CN101188011A - Search-based network scenario marketing method - Google Patents
Search-based network scenario marketing method Download PDFInfo
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- CN101188011A CN101188011A CNA2007103019419A CN200710301941A CN101188011A CN 101188011 A CN101188011 A CN 101188011A CN A2007103019419 A CNA2007103019419 A CN A2007103019419A CN 200710301941 A CN200710301941 A CN 200710301941A CN 101188011 A CN101188011 A CN 101188011A
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Abstract
The invention relates to a network circumstance marketing method based on search and utilizes the prior network searching tool to establish relevant association information between the key word of the marketing information and the interests of independent users through a non-relevant association method, and to return the relevant association information to the independent users so as to realize the internet circumstance marketing through the interests of the independent users.
Description
Technical field
The present invention relates to technical field of the computer network, relate in particular to a kind of network scenario marketing method based on search.
Background technology
The application of network browsing behavioral analysis technology aspect trade marketing, deeply develop along direction up to now based on the coupling of the keyword in the search engine database always, its key issue in application technology is the keyword coupling, that is: when the user imports and searches for or clicks the link of a certain keyword, Website server (comprises advertisement with all information that comprise this keyword in its data storehouse, the sales promotion information) quantitatively mates to this user according to the page, or it is related to adopt various technical methods to be correlated with around this keyword, then the information relevant with this keyword (comprised advertisement, the sales promotion information) quantitatively mates according to the page to this user, to reach the purpose of marketing.This method has improved accuracy and correlativity that information is thrown in to a great extent for the network marketing that onrelevant is thrown in.Its essential meaning is: the input scope of information is dwindled navigating to the page viewers that pay close attention to relevent information from all page viewers, thereby enlarged the possibility of paying close attention to relevent information, improved personalized, correlativity and interactive relatively.But from analyzing in logic, this category can not guarantee that it all has real demand to relevant marketing information " to pay close attention to the page viewers of keyword relevant information ", for example the viewer of input inquiry or click " notebook computer " may be the information that needs inquiry associated maintenance, upgrading, do not buy the demand of notebook computer, and said method can pour into a large amount of notebook computers and relevant marketing information this viewer's webpage.The audient that this input covered, quite a few is arranged is the audient who does not have demand, especially those do not have to click or search among the viewer of " notebook computer ", have quite a few the tendency of buying notebook computer is arranged on the contrary, for example the viewer of an inputted search " Liu Xiang " may just in time have potential demand to notebook computer recently, that is to say, above-mentioned marketing method is passive " keyword " that is defined in the viewer, and for a marketing behavior, unique target customers group is all potential demand persons, and above-mentioned " keyword marketing method " included part potential demand person and another part does not have demander.Therefore, set up a kind of can towards more potential demand persons and can evade no demander marketing method will than present above-mentioned " keyword marketing method " improve greatly the marketing information effective reach.(see figure 1)
Publication number has at, pushed information or provide and mainly used following method aspect the service selectively at the interest preference vector according to the user for the patent of invention of CN101079824:
A) user being clicked interactive log analyzes by semantic intensity ordering;
B) semantic preference, the product brand preference of user interest preference opsition dependent, language preference, classification preference, its browsing page are carried out analysis-by-synthesis;
C) according to user preference targetedly, pushed information or service is provided selectively, outstanding user's interest information and service reduce the harassing and wrecking to the user.
Publication number is that the patent of invention of CN101071432 has mainly been used following method aspect correlative problem searching method:
A) set up relevant dictionary according to keyword;
B) set up the relevant issues storehouse according to keyword;
C) filter out relevant issues according to be correlated with dictionary and relevant issues library searching and return to the user.
Above-mentioned two kinds of methods have an obvious characteristics, and promptly complete keyword according to user browsing behavior excavates in database, retrieves, analyzes, mates.This method system will cause its result who analyzes coupling can only be confined to " paying close attention to the page viewers of keyword relevant information " this category, and this category will " quite a few is arranged be the audient who does not have demand ", simultaneously this category also will contain do not browse marketing relevent information keyword but but to having other viewers of potential demand in marketing.Throw in to for the real demander for the information of will marketing, precisely throw in, accurately aspect the location, suitable gap arranged undoubtedly.
Summary of the invention
The object of the present invention is to provide a kind of network scenario marketing method based on search, make the cyber surfer in own interested content, obtain the information of marketing, influence the marketing purposes that those have the user of potential demand thereby reach, especially do not relate in the keyword of browsing and that relevant a part of viewer of marketing content keyword, method of the present invention can cover by scenario marketing.
