CN101256656A - Method and network for playing advertisement - Google Patents
Method and network for playing advertisement Download PDFInfo
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- CN101256656A CN101256656A CNA2008100343970A CN200810034397A CN101256656A CN 101256656 A CN101256656 A CN 101256656A CN A2008100343970 A CNA2008100343970 A CN A2008100343970A CN 200810034397 A CN200810034397 A CN 200810034397A CN 101256656 A CN101256656 A CN 101256656A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
A method for playing advertisement content on a playing apparatus is disclosed, comprising the following steps that: users transmit a playing request instruction to a receiving unit of the playing apparatus via a remote client; if the information about the playing request input by the users satisfies the predetermined judgement conditions in a control unit of the playing apparatus, the receiving unit will receive the playing request; the users directly transmit playing contents to the receiving unit of the playing apparatus via the remote client; the playing apparatus plays the contents. By applying the method, the users can actively and directly send the instruction to the playing apparatus at the indicated position, and transmit the contents that the users require to play to the playing apparatus for playing. The invention also provides an advertisement playing network comprising at least one playing apparatus and at least one server communicated with the playing apparatus, the users can actively log on the server website to interact with the server and select the playing apparatus to control the playing contents.
Description
Technical field
The present invention relates to the method that a kind of information is play, refer to a kind of method of the information of playing advertisements in public especially.The invention still further relates to this method of a kind of application and carry out the network of ad playing.
Background technology
Current society, except medium such as radio and television, printed matter, publication, various commercial site, public office space, so that streets and lanes are flooded with various types of advertisements everywhere.These advertisers will be divided into two classes on form: static advertising and dynamic advertising.Static advertising just is meant fixing billboard, the lamp box advertisement, and large-scale banner etc., the characteristics of static advertising as picture or literal etc., do not have multimedia functions such as sound and dynamic image for this advertisement is static text; Its content is comparatively single, when needs upgrade, by manually its ad content being changed.And dynamic advertising mainly is meant the active multi-media audio/video advertisement of playing on playback equipment, compare static advertising, it is abundant in content lively and can upgrade in time, popular generally adaptation and admittance are widely used and obtained to the multimedia advertising of this class now in various public places as public transit facility (motorbus, subway and taxi etc.) and market and office building etc.
But, existing dynamic advertising generally is by playback equipment is set in public places, this playback equipment links to each other with the main frame (control center) of video ads operator by wired or wireless mode, carries out the broadcast of ad content by the information that its main frame will be play the playback equipment transmission of each different location of being controlled.The dynamic advertising audient of this kind form just watches the ad content of working out in advance and being stored in the main frame passively as spectators, advertisement putting person can't be initiatively and directly the controls playing device plays its wish the content play, promptly can not form between playback equipment and the advertisement putting person directly interactive, for instance, if the advertisement putting user wishes to play on the playback equipment of appointment somewhere one section Flash animation, have only at first the operator with the dynamic advertising playback equipment to get in touch, after reaching Business agreement, could give this video ads operator by the ad content that the user is prefabricated, utilize traditional mode to transmit this content by this operator again and play, and can not directly transmit and control described playback equipment and play by the advertisement putting user from the operation appointment playback equipment of main frame to its network.
Therefore, the object of the present invention is to provide a kind of dynamic advertising player method of novelty, more existing dynamic advertising Play System has tangible technological improvement and advantage.
Summary of the invention
Technical matters to be solved by this invention is for providing a kind of novel dynamic advertising player method, make the user initiatively and directly obtain interaction with playback equipment, send instruction and upload/transmit the content that to play to described playback equipment, thereby on the playback equipment of the appointed place that is fit to, play this content selectively.
For solving the problems of the technologies described above, the invention provides a kind of at least one playback equipment the method for playing advertisements content, may further comprise the steps: by the user by a Terminal Server Client directly to the prefabricated play content of the receiving element transmission user of described playback equipment; Receive play content by the receiving element of playback equipment from the long-distance user, after the control module of playback equipment is handled by the player of described playback equipment, i.e. this content of display and loudspeaker plays.
Since the user can with the receiving element direct communication interaction of playback equipment, the advertisement putting user can be initiatively and directly the playback equipment of somewhere appointment is transmitted and wish the content play, and is play by this playback equipment.
