CN101218839A - Integrated mobile application server and communication gateway - Google Patents

Abstract

A system is provided that includes a request module adapted to receive a request from an initiation interface initiated by a user and a user profile module adapted to associate the request with a user profile of the user. The user profile includes at least a payment plan selected by the user and an identification number of the user. The system also includes a payment interface adapted to submit a payment demand to the payment plan and a mobile communication interface adapted to transmit a confirmation to a mobile communication network for transmission to a wireless device associated with the identification number. In the system, the initiation interface may be a wireless device, a magnetic swipe reader, a wireless barcode reading device, an RFID interface, a website, and/or a web banner interface. A method of operating a server is provided. A computer-readable storage medium containing a set of instructions for a processor is provided.

Description

Integrated mobile application server and communication gate

Technical field

[0001] the present invention relates to wireless device.More specifically, the present invention relates to the method for integrated mobile application server and communication gate and operation integrated mobile application server and communication gate.

Background of invention

[0002] internet is the primary location of retail.Some the Internet transaction are carried out with credit card, and some transaction are to carry out such as PayPal with the Payment Methods that substitute.Banner board on the website can be used for causing the concern of the internet retail being bought good opportunity.

[0003] Radio Frequency ID (RFID) label can be used for following the tracks of raw material or other article (for example parcel), and operates by the zone that article is sent to scanner.Scanner generates an electromagnetic field, and this electromagnetic field and RFID label reciprocation make RFID label transmitted radio signal.Can provide various information by RFID label emitted radio signal, comprise the sequence number of the feature that shows the article that have been scanned just.

[0004] rfid system is used for supply chain management by convention to track inventory, and is used for retail environment with the enhancing merchandise security, and is used in retail location to start Credit Card Payments.

[0005] recognition system of Ti Daiing is a bar code system, it is made up of the symbol that bar code reader reads by being suitable on the outside that is printed on article, and this bar code reader may comprise the laser that is used for the reflection bar font code and be used to receive and the reader of decipher institute reflected image.Bar code may be the numeral of visually encoding, and it is used for tracking inventory and discerning product for most of Bale Cargo environment.

[0006] the magnetic stripe reading system is by using the inswept reader of magnetic stripe and being used for credit card reader traditionally.

[0007] mobile phone is habitually practised, as SMS (Short Message Service) signal that mobile phone produces.SMS signal routine comprises word message.

[0008] optical character identification (OCR) system is current in order to extract literal and be widely used for file management and document system from image.

[0009] interactive voice recognition (IVR) system is based on the voice driven program of phone, and it is current to be used to call out the support center and to buy and the help of technical support aspect to provide to the user.

[0010] the webpage poster is to be applicable to that World Wide Web is to allow traditional display ads of interactive performance.

[0011] the online shop of ecommerce is to be applicable to World Wide Web and to have made products browse and purchase can produce the catalogue that interactively shopping is experienced.

[0012] mobile and radio communication back-end system in the industry is division and incompatible.Division in these markets makes seamless consumer communicate by letter with the system incompatibility and the brand marketing cost makes us hanging back and function on unrealistic.Routinely, Mobile operating system transmits promotional component and information and does not survey user mobile phone or incorporate third party database into or the ability of system.At present system can not buy material object, make out the bill or incorporate in the business database through charge SMS, and they do not allow the dynamic manipulation of its mobile content yet.

[0013] these systems are distinct and are not integrated and think that the user provides seamless, easily and effectively shopping is experienced.Therefore, exist the integrated needs of technology to provide more effective shopping to experience.

Summary of the invention

[0014] the invention provides a kind of integrated mobile application server (IMAS) system, it is suitable for by webpage, mobile, wireless, physical space and traditional media consumer experience, company's operation and branding communication is integrated.The utilization of IMAS system move or wireless network as starting instrument of exchange and/or confirming transaction method, enable commercial purchase, user profile and community and make up.

[0015] in addition, the invention provides the phone bill of mobile operator and allow to move and wireless transactions is planned to credit through the repayment of PayPal, credit card, prepaid transaction and/or in customer database/sincerity.Similarly, the invention provides by poster, web application, real space, magnetic scanning and optical image recognition and tradition and move standard speed (StandardRate) SM and charge (Premium) SMS that initiates through RFID.In addition, IMAS can carry out with commerce and integrated discriminating, payment and the implementation that is used in kind and commerce services of catalogue registration.

[0016] autonomous system that the present invention is integrated is so that produce feasible consumer experience and business system in the cross-communication environment.This system makes that the consumer can be seamlessly mutual with individual system, crosses over the different communication channel of the concrete message of receiving media, buys material goods, service, content and/or credits sincere account or consumer's abridged table.

[0017] this example system allows between mobile telecommunications network and wireless Internet with product inventory and carries out the IP-based system that system and other this type of transaction or operation are carried out in database, the sincere plan/database of consumer, retail and commercial operation system, ecommerce, and its mode is to be seamless for the consumer.

[0018] provide a kind of system, it comprises that the initial interface that is suitable for from being started by the user receives the request module of request and the user profile module that is suitable for related described request and described user's user profile.Described user profile comprises at least by the Payment Plan of described user's selection and described user's identification number.Described system also comprises and is suitable for submitting the payment interface of Payment Request to and being suitable for sending to mobile radio communication and confirming in order to send to the mobile communication interface of the wireless device related with described identification number to described Payment Plan.

[0019] in this system, initial interface can be described wireless device, magnetic scanning reader, wireless bar code arrangement for reading, RFID interface, website and/or network poster interface.

[0020] in this system, wireless communication interface be suitable for SMS message, EMS message, MMS message, wireless network upload, the form of Email and the small-sized site link of WAP submits described request to.

[0021] in this system, Payment Plan is credit card, debit card, prepaid card and/or based on the Payment Plan of the Internet.

[0022] this system further comprises order implementation module, and it is suitable for receiving described request and sending described request to order implementation center from the described request module.

[0023] in this system, described request is that the prestige and the medium of consumer's article, consumer's service, sincere plan are downloaded.

[0024] this system may further include data-mining module, reporting modules, handset identity module and/or content managing module.

