CN101477670A - Method for effectively attracting focus of the audience on the media - Google Patents
Method for effectively attracting focus of the audience on the media Download PDFInfo
- Publication number
- CN101477670A CN101477670A CNA2009100940711A CN200910094071A CN101477670A CN 101477670 A CN101477670 A CN 101477670A CN A2009100940711 A CNA2009100940711 A CN A2009100940711A CN 200910094071 A CN200910094071 A CN 200910094071A CN 101477670 A CN101477670 A CN 101477670A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- audient
- user
- lottery ticket
- website
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
A method for effectively motivating audiences and improving the attention of the audiences is as follows: trade companies provide related services to enable the audiences to purchase lotteries conveniently by using the rewards acquired through activities such as watching advertisements, joining inquiries, and the like, that is, the audiences have opportunities to receive big prizes while contacting media, thereby, increasing the attention of the audiences to the media.
Description
Technical field
The method of a kind of effective excitation audient, raising audience's attention, businessman provides related service, lottery ticket is bought in the award of the audient can be used easily watch advertisement, participating in activity acquisitions such as investigation, allow the audient contact the medium Grand Prix of just having an opportunity to obtain, thereby the increase audient is to the attention rate of medium.
Background technology
The lottery ticket sales volume of China is climbed to a higher point year by year, but compared with developed countries, also has the very big rising space.There is every day ten million lottery fan buying lottery ticket in China at present, but in the lottery industry development, do not drive the development of its relevant industry.As advertising, present lottery ticket advertisement form mainly is an advertisement delivery at the lottery ticket back side or on professional lottery ticket website, and effect is general.
Along with popularizing and the increase of netizen's quantity of network, Internet advertising is fast-developing.The web advertisement of form whatsoever, website all must provide corresponding service to come browsing page to attract the netizen, thereby reach the purpose of advertizing.The netizen can not surf the Net for seeing advertisement, and must try every means in the website increases or improve the content of website and level, to attract netizen's eyeball.
There is the minority website to attempt utilizing the part amount of money in the advertising income to reward the netizen i.e. advertisement with lottery.To improve the enthusiasm that the netizen watches advertisement or Website login.But from performance, effect is also not obvious.Reason is: Nobel prize is encouraged the restriction that the amount of money is subjected to relevant laws and regulations, must not encourage such as the prize drawing Nobel prize to surpass 5000 yuan, and the prize-winning probability in the website that has is too small etc., causes this series advertisements can not attract more netizens.
This method is utilized internet or other medium, in conjunction with lottery ticket, excavates a kind of brand-new excitation audient, makes the audient produce the method for strong interest to medium.
This method can realize that the audient sees advertisement, participates in investigation or audiovisual medium and obtains integration, utilizes integration, and the audient can be very easily buys lottery ticket there in the partner of medium.If partner provides " mobile phone is purchased color service ", audient's integration can serve as the cash that mobile phone is purchased coloured silk so.(if these medium are the website, and allow in the future the website sell lottery tickets, and then the website can provide whole services and do not need partner).
Summary of the invention
For achieving the above object, be example with the web advertisement, method is as follows:
1, netizen's registration becomes the website user.
2, the user clicks the advertisement that the website provides, and obtains reward on total mark.
3, the service that provides of the platform that provides by the website of user or website partner, buy lottery ticket platform (as present " Beijing nine songs are online " http://www.51mcp.com) as mobile phone, or, utilize the integration that obtains to serve as cash by other approach, realize buying/buying jointly lottery ticket.
4, the user can buy 1 jointly and annotate lottery ticket, and during prize-winning, the user is in amount of bonus in the stake ratio acquisition of oneself.
Profit model and operation:
Being applied to the web advertisement with this method is example, can adopt but is not limited to following mode: the every click of user's (be the audient, down with) is watched 1 advertisement, the 0.06 yuan of advertising expenditure in advertisers pay website.(for improving advertising results, also can allow the user after finishing watching each advertisement, answer several simple minor issues, answer questions a problem and obtain corresponding award.) if the user watches an advertisement can obtain to be equivalent to 0.04 yuan integration, the ad revenue of website then is 0.02 yuan of every click one time, the user watches 5 advertisements can obtain 0.20 yuan so, this user and other users " buy " 1 notes lottery ticket jointly as this moment, its prize-winning Maximum Amount is 1,000,000 (annotating the highest prize-winning and can reach 1,000 ten thousand as playing methods such as present " making wild with joy greatly ", " twin color ball " are single, is exactly 1,000,000 with 0.2 yuan of senior middle school amount of bonus of buying 1 notes lottery ticket jointly so).Free and can conveniently bet under the situation of (the traditional approach stake will be arrived lottery point, loses time), this has suitable attractive force to the netizen.Even if in not Grand Prix, " freely " obtains little prize also can to a certain degree attract the netizen, strengthens the viscosity of this advertisement mode.
