CN101365153A - Method and system distributing mobile phone advertisement publishing information according to time period - Google Patents
Method and system distributing mobile phone advertisement publishing information according to time period Download PDFInfo
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- CN101365153A CN101365153A CNA2007100446756A CN200710044675A CN101365153A CN 101365153 A CN101365153 A CN 101365153A CN A2007100446756 A CNA2007100446756 A CN A2007100446756A CN 200710044675 A CN200710044675 A CN 200710044675A CN 101365153 A CN101365153 A CN 101365153A
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Abstract
The invention discloses a method and a system for allocating the issuing information of mobile advertisements according to the time period, saves the expense of delivering advertisements, reduces the repeated appearance of advertisements, avoids not enough estimated cost of advertisement delivery, and improves the click rate and the effect of the advertisements. The technical proposal is as follows: the method comprises the following steps: receiving the delivering information of the mobile advertisement set by an advertiser; allocating the delivery amount of the advertisements everyday according to the historical daily flow rate statistics of website advertising sites; delivering the mobile advertisements on the advertising sites through coding manners; receiving access requests and access information of the mobile advertisements, which are initiated by mobile phone subscribers by accessing the web page; confirming the advertising sites accessed by the mobile advertisements according to the access request and the access information; controlling the release of the delivery of mobile advertisements based on the historical daily flow rate statistics and time period flow rate statistics per day and in combination with the advertisement delivery condition of the website advertising sites; and displaying the mobile advertisements to the mobile subscribers. The invention is applied to the mobile advertising field.
Description
Technical field
The present invention relates to the method and system of mobile phone advertisement issue, relate in particular to a kind of method and system of distributing mobile phone advertisement publishing information according to time period.
Background technology
Along with the high speed development of wireless interconnected network technology, wireless interconnected online information is more and more abundanter, and the user of surfing Internet with cell phone increases severely, and the prospect of wireless Internet economy is also more and more approved by people.Enterprise, various group begin to utilize this instrument of wireless Internet to serve for own, provide self influence power by wireless Internet, perhaps directly utilize wireless Internet to create commercial value.For example, wireless interconnected each online WAP site, wireless internet advertising, hand call payment system etc.
Because wireless Internet can be cheap, transmit information rapidly, efficiently, these information are distributed on each big WAP site, wait for that the visitor of website browses.Though this is modal mode, it exists very big deficiency.Owing to can browse these advertising messages, only limit to the Website page that the viewer visits the advertising message place.Many times need be at the exclusive of wireless Internet and the method for salary distribution of more effective advertisement putting time period.For example, the advertiser wishes to throw in the injected volume of smart allocation advertisement in time period of waiting.Again for example, advertiser wishes to control the upper limit of the advertisement putting displaying amount of every day, and distributes the spending on ads of every day more equably.For the advertiser, need effectively distribute the input of advertisement, reduce the advertisement putting of invalid advertisement and the too much expenditure of the advertising expenditure that causes.For the website master, need a kind of advertisement putting mode that can effectively assess website input effect, and the maximization of obtaining ad revenue.
Present stage does not have an extraordinary method or system realizes the above-mentioned problem of mentioning.In most cases, can only realize that the advertisement that the advertiser issues repeats to be distributed on a plurality of WAP sites, in to all advertiser web site launch processes, the method and system that does not have a kind of effective mobile phone advertisement issue and distribute on a time period.
Summary of the invention
The objective of the invention is to address the above problem, a kind of method and system of distributing mobile phone advertisement publishing information according to time period is provided, can effectively save mobile phone advertisement and throw in expense, reduce advertisement and cause user's aestheticly tired and dislike in intensive too much repeated exposure of same period, avoid advertisement putting estimated cost deficiency and cause adless situation of section later stage release time, can improve the audient and browse to the ratio of mobile phone advertisement and the clicking rate of advertisement, finally improve the effect of advertisement putting.
