CN101472168A - Method, system and stream medium server for transmitting stream medium advertisement based on wireless terminal - Google Patents
Method, system and stream medium server for transmitting stream medium advertisement based on wireless terminal Download PDFInfo
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- CN101472168A CN101472168A CNA2007103074153A CN200710307415A CN101472168A CN 101472168 A CN101472168 A CN 101472168A CN A2007103074153 A CNA2007103074153 A CN A2007103074153A CN 200710307415 A CN200710307415 A CN 200710307415A CN 101472168 A CN101472168 A CN 101472168A
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Abstract
The invention provides a method, a system and a stream-media server based on a wireless terminal and used for delivering stream-media advertisements. The method comprises the following steps: adding a stream-media file; searching the advertisements related to the content of the added stream-media file; binding the stream-media file and the advertisements related to the content of the stream-media file together, and forming the complete stream-media information; and choosing and playing the complete stream-media information. The technical scheme of the invention can realize that the relevant advertisements can be provided on the server terminal pertinently according to the program contents, enable the advertisement putter to deliver the advertisements to a user who is closest to the advertisement goal user group, so as to achieve the maximal advertising effect in the minimum advertisement-putting range.
Description
Technical field
The present invention is about the Streaming Media application, especially in regard to a kind of flow media advertisement transmission method, system and streaming media server based on wireless terminal.
Background technology
Cell-phone function improve development day by day, on mobile phone, watch multimedia messages, be function within reach such as watching that in real time TV, program request are seen a film etc.And the Streaming Media of mobile phone is comprising abundant amount of information and stronger recreationally accept for numerous cellphone subscribers gradually.
Mobile phone advertisement also arises at the historic moment, and advertisement is not to be delithted with concerning a lot of users, if especially with the advertisement of oneself having no to involve, this not only can influence the user and use mobile phone to watch stream media information, and can cause adverse effect.The advertisement putting merchant always wishes the expressed information of user's energy reception advertisement as much as possible, and can cause viewer interest.Therefore, with advertisement targetedly, the input of validity becomes key for the beholder who is hopeful most to receive advertisement.
Advertisement putting form in the mobile phone flow medium field allows of no optimist at present, streaming media service provider is forcing at advertisement on the files in stream media of blindness always, the principle great majority are to have enlarged streaming media playing due buffer time itself to remove to download self more huge promotional literature, and broadcast opportunity of advertisement often before the flow-medium performance that the user wants to watch, or even among play advertisement with the form that interrupts.The scattered confusion of ad content, it is in fact not logical to play, and has had a strong impact on the performance of whole application software, and the suspicion that a presumptuous guest usurps the role of the host is structurally arranged especially, has seriously reduced the demonstration effect of expection.Therefore the immediate problem and the shortcoming of mobile phone flow medium advertisement putting technology are that the video buffer time is long at present, and the ad content confusion makes the user dislike.
Publication number is CN1540919A, and denomination of invention will be herein incorporated as prior art of the present invention for the application for a patent for invention of " the personalized advertisement implementation method of Streaming Media operation ".The selection that advertisement is play can be skipped or insert to this patent application for the operator of client provides, and these operations of client are returned to server carry out record.But owing to only select settlement server fundamentally that the existing trouble waters of advertisement are provided in client, and this technical scheme can be selected to make mass advertising not watched by the user, also be unfavorable for advertising provider's interests owing to skipping of user.
Summary of the invention
One of purpose of the present invention provides a kind of flow media advertisement transmission method based on wireless terminal, and this method makes the better effects if of advertisement delivery according to the different different advertisements of programme content binding.
To achieve these goals, the embodiment of the invention provides a kind of flow media advertisement transmission method based on wireless terminal, said method comprising the steps of: add files in stream media; The advertisement relevant with described content according to the files in stream media content search that is added; Described files in stream media and the advertisement relevant with described files in stream media content are bound, formed the complete stream media information; Select and play described complete stream media information.