This method is particularly suitable for large-scale portal website or other large media of tens million of netizen's logins every day and promotes.Suppose to have average every day 5,000,000 netizens to click advertisement, each netizen on average clicks 5 advertisements, and by 0.02 yuan of each advertisement website income, then the ad revenue of every day is 500,000 yuan.But drop into also not quite, because the advertising agency of each large-scale website has the ability of carrying out advertising business in China; And the popularization of new model can rely on the website popularity, and corresponding database and management software only need be set up in the website, and finds partner.
Partner can look for mobile phone to purchase color service provider, or directly cooperates with provincial lottery management center.If cooperate with the latter, by above measuring and calculating, the wager amounts of netizen every day can reach 1,000,000 yuan.By standing order, 15% of lottery ticket sales volume is issuing expenses.The website can not participate in the distribution of issue of lottery expense, promptly this 150,000 yuan of issue of lottery expense of 1,000,000 yuan (100 * 15%), all returns the lottery management center to own.Like this, the lottery management center can increase income 150,000 yuan of distribution expenses average every day.And the lottery management center only need increase a regulation: allow " lottery fan " to utilize similar mobile phone to purchase color mode and buy 1 notes lottery ticket (a lot of provincial lottery managements center allows to utilize the mobile phone stake at present) jointly.And open regulation: this mode comes schedule of apportionment to annotate bonus etc. in each stake ratio of buying the people jointly after prize-winning.This does not influence fairness, publicity, the fairness of lottery industry.Concerning lottery industry, this method will impel the lottery ticket sales volume to improve, and " lottery fan " do not utilize the money of self to bet in this method, actual is that the income of industries such as advertising is diverted on the lottery industry, but also promoted the development of other industry when having excavated the value of lottery ticket, help lottery industry, and then help Chinese welfare project and sports.Therefore there is the power of cooperation at the lottery management center.
And concerning the advertiser, a video ads of more than 10 second, even also can put question to the audient with regard to ad content, advertising expenditure only needs about 0.06 yuan.Compare with existing advertisement mode, cost performance is very high.
Embodiment
One, user's registration
Under the situation by the number of clicks charge, the advertiser does not wish that same netizen clicks its advertisement on the same day several times, causes invalid clicks.Therefore several users is registered simultaneously for avoiding same netizen in the website when the user registers.Can adopt following method: must fill out my Real Name and Mobile Directory Number of note when 1. registering, this also is to guarantee to get in person necessary information when obtaining after the Grand Prix prize, and login password then sends on the registration mobile phone; 2. same advertisement does not offer same user in the time on the same day; 3. be that household, friend register several users (people sees advertisement for the several people) for avoiding the netizen, can stipulate: same computer (as 3 hours) same advertisement in several hrs do not show 2 times, the user really wants to earn integration for other people see advertisement like this, then different advertisements will be seen, otherwise several hrs must be waited.Or the like.
Above method can be avoided invalid clicks to greatest extent.And can utilize the active computer technology to realize.
Two, the user clicks advertisement.
1, for avoiding the user to wait for the time that advertisement is downloaded.Can allow the user download a small routine (hereinafter to be referred as " client-side program ") in client (subscriber computer), the user logins the back and starts this program, a function of this program is immediately from being dynamically connected main website after starting, download several advertisements to client (downloading several advertisements at most can be determined by the user), advertisement is downloaded back " client-side program " prompting (with modes such as language or the icon flickers) user that finishes and is watched advertisement.That is to say, after the user login, other thing that they can be Myself, supervisor reminds that his back just can be very smooth has watched this several advertisements of having downloaded.This has just guaranteed that the method also has same attractive force to the slow user of network speed.
