CN101052157A - Method for inserting advertisement in mobile phone message - Google Patents
Method for inserting advertisement in mobile phone message Download PDFInfo
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- CN101052157A CN101052157A CNA2007100744401A CN200710074440A CN101052157A CN 101052157 A CN101052157 A CN 101052157A CN A2007100744401 A CNA2007100744401 A CN A2007100744401A CN 200710074440 A CN200710074440 A CN 200710074440A CN 101052157 A CN101052157 A CN 101052157A
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Abstract
The method comprise: building a advertisement information data base comprising text advertisement, image advertisement, animation advertisement and video advertisement or the combination of them; meantime, building a user's data base used in user's registration; the message edited by user is sent to the mobile network message processing center; the mobile network message processing center extracts the advertisement information from the advertisement information data base, and inserts the advertisement information into the user's message and sends the message to recipient.
Description
Technical field
The present invention relates to the mobile phone message application, especially relating to a kind of is the advertisement delivery method of carrier by mobile phone message.
Background technology
Along with developing rapidly of mobile communication cause, the mobile phone short message is with its cheap communication rate, the accurately mode of intelligence transmission, and the characteristics that the line is busy low to resource occupying easily, looked at by people's eyeball, especially the extensive use of the appearance of multimedia message and commercial note, mobile phone message will welcome a unprecedented opportunity to develop.On the other hand, along with the development of technology and the expansion of professional scale, and the aggravation of industry competition, the continuous reduction of communication rate is trends of the times.In this case, the Communications service merchant will continue to keep the growth of profit, must open up new value-added service profit model, wherein the message desk by mobile phone sends advertisement in short message or multimedia message advertisement to the user and is being moved operator and adopts, but this pattern is abused, many people utilize mobile phone short-message to send the commercial advertisement note in a large number to strange user, or even the swindle note, have become a serious social concern gradually.Therefore advertisement in short message has become person hated by everyone gradually, its effect descends day by day, in the face of this situation, how to allow advertisement in short message bring benefit to the user, make the user initiatively read advertisement in short message, become a problem that is worth research, mobile operator generally sends the advertisement in short message that some recommend new business or professional preferential aspect to the user, these advertisement in short message can bring value to the user, and therefore many users can accept.In addition, some advertiser also with the mobile operator cooperation, release sees that advertisement send the telephone expenses service, if the user subscribes to a certain amount of advertisement in short message, just can enjoy the certain note of no-charge call or free dispach (FD), though this method is alleviated the resistance of user to advertisement in short message to a certain extent, but the effect of advertisement in short message is doubtful, because the user opens note in form, even not read, the user does not go to understand the advertisement in short message content, is meaningless naturally concerning the advertiser, wastes resource.Thereby cause advertising effect to be had a greatly reduced quality, therefore be necessary to utilize technological means in mobile phone message, to develop a kind of brand-new advertisement putting pattern.
Summary of the invention
The objective of the invention is for mobile phone message provides a kind of method of inserting advertising message, can be when interference user normally use mobile phone, specific advertisement is embedded in the message that the user sends, comprise the steps:
Steps A: set up an advertising message database at least, comprise an advertising message in this database at least, here, mobile phone message can be divided into three types: (1) message is mobile phone short-message, and correspondingly described advertising message is a copy; (2) message is the mobile phone multimedia message, and correspondingly described advertising message is any or multiple combination in display advertising, animated advertising, the video ads; (3) message is e-mail by mobile phone, and correspondingly described advertising message is any or multiple combination in copy, display advertising, animated advertising, the video ads;
Step B: set up message user's database, provide the user to register, at least comprise a registered user in this database, the message user here refers to allow to broadcast the mobile phone user into advertisement when sending mobile phone message, this step B can with above-mentioned steps A exchange order;
Step C: message user's edit messages sends it to mobile network's Message Processing center, and the message that mobile phone sent is directly not issue the recipient, transmit through mobile network's message center;
Step D: the advertising message in the advertising message database is extracted at mobile network's Message Processing center, is inserted into this advertising message in the user message and is transmitted to the recipient of this message.