Two of purpose of the present invention provides a kind of flow media advertisement transmission system based on wireless terminal, and the streaming media server end of this ad delivery system makes the specific aim of advertisement stronger according to the different programme content realization flow-medium performances and the binding of advertisement.
To achieve these goals, the embodiment of the invention provides a kind of flow media advertisement transmission system based on wireless terminal, comprises streaming media server and Streaming Media client, and described streaming media server comprises: the program adding device, add files in stream media; The advertisement matching unit, the advertisement relevant with described content according to the files in stream media content search that is added; The complete stream media information forms the unit, and described files in stream media and the advertisement relevant with described files in stream media content are bound formation complete stream media information; Described complete stream media information is selected and play to described Streaming Media client.
Three of purpose of the present invention provides a kind of streaming media server, to realize the binding of flow-medium performance and advertisement.
To achieve these goals, the embodiment of the invention provides a kind of streaming media server, and described streaming media server comprises: the program adding device, add files in stream media; The advertisement matching unit, the advertisement relevant with described content according to the files in stream media content search that is added; The complete stream media information forms the unit, and described files in stream media and the advertisement relevant with described files in stream media content are bound formation complete stream media information.
Technical scheme of the present invention can be implemented in server end and provide relevant advertisement according to programme content targetedly, can allow advertisement putting person with advertisement more purposive pass to user near the advertising objective customer group, produce maximum demonstration effect to reach in the minimum advertisement putting scope.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, does not constitute limitation of the invention.In the accompanying drawings:
Fig. 1 is the ad delivery system schematic diagram of the embodiment of the invention;
Fig. 2 is the functional block diagram of the streaming media server of the embodiment of the invention;
Fig. 2 a is the flow media advertisement transmission method flow chart of the embodiment of the invention based on wireless terminal;
Fig. 3 is a kind of functional block diagram of the Streaming Media client of the embodiment of the invention;
Fig. 3 a carries out the entire flow figure that the complete stream media information is play for the client that adopts Fig. 3;
Fig. 4 is the another kind of functional block diagram of the Streaming Media client of the embodiment of the invention;
Fig. 4 a carries out the entire flow figure that the complete stream media information is play for the client that adopts Fig. 4;
Fig. 5 carries out the screen schematic diagram that advertisement is play when being in buffer status for the files in stream media of Streaming Media client of the present invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer,, the present invention is described in further details below in conjunction with execution mode and accompanying drawing.At this, exemplary embodiment of the present invention and explanation thereof are used to explain the present invention, but not as a limitation of the invention.
One embodiment of the invention provides a kind of flow media advertisement transmission system based on wireless terminal.This system provides files in stream media to select for the user on server based on the framework of client/server, and the user can adopt the mode of real-time VOD or the mode of download to watch.Server end according to the content choice of files in stream media the advertisement relevant with this content bind this files in stream media and form the complete stream media information jointly with the advertisement of its binding.The advertisement seen when watching this files in stream media of user is relevant with this files in stream media content like this, has strengthened the specific aim of advertisement.
Fig. 1 is the advertisement transferring system schematic diagram of present embodiment, and as shown in the figure, this ad delivery system comprises network 10, streaming media server 20 and a plurality of client 30.Streaming media server 20 has comprised a large amount of files in stream media, and client 30 connects streaming media servers 20 by network 10, selects programs of interest and adopt real-time VOD or the mode of download is play from server 20.Wherein, network 10 is a wireless network, and streaming media server 20 can be a computer that is positioned at content supplier's network, and client 30 is the wireless terminals that moved the Streaming Media application program, as mobile phone.
Fig. 2 is the functional block diagram of this streaming media server.As shown in the figure, this streaming media server 20 further comprises: program adding device 201, advertisement matching unit 202, complete stream media information form unit 203 and memory cell 204.Memory cell 204 comprises files in stream media storehouse 2041 and advertisement base 2042 and formed complete stream media information 2043 at least.Wherein, stored a large amount of files in stream media in the files in stream media storehouse 2041 in advance, and stored a large amount of advertising media's information in the advertisement base 2042 in advance, the type of these advertisements comprises text, picture, audio or video advertisement.