The present invention realizes based on the network scenario marketing method of searching for by following steps:
A. set up the interesting data storehouse of isolated user by the behavior of browsing of website isolated user;
The content of browsing behavior comprises click information, browsing time, inputted search, registers, lands, nullifies and withdraw from.
The interesting data of isolated user is the integrated ordered data of the different weights of carrying out according to the content of browsing behavior.
B. set up marketing information keyword database by choosing marketing information keyword;
The marketing information is meant uses this method to carry out especially relevant with the value of the product content information of user's needs of network scenario marketing.
Choose marketing information keyword and be meant that the keyword of marketing side's setting or the user who uses this method to carry out network scenario marketing utilize prior art that marketing content relevent information is chosen.
C. the interesting data with isolated user carries out permutation and combination with marketing information keyword, utilizes the existing network search-engine tool to search at wide area network;
D. Search Results is set up irrelevant linked database;
Irrelevant associated data is meant the data that do not have the Search Results that associative key can target-seeking associative combination by force obtains between the interesting data of isolated user and the marketing information keyword.For example the interesting data of isolated user " Liu Xiang " has no related with marketing information keyword " ThinkPad " in the keyword related fields, but " Liu Xiang " is combined into line search with " ThinkPad ", may will obtains the information that some comprise " Liu Xiang " and " Lenovo Group ", " notebook " or " computer ".The result of this association is called irrelevant association.
E. with the size ordering of the data in the irrelevant linked database, the data after the ordering are returned to the isolated user of correspondence with the form of relevent information link according to the irrelevant degree of association;
The irrelevant degree of association is meant the interesting data of user in the irrelevant associated data and the frequency degree of marketing information keyword appearance.
The invention has the beneficial effects as follows that can excavate the surface and go up and to have no related with marketing information keyword but have potential related viewer, the while can be carried out scenario marketing by the interested information of viewer.For example to the interested viewer of Liu Xiang click open by the inventive method provide about Liu Xiang's relevent information the time, the content of this information has comprised the degree different information relevant with " ThinkPad ", the viewer in the sight of interest reading, the invisible influence that has been subjected to " ThinkPad " relevant marketing information.
The present invention is further described below in conjunction with drawings and Examples.
Fig. 1 is an information flow chart of the present invention.
Fig. 2 is the synoptic diagram of the embodiment of the invention.
Embodiment
In Fig. 1, illustrated based on the network scenario marketing method of searching for.
1. keyword or the existing keyword extraction technology of setting according to marketing side of utilization carried out the keyword setting to marketing content relevent information, sets up the information keyword database of marketing;
2. set up the interesting data storehouse of isolated user by the behavior of browsing of website isolated user;
3. the interesting data with isolated user carries out irrelevant associative combination with marketing information keyword by ordering;
4. irrelevant associative combination is utilized the existing network search-engine tool to carry out the relevent information search at wide area network;
5. Search Results is set up irrelevant linked database;
6. the data in the irrelevant linked database are returned in batches the isolated user of correspondence with the form of relevent information link;
In embodiment illustrated in fig. 2, illustrated application certain isolated user to be carried out the process of ThinkPad network scenario marketing based on the network scenario marketing method of search.
1. marketing information keyword " Lenovo Group, notebook computer " set up in the keyword of setting according to marketing side;
2. set up the interesting data " Liu Xiang " of isolated user by the behavior of browsing of website isolated user;
3. " Liu Xiang " carried out irrelevant associative combination with " Lenovo Group, notebook computer ", form " Liu Xiang's ThinkPad " " Liu Xiang Lenovo Group " and " Liu Xiang's notebook computer " 3 irrelevant associative combination;
4. above-mentioned irrelevant associative combination is utilized the existing network search-engine tool to carry out the relevent information search at wide area network;
With Search Results "
Associate special Liu Xiang and sign version originally" "
The signatory Lenovo Group of Liu Xiang price" "
" set up irrelevant linked database."