Technical scheme of the present invention is: the present invention proposes a kind of method of distributing mobile phone advertisement publishing information according to time period, comprising:
Receive the impression information of the mobile phone advertisement of advertiser's setting;
According to the historical daily flow statistics of advertiser web site position, distribute spending on ads every day;
By code means mobile phone advertisement is thrown on the advertiser web site position;
Receive mobile phone advertisement access request and visit information that the cellphone subscriber initiates by the access websites page;
Determine the advertiser web site position that this mobile phone advertisement is visited according to this access request and visit information;
Based on the historical daily flow statistics and the day part traffic statistics of every day of this advertiser web site position, in conjunction with the advertisement putting situation of this current reality in advertiser web site position, control the issue that mobile phone advertisement is thrown in simultaneously;
The mobile phone advertisement that pushes is shown to the cellphone subscriber.
The method of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, the impression information of the mobile phone advertisement of advertiser's setting comprises the issue batch restriction of mobile phone advertisement injected volume, mobile phone advertisement release time section, mobile phone advertisement release price, the advertisement position of selecting input, the advertisement version of uploading, mobile phone advertisement.
The method of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, cellphone subscriber's visit information comprises advertising campaign, cellphone subscriber's cell-phone number, the mobile phone model of cellphone subscriber's access websites, advertisement position, displaying.
The method of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, this method also comprises: to the historical daily flow statistics of advertiser web site position and the renewal process of the day part traffic statistics of every day.
The method of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, the historical daily flow statistics of this advertiser web site position is the statistics to the daily flow of its historical working day all around and two-day weekend.
Based on said method, the invention allows for a kind of system of distributing mobile phone advertisement publishing information according to time period, comprising:
Mobile phone advertisement is thrown in setting device, receives the configuration information of advertiser to the mobile phone advertisement putting;
The configuration information storage device is stored this mobile phone advertisement and is thrown in the configuration information that the mobile phone advertisement of setting device reception is thrown in;
The Engine information storage device, this is provided with the configuration information that mobile phone advertisement that storage device preserves is thrown in, the historical daily flow statistics and the day part traffic statistics of every day of store website advertisement position simultaneously stores synchronized;
Mobile phone advertisement publish engine device comprises:
The advertisement putting allocation units are added up the spending on ads that distributes every day according to the historical daily flow of advertiser web site position;
Mobile phone advertisement is thrown in the unit, by code means mobile phone advertisement is thrown on the advertiser web site position;
The access request receiving element receives mobile phone advertisement access request and visit information that the cellphone subscriber initiates by Website page;
Advertiser web site position determining unit is determined the advertiser web site position that mobile phone advertisement is visited according to access request and visit information that this access request receiving element receives;
The actual detecting unit of throwing in, the advertisement putting situation of the current reality in detection advertiser web site position;
The advertisement putting control unit, historical daily flow statistics and the day part traffic statistics of every day based on the advertiser web site position of storing in this Engine information storage device, the advertisement putting situation of the current reality in advertiser web site position that obtains in conjunction with this actual input detecting unit, the issue that the control mobile phone advertisement is thrown in;
The mobile phone advertisement push unit under the control of this advertisement putting control unit and distributing, pushes the mobile phone advertisement of correspondence and is shown to the cellphone subscriber.
The system of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, this system also comprises analysis of advertising results device, and this Engine information storage device also stores advertisements is thrown in effect data, and this analysis of advertising results device comprises:
The retrieval request receiving element receives the retrieval request that the user imports;
Retrieval request check analysis unit carries out legitimate verification and analysis to the retrieval request that this retrieval request receiving element receives;
Retrieval unit according to the retrieval request by checking, is retrieved with the content of this retrieval request in the advertisement delivery effect data that this Engine information storage device is preserved;
The result for retrieval that this retrieval unit is exported is analyzed in result for retrieval arrangement unit, puts out related data in order;
The output organization unit generates display result according to default form.
The system of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, this mobile phone advertisement publish engine device also comprises:
The statistics updating block, the historical daily flow statistics and the day part traffic statistics of every day of the advertiser web site position that this Engine information storage device is preserved are upgraded.
The system of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, the historical daily flow statistics of this advertiser web site position is the statistics to the daily flow of its historical working day all around and two-day weekend.
The system of above-mentioned distributing mobile phone advertisement publishing information according to time period, wherein, the impression information of the mobile phone advertisement of this mobile phone advertisement input setting device reception comprises the issue batch restriction of mobile phone advertisement injected volume, mobile phone advertisement release time section, mobile phone advertisement release price, the advertisement position of selecting input, the advertisement version of uploading, mobile phone advertisement; The cellphone subscriber's that this access request receiving element receives visit information comprises cellphone subscriber's access websites, advertisement position, the advertising campaign of displaying, cellphone subscriber's cell-phone number, mobile phone model.