[0025] this system may further include sincere system and transaction record database.

[0026] in this system, described affirmation can be suitable for impelling response with approval described request and described Payment Request from described user, be suitable for passing on described request and described Payment Request, and/or be suitable for obtaining the ivr interface of at least one data from described user to described user.In this system, described at least one data can be sized data, color data and/or categorical data.

[0027] this system may further include download module, and it is suitable for sending data in order to download to described wireless device to described wireless communication networks.

[0028] in this system, wireless device comprises mobile phone, contain the mobile phone of camera, personal digital assistant and WIFI enables cell phone.

[0029] provides a kind of method of operations server, it is included in described server and is received and select and by described server access user profile from buying interface by the user, and described user profile comprises Payment Plan that described at least user selects and described user's identification number.This method comprises that also described wireless device is operated by described user by the mandate of described server requests from the wireless device related with described identification number.

[0030] this method may further include to described Payment Plan and submits Payment Request to.

[0031] sends to described server if this method may further include described mandate by described user, then carry out from described server data to the download of described wireless device, submit to the request of implementation in order to consumer's article sent to described user and/or to credit in the sincerity plan related with described user to the implementation center.

[0032] in the method, described purchase interface is described wireless device, magnetic scanning reader, wireless bar code arrangement for reading, RFID interface, website and/or network poster interface.

[0033] this method may further include with described user and carries out the Interaction Voice Response dialogue to determine at least one data from described user.

[0034] provides a kind of computer readable storage medium that contains the one group of instruction that is useful on processor.This group instruction is included in described server and is received and select and by described server access user profile from buying interface by the user, and described user profile comprises at least the Payment Plan selected by described user and described user's identification number.This method also comprises by the mandate of described server requests from the wireless device related with described identification number.Described wireless device is operated by described user.

[0035] if may further include described mandate, computer readable storage medium sends to described server by described user, then carry out from described server the download of data to described wireless device, submit to carry out request in order to consumer's article are sent to described user to the implementation center, and credit in the sincerity plan of described user's association.

[0036] computer readable storage medium may further include to described Payment Plan and submits Payment Request to.

[0037] these and other feature of the present invention and aspect are with reference to the following drawings and the better understanding of detailed description.

Description of drawings

[0038] Fig. 1 has illustrated rfid system.

[0039] Fig. 2 has illustrated the RFID that strengthens as safety.

[0040] Fig. 3 has illustrated the RFID as the payment promoter.

[0041] Fig. 4 has illustrated the OCR system as the document instrument.

[0042] Fig. 5 has illustrated the bar code reader as the product identification instrument.

[0043] Fig. 6 has illustrated the webpage poster.

[0044] Fig. 7 illustrates the part of integrated mobile application server (IMAS) according to an exemplary embodiment of the present invention.

[0045] Fig. 8 illustrates another part of integrated mobile application server (IMAS) according to an exemplary embodiment of the present invention.

[0046] Fig. 9 illustrates the another part of integrated mobile application server (IMAS) according to an exemplary embodiment of the present invention.

[0047] Figure 10 has illustrated the exemplary IMAS system that has RFID.

[0048] Figure 11 has illustrated the exemplary IMAS system that has OCR system and bar code system.

[0049] Figure 12 has illustrated the exemplary IMAS system that has image processing system.

[0050] Figure 13 has illustrated the exemplary IMAS system that has the IVR system.

[0051] Figure 14 has illustrated the exemplary IMAS system that has the webpage poster.

[0052] Figure 15 has illustrated the exemplary IMAS system that has ecommerce.

[0053] Figure 16 has illustrated the exemplary IMAS system of the instant message (IM) that has based on World Wide Web.

[0054] Figure 17 has illustrated the exemplary IMAS system that has global positioning system (GPS).

[0055] Figure 18 has illustrated the exemplary IMAS system that has broadcast system.

[0056] Figure 19 has illustrated the exemplary IMAS system that utilizes SMS to buy material object or commerce services.

Embodiment

[0057] relate generally to of the present invention moves the field of (GSM, CDMA, TDMA, 3G, EVDO etc.) communication and wireless (Wi-Fi, Wi-Max etc.) communication.More specifically, the present invention relates to a kind of also fully integrated system of routing to communicate that is used between IP and telecommunication system, handling, distributes.This system provides interactively consumer experience and is on sale throughout so that commerce and community can functionally build across the Internet, branding communication and tradition mobile, wireless, physical space.

[0058] Fig. 1 has illustrated the rfid system that is used to track inventory.In Fig. 1, RFID enable card 100 can be placed on the tracked article.RFID signal reader 120 can be coupled on the local data server 130 by network 160, and this local data server 130 may be coupled to central data storage vault 140 by network 161 successively.Action sequence can be along with beginning in the field scope of RFID enable card 100 by RFID signal reader 120.This can comprise the data in the embedded chip that is stored in the RFID enable card 100 to RFID signal reader 120 transmitting RF ID signals 150.Then, RFID signal reader 120 can send collected data to local data server 130.Local data server 130 can be sent to data and any adding through network 160 along network 161 then for information about, and it may be coupled to central data storage vault 140 successively.This system may be used for following the tracks of the shipment that goods entered and left the warehouse.

[0059] Fig. 2 has illustrated the RFID as the safety enhancing of retail operations.Article 200 are retail products, and its RFID enable card 100 is adhered to the label as RFID.RFID signal reader 120 is coupled on the alarm 210.In this case, action sequence starts from article 200 by in the scope of RFID signal reader 120 time, and whether these RFID signal reader 120 sensing RFID enable card 100 are effective.If RFID enable card 100 is effectively, then RFID signal reader 120 signals to sound to alarm 210.This mechanism may be present in the retail environment, and wherein the RFID label is placed on the commodity for sale.

