CN101360072A - Mobile terminal advertisement releasing system based on IM and method thereof - Google Patents
Mobile terminal advertisement releasing system based on IM and method thereof Download PDFInfo
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- CN101360072A CN101360072A CNA2008101613820A CN200810161382A CN101360072A CN 101360072 A CN101360072 A CN 101360072A CN A2008101613820 A CNA2008101613820 A CN A2008101613820A CN 200810161382 A CN200810161382 A CN 200810161382A CN 101360072 A CN101360072 A CN 101360072A
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Abstract
The invention discloses a mobile terminal advertising system based on IM, comprising an IM client at the site of a user and an advertisement service end, wherein, the IM client sends a request for acquiring advertisement configuration information from the advertisement service end and reports to the advertisement service end about user identity information of the IM client, and receives the advertisement configuration information sent by the advertisement service end for advertisement display; and the advertisement service end receives the request for acquiring the advertisement configuration information and the user identity information, identifies the user identity information and generates the advertisement configuration information, and sends the advertisement configuration information to the IM client. The invention also discloses a mobile terminal advertising method which realizes the advertising delivery through the mobile terminal advertising system based on IM. The invention can effectively distinguish user types and implement the targeted advertisement delivery according to the user types, and the launched advertisements are diversified in type, rich in amount and variable.
Description
Technical field
The present invention relates to the advertisement putting field, particularly a kind of based on instant messaging (Instant message, mobile terminal advertisement releasing system IM) and method.
Background technology
The operation mode that freeware adds advertisement has become a kind of ripe operation mode of main flow in the internet works software service, but at mobile phone or PDA (Personal Digital Assistant, the personal digital assistant) etc. on the emerging medium, this operation mode is subject to the showing advertisement ability of emerging medium such as cell phone software or PDA software always.And that the hardware and software platform of emerging medium such as mobile phone or PDA and network condition and the Internet have is obviously different, and existing Internet advertising is difficult to directly indiscriminately imitate on the emerging medium such as mobile phone or PDA.Therefore emerging medium such as mobile phone or the PDA showing advertisement system that need be more suitable for.
The application software of emerging medium such as mobile phone or PDA lacks a kind of effective ad system at present.Though mobile phone application software some with very elementary ad system.But therefore this ad system after the mobile phone application software issue, can't continue to upgrade because it must be embedded in the middle of the mobile phone application software code.So the advertisement of this part software can only represent the user of all these mobile phone application softwares, can't distinguish user type, thereby carry out the directed input of advertisement.In addition, because this ad system must be embedded in the middle of the mobile phone application software code, unless therefore the user upgrades this cell phone software version, otherwise the advertisement that this ad system can represent is more single, limited amount and immutable.
Summary of the invention
One of purpose of the present invention provides a kind of mobile terminal advertisement releasing system and the method based on IM that can effectively distinguish user type and carry out the directed input of advertisement according to user type.
The invention provides a kind of mobile terminal advertisement releasing system based on IM, the IM client and the advertising service end that comprise the user place, described IM client, send the request of obtaining advertisement configuration information to the advertising service end, and, receive advertisement configuration information that the advertising service end sends and also carry out advertisement and show to the subscriber identity information of advertising service end report IM client; Described advertising service end receives described advertisement configuration information request and the subscriber identity information of obtaining, and the identification subscriber identity information also generates advertisement configuration information, sends advertisement configuration information to the IM client.
Described IM client comprises advertisement configuration request module, user profile reporting modules and advertisement display module, and described advertisement configuration request module sends to the advertising service end and obtains the advertisement configuration information request; Described user profile reporting modules is to the subscriber identity information of advertising service end report IM client; Described advertisement display module receives advertisement configuration information that the advertising service end sends and this advertisement configuration information is resolved, thus presenting advertising content.
Described advertising service end comprises IM client-side information receiver module, subscriber identity information identification module, advertising message configuration module and advertisement configuration information sending module; Described IM client-side information receiver module receives described request and the subscriber identity information that obtains advertisement configuration information; Described subscriber identity information identification module is according to subscriber identity information identification user type; Described advertising message configuration module generates advertisement configuration information according to described user type; The advertisement configuration information sending module sends to the IM client with the advertisement configuration information that generates.