Further improvement of the present invention is: described player method comprises that the user passes through the step of a Terminal Server Client to a playing request instruction of receiving element transmission of described playback equipment; Comprise the information of the position of determining playback equipment in the described playing request instruction, thereby make advertisement putting user play content on the playback equipment of the assigned address that is fit to selectively.
Further improvement of the present invention is: described advertisement broadcast method also comprises a determining step, if the information about described playing request of user's input satisfies all preset judgment condition, then accepts described playing request.Can comprise a payment determining step in the described determining step, if after the user satisfies the payment terms, then accept described playing request.By the setting of this payment program, can realize the function of payment in real time, its predeterminable quota also can be designed to an Ask-Bid System.
Further improvement of the present invention is: the user can communicate by letter with this playback equipment and transmits the content that will play by telephone network, mobile telephone network or internet.
Further improvement of the present invention is: described player method comprises pinpoint step.Can make the user can accurately determine the position of this playback equipment, thereby select the locality play content by on playback equipment of the present invention, adding a GPS locating device.Also temperature sensor can be set in addition, video camera etc. are gathered surrounding environment factor (as temperature, scene etc.), and the user is given in passback, make the user understand this playback equipment situation on every side more exactly.
The present invention also provides a kind of ad playing network, this playing network comprises the server that at least one playback equipment and at least one and described playback equipment communicate to connect, wherein each described playback equipment comprises a receiving element, the content that will play that is used to receive the user and directly uploads/transmit; One playing control unit is connected with described receiving element, is used to handle the play content that receives, and controls the broadcast of described playback equipment; And display and loudspeaker, be connected with described playing control unit, be used for play content.
Utilize above-mentioned ad playing network, the user can initiatively land this server site, with server interaction, selects playback equipment, the controls playing content, and can watch the ad content of playing on the playback equipment specifying.
Description of drawings
Fig. 1 is the process flow diagram according to advertisement broadcast method of the present invention;
Fig. 2 is intended to for the illustration of specifically executing according to advertisement playing device of the present invention;
Fig. 3 is the second specific embodiment synoptic diagram according to advertisement playing device of the present invention; And
Fig. 4 is the composition structural representation according to ad playing network of the present invention.
Embodiment
See also Fig. 1 and 2, the invention provides a kind of new advertisement broadcast method that carries out on the dynamic advertising playback equipment, wherein Fig. 1 be the process flow diagram according to advertisement broadcast method of the present invention, and Fig. 2 is intended to for the illustration of specifically executing according to advertisement playing device of the present invention.As shown in Figure 2, this playback equipment mainly comprises receiving element 1, control module 2, player 3, i.e. display and loudspeaker (A/V) and supply unit 4.Wherein this receiving element 1 can pass through telephone network, communicate by letter with the long-distance user in mobile telephone network or internet, this control module 2 comprises CPU processor, storer and I/O input and output, be used to handle the information that receives and the broadcast of control content, display and loudspeaker are then play the play content of handling through control module.According to shown in Figure 1, typically explanation rather than restriction definition as an example, described dynamic advertising player method mainly comprises following step:
Step 100: receive user instruction
At first the advertisement putting user by the prefabricated ad content of hope broadcast passes through the instruction of a Terminal Server Client to a playing request of receiving element 1 transmission of playback equipment, and as selection, this instruction can comprise the information of the position of determining playback equipment.Player method of the present invention is by being provided with the receiving element 1 that can communicate by letter with the long-distance user on playback equipment, make the advertisement putting user initiatively and directly communicate by letter with this playback equipment and send instruction by various existing communication means, the passive form of the broadcast of ad content could be managed and control to the main frame that its playback equipment that is different from existing player method only can pass through video ads operator.But described receiving element 1 can be the receiving terminal of any wired or wireless received signal; Described client can be landline telephone, mobile phone or PC and other similar existing communication equipment that can the internet login network.
Step 200: Rule of judgment step
After playback equipment is received the playing request instruction, also provide a determining step.This determining step comprises a series of preset judgment condition, if the information about described playing request of user's input satisfies all preset judgment condition, then accepts described playing request.