[0060] Fig. 3 has illustrated in order to start the RFID of payment.Personal belongings 300 may comprise RFID enable card 100 such as key.Peddling booth 310 may be embedded with the RFID reader such as air pump and can be coupled on the cash register 330 by network 163.In this case when personal belongings 300 by the scope that is embedded in the RFID reader of peddling in the booth 310 in the time sequence of events begin.Like that, RFID enable card 100 transmits payment information to the rfid card reader, comprises the personal belongings 300 that the coupling consumer has and the particulars of credit accounts.This information is sent to cash register 330 from peddling booth 300 by network 163.Cash register 330 may and may write down transaction with credit card funded payment system communication.This mechanism may appear in gas station and other environment of paying the bill fast.

[0061] Fig. 4 has illustrated with the digital document system and has used the OCR system.File 400 comprises the character of waiting to be input in the digitization system.Optical scanner 410 is coupled to computer system 430 by network 164, these computer system 430 Study documents 400 and with its storage be used for the filing.The method begins to carry out when file 400 is scanned and is converted into number format.Numerical data sends to computer system 430 from optical scanner 410 by network 164 and is used for analyzing.Computer system 430 can be extracted literal from file 400, retrieval after it can be stored in and be used in the directory system.

[0062] Fig. 5 has illustrated the parts of the bar code system that is used for discerning product.Cash register 500 is coupled to barcode scanner 510.Barcode scanner 510 reads the bar code 530 on the product 530, and its result produces cash register 500 can be in order to the particular code of marked price product 530.This system may be present in the retail environment so that pricing system and/or inventory system in the supplementary set.

[0063] interactive voice response (IVR) system may be for providing the network of interactive voice response via telephone system.The user can with computer interactive, this computer has speech recognition software, thereby makes this system to follow to allow the process (script) that the user acts through a series of reciprocations.System can support for the consumer provides to buy.

[0064] Fig. 6 has illustrated based on network banner board system.The online banner board 610 that is contained in the webpage 600 satisfies the needs of consumers 1.Server 620 is responsible for banner board 610 and is controlled its demonstration.The related web site that the webserver 630 person in charge's webpages 600 and consumer check.Basic condition starts from the web site requests webpage 610 that the consumer is responsible for from the webserver 630.In case receive webpage 600, consumer's web browser is just downloaded banner board 610 by order from server 620.

[0065] e-commerce system can allow the user capture ecommerce to enable the website, so that buy goods and service.On e-commerce website, special application software can support consumers shopping to experience such as purchase card.The part of e-commerce system is integrated with payment gateway, and it can allow the consumer with the Credit Card Payments retailer and provide and authorize and have the retailer to obtain fund and need not actual mutual between retailer and consumer.

[0066] integrated mobile application server (IMAS) 700 according to exemplary embodiment of the present invention may comprise data-mining module 701, and it makes and can carry out movable report by some information field in other module in the cross reference system.Content managing module 702 can distribute identification and command information for content assets (asset).Assets management module 703 can be responsible for the content assets as literal, image, audio file, video clipping and other similar content.The small-sized website module 704 of WAP can be responsible for and be used for the WAP page or leaf that wireless network is browsed.User profile module 705 can be preserved user profile (profile) with mobile number, purchase history and/or other this type of preference.OCR/ bar code module 706 can read, transforms and/or handle letter/number character and/or bar code.Mobile phone detecting module 707 can be surveyed the model of user's wireless phone.Identification module 708 can systematically be communicated by letter with the consumer with the requested transaction of user expectation of affirmation and assurance particular wireless telephone number and/or device id, thereby confirms to buy and/or transaction.Transaction manager 709 can be ranked to requested purchase and be ratified up to this purchase of user rs authentication and bill.Image processing module 710 can read, transforms and/or handle visible image.Image control module 711 can be so that the user can be by for example adding literal and its moving-vision content dynamically changed over the customization assets to rest image.Side information and/or exectorial suitable routing iinformation that product/catalogue can be stored each specific businessman's of identification information, assemble from the user with reference to ID module 712.

[0067] Fig. 7 illustrates the part of IMAS 700 according to an exemplary embodiment of the present invention.IMAS 700 can by network coupling in Paypal 730, access 731, third party's customer data base 732 and the third party's inventory database 733 arbitrarily or all.In addition, IMAS 700 can network with any other suitable method of payment and/or any other suitable implementation center (comprising that product transports warehouse and/or sincerity (integration) plan).

[0068] Fig. 8 illustrates another part of IMAS 700 according to an exemplary embodiment of the present invention.IMAS 700 can by network coupling in print system 800, SMSC/MMSC system 810, network system 840 and the network poster system 850 arbitrarily or all.Immediate news systems can be coupled to network system 840 and SMSC/MMSC system 810.

[0069] Fig. 9 illustrates the another part of IMAS 700 according to an exemplary embodiment of the present invention.IMAS 700 can by network coupling in RFID/ magnetic scanning (swipe) system 900, broadcast system 910 and/or the global positioning system (GPS) 920 arbitrarily or all.

[0070] have several external communication interface, by this integrated system of described communication interface can be alternately so that provide seamless experience for the consumer.These interfaces comprise the Internet, move, printing, RFID and magnetic scanning, GPS and broadcasting.In addition, IMAS is via the duplex channel shown in the figure and each these interactive interfacing.

[0071] Figure 10 has illustrated that the present invention has the embodiment of RFID.RFID enable card 100 is suitable for being read by RFID signal reader 120, and this RFID signal reader 120 can be coupled on the local data server 130 by network 160.Local data server 130 may be coupled to IMAS 700 by network 165, and IMAS 700 can be coupled to mobile gateway 1020.Mobile gateway 1020 may instead be information gateway, and it comprises and is used for the gateway that various message comprise Wi-Fi.Mobile gateway 1020 can be coupled to wireless device 1010, and it may for example be consumer's mobile phone.Mobile communications network 1010 can be the mobile carrier wave or the ISP network of any kind, and may be suitable for holding Wi-Fi/Wi-Max phone and/or equipment.This process may start from the scope of RFID enable card 100 by RFID signal reader 120 and make RFID enable card 100 when RFID signal reader 120 sends RFID signal 150, and this RFID signal 150 may comprise the data in the embedded chip that is stored in the RFID enable card 100.RFID signal reader 120 can send specific identification code to local data server 130.Then, local data server 130 communicates to transmit the additional information of specific identification code and any necessity so that discern the position of local data server 130 to IMAS 700 through network 165.Utilize this specific identification code, IMAS 700 in the user profile module of IMAS700 database and/or look-up table in search corresponding Mobile Directory Number.IMAS 700 sends content of multimedia to mobile gateway 1020 then.Mobile gateway 1020 can send to this content of multimedia correct mobile communications network 1010 in order to send wireless device 1000 to, and it may be consumer's mobile phone.The position-based that this system may be used for accumulating card and marketing activity activates.In addition or alternatively, IMAS 700 can transmit the SMS message to authorize sales transactions to wireless device 1000, and this sales transactions is to appear at reading in the zone of RFID signal reader by RFID enable card 100 to start.This sale can be transported to the user via the implementation center for article.