The present invention also provides a kind of mobile terminal advertisement put-on method, realizes advertisement putting by the mobile terminal advertisement releasing system based on IM, and described mobile terminal advertisement releasing system based on IM comprises IM client and advertising service end, also comprises:
Step S1, IM client send the request of obtaining advertisement configuration information to the advertising service end, and report the subscriber identity information of IM client to the advertising service end;
Step S2, advertising service termination are received described advertisement configuration information request and the subscriber identity information of obtaining, and discern subscriber identity information and send advertisement configuration information to the IM client;
Step S3, IM client receive the advertisement configuration information of advertising service end transmission and carry out advertisement and show.
The present invention is by IM client and advertising service end cooperating, make the advertising service end can discern subscriber identity information and send advertisement configuration information to the IM client, the IM client receives the advertisement configuration information of advertising service end transmission and carries out advertisement and shows, thereby effectively distinguish user type, realize the directed input of advertisement.In addition, because advertisement configuration information is that dynamic-configuration is in the IM client, so the type of the advertisement that represents is various, quantity is abundant and variable.
Description of drawings
Fig. 1 is the structured flowchart of one embodiment of the invention based on the mobile terminal advertisement releasing system of IM;
Fig. 2 is the structured flowchart of one embodiment of the invention IM client;
Fig. 3 is the structured flowchart of one embodiment of the invention advertising service end;
Fig. 4 is the schematic flow sheet of one embodiment of the invention mobile terminal advertisement put-on method;
Fig. 5 is that one embodiment of the invention IM client sends the request of obtaining advertisement configuration information to the advertising service end, and reports the schematic flow sheet of the subscriber identity information of IM client to the advertising service end;
Fig. 6 is that one embodiment of the invention IM client receives the advertisement configuration information of advertising service end transmission and carries out the schematic flow sheet that advertisement shows;
Fig. 7 is that another embodiment of the present invention IM client receives the advertisement configuration information of advertising service end transmission and carries out the schematic flow sheet that advertisement shows.
The object of the invention, function and advantage will be in conjunction with the embodiments, are described further with reference to accompanying drawing.
Embodiment
Mobile terminal advertisement releasing system and method that the embodiment of the invention provides based on IM, send the request of obtaining advertisement configuration information to the advertising service end by the IM client, and to the subscriber identity information of advertising service end report IM client, the advertising service termination is received described advertisement configuration information request and the subscriber identity information of obtaining, and discerns subscriber identity information and sends advertisement configuration information to the IM client; The IM client receives the advertisement configuration information of advertising service end transmission and carries out advertisement and shows, thereby the orientation that has realized advertisement is thrown in.In addition, since advertisement configuration information be can dynamic-configuration in the IM client, so the type of the advertisement that represents is various, quantity abundant and variable.Wherein, advertisement configuration information is that the advertising service end is to rendering to a kind of configuration information of IM client-side ad.
Fig. 1 shows the structure of one embodiment of the invention based on the mobile terminal advertisement releasing system of IM, and this system comprises IM client 10 and advertising service end 20.
Described IM client 10 sends the request of obtaining advertisement configuration information to advertising service end 20, and to the subscriber identity information of advertising service end 20 report IM clients 10, receives advertisement configuration information that advertising service end 20 sends and also carries out advertisement and show;
Described advertising service end 20 receives described advertisement configuration information request and the subscriber identity information of obtaining, and the identification subscriber identity information also generates advertisement configuration information, sends advertisement configuration information to IM client 10.
In one embodiment, advertising service end 20 identification subscriber identity informations, and according to this subscriber identity information generation correspondent advertisement configuration.