" being illustrated as the abridged relevent information, its quantity is the N of whole N Search Results;
6. the data in the irrelevant linked database are returned in batches the isolated user of correspondence with the form of relevent information link;
7. when this isolated user is seen above-mentioned link information because of its interest to Liu Xiang, clicked "
The signatory association of Liu Xiang collection Group's price" link; and that this link content of pages has comprised is a large amount of about Liu Xiang's information relevant with ThinkPad; if this isolated user just in time need be at recent purchase notebook computer, and then this is browsed behavior and will buy ThinkPad to it and exert an influence owing to Liu Xiang's reason.If isolated user need not bought notebook computer in the recent period, then this browses behavior owing to Liu Xiang, and the brand image of ThinkPad also can exert an influence to its potential demand.So far, based on the network scenario marketing method of search by browse the beneficial effect that sight reached marketing of this isolated user to its most interested Liu Xiang's relevent information.
Claims (6)
- One kind based on the search network scenario marketing method, it is characterized in that: utilize the existing network research tool to set up relevant relevant information between the interest of marketing information keyword and isolated user by irrelevant correlating method, browse the realization network scenario marketing by the interest of isolated user after this relevant relevant information is returned to isolated user.
- 2. the network scenario marketing method based on search according to claim 1 is characterized in that: the information of will marketing is chosen keyword and is set up marketing information keyword database.
- 3. the network scenario marketing method based on search according to claim 1 is characterized in that: the interesting data storehouse of setting up isolated user by the behavior of browsing of website isolated user.
- 4. the network scenario marketing method based on search according to claim 1 is characterized in that: irrelevant correlating method is not have the associative key can be target-seeking related by force according to the interesting data of claim 2,3 described isolated users between the information keyword with marketing.
- 5. the network scenario marketing method based on search according to claim 1 is characterized in that: utilize the existing network search-engine tool to carry out the relevent information search at wide area network the described irrelevant associative combination of claim 4.
- 6. the network scenario marketing method based on search according to claim 1 is characterized in that: the isolated user that the described irrelevant association search result data of claim 5 is returned in batches correspondence with the form of relevent information link.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007103019419A CN101188011A (en) | 2007-12-21 | 2007-12-21 | Search-based network scenario marketing method |
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| CNA2007103019419A CN101188011A (en) | 2007-12-21 | 2007-12-21 | Search-based network scenario marketing method |
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| CN101188011A true CN101188011A (en) | 2008-05-28 |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102799599A (en) * | 2011-05-27 | 2012-11-28 | 富士通株式会社 | Method and device for processing customer-generated media information |
| CN103093003A (en) * | 2012-10-27 | 2013-05-08 | 长沙九窝网络科技有限公司 | Search result ordering system and method based on mutual assistance popularizing function |
| WO2013139199A1 (en) * | 2012-03-20 | 2013-09-26 | 华为技术有限公司 | Information processing method and device |
| CN103714063A (en) * | 2012-09-28 | 2014-04-09 | 国际商业机器公司 | Data analysis method and data analysis system |
| CN107886404A (en) * | 2017-11-21 | 2018-04-06 | 广州拓息信息技术有限公司 | One kind marketing monitoring platform |
| CN108573390A (en) * | 2017-03-08 | 2018-09-25 | 北京跃盟科技有限公司 | Content method for dynamically processing and system |
-
2007
- 2007-12-21 CN CNA2007103019419A patent/CN101188011A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102799599A (en) * | 2011-05-27 | 2012-11-28 | 富士通株式会社 | Method and device for processing customer-generated media information |
| WO2013139199A1 (en) * | 2012-03-20 | 2013-09-26 | 华为技术有限公司 | Information processing method and device |
| CN103714063A (en) * | 2012-09-28 | 2014-04-09 | 国际商业机器公司 | Data analysis method and data analysis system |
| CN103714063B (en) * | 2012-09-28 | 2017-08-04 | 国际商业机器公司 | Data analysing method and its system |
| US11176586B2 (en) | 2012-09-28 | 2021-11-16 | International Business Machines Corporation | Data analysis method and system thereof |
| US11222375B2 (en) | 2012-09-28 | 2022-01-11 | International Business Machines Corporation | Data analysis method and system thereof |
| CN103093003A (en) * | 2012-10-27 | 2013-05-08 | 长沙九窝网络科技有限公司 | Search result ordering system and method based on mutual assistance popularizing function |
| CN108573390A (en) * | 2017-03-08 | 2018-09-25 | 北京跃盟科技有限公司 | Content method for dynamically processing and system |
| CN107886404A (en) * | 2017-11-21 | 2018-04-06 | 广州拓息信息技术有限公司 | One kind marketing monitoring platform |
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