[0072] Figure 11 has illustrated that the present invention has the exemplary embodiment of OCR and bar code scanning technology.The diagram of having printed 1100 comprises bar code 1102, product image 1101 and/or the article text description such as shoes.Wireless device 1000 comprises embedded type camera and may for example be consumer's mobile phone.Mobile radio communication 1010 is coupled to mobile gateway 1020, and this mobile gateway 1020 is coupled to IMAS 700.IMAS is coupled to implementation system 1110, and it stores, follows the tracks of and load and transport the parcel 1120 that contains consumer products 1130.

[0073] this method begins the photo with its camera mobile phone (wireless device 1000) shooting bar code 1102 for the consumer, and the printing that this bar code 1102 is embedded in consumer products 1130 illustrates in 1100 posters.Then, the consumer sends this photo via mobile radio communication 1010, and it transmits to arrive IMAS 700 via mobile gateway 1020.Then, IMAS 700 utilizes bar code recognition software to extract product identifiers and/or utilizes OCR to extract any literal order from photo.Be used for searching the user profile that is stored among the IMAS 700 from the Mobile Directory Number of from the transmission of wireless device 1000, surveying.Utilize preferred consumer payment method, IMAS 700 can collect the expense of product to specific consumer account.In case payment authorization is received, IMAS 700 can send the affirmation of buying via mobile gateway 1020 and mobile radio communication 1010 to the consumer, and it can be received by wireless device 1001 then, and this wireless device 1001 may be for showing the wireless device of product image.Simultaneously, IMAS 700 can send instruction to implementation system 1110, thereby handle contains the address that the parcel 1120 of product 1130 is transported to the record in the user profile, and described user profile is stored in the user profile module of IMAS 700.It is in kind that this system can be used for making the retailer not have the place of substructure to sell at it.Alternatively, this illustrative methods can be used for selling the content of multimedia of mobile phone, and it is not had composition in kind such as the tinkle of bells.

[0074] Figure 12 has illustrated that the present invention has the exemplary embodiment of image processing.The diagram of having printed 1100 comprises picture icon 1102, product image 1101 and/or the article text description such as shoes.Wireless device 1000 comprises embedded type camera and may for example be consumer's mobile phone.Mobile radio communication 1010 is coupled to mobile gateway 1020, and this mobile gateway 1020 is coupled to IMAS 700.IMAS is coupled to implementation system 1110, and it stores, follows the tracks of and transport the parcel 1120 that contains consumer products 1130.

[0075] this method begins the photo with its camera mobile phone (wireless device 1000) pictures taken icon 1102 for the consumer, and the printing that this picture icon 1102 is embedded in consumer products 1130 illustrates in 1100 posters.Then, the consumer sends this photo via mobile radio communication 1010, and it transmits to arrive IMAS 700 via mobile gateway 1020.Then, IMAS 700 utilizes image processing software to come matching product and known product and utilizes OCR to extract any literal order from photo.Be used for searching the user profile that is stored among the IMAS 700 from the Mobile Directory Number of from the transmission of wireless device 1000, surveying.Utilize preferred consumer payment method, IMAS 700 can collect the expense of product to specific consumer account.In case payment authorization is received, IMAS 700 can send the affirmation of buying via mobile gateway 1020 and mobile radio communication 1010 to the consumer, it can be received by wireless device 1003 then, and this wireless device 1003 may be the wireless device of the reception that shows product.Simultaneously, IMAS 700 can send instruction to implementation system 1110, thereby handle contains the address that the parcel 1120 of product 1130 is transported to the record in the user profile, and described user profile is stored in the user profile module of IMAS 700.It is in kind that this system can be used for making the retailer not have the place of substructure to sell at it.Alternatively, this illustrative methods can be used for selling the content of multimedia of mobile phone, and it is not had composition in kind such as the tinkle of bells.

[0076] Figure 13 has illustrated that the present invention has the exemplary embodiment of IVR.The diagram of having printed 1100 comprises bar code 1102, product image 1101 and/or the article text description such as shoes.Wireless device 1000 comprises embedded type camera and may for example be consumer's mobile phone.Mobile radio communication 1010 is coupled to mobile gateway 1020, and this mobile gateway 1020 is coupled to IMAS 700.IMAS is coupled to implementation system 1110, and it stores, follows the tracks of and load and transport the parcel 1120 that contains consumer products 1130.IMAS 700 also is coupled to IVR system 1300.

[0077] this method begins the photo with its camera mobile phone (wireless device 1000) shooting bar code 1102 for the consumer, and the printing that this bar code 1102 is embedded in consumer products 1130 illustrates in 1100 posters.Then, the consumer sends this photo via mobile radio communication 1010, and it transmits to arrive IMAS 700 via mobile gateway 1020.Then, IMAS 700 utilizes bar code recognition software to extract product identifiers and/or utilizes OCR to extract any literal order from photo.Be used for searching the user profile that is stored among the IMAS 700 from the Mobile Directory Number of from the transmission of wireless device 1000, surveying.

[0078] after identification consumer products 1130, IMAS 700 order IVR systems 1300 start through the automatic calling to wireless device 1003 of mobile gateway 1020 and mobile radio communication 1010 to the consumer.IVR system 1300 carries out the Interactive Voice Response process via wireless device 1003 with the consumer then, can collect the additional information that relevant expectation is bought like this, selects such as but not limited to size, structure or the color of product.After finishing the IVR session, IMAS 700 receives any extra-instruction and the processing transaction of collecting from the consumer from IVR system 1300.