The present invention contrasts the beneficial effect of prior art: the present invention is by the curve of analysis advertisement putting every day displaying flow, and in the release time section that the advertiser sets, smart allocation is thrown in day to each, determines the total input upper limit of every day; 24 hours ad traffic curves according to every day distribute flow hourly, distribute injected volume hourly automatically according to the ratio of each time period flow.For cellphone subscriber independently, the method of salary distribution of the present invention can be accomplished to greatest extent exposure at the cellphone subscriber in limited advertisement putting budget, reducing invalid advertisement repeats to show, avoid being out of one's reckoning simultaneously for the advertisement putting flow, cause advertisement putting to concentrate on and throw in the broadcast of waiting leading portion, the result causes input waiting back segment not have the situation that advertisement can be broadcast because reaching the total input upper limit.By the method and system that distributes ad distribution information on a time period of the present invention, can effectively improve the final effect of advertisement putting.
Description of drawings
Fig. 1 is the flow chart of preferred embodiment of the method for distributing mobile phone advertisement publishing information according to time period of the present invention.
Fig. 2 is the flow chart of an embodiment of advertiser of the present invention method that advertisement putting information is set.
Fig. 3 is the flow chart of an embodiment of the advertiser of the present invention method of checking advertisement delivery effect.
Fig. 4 is the block diagram of preferred embodiment of the system of distributing mobile phone advertisement publishing information according to time period of the present invention.
Fig. 5 is the block diagram of an embodiment of mobile phone advertisement publish engine device of the present invention.
Fig. 6 is the block diagram of an embodiment of analysis of advertising results device of the present invention.
Embodiment
The invention will be further described below in conjunction with drawings and Examples.
Fig. 1 shows the flow process of the method for distributing mobile phone advertisement publishing information according to time period of the present invention., be detailed description below please to each step in this method flow in conjunction with Fig. 1.
Step S10: the impression information that receives the mobile phone advertisement of advertiser's setting.
The impression information of the mobile phone advertisement that the advertiser is provided with comprises mobile phone advertisement injected volume, mobile phone advertisement release time section, mobile phone advertisement release price, selects the issue batch restriction of the advertisement position of throwing in, the advertisement version of uploading, mobile phone advertisement.
The method flow that the advertiser is provided with the mobile phone advertisement impression information sees also shown in Figure 2.
Step S100: receive mobile phone advertisement injected volume and release time section that the advertiser fills in.
Step S101: advertiser web site position that the mobile phone advertisement that the reception advertiser sets is thrown in and setting price etc.
Step S102: receive the parameters such as issue batch restriction of the mobile phone advertisement of advertiser's setting, issue batch restriction comprises that the displaying frequency of mobile phone advertisement limits, clicks frequency restriction etc.For example, restriction sole user browse advertisements every day 5 times, click advertisement 3 times.
Step S103: store the information that above-mentioned advertiser is provided with.
Step S11: add up spending on ads every day of this advertiser web site position of preassignment according to the historical daily flow of advertiser web site position.
The historical daily flow statistics here for example is the statistics of the daily flow of its historical working day all around and two-day weekend.That is, divide working day and two-day weekends two class add up daily flow.Predict the daily flow of advertisement position according to these numerical value, thereby the issue amount preassignment of mobile phone advertisement is thrown in day to each.The prediction mode here for example is that the mean value according to the daily flow of working day around the history and two-day weekend comes preassignment in proportion to following each to throw in day.
Step S12: mobile phone advertisement is thrown on the advertiser web site position by code means.
Step S13: receive mobile phone advertisement access request and visit information that the cellphone subscriber initiates by the access websites page.
Cellphone subscriber's access websites page, the access request of mobile phone advertisement is initiated in the advertiser web site position on the Website page.The visit information here comprises cell-phone number, mobile phone model of advertising campaign, the cellphone subscriber of cellphone subscriber's accesses network, advertisement position, displaying etc.
Step S14: determine the advertiser web site position that mobile phone advertisement is visited according to access request and visit information.
Can be by the advertiser web site position that mobile phone advertisement is visited be determined in the retrieval of advertisement putting information of storage.