In one embodiment, described advertisement configuration information directly comprises ad content or does not contain ad content and only contains the advertisement position occupation symbol that is used for ad content configuration.Wherein, the advertisement configuration information that directly comprises ad content comprises: the advertisement descriptive text, the advertisement picture, advertising sign, advertisement entry-into-force time, advertisement out-of-service time, the advertisement display position, the link that advertisement is introduced in detail, the mode of ordering of advertised product, optional other ad content in advertisement inefficacy back etc.If this advertisement configuration information spinner is at the advertisement configuration of IM client 10 static state.
Wherein, not containing the advertisement configuration information that ad content only contains the advertisement position occupation symbol that is used for ad content configuration comprises: advertisement entry-into-force time, advertisement out-of-service time, advertisement display position, advertisement position occupation symbol etc.If this advertisement configuration information spinner is at IM client 10 dynamic advertisement configuration.
Fig. 2 shows the structure of one embodiment of the invention IM client 10, and this IM client 10 comprises advertisement configuration request module 101, user profile reporting modules 102 and advertisement display module 103.
Described advertisement configuration request module 101, it is mutual to connect advertising service end 20 line data of going forward side by side, and sends the request of obtaining advertisement configuration information to advertising service end 20;
Described user profile reporting modules 102, it is mutual to connect advertising service end 20 line data of going forward side by side, to the subscriber identity information of advertising service end 20 report IM clients 10;
Described advertisement display module 103, it is mutual to connect advertising service end 20 line data of going forward side by side, and receive the advertisement configuration information that advertising service end 20 sends, and this advertisement configuration information is resolved, thereby in IM client 10 presenting advertising content.
At an embodiment, IM client 10 comprises portable terminal and operates in the JICQ of portable terminal.Instant messaging is a Terminal Service, allows two people or many people to use the instant transmission of network to carry out the interchange of message language, archives, voice and/or video information.Described portable terminal comprises mobile phone or PDA.
In one embodiment, advertisement configuration request module 102 is by the subscriber identity information of JICQ operation mobile terminal system background thread to advertising service end 20 report IM clients 10.Described subscriber identity information comprises portable terminal model and user type identification information.
Below by example concerning the portable terminal model determine describe: if portable terminal is the mobile phone or PDA of operation Windows CE system, user profile reporting modules 102 can be called application programming interface in the Windows CE system by JICQ MSN, and (ApplicationProgramming Interface, API) function G etSystemPowerStatusEx obtains mobile phone or PDA battery information.By mobile phone or the PDA battery information that obtains, can determine mobile phone or PDA model.
The purpose of obtaining mobile phone or PDA model is: after IM client 10 reported to advertising service end 20 with the mobile phone that obtains or PDA model, advertising service end 20 carried out the correspondent advertisement information configuration according to the model of mobile phone or PDA.In one embodiment, advertising service end 20 stores the database of various model mobile phones or PDA configuration information (for example, whether support mobile phones software upgrading, whether support information configuration from advertising service end or communication service end etc.).Receive the mobile phone or PDA model of IM client 10 reports when advertising service end 20 after, whether the mobile phone or the PDA that at first judge this model exist in database, if exist, whether the mobile phone or the PDA that then judge this model support to dispose from the advertising message of advertising service end 20, judge further that then which kind of mode mobile phone or PDA (for example support if support, audio frequency and video, image and/or literal) information configuration, and carry out corresponding image, literal and/or the configuration of audio frequency and video advertising message according to the information configuration mode that mobile phone or PDA support.
Below by example obtaining of user type identification information described: IM client 10 is after starting JICQ, JICQ calls the user profile investigation page, the content of this investigation page (for example includes the option that can select for the user, stock, amusement, news and/or physical culture etc.), by preserving the option that the user selects and then making IM client 10 (for example obtain the user type identification information, be used to identify stock invester's identification information, be used to identification information that identifies the sports enthusiast etc.).Herein, 10 of IM clients are responsible for preserving the option that the user selects, not responsible identification user type, and the identification of user type is finished by advertising service end 20.
On basis embodiment illustrated in fig. 2, Fig. 3 shows the structure of one embodiment of the invention advertising service end 20, and this advertising service end 20 comprises IM client-side information receiver module 201, subscriber identity information identification module 202 and advertisement configuration information sending module 203.