The complete stream media information forms unit 203, and files in stream media and the advertisement relevant with this files in stream media content are bound formation complete stream media information.Like this user's program request just mean behind this files in stream media that this user can watch the advertisement with the binding of this files in stream media.In actual product, the complete stream media information forms unit 203 can be by setting up files in stream media and realizing with the mapping relations form of the advertisement of its binding, and this complete stream media information also will comprise adline information, so that client can correctly be discerned its type after downloading this advertisement and adopt correspondent advertisement to play mechanism.
In a better embodiment, this streaming media server 20 also comprises: updating block 205 is used to upgrade files in stream media storehouse 2041, advertisement base 2042 or complete stream media information 2043.This updating block 205 also can be a human-computer interaction interface in actual product.The server end keeper can real-time update files in stream media storehouse or advertisement base wherein, and the complete stream media information of selecting for the user.As, delete the files in stream media that wherein user's video-on-demand times is few and replace the files in stream media that increases newly, or will upgrade with the advertisement of this files in stream media binding.
Fig. 2 a is the flow media advertisement transmission method flow chart based on wireless terminal of the embodiment of the invention.
Step S201 adds files in stream media, and this step is finished at the streaming media server end.Store the files in stream media storehouse in the streaming media server of present embodiment in advance, wherein comprised a large amount of files in stream media.In actual applications, server end keeper's management for convenience, this interpolation process can realize by a human-computer interaction interface.This interface reception server end keeper's input, and from the files in stream media storehouse, search out some files in stream media for user's selection.As, the server end keeper can search for as keyword files in stream media title or stream media format or Streaming Media making side or the like in files in stream media storehouse 2041.
Step S202, the advertisement relevant with described content according to the files in stream media content search that is added, this step is finished at the streaming media server end.Stored a large amount of advertising media's information in the streaming media server of present embodiment in advance, the type of these advertisements comprises text, picture, audio or video advertisement.This interpolation process also can realize by a human-computer interaction interface.The server end keeper can search for relevant advertisement as keyword with the content of this files in stream media from advertisement base.As, the advertisement relevant with this files in stream media of football match can be the sneakers advertisement.
Step S203 binds described files in stream media and the advertisement relevant with described files in stream media content, forms the complete stream media information, and this step is finished at the streaming media server end.Like this user's program request just mean behind this files in stream media that this user can watch the advertisement with the binding of this files in stream media.In a better embodiment, can be by setting up files in stream media and storing this complete stream media information with the form of the mapping relations of the advertisement of its binding.And this complete stream media information also will comprise adline information, so that client can correctly be discerned its type after downloading this advertisement and adopt correspondent advertisement to play mechanism.
Step S204 selects and plays the rectification media information, and this step is finished in the Streaming Media client.Client can select the mode of real-time VOD to watch this files in stream media, perhaps this files in stream media is downloaded to local watching again afterwards.If what the user selected is the mode of program request, so at first need to download the promotional literature in this complete stream media information, play this files in stream media then, because by way of wireless network, so the playing process of this files in stream media is a buffering, broadcasts, cushions and the process of broadcast.The method of this embodiment is in after buffer stage or files in stream media finish at files in stream media, plays this promotional literature.If what the user selected is to download the mode that play the back, so at first still need download the promotional literature in this complete stream media information, download this files in stream media then, after playing this files in stream media, just play promotional literature with its binding.In a preferred implementation, client in advance will before the promotional literature downloaded be stored in this locality, whether when needs are downloaded promotional literature in the complete stream media information, judging earlier locally has same promotional literature, if having then repeated downloads not.