Further optimization to technique scheme is: described advertising message is a classified advertisement information, advertising message is divided into a plurality of classifications, can mark off a plurality of subclass under the classification, promptly classification can be nested, and all classifications and subclass all have the item name that can distinguish mutually.Correspondingly, the system at mobile network's Message Processing center detects the keyword that comprises in each message, this keyword is a trade name, corresponding with the advertisement classification, detect behind the keyword automatically and to extract correspondent advertisement information from classified advertisement and be inserted into this message and be transmitted to message recipient, the mode of extracting advertising message here is extraction or random extraction in order.Wherein, when the message user registers, can select a kind of advertisement classification of oneself liking in log-on message at least, when later user sent message with mobile phone, the server of mobile messaging service centre inserted one automatically and selects the corresponding advertising message of classification to be inserted in the current message with the user.
Further optimization to technique scheme is: the message user is when sending message, the server of mobile messaging service centre extracts the telephone number of message recipient automatically, therefrom analyze the area at message recipient place, in current message, insert targeted ads information of throwing in and forwarding automatically towards this message recipient location, the advertisement here is exactly regional targeted ads, the advertisement that finger sends towards the particular locality user, wherein as the message recipient of commercial audience, its location can obtain according to analyzing its Mobile Directory Number ownership place.Can in system, set up a Mobile Directory Number ownership place database, bring in constant renewal in safeguard, guarantee that the Mobile Directory Number information of home location can accurately represent message sink user's source place.
Above-mentioned mobile phone message can send in computer that is connected to the Internet or out of Memory terminal, sending to mobile messaging service centre by the Internet transmits, the message that is sent can be any in note, multimedia message or the mail, if mail also can be with annex.
The present invention can bring following beneficial effect:
After adopting technical scheme of the present invention, the mobile phone user is when sending message, the system of mobile network's message service center can detect message content to be transmitted automatically, and correspondent advertisement information automatically thrown in give message recipient, and the content of advertising message is embedded in the message content, and with message in have certain relevance, alleviated user's resistance psychology, the user sees the advertising message in the message very naturally when reading note, thereby advertising results have been guaranteed, advertising message is through classification in addition, and be to carry in acquaintance's the message that is sent of message recipient, being again that region-by-region is directed throws in, and therefore advertising message is dropped to minimumly to its audient's negative effect, even can become the useful information source of mobile phone user.
Figure of description
No accompanying drawing.
Embodiment
Understand and enforcement the present invention for the ease of those of ordinary skills, the present invention is described in further detail below in conjunction with embodiment.
Along with mobile phone user's continuous increase and people continuous growth to data communication traffic demand, mobile phone short-message, multimedia message, mails etc. will become new mobile communication development focus, the aggravation of field of mobile communication competition on the other hand, force the mobile communication merchant to seek new value-added service pattern, the wherein rise of Internet advertisement, make the mobile communication merchant see hope, also wish web advertisement pattern is introduced in the data service of mobile phone, a large amount of advertisement in short message that Here it is sees our today, continuous maturation along with market, the mobile messaging advertisement will enter a new developing stage, wherein how advertising message combines with the mobile phone data service, thereby improve the degree of recognition of commercial audience, and with the commercial audience interaction, improving advertising effect to greatest extent, will be a new technical task that requires study.The present invention is embedded into advertising message in the mobile phone message content by technological means, and by classification and directed advertising, has alleviated the interference of advertising message to spectators effectively, and improved the effect of advertising message to greatest extent.
Here with the example that is developed as of mobile phone short-message advertisement delivery system, embodiment of the present invention are described.
Step 1: set up an advertising message database.
Can use the SQL database system, one of database master meter can be an advertisement information list, comprise fields such as " advertisement numberings; ad title; adline; advertisement classification; ad content; advertisement state ", wherein field " adline " comprises " copy; display advertising; animated advertising; video ads ", field " advertisement classification " refers to the trade classification of advertisement, it is the determinant attribute of classified advertisement, as " electrical type; software class; clothes class " etc., can the little classification of nested multilayer under the big classification, the name of the standard of classification is formulated by the operator of advertising message.Field " ad content " is relevant with the advertisement classification, if " copy ", ad content only is to be made of text character, and modification can be with in literal.If the advertisement of other type, field " ad content " then is made up of literal and picture.