Described IM client-side information receiver module 201 receives described request and the subscriber identity information that obtains advertisement configuration information.
Described subscriber identity information identification module 202 is according to subscriber identity information identification user type.
Described advertising message configuration module 203 is according to the user type generation advertisement configuration information of identification.
Described advertisement configuration information sending module 204 sends to IM client 10 with the advertisement configuration information that generates.
Wherein, subscriber identity information comprises portable terminal model and user type identification information.
In one embodiment, after subscriber identity information identification module 202 receives the mobile phone or PDA model of IM client 10 reports, whether the mobile phone or the PDA that at first judge this model exist in advertising service end 20 databases, if exist, whether the mobile phone or the PDA that then judge this model support to dispose from the advertising message of advertising service end 20, judge further that then which kind of mode mobile phone or PDA (for example support if support, audio frequency and video, image and/or literal) information configuration, and generate corresponding image by advertising message configuration module 203 according to the information configuration mode that mobile phone or PDA support, literal and/or audio frequency and video advertisement configuration information.
In addition, subscriber identity information identification module 202 is behind the user type identification information that receives 10 reports of IM client, identification user type (for example, identifying the user according to the user type identification information is stock user, sports enthusiast and/or amusement concern person etc.).Advertising message configuration module 203 generates corresponding image, literal and/or audio frequency and video advertisement configuration information according to the user type of identification.
The advertisement configuration information that advertising message configuration module 203 generates comprises the advertisement configuration information that directly comprises ad content or does not contain the advertisement configuration information that ad content only contains the advertisement position occupation symbol that is used for the ad content configuration.
Fig. 4 shows the flow process of one embodiment of the invention mobile terminal advertisement put-on method, this method is to realize advertisement putting by the mobile terminal advertisement releasing system based on IM, described mobile terminal advertisement releasing system based on IM comprises IM client 10 and advertising service end 20, also comprises:
Step S1, IM client 10 send the request of obtaining advertisement configuration information to advertising service end 20, and report the subscriber identity information of IM clients 10 to advertising service end 20;
Step S2, advertising service end 20 receive described advertisement configuration information request and the subscriber identity information of obtaining, and the identification subscriber identity information also generates advertisement configuration information, send advertisement configuration information to IM client 10;
Step S3, IM client 10 receive the advertisement configuration information of advertising service end 20 transmissions and carry out advertisement and show.
Fig. 5 shows one embodiment of the invention advertising service end 20 and receives described advertisement configuration information request and the subscriber identity information of obtaining, and the identification subscriber identity information also sends the flow process of advertisement configuration information to IM client 10, comprises that step is as follows:
Step S21, advertising service end 20 receive the subscriber identity information that obtains advertisement configuration information request and 10 reports of IM client that sends from IM client 10;
Step S22, according to subscriber identity information identification user type; As for how discerning user type, in embodiment illustrated in fig. 2, describe, repeat no more.
Step S23, generate advertisement configuration information, and send the advertisement configuration information to IM client 10 according to the user type of identification.
In one embodiment, the advertisement configuration information of step S23 generation comprises the advertisement configuration information that directly comprises ad content and does not contain the advertisement configuration information that ad content only contains the advertisement position occupation symbol that is used for the ad content configuration.
Wherein, the advertisement configuration information that directly comprises ad content comprises: the advertisement descriptive text, the advertisement picture, advertising sign, advertisement entry-into-force time, advertisement out-of-service time, the advertisement display position, the link that advertisement is introduced in detail, the mode of ordering of advertised product, optional other ad content in advertisement inefficacy back etc.For example, the user type of advertising service end 20 identifications is the sports enthusiast, then generates the advertisement configuration information relevant with physical culture.