For instance, above-mentioned determining step can comprise a payment determining step, if after the user satisfies the payment terms, then accept described playing request.This payment program can be at the default fixing price amount of money of the time span of different play position, broadcast period and broadcast, if the user agrees and has paid comprehensive price according to its respective option, then satisfy the payment terms, enter the step (step 300) that next receives play content, then do not cancel playing request (step 500) if do not satisfy the payment terms; Select as another kind, this payment program also can be set to the program of bidding, receive a plurality of users' playing request instruction when playback equipment after, processing and calculating through control module 2, at first select the high user of bid amount to accept its playing request, and enter following reception then and play step and carry out content play, and other users lower to bid amount, then wait for according to the order of sequence, or refuse its playing request.Certainly, satisfying under the situation of specified conditions, also can skip this payment program and accept playing request, freely playing.
The description of above-mentioned determining step only is used to illustrate notion of the present invention and principle; rather than be used to limit protection scope of the present invention; be understandable that; on the basis that does not deviate from the principle of the invention, one of ordinary skill in the art can be carried out suitable modifications and variations on the basis of foregoing invention principle.These other possible embodiment can use the technological means of prior art means and future development with specific implementation method of the present invention, but still drop in the defined protection domain of claim of the present invention.
Step 300: receive play content
When the control module 2 of playback equipment handles and accepts the instruction that request that the user sends plays through determining steps after, the content that will be play to described playback equipment transmission user by described client by the user receives this play content by the receiving element 1 of playback equipment.It is medium to be played that the content that receiving element 1 receives can be temporary in the storer of control module 2 of playback equipment.
As selection, method of the present invention also can comprise a content determining step, and 2 are provided with an information filtering unit in the control module of playback equipment, and the content that is received is examined and filtered, if contain the content of contrary to law or public morality in the play content, then will not play.
Step 400: play
After playback equipment receives the content of user's transmission, carry out contents processing by the control module 2 of playback equipment, as signal demodulation, decoding etc., and control display and loudspeaker are play.According to client's setting, the broadcast of described content can be real-time play (real-time), also can be regularly to play (scheduled).
In some applications, may omit instruction of above-mentioned transmission/accept playing request and determining step, directly described playback equipment being transmitted by the advertisement putting user needs play content directly to be broadcasted by this playback equipment again.
A specific embodiment of the playback equipment of implementing above-mentioned advertisement broadcast method has been described as Fig. 2.This playback equipment comprises receiving element 1, but it can be the terminal device of any wired or wireless received signal, communicates by letter with extraneous by internet, telephone network or mobile telephone network, in order to realize the interaction between advertisement putting user and this playback equipment; Control module 2 can be a PC, the combination of one or more in industrial computer, single-chip microcomputer, the embedded operation platform, and it comprises the CPU of standard, storer and input-output device etc.; Player 3 can be any display and the loudspeaker of prior art, as LED, and LCD, OLCD display.Wherein, receiving element 1, communicate to connect between control module 2 and the player 3, setting by receiving element 1, advertisement putting person is directly communicated with described playback equipment, by receiving element 1 receive user's instruction and the content that needs to play after handle and controls playing device 3 is play by control module 2.Playing control unit 2 of the present invention can only be controlled a player 3, and this moment, playing control unit 2 also can be arranged to all-in-one with player 3; Certain described playing control unit 2 also can be controlled many players 3 simultaneously, and this moment, playing control unit 2 can be carried out Long-distance Control to many players.Certainly, playback equipment 3 of the present invention also comprises the power supply 4 that electric power is provided, and other belong to the necessary function unit and the parts of known technology, and these functional units and parts are known by persons skilled in the art, omit its specific descriptions at this for the purpose of brief and concise.
Another specific embodiment of the playback equipment of implementing above-mentioned advertisement broadcast method has been described again as shown in Figure 3.Can be provided with GPS locating device 5 being arranged on the playback equipment of each diverse geographic location, thereby the user can determine accurately that the position at each player device 3 places selects the player 3 of correct position to carry out ad playing thus.Described player device 3 can also be provided with video camera 6, and thermometer 7 optional equipments such as grade are used to gather player 3 temperature on every side, environmental factors such as scene, and the user is given in passback.