[0079] utilize preferred consumer payment method then, IMAS 700 can collect the expense of product to specific consumer account.In case payment authorization is received, IMAS 700 can send the affirmation of buying via mobile gateway 1020 and mobile radio communication 1010 to the consumer, and it can be received by wireless device 1003 then.Simultaneously, IMAS 700 can send instruction to implementation system 1110, thereby handle contains the address that the parcel 1120 of product 1130 is transported to the record in the user profile, and described user profile is stored in the user profile module of IMAS 700.It is in kind that this system can be used for making the retailer not have the place of substructure to sell at it.Alternatively, this illustrative methods can be used for selling the content of multimedia of mobile phone, and it is not had composition in kind such as the tinkle of bells.

[0080] Figure 14 has illustrated that the present invention has the exemplary embodiment of IVR.Webpage 1400 comprises banner board 1410, and webpage 1401 comprises the banner board 1411 after the transaction.IMAS 700 is coupled to banner board 1411 and the mobile gateway 1020 after banner board 1410, the transaction.Mobile gateway 1020 is coupled to mobile radio communication 1010, this mobile radio communication 1010 and wireless device 1000 radio communications.

[0081] in this case, the consumer browses the webpage 1400 with banner board 1410.Banner board 1410 is online advertisements, and it is by allowing the consumer imports provides product in the form of its Mobile Directory Number to this advertisement purchase immediately.Product may be physics or multimedia.The consumer submits to then with the expectation that is sent to IMAS 700 and buys relevant information.In response, the image that shows in the banner board in affirmation that IMAS 700 transmissions are bought and the change is so that the banner board 1411 that webpage 1401 shows after concluding the business.Then, IMAS 700 identification is from the expectation mode of payment of user profile, handles payment and 1000 will confirm to send to the consumer with media product to mobile radio communication 1010 to wireless device through mobile gateway 1020.Alternatively, by IMAS700 being coupled to the implementation center so that product is sent to the consumer, said method can be used for buying consumer's goods.

[0082] Figure 15 has illustrated that the present invention has the exemplary embodiment of online shop of ecommerce and website.The user can enter shop website 1500 on the major network, log in and enter transaction webpage 1501.In case the user confirms the purchase on its transaction webpage 1501 and submits request to that then this request is sent to IMAS 700.IMAS 700 handles this request, buys and process mobile gateway 1,020 1000 transmission are bought to mobile radio communication 1010 to wireless device content and/or affirmation.

[0083] Figure 16 has illustrated that the present invention has the exemplary embodiment of IM.IM user A 1600 is by communicating to the webserver 1620 transmission Word messages and IM user B 1601 through network 1610, and the described webserver 1620 is handled these information and sent information to IM user B 1601 via network 1611.In this process, if each user expects mobile content (for example the tinkle of bells) or transaction (for example purchase of consumer's goods), then the webserver 1620 can be handled the request of writing down keyword or the request in (transcript) and will have user ID and send to IMAS 700 between IM client.IMAS 700 handles these requests, and if this request be to be mobile content, then the IMAS 700 interior perhaps affirmation that can buy and will buy is delivered to mobile gateway 1020, is delivered to mobile radio communication 1010 and continue to be delivered to wireless device 1000 forward.If this request is to be commercial product or service, then IMAS 700 can buy and will carry out order and send implementation system 1110 in order to carry out.

[0084] Figure 17 has illustrated that the present invention uses the exemplary embodiment of GPS.Gps system 1700 provides locating information for GPS enabled wireless equipment 1004, and described GPS enabled wireless equipment 1004 is bought initialization area 1710 through sequencing to recognize when it is positioned at.When equipment 1004 entered zone 1710 and is in a little 1720, equipment 1004 started communicating by letter to IMAS 700 via mobile radio communication 1010 with mobile gateway 1020.After IMAS 700 discerned consumers and account and handles payment, IMAS 700 sent the affirmation of purchase and sends orders so that transport product or service is provided to implementation center 1110 to equipment 1004.

[0085] Figure 18 has illustrated that the present invention has the exemplary embodiment of broadcast system.The user starts and the communicating by letter of mobile device 1000 via mobile radio communication 1010, and this mobile radio communication 1010 is connected to mobile gateway 1020.Mobile gateway 1020 sends data to IMAS 700, manages this submission herein.In case data are processed, IMAS can send the affirmation of buying to mobile device 1000.IMAS700 can also send suitable figure, literal or other synthetic assets, and it is sent to broadcast studio 1800 by IMAS 700 outputs and by the special use connection.The user comprises broadcast program for example pay-per-use, program request and the digital record of TiVo by the broadcast program that the shown system of Figure 18 receives any kind.

[0086] Figure 19 has illustrated that the present invention buys the exemplary embodiment of material object or commerce services with SMS.Character combination 1201 and the character combination 1202 that is used for product identification that the diagram of having printed 1100 comprises product or service representative image 1101 and is used for destination identification.Figure 19 also shows mobile radio communication 1010, and it is coupled to mobile gateway 1020, and this mobile gateway 1020 is coupled to IMAS 700.IMAS is coupled to implementation system 1110, and it stores, follows the tracks of and load and transport the parcel 1120 that contains consumer products 1130.

[0087] this method begins word message destination character 1201 to be input to " TO " field and product identification character 1202 is input to the source body field on wireless device 1000 for the consumer.Then, the user will start communication via the mobile radio communication 1010 of linking 1020.The gateway 1020 of posting a letter sends data to IMAS 700, should submit to processed at this.

[0088] IMAS can be from surveying Mobile Directory Number and searching the user profile that is stored among the IMAS 700 from the transmission of wireless device 1000.Utilize preferred consumer payment method, IMAS700 can collect the expense of product to specific consumer account.In case payment authorization is received, IMAS 700 can send the affirmation of buying via mobile gateway 1020 and mobile radio communication 1010 to the consumer, and it can be received by wireless device 1001 then, and this wireless device 1001 may be for showing the wireless device of product image.Simultaneously, IMAS 700 can send instruction to implementation system 1110, thereby handle contains the address that the parcel 1120 of product 1130 is transported to the record in the user profile, and described user profile is stored in the user profile module of IMAS 700.