Wherein, not containing the advertisement configuration information that ad content only contains the advertisement position occupation symbol that is used for ad content configuration comprises: advertisement entry-into-force time, advertisement out-of-service time, advertisement display position, advertisement position occupation symbol etc.In one embodiment, advertising service end 20 sends the instant communication message that comprises ad content to the advertisement position occupation symbol, and IM client 10 is resolved the advertisement configuration information of having carried out the ad content configuration, shows thereby carry out ad content.Different with the advertisement configuration information that directly comprises ad content is comprise the instant communication message of ad content by advertising service end 20 to the transmission of advertisement position occupation symbol, thereby the advertisement that IM client 10 is shown to change dynamically and to upgrade.For example, the user type of advertising service end 20 identifications is the stock user, because the stock market is dynamic change, broadcast the instant communication message that contains stock market information by according with, thereby the advertisement relevant with stock that IM client 10 is shown can change dynamically to advertisement position occupation.
Fig. 6 shows one embodiment of the invention IM client 10 and receives the advertisement configuration information of advertising service end 20 transmissions and carry out the flow process that advertisement shows, comprising:
Step S31, IM client 10 receive the advertisement configuration information that comprises ad content that advertising service end 20 sends;
Step S32, IM client 10 are resolved this advertisement configuration information, and ad content is presented at IM client 10.
Present embodiment is to implement at the advertisement configuration information that directly comprises ad content.This advertisement configuration information comprises: advertisement descriptive text, advertisement picture, advertising sign, the advertisement entry-into-force time, advertisement out-of-service time, advertisement display position, the link that advertisement is introduced in detail, the mode of ordering of advertised product, optional other ad content in advertisement inefficacy back etc.
Fig. 7 shows another embodiment of the present invention IM client 10 and receives the advertisement configuration information of advertising service end 20 transmissions and carry out the flow process that advertisement shows, comprising:
Step S3A, IM client 10 receive the advertisement configuration information that comprises the advertisement position occupation symbol that advertising service end 20 sends;
Step S3B, IM client 10 receive advertising service end 20 and to what the advertisement position occupation symbol sent the advertisement position occupation symbol are carried out the instant communication message that ad content disposes;
Step S3C, IM client are resolved the advertisement configuration information and the presenting advertising content of having carried out the ad content configuration.
Present embodiment is to implement at not containing the advertisement configuration information that ad content only contains the advertisement position occupation symbol that is used for ad content configuration.This advertisement configuration information comprises: advertisement entry-into-force time, advertisement out-of-service time, advertisement display position, advertisement position occupation symbol etc.Wherein, the representative of this advertisement position occupation symbol be one group variable, by the advertising platform of advertising service end 20 controls, unicity and limited amount with respect to existing static advertising, what this advertising platform was represented is dynamic, be not subjected to application software of mobile terminal itself to limit the advertisement that quantity is unlimited.
In one embodiment, advertising service end 20 sends the instant communication message that comprises ad content to the advertisement position occupation symbol, advertisement configuration information is dynamically updated, thereby the ad content that also makes advertising service end 20 render to IM client 10 is dynamically updated.IM client 10 is resolved the advertisement configuration information of having carried out the ad content configuration, thereby decompositing the actual advertisement word content describes, image content is described, order mode description etc., and according to the advertisement explicit address of advertisement configuration information description, information such as advertisement entry-into-force time are at the ad-hoc location of mobile phone application software, in the entry-into-force time, show ad content to the user.Also can generate corresponding order menu in addition, finish a key of dynamic advertising and order according to the order mode.
The foregoing description is a preferred implementation of the present invention; but embodiments of the present invention are not restricted to the described embodiments; other any do not deviate from change, the modification done under spirit of the present invention and the principle, substitutes, combination, simplify; all should be the substitute mode of equivalence, be included within protection scope of the present invention.
Claims (11)
1, a kind of mobile terminal advertisement releasing system based on IM comprises it is characterized in that the IM client and the advertising service end at user place:
Described IM client sends the request obtain advertisement configuration information to the advertising service end, and to the subscriber identity information of advertising service end report IM client, receives advertisement configuration information that the advertising service end sends and also carries out advertisement and show;
Described advertising service end receives described advertisement configuration information request and the subscriber identity information of obtaining, and generates advertisement configuration information according to the subscriber identity information that identifies, and sends advertisement configuration information to the IM client.