Consult shown in Figure 4ly again, the present invention has also disclosed a kind of dynamic advertising playing network, and it comprises a plurality of above-mentioned playback equipment D
1-n, be connected with the central server of controlling 8 of enforcement that at least one and described playback equipment communicate to connect.Each playback equipment can be distinguished by address code, for example utilizes telephone number or IP address etc. to distinguish.Wherein each described playback equipment comprises a receiving element, the content that will play that is used to receive the user and directly uploads/transmit; One playing control unit is connected with described receiving element, is used to handle the information and the play content that receive, controls the broadcast of described playback equipment; And display and loudspeaker, be connected with described playing control unit, be used for play content.The broadcast of described content can be real-time play (real-time), also can be regularly to play (scheduled).
Utilize above-mentioned ad playing network, the user can initiatively land this server network address, with server interaction and controls playing content, and can watch the ad content of playing on the playback equipment specifying.
Claims (10)
1. the method for a playing advertisements content on playback equipment is characterized in that, may further comprise the steps:
Directly transmit play content by the user by client to the receiving element of described playback equipment;
Play this content by described playback equipment.
2. the method for claim 1 is characterized in that: described player method comprises that the user passes through the step of a client to a playing request instruction of receiving element transmission of described playback equipment.
3. method as claimed in claim 2 is characterized in that: the information that comprises the position of determining described playback equipment in the described playing request instruction.
4. the method for claim 1, it is characterized in that: the broadcast of described content can be a real-time play, also can be regularly to play.
5. the method for claim 1, it is characterized in that: the user communicates by letter with this playback equipment by telephone network, mobile telephone network or internet and transmits the content that will play.
6. the method for claim 1, it is characterized in that: the method for described playing advertisements comprises the step of accurate selection ad playing position.
7. the method for claim 1 is characterized in that: the method for described playing advertisements comprises the step of gathering the surrounding environment factor and returning the user.
8. as the arbitrary described method of claim 1 to 7, it is characterized in that: also comprise a determining step,, then accept described playing request if the information about described playing request of user's input satisfies all preset judgment condition.
9. method as claimed in claim 8 is characterized in that: described determining step comprises a payment determining step, if after the user satisfies the payment terms, then accept described playing request.
10. an ad playing network is characterized in that, this playing network comprises:
The server that at least one playback equipment and at least one and described playback equipment communicate to connect, wherein each described playback equipment comprises a receiving element, is used to receive the content of directly transmitting from the user that will play; One playing control unit is connected with described receiving element, is used to handle the play content that receives, and controls the broadcast of described playback equipment; And display and loudspeaker, be connected with described playing control unit, be used for play content; The user can initiatively land this server site and server interaction, selects playback equipment and controls playing content.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100343970A CN101256656A (en) | 2008-03-07 | 2008-03-07 | Method and network for playing advertisement |
| PCT/CN2009/000139 WO2009109097A1 (en) | 2008-03-07 | 2009-02-09 | Advertisement playing method and advertisement playing network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100343970A CN101256656A (en) | 2008-03-07 | 2008-03-07 | Method and network for playing advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101256656A true CN101256656A (en) | 2008-09-03 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2008100343970A Pending CN101256656A (en) | 2008-03-07 | 2008-03-07 | Method and network for playing advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN101256656A (en) |
| WO (1) | WO2009109097A1 (en) |
Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009109097A1 (en) * | 2008-03-07 | 2009-09-11 | Xue Songsheng | Advertisement playing method and advertisement playing network |
| CN103118004A (en) * | 2012-12-31 | 2013-05-22 | 西安诺瓦电子科技有限公司 | Cluster control method supporting joint management of display screens by multiple operators |