Step 2: set up the short-message users database, provide the user to register, at least comprise a registered user in this database, the message user here refers to allow to broadcast the mobile phone user into advertisement when sending mobile phone message, broadcast into relevant advertisement in the multimedia message that the user sends after will clearly expressing willingness when registration and accepting, thereby can obtain preferential on the rate, this step 2 can with above-mentioned steps 1 exchange order;
Step 3: MMS customer edits a note and sends it to mobile network's Message Processing center, the message that mobile phone sent is directly not issue the recipient's, to transmit through mobile network's message center, the short-message users here is to be received in to insert advertisement in the note of its transmission, so this note will just be transmitted to the recipient through following processing;
Step 4: the ad system at mobile network's Message Processing center is analyzed the keyword that comprises in each note automatically, this keyword is trade name and relative other word, when occurring " car " word relevant in the short message content with " buying " or " purchasing ", system infers that comprising the short message receiving-transmitting both sides in this note purchases the topic of car in interchange, thereby can attempt new car or the advertisement relevant with automobile services are inserted in this note.System detects behind the keyword automatically and to extract correspondent advertisement information from classified advertisement and be inserted into and be transmitted to the note recipient this note, and the mode of extracting advertising message here is extraction or random extraction in order.
Above-mentioned advertising message can be played to ending place of note, similar note signature mode does not influence the user like this and reads note, if the message of mobile phone is multimedia message picture, advertising message can be play on any one edge on mobile phone screen four limits, as the following roll display of screen.The method of inserting advertising message can have following several:
1, inserts at random
When the ad system at mobile network's Message Processing center inserts an advertisement at every turn in note, system's advertising message of random extraction from the advertising message storehouse is inserted, the probability that system can specify various types of advertising messages to extract is identical, as in a playback period, on average the chance that is extracted of each advertising message all once.
2, order is inserted
In above-mentioned process, system extracts an advertising message from the advertising message storehouse mode also can be to extract in order from the advertising message storehouse, in a playback period, each advertising message is all extracted once in order, and this mode can guarantee accurately that each advertisement all has identical supply volume.
3, particular advertisement is inserted
It also is a kind of advertisement segmentation pattern at random above-mentioned or order input pattern basis, the user can select the advertisement to friend recommendation that some are liked oneself when registration, when note sent, system was inserted into the note from the advertisement that advertisement base extraction user selectes automatically later on.
4, targeted ads inserts
If have a collection of advertisement to throw in to specific area in certain fixed period, the ad system of short message service center can detect institute and remain to be forwarded to this area's note, method is to detect receiver's number of every note, analysis waits to be forwarded to the note of objective area from the ownership place of number, advertisement is inserted in these notes to forward then.
Though comprised the specific embodiment of the present invention with technique scheme, but the those of skill in the art in the present technique field are to be understood that, these only illustrate, can make numerous variations or modification to these execution modes, and not deviating from principle of the present invention and essence, scope of the present invention is only by claims limit.
Claims (10)
1, a kind of method of inserting advertisement in mobile phone message can be when interference user normally use mobile phone, and specific advertisement is embedded in the message that the user sends, and comprises the steps:
Steps A: set up an advertising message database at least, comprise an advertising message in this database at least;
Step B: set up message user's database, provide the user to register, comprise a registered user in this database at least;
Step C: message user's edit messages sends it to mobile network's Message Processing center;
Step D: the advertising message in the advertising message database is extracted at mobile network's Message Processing center, is inserted into this advertising message in the user message and is transmitted to the recipient of this message.
2, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that the sequencing of described steps A and step B can exchange.
3, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that described advertising message is classified advertisement, advertising message is divided into a plurality of classifications, can mark off a plurality of subclass under the classification.
4, according to the method for inserting advertisement in claim 1 or the 3 described mobile phone messages, the system that it is characterized in that mobile network's Message Processing center detects the keyword that comprises in each message, this keyword is a trade name, corresponding with the advertisement classification, system detects behind the keyword automatically and to extract correspondent advertisement information from classified advertisement and be inserted into this message and be transmitted to message recipient, and the mode of extracting advertising message here is extraction or random extraction in order.
5, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that described message is mobile phone short-message, correspondingly described advertising message is a copy.
6, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that described message is the mobile phone multimedia message, correspondingly described advertising message is any or multiple combination in display advertising, animated advertising, the video ads.
7, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that described message is e-mail by mobile phone, correspondingly described advertising message is any or multiple combination in copy, display advertising, animated advertising, the video ads.
8, according to the method for inserting advertisement in claim 1 or the 3 described mobile phone messages, when it is characterized in that the message user registers, can in log-on message, select a kind of advertisement classification of oneself liking at least, when later on the user sent message with mobile phone, the server of mobile messaging service centre inserted one automatically and selects the corresponding advertising message of classification to be inserted in the current message with the user.
9, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that the message user is when sending message, the server of mobile messaging service centre extracts the telephone number of message recipient automatically, therefrom analyze the area at message recipient place, in current message, insert targeted ads information of throwing in and forwarding automatically towards this message recipient location.
10, insert the method for advertisement in the mobile phone message according to claim 1, it is characterized in that described mobile phone message can send, and sends to mobile messaging service centre by the Internet and transmits in computer that is connected to the Internet or out of Memory terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100744401A CN101052157A (en) | 2007-05-16 | 2007-05-16 | Method for inserting advertisement in mobile phone message |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100744401A CN101052157A (en) | 2007-05-16 | 2007-05-16 | Method for inserting advertisement in mobile phone message |
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| CN101052157A true CN101052157A (en) | 2007-10-10 |
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| CNA2007100744401A Pending CN101052157A (en) | 2007-05-16 | 2007-05-16 | Method for inserting advertisement in mobile phone message |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010028551A1 (en) * | 2008-09-12 | 2010-03-18 | 华为技术有限公司 | Method, device and corresponding system for message processing |
| CN101754137A (en) * | 2008-12-10 | 2010-06-23 | 康佳集团股份有限公司 | Mobile phone advertisement issuing system |
| CN101771746A (en) * | 2008-12-30 | 2010-07-07 | 上海粱江通信***股份有限公司 | Device for inserting additional information into short message on mobile phone terminal |
| CN102137121A (en) * | 2011-05-09 | 2011-07-27 | 北京艾普优计算机***有限公司 | Method, device and system for processing data |
| CN104380656A (en) * | 2013-01-30 | 2015-02-25 | Sk普兰尼特有限公司 | Apparatus for providing interaction service for children and babies, method therefor and system using same |
| CN107066590A (en) * | 2017-04-18 | 2017-08-18 | 北京思特奇信息技术股份有限公司 | A kind of multimedia message editing method and device |
| CN107977244A (en) * | 2017-12-18 | 2018-05-01 | 北京奇虎科技有限公司 | The treating method and apparatus of picture is opened in a kind of application |
| CN110472990A (en) * | 2019-06-24 | 2019-11-19 | 上海创蓝文化传播有限公司 | Advertisement marketing integrated system based on industry short message |
-
2007
- 2007-05-16 CN CNA2007100744401A patent/CN101052157A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2010028551A1 (en) * | 2008-09-12 | 2010-03-18 | 华为技术有限公司 | Method, device and corresponding system for message processing |
| CN101754137A (en) * | 2008-12-10 | 2010-06-23 | 康佳集团股份有限公司 | Mobile phone advertisement issuing system |
| CN101771746A (en) * | 2008-12-30 | 2010-07-07 | 上海粱江通信***股份有限公司 | Device for inserting additional information into short message on mobile phone terminal |
| CN102137121A (en) * | 2011-05-09 | 2011-07-27 | 北京艾普优计算机***有限公司 | Method, device and system for processing data |
| CN104380656A (en) * | 2013-01-30 | 2015-02-25 | Sk普兰尼特有限公司 | Apparatus for providing interaction service for children and babies, method therefor and system using same |
| US9591611B2 (en) | 2013-01-30 | 2017-03-07 | Sk Planet Co., Ltd. | Apparatus and method for providing interaction service for kids, system using the same |
| CN107066590A (en) * | 2017-04-18 | 2017-08-18 | 北京思特奇信息技术股份有限公司 | A kind of multimedia message editing method and device |
| CN107977244A (en) * | 2017-12-18 | 2018-05-01 | 北京奇虎科技有限公司 | The treating method and apparatus of picture is opened in a kind of application |
| CN110472990A (en) * | 2019-06-24 | 2019-11-19 | 上海创蓝文化传播有限公司 | Advertisement marketing integrated system based on industry short message |
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Open date: 20071010 |