Step S15:, in conjunction with the advertisement putting situation of the current reality in advertiser web site position, control the issue that mobile phone advertisement is thrown in simultaneously based on the historical daily flow statistics and the day part traffic statistics of every day of advertiser web site position.
The aforesaid historical daily flow statistical of mode reference of the day part traffic statistics of every day, that is adopt the statistical of averaging.Be distributed on the predetermined injected volume of this period and the spending on ads that the actual injected volume of having finished decides current reality according to advertising campaign.
Step S16: the mobile phone advertisement of propelling movement is shown to the cellphone subscriber.
Return advertisement putting information to the cellphone subscriber who browses, on the advertisement space of user's screen, show.
In the present embodiment, the value storage of historical daily flow statistics and the day part traffic statistics of every day and can dynamically update in database.For example, just historical daily flow statistics and the day part flow of every day of working day around the history and two-day weekend are done once statistics, replace original value every a preset time (a for example week).The purpose that keeps upgrading is in order better to adapt to the variation of actual conditions in the advertisement release process.
In addition, method of the present invention also can be the advertiser approach of checking advertisement delivery effect is provided, and sees also shown in Figure 3.
Step S20: the retrieval request that receives advertiser's input.For example with the input effect on the several advertiser web sites of a certain mobile phone advertisement certain in a certain week position.
Step S21: retrieval request is carried out the checking and the analysis of legitimacy.
Step S22: in the advertisement delivery effect data of preserving, do retrieval process with the content in the retrieval request.
Step S23: analyze result for retrieval, put out related data in order.
Step S24: generate display result according to default form.
Based on the method for above-mentioned distributing mobile phone advertisement publishing information according to time period, the present invention also provides a kind of system of distributing mobile phone advertisement publishing information according to time period.
Fig. 4 shows the structure of preferred embodiment of the system of distributing mobile phone advertisement publishing information according to time period of the present invention.See also Fig. 4, system comprises: mobile phone advertisement is thrown in setting device 10, configuration information storage device 20, mobile phone advertisement publish engine device 30, Engine information storage device 40 and analysis of advertising results device 50.
Mobile phone advertisement is thrown in setting device 10 and is received the configuration information of advertiser to the mobile phone advertisement putting, and the mobile phone advertisement impression information of these settings comprises the issue batch restriction (the displaying frequency that comprises mobile phone advertisement limits, clicks frequency restriction) of mobile phone advertisement injected volume, mobile phone advertisement release time section, mobile phone advertisement release price, the advertisement position of mobile phone input, the advertisement version of uploading, mobile phone advertisement etc.These configuration informations are kept in the configuration information storage device 20, and this storage device 20 is made up of a background data base.The information that the advertiser submits to leaves in the database.Background data base is a general reference notion, represents various types of relevant databases, and is not limited to the database of certain specific format, comprises DB2, Oracle, MySQL etc.
Configuration information storage device 20 is synchronous by the Internet and Engine information storage device 40.The Engine information storage device also is a database, has stored configuration information and the historical daily flow statistics of advertiser web site position and the numerical value of the day part traffic statistics of every day that mobile phone advertisement is thrown in.