As an optional execution mode, this method also comprises: the renewal operation (not shown) that provides the streaming media server keeper that the complete stream media information of files in stream media storehouse, advertisement base and formation in the memory cell is carried out.This step also can realize by a human-computer interaction interface.This keeper is obtaining can to carry out edit operation to it behind all complete stream media informations, as, delete the files in stream media that wherein user's video-on-demand times is few and replace the files in stream media that increases newly, or will upgrade with the advertisement of this files in stream media binding.
Fig. 3 is a kind of functional block diagram of this Streaming Media client, and the mode that this client provides the user to carry out program request is watched files in stream media.As shown in the figure, this Streaming Media client 30 comprises: advertisement download unit 301, files in stream media broadcast unit 302, advertisement playing unit 303.Advertisement download unit 301 was downloaded the advertisement with selected files in stream media binding before files in stream media is play; Files in stream media broadcast unit 302 after this advertisement download finishes, is play selected files in stream media; Advertisement playing unit 303 is in after buffer stage or files in stream media finish at files in stream media, plays advertisement.
In a better embodiment, this client 30 also comprises ad storage unit 304 and advertisement download judging unit 305.The advertisement of downloading is stored in ad storage unit 304, and advertisement is downloaded judging unit 305 and checked at first when needing downloads ad each time whether ad storage unit 304 has existed same advertisement, if same advertisement is arranged then avoid repeated downloads.As, when a plurality of files in stream media are arranged all corresponding to an advertisement, when certain files in stream media of the program request first time, downloaded this advertisement, when other files in stream media of program request, and when these files in stream media are also bound with same advertisement, just do not need this advertisement of repeated downloads, thereby saved resource.At this moment, advertisement playing unit 303 is play-overed the advertisement that ad storage unit 304 is stored.
Fig. 3 a carries out the entire flow figure that the complete stream media information is play for the client that adopts Fig. 3.This method is applicable to all adlines.
Step S301, selection needs the files in stream media of program request;
Step S302 judges whether the advertisement of binding with selected files in stream media exists; If exist, then enter step S304, if there is no then enter step S303;
Step S303 downloads the advertisement of being bound;
Step S304 plays selected files in stream media;
Step S305 when files in stream media cushions or finishes, plays advertisement.
Fig. 4 is the another kind of functional block diagram of this Streaming Media client, and this client is watched files in stream media for the user in the mode of downloading.The client 40 of present embodiment comprises: advertisement download unit 301, files in stream media is downloaded and broadcast unit 401, advertisement playing unit 402.Advertisement download unit 301 is downloaded the advertisement with selected files in stream media binding; Files in stream media is downloaded and broadcast unit 401, and the downloading selected files in stream media is also play; Advertisement playing unit 402 after described files in stream media finishes, is play described advertisement.
In a better embodiment, this client 40 also comprises ad storage unit 304 and advertisement download judging unit 305.The advertisement of downloading is stored in ad storage unit 304, and advertisement is downloaded judging unit 305 and checked at first when needing downloads ad each time whether ad storage unit 304 has existed same advertisement, if same advertisement is arranged then avoid repeated downloads.
Fig. 4 a carries out the entire flow figure that the complete stream media information is play for adopting client shown in Figure 4.
Step S401 selects the files in stream media that need download;
Step S402 judges whether the advertisement with selected files in stream media binding exists, if exist then enter step S404, if there is no then enters step S403;
Step S403 downloads the advertisement of being bound;
Step S404, the downloading selected files in stream media is also play;
Step S405 after files in stream media finishes, plays advertisement.
It is to be noted, the client functionality block diagram of Fig. 3 and Fig. 4 only is used for describing present embodiment, this client can only provide the function of program request in practice, also can only provide the function of watching after the download, perhaps supports program request and downloading and playing dual mode simultaneously.These distortion all should belong within protection scope of the present invention with alternative.
Fig. 5 is in the screen schematic diagram that buffer status carries out the advertisement broadcast for the files in stream media of client of the present invention.