Integrated mobile application server has the payment interface, and it comprises credit card, based on the payment system (such as Paypal) of internet and transportation record keeping parts.These parts each all to allow the consumer be in commodity, service payment and consumer's the storage of preferred records keeping mechanism and its user profile.

[0089] when being used in combination with the RFID interface, this embodiment allows the consumer by starting the purchase of mobile content alternately with physical space.

[0090] when being used in combination with OCR, bar code and image processing parts, it is commodity and service payment by taking snapshot with digital camera and photo being sent to IMAS that the payment parts allow the consumer.

[0091] when being used in combination with ivr interface, the payment parts allow the consumer to finish its transaction by submitting its payment of wishing commodity and service to.

[0092] when being used in combination with network poster parts, the payment parts allow the consumer to finish the purchase that starts according to the preference of its storage from banner board.

[0093] integrated mobile application server has sincere plan parts, can be moved by this sincerity plan parts sales planning, allows the consumer to accumulate reward points (integration) like this.These are counted and accumulate according to promotion plan.

[0094] when being used in combination with the RFID interface, sincere plan gives the consumer in the time of can or coming to the spot in consumer's participation activity and counts.When consumer's sincerity card enables with RFID, whenever they by IMAS RFID reader, they can receive reward points.

[0095] when being used in combination with OCR, bar code and image processing parts, sincere plan can give the consumer and count.When the consumer was delivered to IMAS with photo, IMAS can count according to being contained in the theme of being determined by OCR, bar code and image processing parts in the photo.

[0096] when being used in combination with network poster parts, the consumer can be given reward points and be used for activating and be embedded in the form that IMAS enables banner board.For example, watch the consumer of the banner board of product can import its telephone number to receive the complimentary ticket relevant with its mobile phone.In addition, by using the IMAS interface, they can receive reward points.

[0097] present, company with some solution that the present invention discussed provide do not have as parts independently and the consumer between transmit or the device of transmission data; Perhaps this independently parts be not connected on the holding components, therefore perhaps system's any method of not handling business transaction makes this system use infeasible for commerce.Even have the system that charge SMS keeps accounts for those, this method is very expensive for content provider, and reason is the rise in price of operator and the bill sign indicating number is routed to cost in its main frame.In addition, charge SMS transaction can be finished by Yi $4.99.Except that charge SMS, this system is the selection of material goods payment for dealing provides the announcement products ﹠ services or repaid with PayPal, credit card and/or prepayment.

[0097 '] main system parts comprise moving posts a letter and connectivity, mobile asset management, the small-sized website of WAP (its website for dwindling with the graphic simplicity ratio), data mining, report and Content Management.

[0098] system comprises subassembly, and it will drive sincerity plan and processing consumer transaction, leading subscriber abridged table, the mobile discriminating of execution, the mobile download of management formation, the detection of automation cell phone, bar code image processing and management consumer reservation.

[0099] network poster interface provides a kind of mechanism, and the consumer by this mechanism's view Internet can determine to adopt mobile program or buy from the mobile product in the banner board.Do not need the consumer to leave its current main web site of browsing with the mutual of banner board.

[0100] this interface will connect banner board and trading server, and it is managed this request then and advertisement and one of trading server master unit or subassembly are suitably linked.

[0101] socket/interface provides a kind of mechanism, by the consumer of this mechanism can browse with the mutual website of mobile program.This can comprise that alternately program downloading arrives mobile device.This type of action that the consumer can participate in can be that Online Store, the decision at line products adopted mobile program, signed up mobile reservation service or other similar activity.

[0102] socket provides to wait to produce and has been used for concrete movable convention style and sensation, allows reusing of insider transaction server master unit and subassembly simultaneously.

[0103] the RFID interface provides a kind of mechanism, directly or via the intermediate server that is connected to the RFID reader receives message by this institutional network server.The RFID reader can send consumer's sign of unique encryption to trading server, has participated in specific mobile activity to show the consumer.This participation can comprise the registration of mobile program, purchase or other similar characteristics of mobile product.Perhaps, replace the RFID reader, the magnetic scanning reader can seamlessly be exchanged.

[0104] credit card interface allows trading server via the credit card processing gateway bank settlement to be existed on the main credit card.

[0105] the PayPal interface allows trading server to utilize the PayPal service to deposit bank settlement.

[0106] moves and to post a letter and the connectivity parts offer SMSC, WAP Push and MMSC system with interface.Each all is connected to mobile phone interoperability and transmission system these systems, and it provides intersection carrier signaling.In addition, this move the connectivity parts for the charge bill the mobile ability of posting a letter interface is provided.These parts also provide to the link/link of WAP gateway and have browsed in order to the mobile network.

[0107] mobile asset management component provides the mobile phone visit to requested mobile content.After receiving WAP Pus information, the consumer will follow embedded link to mobile content.This content is available with a download and a finite time to limited number of time.

[0108] except image and application program, the multimedia asset of other type will can be used for downloading by system.These can be any montages of audio or video, stream.

[0109] the small-sized website parts of WAP will support WAP Push to move the dynamic construction content of program.This program will make content regularly to change and need not to send new information to content user.

[0110] the data mining parts will provide interface can analyze consumer behaviour to extract operation report, to make.Data extract is to provide zone, operator or the visit of the content use of user's people information of collection in addition.

[0111] reporting unit will provide about the each movable behavior and the standardization report of performance.In addition, report will can be used on the concrete use statistics.Report is coordinated in transaction, and perhaps other forms a partnership sendout in will being used for determining.

[0112] the mobile content management device provides administration interface/interface to move movable content to upgrade.This content will can be used for the special handset class by the appointment of mobile phone exploring block, and make it available by various interface (network, WAP website, WAP Push or MMS).

[0113] system will follow the tracks of that the user participates in mobile program and reward program so that produce.

[0114] system is connected network, network poster and RFID/ magnetic scanning interface so that finish consumer's purchase with PayPal bill interface with credit card.