| CN104202436A (en) * | 2014-09-28 | 2014-12-10 | 北京奇虎科技有限公司 | Method and device for disposing service request through advertisement platform |
| WO2014206286A1 (en) * | 2013-06-25 | 2014-12-31 | Zhou Yunping | Network-based sharing system having physical entertainment module |
| CN105894320A (en) * | 2016-03-25 | 2016-08-24 | 苏州全谱光电科技有限公司 | Publishing and displaying system for car window type advertisement |
| WO2016197873A1 (en) * | 2015-06-11 | 2016-12-15 | 阿里巴巴集团控股有限公司 | Transaction processing method and system |
| CN107071042A (en) * | 2017-04-27 | 2017-08-18 | 北京望远传媒有限公司 | The method and system of advertisement are remotely delivered for advertisement machine |
| WO2018018266A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Information pushing method when distributing advertising time by price and advertising system |
| WO2018018212A1 (en) * | 2016-07-24 | 2018-02-01 | 严映军 | Method for pushing information during price-based advertising time allocation, and advertisement playing system |
| WO2018018265A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for usage data statistics of advertisement playback technology and advertisement playback system |
| WO2018018211A1 (en) * | 2016-07-24 | 2018-02-01 | 严映军 | Method for collecting statistics about usage data of advertisement playing technology, and advertisement playing system |
| WO2018018213A1 (en) * | 2016-07-24 | 2018-02-01 | 严映军 | Advertisement time allocation method, and advertisement playing system |
| WO2018018267A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Advertisement time allocation method and advertisement playing system |
| CN108495199A (en) * | 2018-03-01 | 2018-09-04 | 西安万像电子科技有限公司 | The processing method and system of multi-medium data |
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| CN1909024A (en) * | 2005-08-05 | 2007-02-07 | 颜博文 | Interdynamic advertisement watching board |
| CN101079905A (en) * | 2006-05-26 | 2007-11-28 | 上海晨兴电子科技有限公司 | Advertisement and playing device and mobile communication terminal |
| CN101098369A (en) * | 2006-06-29 | 2008-01-02 | 张建林 | Advertisement business dispensing and managing system |
| CN101256656A (en) * | 2008-03-07 | 2008-09-03 | 薛松生 | Method and network for playing advertisement |
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2008
- 2008-03-07 CN CNA2008100343970A patent/CN101256656A/en active Pending
-
2009
- 2009-02-09 WO PCT/CN2009/000139 patent/WO2009109097A1/en active Application Filing
Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009109097A1 (en) * | 2008-03-07 | 2009-09-11 | Xue Songsheng | Advertisement playing method and advertisement playing network |
| CN103118004A (en) * | 2012-12-31 | 2013-05-22 | 西安诺瓦电子科技有限公司 | Cluster control method supporting joint management of display screens by multiple operators |
| CN103118004B (en) * | 2012-12-31 | 2016-04-13 | 西安诺瓦电子科技有限公司 | A kind ofly support the cluster control method that multi-operator manages display screen jointly |
| WO2014206286A1 (en) * | 2013-06-25 | 2014-12-31 | Zhou Yunping | Network-based sharing system having physical entertainment module |
| CN104202436A (en) * | 2014-09-28 | 2014-12-10 | 北京奇虎科技有限公司 | Method and device for disposing service request through advertisement platform |
| WO2016197873A1 (en) * | 2015-06-11 | 2016-12-15 | 阿里巴巴集团控股有限公司 | Transaction processing method and system |
| US10922667B2 (en) | 2015-06-11 | 2021-02-16 | Advanced New Technologies Co., Ltd. | Transaction interactions between node groups |
| CN105894320A (en) * | 2016-03-25 | 2016-08-24 | 苏州全谱光电科技有限公司 | Publishing and displaying system for car window type advertisement |
| WO2018018266A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Information pushing method when distributing advertising time by price and advertising system |
| WO2018018212A1 (en) * | 2016-07-24 | 2018-02-01 | 严映军 | Method for pushing information during price-based advertising time allocation, and advertisement playing system |
| WO2018018265A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for usage data statistics of advertisement playback technology and advertisement playback system |
| WO2018018211A1 (en) * | 2016-07-24 | 2018-02-01 | 严映军 | Method for collecting statistics about usage data of advertisement playing technology, and advertisement playing system |
| WO2018018213A1 (en) * | 2016-07-24 | 2018-02-01 | 严映军 | Advertisement time allocation method, and advertisement playing system |
| WO2018018267A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Advertisement time allocation method and advertisement playing system |
| CN107071042A (en) * | 2017-04-27 | 2017-08-18 | 北京望远传媒有限公司 | The method and system of advertisement are remotely delivered for advertisement machine |
| CN108495199A (en) * | 2018-03-01 | 2018-09-04 | 西安万像电子科技有限公司 | The processing method and system of multi-medium data |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2009109097A1 (en) | 2009-09-11 |
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Open date: 20080903 |