The present invention adopts the mode of files in stream media and advertisement binding at the streaming media server end, advertisement is passed to the user targetedly, client then is chosen in files in stream media and is in and plays advertisement the opportunity that buffer stage or files in stream media finish, and technical scheme of the present invention is compared with documents and had the following advantages:
1) advertising message is comparatively reasonable opportunity of obtaining, and the flow media advertisement content begins to obtain after files in stream media is play, and can not prolong the play buffering time of Streaming Media itself like this, raising user's the interest and the performance of whole application software;
2) advertisement play structure is comparatively reasonable, and the broadcast of flow media advertisement is normal buffer time of files in stream media opportunity in the section, and promptly Streaming Media begins buffering and begins to play advertisement continuously sowing time, and expression effect is reasonable, and the user is acceptant;
3) the flow media advertisement content is with strong points, because the program of unique streaming media server adds mechanism, the present invention is each files in stream media binding corresponding advertising content, the various flows contents of media files can be bound the flow media advertisement of relevant information, has realized the maximum value of advertisement in the cellphone subscriber group so more.
Above-described embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is the specific embodiment of the present invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (13)
1, a kind of flow media advertisement transmission method based on wireless terminal is characterized in that, said method comprising the steps of:
Add files in stream media;
The advertisement relevant with described content according to the files in stream media content search that is added;
Described files in stream media and the advertisement relevant with described files in stream media content are bound, formed the complete stream media information;
Select and play described complete stream media information.
2, method according to claim 1 is characterized in that, selects and plays described complete stream media information, further comprises:
Selection needs the files in stream media of program request;
Download advertisement with selected files in stream media binding;
Play selected files in stream media;
Be in after buffer stage or described files in stream media finish at described files in stream media, play described advertisement.
3, method according to claim 1 is characterized in that, selects and plays described complete stream media information, further comprises:
Need to select the files in stream media of download;
Download advertisement with selected files in stream media binding;
The downloading selected files in stream media is also play;
After described files in stream media finishes, play described advertisement.
4, according to claim 2 or 3 described methods, it is characterized in that described method also comprises:
Before the step of downloading the advertisement of binding, judge whether described advertisement is stored in described wireless terminal with selected files in stream media;
If store, then do not download described advertisement;
If described advertisement is not then downloaded in storage.
5, method according to claim 1 is characterized in that, described complete stream media information comprises:
Adline information, described adline comprises: plain text, picture, audio or video.
6, method according to claim 1 is characterized in that, described method also comprises:
Upgrade files in stream media storehouse, advertisement base or described complete stream media information.
7, a kind of flow media advertisement transmission system based on wireless terminal comprises streaming media server and Streaming Media client, it is characterized in that,
Described streaming media server comprises: the program adding device, add files in stream media; The advertisement matching unit, the advertisement relevant with described content according to the files in stream media content search that is added; The complete stream media information forms the unit, and described files in stream media and the advertisement relevant with described files in stream media content are bound formation complete stream media information;
Described complete stream media information is selected and play to described Streaming Media client.
8, system according to claim 7 is characterized in that, described client comprises:
The advertisement download unit is downloaded the advertisement with selected files in stream media binding;
The files in stream media broadcast unit is play selected files in stream media;
Advertisement playing unit is in after buffer stage or described files in stream media finish at described files in stream media, plays described advertisement.
9, system according to claim 7 is characterized in that, described client comprises:
The advertisement download unit is downloaded the advertisement with selected files in stream media binding;
Files in stream media is downloaded and broadcast unit, and the downloading selected files in stream media is also play;
Advertisement playing unit after described files in stream media finishes, is play described advertisement.
10, according to Claim 8 or 9 described systems, it is characterized in that described client also comprises:
The ad storage unit, the advertisement that storage is downloaded;
Judging unit is downloaded in advertisement, whether the advertisement of judging the required download of advertisement download unit has been stored in described ad storage unit, if store, then notifies described advertisement download unit not download described advertisement, if storage does not then notify described advertisement download unit to download described advertisement.
