ad data receiver module is used to receive the input rule of described ad data;
Described ad data sending module is used to send described input rule.
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CN200810103248.5A CN101552958A (en) | 2008-04-01 | 2008-04-01 | Method and system for putting advertisements in mobile network and advertisement information control server |
PCT/CN2009/000340 WO2009121242A1 (en) | 2008-04-01 | 2009-03-30 | A method and a system for launching advertisement and an advertisement information controlling server in a mobile network |
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CN200810103248.5A CN101552958A (en) | 2008-04-01 | 2008-04-01 | Method and system for putting advertisements in mobile network and advertisement information control server |
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2008
- 2008-04-01 CN CN200810103248.5A patent/CN101552958A/en active Pending
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2009
- 2009-03-30 WO PCT/CN2009/000340 patent/WO2009121242A1/en active Application Filing
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CN107909413A (en) * | 2017-12-11 | 2018-04-13 | 加和(北京)信息科技有限公司 | A kind of ad campaign management method and platform |
CN108062687A (en) * | 2017-12-20 | 2018-05-22 | 广州容骏信息科技有限公司 | A kind of accurate advertisement jettison system based on internet |
CN112348549A (en) * | 2020-09-16 | 2021-02-09 | 广州阿凡提电子科技有限公司 | Advertisement operation method, intelligent terminal and storage device |
CN113657940A (en) * | 2021-08-20 | 2021-11-16 | 深圳墨世科技有限公司 | Advertisement dynamic aggregation method and device, terminal equipment and readable storage medium |
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