[0115] system will produce all consumer's abridged tables, and it connects unique Mobile Directory Number of user and its purchase is preferential, credit card information, reservation and purchase history.

[0116] system will utilize and differentiate parts, and it will be used for sending SMS message to consumer's phone, require they reply for confirmation they have this mobile phone.

[0117] system will utilize and download formation and start when buying with convenient consumer, and it moves download and will not be sent out but wait in line and send, and waits for and moves finishing of differentiating.

[0118] system will utilize the mobile phone exploring block, and it will differentiate the identification type of cell phone based on the SMS that receives.Based on type of cell phone and the mobile product downloaded in the formation, mobile content will carry out optimization for the target mobile phones specification of equipment as a result.

[0119] system will utilize parts, and it will administer and maintain booking service for the consumer.This will make the consumer can determine to participate in day, week and month program and needn't determine to participate in or agree with each transaction separately.The consumer will be by trade management parts automatic deposit.

[0120] system gives utilization and ties up parts and sends mobile product as present and a plurality of mobile products of single download to allow the consumer to other consumer.

[0121] the dynamic image control member will allow mobile product to customize in real time to allow personalized message to be contained in the mobile product.This type of message can be the name or the short speech that can be embedded in the image.This image can be pushed back to the consumer then or sends to another consumer together with giving and tying up parts.

[0122] image that receives message can be gif, jpeg, png, flash or other visual media that mobile phone can be naturally or shown by custom application or Internet-browser.

[0123] the bar code image processing unit will allow the consumer with its mobile phone take bar code photo and with this image the most image information, MMS or other similar transmission agreement submit to, and receive and handle by trading server.This processing will be extracted the product mark number with OCR bar code will be explained, and by Mobile Directory Number is related with the product mark number, finish in conjunction with transaction manager.

[0124] additional text can comprise with the submitted image that is used for further instruction, and how described instruction is relevant should handle this transaction.For example text can relate to the bid instruction of auction, and wherein the object that will be used to auction is by bar code recognition.

[0125] these parts can use allowing a consumer to start purchase by the bar code of taking pictures with mobile discriminating, and in case received by the IMAS system, before finishing this transaction, send message to another mobile subscriber, ask its agreement.

[0126] based on the bar code image processing unit, the image processing parts will allow illustration rather than bar code can be used for discerning product.For example, the consumer can take the icon photo of representing shoes, and it is then with related specific product, and the image processing parts will be explained icon and it is related with appointed product so that finish transaction.

[0127] custom interface can be developed, and it is integrated between integrated mobile application server (IMAS) and the IVR system allowing.This interface will be supported two basic manipulation modes: start the IVR session and start mobile download from the IVR session via move activating.

[0128] starts the snapshot that the IVR session begins to enable with its mobile phone shooting PayPal/IMAS for the consumer bar code via moving to activate.This image will be sent to IMAS then, and it is with the treatment product request.In order to finish this transaction, IMAS can be by this interface contact IVR system with the session of startup with the consumer.The consumer with use IVR system to verify its purchase and to add extra process information such as Shipping Address or specify other instruction such as product size.At trading time period, IVR will be extraneous information inquiry IMAS catalogue as required.

[0129] the mobile download that starts from the IVR session will start from during the IVR session, and the user asked the mobile product of buying or moved and sign for this moment.This can cause the IVR system to produce a notice to IMAS, and the IMAS transmission has the message of product or receipt to writing down relevant Mobile Directory Number with certain accounts.

[0130] Fig. 1 shows according to example system of the present invention.Element 10 is servers, and this paper is also referred to as integrated mobile application server and communication gate.Server 10 comprises mandate and queue application, sincere application program, transaction data base and user profile database.Alternatively or in addition, server 10 can for these functions or feature any or all and visit another server or other memory.Server 10 by socket for example network poster interface conduct interviews.For example the user can import Mobile Directory Number in the network poster, as a kind of method that starts the mobile device download such as the purchase of the tinkle of bells, recreation, picture, video or other download.The input Mobile Directory Number can be visited the previous account of formation by Mobile Directory Number identification.This account can comprise bill information.If the previous formation account of input Mobile Directory Number does not exist, then socket can indicate the user to set up the account, for example by creating new socket or being redirected existing socket.

[0131] user can set up the account by input personal information, one or more Mobile Directory Number, individual preference and/or payment information.Payment information can be that credit card, Paypal or another suitable based on network payment system and/or mobile communication bill are calculated any.

[0132] the user imports Mobile Directory Number in network poster or other socket after, and after Mobile Directory Number and existing account association, the download association that server 10 will authorize in the formation to be asked.Server l0 will send SMS message to mobile phone then and buy and download with affirmation, and thereby confirm that the individual of input information is phone and individual owner listed in the user profile in network poster interface.SMS message will ask to answer, and it can be simple answer, simple affirmative acknowledgement (ACK) (as "Yes") and/or can be the answer that comprises the personal identification number.

[0133] behind authorization response, server 10 sends to download mobile device and will finish record keeping/bill to selected Payment Plan.In addition, server 10 also will write down this transaction and/or purchase will be input to sincere in the works so that auxiliary needle is to this consumer's marketing effort in the future in transaction data base.

[0134] this row line representative server on the figure l top and the connection between the mobile device.What comprise is the small-sized website of WAP, (it can represent mobile communication company, mobile bar code and MMS, WAP Push or the SMS service of posting a letter in asset management.Particularly, mobile bar code can allow the user of mobile phone (wherein mobile phone has the ability of taking pictures) to take the photo of bar code and this photo is sent to server 10.The user also finishes authorization server 10 purchase of the object with bar code.This purchase can be by carrying out with server 10 crew-served online retail trade systems and/or by another online retailer.When mobile device sent the picture of bar code by this way, server 10 can calling party abridged table and/or bill/bill selection.

What [0135] be connected to server 10 from the bottom of Fig. 1 is arrow, it draws server l0 to data mining and report frame, this data mining and report frame order report function, it influence the preparation that the information in any parts in the user profile parts of server 10, sincere parts and/or the parts of concluding the business is used to report.The data mining of Zhun Beiing or other report can be used for marketing, planning or any other commercial function in this way.