11, system according to claim 7 is characterized in that, described streaming media server also comprises:
Memory cell, stored stream media library, advertisement base and described complete stream media information.
12, system according to claim 7 is characterized in that, described streaming media server also comprises:
Updating block upgrades files in stream media storehouse, advertisement base or described complete stream media information.
13, a kind of streaming media server is characterized in that, described streaming media server comprises:
The program adding device adds the files in stream media that is used for video request program;
The advertisement matching unit, the advertisement relevant with described content according to the files in stream media content search that is added;
The complete stream media information forms the unit, and described files in stream media and the advertisement relevant with described files in stream media content are bound formation complete stream media information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103074153A CN101472168A (en) | 2007-12-28 | 2007-12-28 | Method, system and stream medium server for transmitting stream medium advertisement based on wireless terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103074153A CN101472168A (en) | 2007-12-28 | 2007-12-28 | Method, system and stream medium server for transmitting stream medium advertisement based on wireless terminal |
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| Publication Number | Publication Date |
|---|---|
| CN101472168A true CN101472168A (en) | 2009-07-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007103074153A Pending CN101472168A (en) | 2007-12-28 | 2007-12-28 | Method, system and stream medium server for transmitting stream medium advertisement based on wireless terminal |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102665117A (en) * | 2009-09-30 | 2012-09-12 | 突触计算机***（上海）有限公司 | Method and device for posting and presenting advertisement |
| CN102760070A (en) * | 2012-06-08 | 2012-10-31 | 华为终端有限公司 | Method for storing downloaded file and mobile terminal |
| CN103338402A (en) * | 2013-06-04 | 2013-10-02 | 青岛海信宽带多媒体技术有限公司 | A digital television reception device, a control method for digital television advertisement playing and a system |
| CN103546768A (en) * | 2012-07-16 | 2014-01-29 | 航天信息股份有限公司 | Targeted advertisement running method and device |
| CN104574134A (en) * | 2013-10-23 | 2015-04-29 | 传播公司 | Method, system and computer-readable recording medium for associating advertisement with specific user group |
| CN108073593A (en) * | 2016-11-10 | 2018-05-25 | 腾讯科技（北京）有限公司 | A kind of generation method of media content, apparatus and system |
| CN111160957A (en) * | 2019-12-19 | 2020-05-15 | 北京物资学院 | Online advertisement propagation method and system |
-
2007
- 2007-12-28 CN CNA2007103074153A patent/CN101472168A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102665117A (en) * | 2009-09-30 | 2012-09-12 | 突触计算机***（上海）有限公司 | Method and device for posting and presenting advertisement |
| CN102760070A (en) * | 2012-06-08 | 2012-10-31 | 华为终端有限公司 | Method for storing downloaded file and mobile terminal |
| CN103546768A (en) * | 2012-07-16 | 2014-01-29 | 航天信息股份有限公司 | Targeted advertisement running method and device |
| CN103546768B (en) * | 2012-07-16 | 2016-08-17 | 航天信息股份有限公司 | The put-on method of targeted ads and device |
| CN103338402A (en) * | 2013-06-04 | 2013-10-02 | 青岛海信宽带多媒体技术有限公司 | A digital television reception device, a control method for digital television advertisement playing and a system |
| CN104574134A (en) * | 2013-10-23 | 2015-04-29 | 传播公司 | Method, system and computer-readable recording medium for associating advertisement with specific user group |
| CN108073593A (en) * | 2016-11-10 | 2018-05-25 | 腾讯科技（北京）有限公司 | A kind of generation method of media content, apparatus and system |
| CN108073593B (en) * | 2016-11-10 | 2020-11-27 | 腾讯科技（北京）有限公司 | Method, device and system for generating media content |
| CN111160957A (en) * | 2019-12-19 | 2020-05-15 | 北京物资学院 | Online advertisement propagation method and system |
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Open date: 20090701 |