2. the mobile terminal advertisement releasing system based on IM according to claim 1 is characterized in that, described IM client comprises:
The advertisement configuration request module is obtained the advertisement configuration information request to the transmission of advertising service end;
The user profile reporting modules is to the subscriber identity information of advertising service end report IM client;
Advertisement display module receives advertisement configuration information that the advertising service end sends and this advertisement configuration information is resolved, thus presenting advertising content.
3. the mobile terminal advertisement releasing system based on IM according to claim 1 is characterized in that, described advertising service end comprises:
IM client-side information receiver module receives described request and the subscriber identity information that obtains advertisement configuration information;
The subscriber identity information identification module is according to subscriber identity information identification user type;
The advertising message configuration module generates advertisement configuration information according to described user type;
The advertisement configuration information sending module sends to the IM client with the advertisement configuration information that generates.
4. according to each described mobile terminal advertisement releasing system of claim 1 to 3, it is characterized in that based on IM,
Described advertisement configuration information directly comprises ad content.
5. according to each described mobile terminal advertisement releasing system of claim 1 to 3, it is characterized in that based on IM:
Described advertisement configuration information comprises the advertisement position occupation symbol that is used for the ad content configuration.
6. a mobile terminal advertisement put-on method is realized advertisement putting by the mobile terminal advertisement releasing system based on IM, and described mobile terminal advertisement releasing system based on IM comprises IM client and advertising service end, it is characterized in that, also comprises:
Step S1, IM client send the request of obtaining advertisement configuration information to the advertising service end, and report the subscriber identity information of IM client to the advertising service end;
Step S2, advertising service termination are received described advertisement configuration information request and the subscriber identity information of obtaining, and discern subscriber identity information and send advertisement configuration information to the IM client;
Step S3, IM client receive the advertisement configuration information of advertising service end transmission and carry out advertisement and show.
7. mobile terminal advertisement put-on method according to claim 6 is characterized in that, described step S2 comprises:
Step S21, advertising service termination are received the subscriber identity information that obtains advertisement configuration information request and IM clients report that sends from the IM client;
Step S22, according to subscriber identity information identification user type;
Step S23, send advertisement configuration information to the IM client according to the user type of identification.
8. according to claim 6 or 7 described mobile terminal advertisement put-on methods, it is characterized in that:
Described advertisement configuration information directly comprises ad content.
9. mobile terminal advertisement put-on method according to claim 8 is characterized in that, described step S3 comprises:
Step S31, IM client receive the advertisement configuration information that comprises ad content that the advertising service end sends;
Step S32, IM client are resolved this advertisement configuration information, and ad content is presented at the IM client.
10. according to claim 6 or 7 described mobile terminal advertisement put-on methods, it is characterized in that:
Described advertisement configuration information comprises the advertisement position occupation symbol that is used for the ad content configuration.
11. mobile terminal advertisement put-on method according to claim 10 is characterized in that, described step S3 comprises:
Step S3A, IM client receive the advertisement configuration information that comprises the advertisement position occupation symbol that the advertising service end sends;
Step S3B, IM client receive the advertising service end and to what the advertisement position occupation symbol sent the advertisement position occupation symbol are carried out the instant communication message that ad content disposes;
Step S3C, IM client are resolved the advertisement configuration information and the presenting advertising content of having carried out the ad content configuration.
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| CN105610954A (en) * | 2015-12-31 | 2016-05-25 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
| CN105610954B (en) * | 2015-12-31 | 2020-11-06 | 腾讯科技（深圳）有限公司 | Media information processing method and system |
| CN108259942A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | Obtain the method, apparatus and system of preview advertisement |
| CN111222908A (en) * | 2019-11-26 | 2020-06-02 | 成都品果科技有限公司 | Accurate distribution system of advertisement |
| CN111768237A (en) * | 2020-06-28 | 2020-10-13 | 京东数字科技控股有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
| CN112950286A (en) * | 2021-03-31 | 2021-06-11 | 支付宝(杭州)信息技术有限公司 | Interactive advertisement putting method and device and payment machine |
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