Cellphone subscriber's access websites page, the advertisement position on the Website page is thrown in server by mobile phone advertisement and is initiated access request to mobile phone advertisement publish engine device 30.Please be simultaneously referring to Fig. 5, mobile phone advertisement publish engine device 30 comprises advertisement putting allocation units 300, mobile phone advertisement input unit 301, access request receiving element 302, advertiser web site position determining unit 303, actual detecting unit 304, advertisement putting control unit 305 and the mobile phone advertisement push unit 306 thrown in.Advertisement putting allocation units 300 are added up the spending on ads that distributes every day according to the historical daily flow of the advertiser web site position that Engine information storage device 40 is preserved.The historical daily flow statistics here for example is the statistics of the daily flow of its historical working day all around and two-day weekend.That is, divide working day and two-day weekends two class add up daily flow.Advertisement putting allocation units 300 are predicted the daily flow of advertisement position according to these numerical value, thereby the issue amount preassignment of mobile phone advertisement is thrown in day to each.The prediction mode here for example is that the mean value according to the daily flow of working day around the history and two-day weekend comes preassignment in proportion to following each to throw in day.Mobile phone advertisement is thrown in unit 301 and by code means mobile phone advertisement is thrown on the advertiser web site position.Access request receiving element 302 receives mobile phone advertisement access request and the visit information that the cellphone subscriber initiates by Website page.The visit information here comprises cellphone subscriber's access websites, advertisement position, the advertising campaign of displaying, cellphone subscriber's cell-phone number, mobile phone model.Access request that advertiser web site position determining unit 303 receives according to access request receiving element 302 and visit information are determined the advertiser web site position of mobile phone advertisement visit, for example are to determine the advertiser web site position that mobile phone advertisement is visited by the retrieval of advertisement putting information that Engine information storage device 40 is stored.The actual detecting unit 304 of throwing in detects the advertisement putting flow that the current reality in advertiser web site position has taken place.The historical daily flow statistics and the day part traffic statistics of every day of the advertiser web site position that advertisement putting control unit 305 is preserved based on Engine information storage device 40, the advertisement putting situation of the current reality in advertiser web site position that the detecting unit 304 of the actual input of combination simultaneously obtains, the issue that the control mobile phone advertisement is thrown in.Mobile phone advertisement push unit 306 pushes the mobile phone advertisement of correspondence and is shown to the cellphone subscriber under the control of advertisement putting control unit 305 and distributing.In addition, present embodiment can also comprise a statistics updating block (not shown), the statistics updating block is done a statistical disposition every the default time again to the historical daily flow statistical value of advertiser web site position and the day part traffic statistics value of every day, replaces original value that Engine information storage device 40 is preserved.
The effect data of advertisement putting is kept in the Engine information storage device 40, and analysis of advertising results device 50 reads data wherein and shows with default form.Please be simultaneously referring to Fig. 6, analysis of advertising results device 50 further comprises: retrieval request receiving element 500, retrieval request check analysis unit 501, retrieval unit 502, result for retrieval arrangement unit 503, output organization unit 504.Retrieval request receiving element 500 receives the retrieval request of user's input.The retrieval request that the 501 pairs of retrieval request receiving elements 500 in retrieval request check analysis unit receive is carried out legitimate verification and analysis.Retrieval unit 502 is done retrieval process with the content of this retrieval request according to the retrieval request by checking in the advertisement delivery effect data that Engine information storage device 40 is preserved.The retrieval request of retrieval unit 502 outputs is analyzed in result for retrieval arrangement unit 503, and puts out related data in order.Output organization unit 504 generates display result according to default form.
Inventive point of the present invention is: utilize the historical daily flow statistics and the day part traffic statistics of every day of advertiser web site position, and in conjunction with the advertisement putting situation of the current reality in advertiser web site position, distribute and the issue of control mobile phone advertisement input.And historical daily flow statistics and the day part traffic statistics of every day can be upgraded once every preset time.
The foregoing description provides to those of ordinary skills and realizes or use of the present invention; those of ordinary skills can be under the situation that does not break away from invention thought of the present invention; the foregoing description is made various modifications or variation; thereby protection scope of the present invention do not limit by the foregoing description, and should be the maximum magnitude that meets the inventive features that claims mention.
Claims (10)
1. the method for a distributing mobile phone advertisement publishing information according to time period comprises:
Receive the impression information of the mobile phone advertisement of advertiser's setting;
According to the historical daily flow statistics of advertiser web site position, distribute spending on ads every day;
By code means mobile phone advertisement is thrown on the advertiser web site position;
Receive mobile phone advertisement access request and visit information that the cellphone subscriber initiates by the access websites page;
Determine the advertiser web site position that this mobile phone advertisement is visited according to this access request and visit information;
Based on the historical daily flow statistics and the day part traffic statistics of every day of this advertiser web site position, in conjunction with the advertisement putting situation of this current reality in advertiser web site position, control the issue that mobile phone advertisement is thrown in simultaneously;
The mobile phone advertisement that pushes is shown to the cellphone subscriber.
2. the method for distributing mobile phone advertisement publishing information according to time period according to claim 1, it is characterized in that the impression information of the mobile phone advertisement that the advertiser is provided with comprises mobile phone advertisement injected volume, mobile phone advertisement release time section, mobile phone advertisement release price, selects the issue batch restriction of the advertisement position of throwing in, the advertisement version of uploading, mobile phone advertisement.