2, advertising results.At present the circulation way of the web advertisement does not reach mostly and should produce effect, and after netizen's point is opened an advertisement, may close this advertisement immediately or ad content " is turned a blind eye to ".For avoiding this situation, an effect of " client-side program " is after will guaranteeing that the user begins an advertisement, can't close advertisement picture and advertisement demonstration and always be positioned at each window (advertising results when similar login QQ plays) foremost.And, when ad playing is about to finish, just occur " confirming button ", click this button and could calculate integration.But " confirming button " only shows 2-3 second, and " confirming button " disappears automatically after the time, simultaneously the program prompts user: " your this watched invalid! ".With this as " punishment " of the user not being paid close attention to advertisement.Each time spot can be defined as 10-15 second, and each advertisement duration can deliberately be provided with inconsistent.That is to say that time of confirming button and different appears in each advertisement.This just requires the user must stare at the advertisement demonstration, in order to avoid miss " confirming button ".The user can not do other thing again with this very short time.This advertisement picture always " forces " and shows (display window always is positioned at each window foremost) on computers, and the careless slightly mode that just can't click " determining " acquisition integration, has guaranteed advertising results.
For further improving advertising results, also can allow the user after finishing watching each advertisement, answer several simple minor issues, answer questions a problem and obtain corresponding award
Be to increase attractive force, can make each advertisement the style of light humour as far as possible, in addition the time spot shorter, the netizen is easier to accept.
For avoiding the user to obtain to reward, to watch too many advertisement in the middle of one day, and then influence advertising results, the website can watch the number of advertisement to limit to user's certain hour section.
Use this method advertising expenditure cheap, the advertiser of medium-sized and small enterprises is more, and the enterprise that has may only want at certain regional advertisement delivery.The website can be according to user's log-on message, as the area code of mobile phone, distinguishes user's area, and then advertisement delivery targetedly.
Three, the user uses integration " purchase " lottery ticket that obtains
For allowing the user obtain more " freedom ", if conditions permit, as long as can stipulate that the user has integration, suppose the to have only 0.04 yuan integration of (only seeing 1 advertisement).Also can buy lottery ticket jointly.Automatically added up by the website this moment, and when a collection of user's of buying jointly payment integration total was equivalent to 2 yuan, just available 1 annotated lottery ticket.After the prize-winning, the integration ratio that pay in this group in each user the website comes branch to ward off bonus.Pay integration as certain user and be equivalent to 1 yuan, then 50% of award bonus return it to own; Certain member only pays 0.04 yuan integration, then 2% of award bonus returns it to own.
Buying 1 user's volume of annotating lottery ticket jointly is a group.Pay the maximum user's of integration lottery ticket numerical selection in this group, as representing numerical selection to buy lottery ticket.If pay the maximum user of integration more than 2 in the group, then by computer automatically, randomly draw wherein and one annotate as representing numerical selection.
Like this, the user can be fully decides with oneself hobby and sees several advertisements " stake " again.Getting the winning number in a bond when seeing the many more stake of advertisement, it is high more to receive awards, if the user has 2 yuan of awards, then can buy 1 fully voluntarily and annotate lottery ticket.
If condition does not allow, can stipulate that then the user can only buy lottery ticket jointly with the multiple of the integration of certain amount of money (as 0.2 yuan).
The website can not allow the user freely select lottery number, but produce numerical selection at random by computer for simplifying the operation.
The website can stipulate that user's integration can directly be exchanged into cash, just allows the user to extract cash but must save bit by bit certain amount of money (as 50 yuan).
Four, buy lottery ticket
Directly cooperating with the lottery management center with the website is example.
Cooperation is reached at website and certain lottery management center: all actual wager amounts that the website user produces, all draw a bill (purchasing coloured silk) at the lottery management center of this family or the appointment of a few families, and issuing expenses are all returned the lottery management center like this.And regulation (this also is the notice content that the netizen registers becomes " freely purchasing coloured silk " user) is united in lottery management center and website: allow a plurality of " lottery fans " to buy 1 jointly and annotate lottery ticket; After the prize-winning, come schedule of apportionment to annotate bonus in each user's the stake ratio of buying jointly, little prize can directly charge into telephone expenses or deposit special account (as mobile phone wallet or other) in; When getting Grand Prix, mobile phone card when the user then carries personal identification papers, registration is waited until the place prize of appointment, the lottery management centronucleus is to the system database record of central computer system, and with the website check the user buy jointly record and identity errorless after, normal prize; After each user buys lottery ticket jointly, system will return the number of accepting that coloured silk is purchased in user's this time automatically, represent that this time of user successfully purchase coloured silk, and the user can write down and purchase the coloured silk number of accepting with as the prize voucher.More than regulation is except that buying mode jointly, and all to purchase color method similar to present mobile phone for other.