[0136] arrow of guiding server 10 among Fig. 1 into represents that content is input to server 10, any other suitable download that it can comprise photo, the tinkle of bells, recreation, video and/or be used for mobile device.

[0137] the RFID interface of server 10 can provide location-based download for the user with RFID, and it is related with user profile, user account and/or Payment Plan.The user can start purchase by RFID being provided with contiguous RFID interface (such as scanner/reader).The RFID interface then can be by sending unique RFID label and selected object startup purchase operation to server 10.Under the situation at network interface/interface, other is bought operation and can carry out in the mode identical with above-mentioned purchase operation.

[0138] in addition, the invention provides the commodity of production, it comprises computer readable program code, and described program code is contained in to carry out in one or more modules and downloads with the auxiliary mobile content that has Internet advertisement to initiate of buying.In addition, the present invention includes the product based on computer program code, it is that program code is stored in wherein storage medium, and it can be used for the order computer and carry out any method related with the present invention.Computer storage media includes but not limited to any kind in following: CD-ROM, DVD, tape, CD, hard disk drive, floppy disk, ferroelectric memory, flash memory, ferromagnetic store, optical memory, charge coupled device, magnetic or optical card, smart card, EEPROM ,-EPROM, RAM, ROM, DRAM, SRAM, SDRAM or any other suitable static state or dynamic data storage equipment.

[0139] the above improvement is implemented in the various computing environment.For example, the present invention can be embodied on traditional IBM PC or equivalent, multi-node system (such as LAN) or the networked system (such as Internet, WWW, wireless network).All programmings and related data thereof are stored in static state or the dynamic computer storage, and can be retrieved in the following manner by the user: conventional computer storage, display (being CRT) and/or hard copy (promptly printing) form.Programming of the present invention can be implemented by the those of skill in the art of wireless application and programming Network Based.

[0140] the application has discussed specific embodiments of the invention.Concrete feature described here can be used for some embodiment but be useless in other embodiment, and does not depart from the spirit and scope of the invention of being set forth as the front disclosure.It will be apparent to those skilled in the art that illustrative examples does not limit border of the present invention and limit.For example, the present invention should be not limited to software/program, computing environment or concrete computing hardware.

Claims (20)

1. system, it comprises:

Request module, it is suitable for receiving request from the initial interface that is started by the user;

User profile module, it is suitable for related described request and described user's user profile, and described user profile comprises at least by the Payment Plan of described user's selection and described user's identification number;

The payment interface, it is suitable for submitting Payment Request to described Payment Plan; With

Mobile communication interface, it is suitable for sending affirmation in order to send to the wireless device related with described identification number to mobile radio communication.

2. system according to claim 1, wherein said initial interface are at least one in following:

Described wireless device;

The magnetic scanning reader;

The wireless bar code arrangement for reading;

The RFID interface;

The website; With

Network poster interface.

3. system according to claim 1, wherein said wireless communication interface is suitable for submitting described request to at least a form in following:

SMS message;

EMS message;

MMS message;

Wireless network is uploaded;

Email; With

The small-sized site link of WAP.

4. system according to claim 1, wherein said Payment Plan is credit card, debit card, prepaid card and based on the Payment Plan of the Internet.

5. system according to claim 1 further comprises order implementation module, and it is suitable for:

Receive described request from the described request module; With

Send described request to order implementation center.

6. system according to claim 1, wherein said request be used for following at least a:

Consumer's article;

Consumer's service;

The prestige of sincere plan; With

Medium are downloaded.

7. system according to claim 1 further comprises at least one module in data-mining module, reporting modules, handset identity module and the content managing module.

8. system according to claim 1 further comprises at least a in following:

Sincere system; With

The transaction record database.

9. system according to claim 1 wherein saidly is confirmed to be at least a in following:

Be suitable for impelling response with approval described request and described Payment Request from described user;

Be suitable for passing on described request and described Payment Request to described user; And

Be suitable for obtaining the ivr interface of at least one data from described user.

10. system according to claim 9, wherein said at least one data are at least a in sized data, color data and the categorical data.

11. system according to claim 1 further comprises download module, it is suitable for sending data in order to download to described wireless device to described wireless communication networks.

12. system according to claim 1, wherein said wireless device comprises at least a in following:

Mobile phone;

The mobile phone that contains camera;

Personal digital assistant; With

WIFI enables cell phone.

13. the method for an operations server, it comprises:

Receive selection by the user from buying interface at described server;

By described server access user profile, described user profile comprises at least by the Payment Plan of described user's selection and described user's identification number; With

By the mandate of described server requests from the wireless device related with described identification number, described wireless device is operated by described user.

14. method according to claim 13 further comprises to described Payment Plan and submits Payment Request to.

15. method according to claim 13 further comprises if described mandate sends to described server by described user, then carries out in following at least one:

Download data to described wireless device from described server;

Submit to the request of implementation in order to consumer's article are sent to described user to the implementation center; With

Sincerity plan that will be related with described user credits.

16. method according to claim 13, wherein said purchase interface are in following at least one:

Described wireless device;

The magnetic scanning reader;

The wireless bar code arrangement for reading;

The RFID interface;

The website; With

Network poster interface.

17. method according to claim 13 further comprises with described user and carries out the Interaction Voice Response dialogue to determine at least one data from described user.

18. a computer readable storage medium, it contains the one group of instruction that is useful on processor, and this group instruction comprises:

Receive selection by the user from buying interface at described server;

By described server access user profile, described user profile comprises at least by the Payment Plan of described user's selection and described user's identification number; With

By the mandate of described server requests from the wireless device related with described identification number, described wireless device is operated by described user.

19. computer readable storage medium according to claim 18 further comprises if described mandate sends to described server by described user, then carries out at least a in following:

Download data to described wireless device from described server;

Submit to the request of implementation in order to consumer's article are sent to described user to the implementation center; With

Sincerity plan that will be related with described user credits.

20. computer readable storage medium according to claim 18 further comprises to described Payment Plan and submits Payment Request to.

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