3. the method for distributing mobile phone advertisement publishing information according to time period according to claim 1, it is characterized in that cellphone subscriber's visit information comprises advertising campaign, cellphone subscriber's cell-phone number, the mobile phone model of cellphone subscriber's access websites, advertisement position, displaying.
4. the method for distributing mobile phone advertisement publishing information according to time period according to claim 1 is characterized in that, this method also comprises: to the historical daily flow statistics of advertiser web site position and the renewal process of the day part traffic statistics of every day.
5. the method for distributing mobile phone advertisement publishing information according to time period according to claim 1 is characterized in that, the historical daily flow statistics of this advertiser web site position is the statistics to the daily flow of its historical working day all around and two-day weekend.
6. the system of a distributing mobile phone advertisement publishing information according to time period comprises:
Mobile phone advertisement is thrown in setting device, receives the configuration information of advertiser to the mobile phone advertisement putting;
The configuration information storage device is stored this mobile phone advertisement and is thrown in the configuration information that the mobile phone advertisement of setting device reception is thrown in;
The Engine information storage device, this is provided with the configuration information that mobile phone advertisement that storage device preserves is thrown in, the historical daily flow statistics and the day part traffic statistics of every day of store website advertisement position simultaneously stores synchronized;
Mobile phone advertisement publish engine device comprises:
The advertisement putting allocation units are added up the spending on ads that distributes every day according to the historical daily flow of advertiser web site position;
Mobile phone advertisement is thrown in the unit, by code means mobile phone advertisement is thrown on the advertiser web site position;
The access request receiving element receives mobile phone advertisement access request and visit information that the cellphone subscriber initiates by Website page;
Advertiser web site position determining unit is determined the advertiser web site position that mobile phone advertisement is visited according to access request and visit information that this access request receiving element receives;
The actual detecting unit of throwing in, the advertisement putting situation of the current reality in detection advertiser web site position;
The advertisement putting control unit, historical daily flow statistics and the day part traffic statistics of every day based on the advertiser web site position of storing in this Engine information storage device, the advertisement putting situation of the current reality in advertiser web site position that obtains in conjunction with this actual input detecting unit, the issue that the control mobile phone advertisement is thrown in;
The mobile phone advertisement push unit under the control of this advertisement putting control unit and distributing, pushes the mobile phone advertisement of correspondence and is shown to the cellphone subscriber.
7. the system of distributing mobile phone advertisement publishing information according to time period according to claim 6, it is characterized in that, this system also comprises analysis of advertising results device, and this Engine information storage device also stores advertisements is thrown in effect data, and this analysis of advertising results device comprises:
The retrieval request receiving element receives the retrieval request that the user imports;
Retrieval request check analysis unit carries out legitimate verification and analysis to the retrieval request that this retrieval request receiving element receives;
Retrieval unit according to the retrieval request by checking, is retrieved with the content of this retrieval request in the advertisement delivery effect data that this Engine information storage device is preserved;
The result for retrieval that this retrieval unit is exported is analyzed in result for retrieval arrangement unit, puts out related data in order;
The output organization unit generates display result according to default form.
8. the system of distributing mobile phone advertisement publishing information according to time period according to claim 6 is characterized in that, this mobile phone advertisement publish engine device also comprises:
The statistics updating block, the historical daily flow statistics and the day part traffic statistics of every day of the advertiser web site position that this Engine information storage device is preserved are upgraded.
9. the system of distributing mobile phone advertisement publishing information according to time period according to claim 6 is characterized in that, the historical daily flow statistics of this advertiser web site position is the statistics to the daily flow of its historical working day all around and two-day weekend.
10. the system of distributing mobile phone advertisement publishing information according to time period according to claim 6, it is characterized in that the impression information that this mobile phone advertisement is thrown in the mobile phone advertisement of setting device reception comprises mobile phone advertisement injected volume, mobile phone advertisement release time section, mobile phone advertisement release price, selects the issue batch restriction of the advertisement position of throwing in, the advertisement version of uploading, mobile phone advertisement; The cellphone subscriber's that this access request receiving element receives visit information comprises cellphone subscriber's access websites, advertisement position, the advertising campaign of displaying, cellphone subscriber's cell-phone number, mobile phone model.
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