This mode is sold color different being with current web:
1, purchase color equally with mobile phone, the netizen is after obtaining Grand Prix for this mode, can arrive the place prize of lottery management center appointment in person, and its relevant information can obtain the approval at lottery management center.And sell in the coloured silk in the website, the great number bonus that the lottery fan obtains, also by the website for neck after, be given to the netizen again, have risk, easily cause dispute.
2, this mode netizen does not need the fund of self to buy lottery ticket.And sell in the coloured silk in the website, there is risk in the color fund of purchasing that the netizen prestores, may take substantial contribution as the illegal website and abscond.
3, the website is not to obtain with sell lottery tickets that to sell color profit be purpose in this mode, and therefore not belonging to the website sells color category.
Approach to cooperation:
1, the website is pre-payed one and is ordered the handsel volume to partner.
2, the website real-time statistics goes out lottery ticket that the user desires " buying jointly " and annotates number, lottery ticket numerical selection, color plant etc., and the phone number of relative users, buys share etc. jointly.And these information are offered partner.
3, partner sells lottery ticket by the information that the website provides, and can purchase color program by existing mobile phone, and the number of accepting is sent on the corresponding user mobile phone with the note form.
In fact the lottery management center can be done concrete working delegation such as draw a bill to the website, and the lottery management center only need exercise supervision.
User mobile phone receives the service of note, and the user does not need to hand over separately any expense, to embody " freely ".
Therefore the website PORT COM that need contract a mobile communication service provider.Every day millions of note traffic volumes, the expense that average every note sends is not high, this expense can be advertised in the beginning of every note, and as " XX electrical equipment is reminded you: the X coloured silk that your single notes are bought jointly ... ", the advertising expenditure of collecting then is used for paying the expense of sending short messages.
4, the every period of partner (as every day) is added up the lottery ticket quantity of selling, and extracts the corresponding handsel volume of purchasing then from the advnace money on a contract of website.
5, website use advertising income is constantly replenished advance payment to partner, guarantees that partner normally sells coloured silk.
6, user's prize: can purchase color way by existing mobile phone, little prize can directly charge into telephone expenses or deposit special account (as mobile phone wallet or other) in; The user just needs with purchasing color note of replying (if buy jointly, can to stipulate to be more than ten thousand yuan Grand Prix) when getting Grand Prix, and the mobile phone card in the time of must carrying personal identification papers, registration is simultaneously waited until the place prize of regulation.
Five, portal management software
The website needs a client-side program for user's download and use, and the client-side program function is existing in front to be described.The website also need possess system software (server program) in addition, with to user's log-on message as the integration that obtains, " buying jointly " lottery ticket situation, middle amount of bonus etc., and the real-time information of advertiser's advertising expenditure, advertisement relevant information such as clicked number of times carried out dynamic management, this system software also will count real-time (as per hour) lottery ticket of website user's desire " buying jointly " and annotate number, lottery ticket numerical selection, color kind etc., and corresponding subscriber phone number, buy share etc. jointly.And these information are offered partner.
Six, other
User's prize-winning situation is looked in the website, does not have than a large sum of money as the long period and rewards generation, and the website can be provided with award voluntarily, allows the user draw a lottery.
When this method was applied to other fields such as business survey, its embodiment was to be applied to the web advertisement similar.
Claims (4)
1, the method for a kind of effective excitation audient, raising audience's attention.It is characterized in that: businessman provides related service, and lottery ticket is bought in the award of the audient can be used easily watch advertisement, participating in activity acquisitions such as investigation, allow the audient contact the medium Grand Prix of just having an opportunity to obtain, thereby the increase audient is to the attention rate of medium.
2, method according to claim 1 is characterized in that: the audient can utilize win a prize to encourage and buy 1 jointly and annotate lottery ticket, promptly the audient buys 1 not enough in the award of its acquisition and annotates under the situation of lottery ticket, can buy 1 jointly with other people and annotate lottery ticket.
3, method according to claim 1 is characterized in that: the audient utilizes the computer that inserts the internet to download and watches advertisement, and the relevant information that relates in this method, the equal available computers of data are finished statistics automatically, and passed through internet transmission.
4, method according to claim 1 is characterized in that: when utilizing the internet to carry out the web advertisement, advertisement picture always is presented on the computer monitor, and promptly the window of display ads always is positioned at the front end of each window.Simultaneously, the audient will obtain to reward, and also must click specific " button " of a program setting, should " button " always shows in advertisement just to occur when being about to finish, and can't click with regard to automatic disappearance after as 3 seconds in the very short time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2009100940711A CN101477670A (en) | 2009-02-02 | 2009-02-02 | Method for effectively attracting focus of the audience on the media |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2009100940711A CN101477670A (en) | 2009-02-02 | 2009-02-02 | Method for effectively attracting focus of the audience on the media |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101477670A true CN101477670A (en) | 2009-07-08 |
Family
ID=40838378
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2009100940711A Pending CN101477670A (en) | 2009-02-02 | 2009-02-02 | Method for effectively attracting focus of the audience on the media |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101477670A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103310522A (en) * | 2013-06-18 | 2013-09-18 | 李齐雄 | Method for improving ticket-buying efficiency of multi-person lottery buying platform |
| CN104574143A (en) * | 2014-12-29 | 2015-04-29 | 张兴禹 | Two-dimensional code advisement system integrating lottery awards and using method of system |
| CN107147956A (en) * | 2017-05-24 | 2017-09-08 | 中广热点云科技有限公司 | The method and system that interaction of being signposted before video is played |
| CN107493342A (en) * | 2017-08-24 | 2017-12-19 | 维沃移动通信有限公司 | A kind of resource transfers method, relevant device and system |
| CN107590695A (en) * | 2017-09-15 | 2018-01-16 | 武汉众享网络技术有限公司 | Bonusing method, terminal, far-end server and the system of reading advertisements |
-
2009
- 2009-02-02 CN CNA2009100940711A patent/CN101477670A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103310522A (en) * | 2013-06-18 | 2013-09-18 | 李齐雄 | Method for improving ticket-buying efficiency of multi-person lottery buying platform |
| CN103310522B (en) * | 2013-06-18 | 2015-03-18 | 李齐雄 | Method for improving ticket-buying efficiency of multi-person lottery buying platform |
| CN104574143A (en) * | 2014-12-29 | 2015-04-29 | 张兴禹 | Two-dimensional code advisement system integrating lottery awards and using method of system |
| CN107147956A (en) * | 2017-05-24 | 2017-09-08 | 中广热点云科技有限公司 | The method and system that interaction of being signposted before video is played |
| CN107493342A (en) * | 2017-08-24 | 2017-12-19 | 维沃移动通信有限公司 | A kind of resource transfers method, relevant device and system |
| CN107493342B (en) * | 2017-08-24 | 2019-12-27 | 维沃移动通信有限公司 | Resource transfer method, related equipment and system |
| CN107590695A (en) * | 2017-09-15 | 2018-01-16 | 武汉众享网络技术有限公司 | Bonusing method, terminal, far-end server and the system of reading advertisements |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20050096975A1 (en) | Method and system for interactive advertisement | |
| AU2003252769B2 (en) | Method and Apparatus for Use of a Network by a Casino | |
| US8579686B2 (en) | Gaming event prediction system and method | |
| US20120078729A1 (en) | Compensation model for network services | |
| US20030040363A1 (en) | Entertainment internet/network site and contest method | |
| US20100016083A1 (en) | Method and system for implementing a virtual game | |
| CN103136690A (en) | Free panic buying marketing mode and trading method thereof | |
| WO2013033266A1 (en) | Method and apparatus for personalized marketing | |
| WO2007136221A1 (en) | On-line advertising system and method of the same | |
| US20080195469A1 (en) | Auctioning to Obtain Customers | |
| US20070204002A1 (en) | Method and system for dynamic updating of network based advertising messages | |
| JP2014513331A (en) | Internet advertising system based on social commerce game and service method thereof (System method foron-line advertisement social social commerce game) | |
| US20110319149A1 (en) | Accurate Marketing System | |
| US20090012864A1 (en) | Compensation model for network services | |
| CN101477670A (en) | Method for effectively attracting focus of the audience on the media | |
| KR20070070329A (en) | System web search engines combination a premium and event | |
| CA2692064A1 (en) | Method and system for implementing a virtual game | |
| KR100945602B1 (en) | Method for advertising using local auction of free gift | |
| JP2001034673A (en) | Electronic circulation method and electronic circulation system | |
| KR20010039328A (en) | The advertisement system and control method of a internet shopping mall by a horse racing game | |
| KR20010084337A (en) | Advertisement method using stock price predicting game in internet | |
| KR20020004271A (en) | Managing Method for Web Site Based on Advertisement Business through Distribution of Advertisement Media | |
| KR20010081480A (en) | Internet advertising method | |
| KR20090049718A (en) | Marketing method for merchandising a commondity | |
| KR20000054576A (en) | Real racing sports betting method using bonus points on the website |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20090708 |