CN101026634A - Message push system and method - Google Patents

Message push system and method Download PDF

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Publication number
CN101026634A
CN101026634A CN 200710063022 CN200710063022A CN101026634A CN 101026634 A CN101026634 A CN 101026634A CN 200710063022 CN200710063022 CN 200710063022 CN 200710063022 A CN200710063022 A CN 200710063022A CN 101026634 A CN101026634 A CN 101026634A
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China
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location
application server
message
push
mobile phone
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CN 200710063022
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Chinese (zh)
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黄晓兵
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ZTE Corp
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ZTE Corp
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Priority to CN 200710063022 priority Critical patent/CN101026634A/en
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Abstract

Being in use for providing WAP message push for mobile terminal user (MTU), the disclosed method includes steps: (1) setting up position push application server (PPAS); (2) through mobile position central gateway, PPAS obtains position message of MTU or user group; (3) based on the obtained position message, PPAS through WAP gateway pushes message and / or content associated to position and / or information of location the MTU or user group locate on to the MTU or user group. The invention can provide individualized interesting message for users associated to position and / or information of location. The invention is in favor of promoting and driving development of mobile data service and application to satisfy requirement for developing new application and service growth pole by current operation manager constantly.

Description

A kind of message push system and method
Technical field
The message that the present invention relates in the WAP business of moving communicating field pushes (WAP PUSH) professional and shift position business, especially, relates to the message push system and the method for the position-based business that combines these two kinds of business characteristics.
Background technology
Current, the WAP business development is swift and violent, and the WAP business has become the domestic fastest-rising data service behind short message service of China at present, WAP business WAP PULL (browsing) and WAP PUSH (propelling movement) most important two kinds of types of service of being the WAP business wherein; WAP PULL is the usually said surfing Internets with cell phone of people, and the user can be by multimedia files such as mobile phone browsing page or download pictures, the tinkle of bells; The WAPPUSH technology is a kind of mechanism that is based upon on the client server, initiatively information is mail to the technology of client exactly by server (SP), compare with traditional drawing (PULL) technology, it is initiatively to send information to client computer by server that major different is to push (PUSH) technology, and (PULL) technology of drawing then is by client computer active request information.The advantage of PUSH technology is the initiative and the promptness of information.
Location-based business (LBS), claim shift position business or positioning service again, be meant that the mobile network obtains the geographical location information (latitude and longitude coordinates) of portable terminal by specific location technology, offer mobile subscriber, communication system or third party, and by the support of certain electronic map information, for the mobile subscriber provides relevant with its position, calling or non-calling class service.
But also there is not a kind of shift position business of utilizing to provide customer position information to carry out the business that message pushes at present, particularly can come the customized user PUSH message just like market, exhibition center or the like and so on according to zone, user position, it is very personalized and can cause the information service of extensive interest to offer the user.
Summary of the invention
Technical problem to be solved by this invention is to provide a kind of message push system and method, with the business that realizes utilizing the shift position business to provide customer position information to carry out the message propelling movement, thereby can offer the personalized interest message that the user is associated with its residing position and/or location information.
For realizing above-mentioned purpose of the present invention, the invention provides a kind of information push method, be used for providing WAP message to push to mobile phone users, wherein, comprising:
Steps A is provided with the location push application server;
Step B, described location push application server obtain the positional information of mobile phone users or customer group by the mobile location centre Chinese gateway;
Step C, described location push application server pushes message and/or the content that is associated with described moving terminal use or the residing position of customer group and/or location information based on the positional information of described acquisition by WAP gateway to described mobile phone users or customer group.
Described method, wherein, described step B comprises:
Described location push application server timed sending service-user position requests is to described mobile location centre Chinese gateway;
Described mobile location centre Chinese gateway returns the service-user position and/or location information is given described location push application server.
Described method, wherein, described step C comprises:
Step C1, described location push application server sends message propelling movement request based on the positional information of described acquisition to described WAP gateway;
Step C2, described WAP gateway resolve, handle described message and push request, and push message and/or the content that is associated with the position and/or the location information of described acquisition to described mobile phone users or customer group.
Described method wherein, also comprised before described WAP gateway sends message propelling movement request at described location push application server:
Described location push application server judges according to the positional information of described acquisition whether described mobile phone users is positioned at default regional extent; In this way, then described location push application server sends message to described WAP gateway and pushes request.
Described method, wherein, send the URL that message also comprises that described location push application server is associated based on the positional information customization of described acquisition and described mobile phone users or the residing position of customer group and/or location information before pushing request and/or the step of URL content of pages at described location push application server to described WAP gateway.
Described method, wherein, described WAP gateway SMS-Based carrying or the carrying of OTA agreement issue PUSH message to described mobile phone users.
Described method, wherein, when mobile phone users was selected the described URL of visit, WAP gateway obtained described URL corresponding page content and described content of pages is returned to the step of described mobile phone users from described location push application server.
Described method, wherein, comprise that also step and described location push application server that mobile phone users or customer group are ordered or customized based on the message push business of selection area location message obtain described ordered or the customized user of described message push business or the step of customer group number.
Described method wherein, is standard P AP (Push Access Protocol) protocol interface between location push application server and the WAP gateway; It between location push application server and the GMLC standard MLP (Mobile Location Protocol) protocol interface;
Described method wherein, is SMPP (Short Message Peerto Peer) protocol interface between WAP gateway and the SMSC; Between user and the WAP gateway to the PULL business based on WAP1.X (WSP) or WAP2.0 (HTTP) protocol interface, for the PUSH business based on OTA (Over The Air: protocol interface over-the-air protocol); Between customer service platform (optional) and the location push application server based on worker's single system of mobile operator or other interface directly and the location push application server interface.
The present invention also provides a kind of message push system, and being used for provides WAP message to push to mobile phone users, wherein, comprising:
The mobile location centre Chinese gateway is used to provide the positional information of mobile phone users or customer group;
WAP gateway is used for providing WAP business to mobile phone users or customer group;
The location push application server, be used to obtain the mobile phone users that the mobile location centre Chinese gateway provides or the positional information of customer group, and push message and/or the content that is associated with described mobile phone users or the residing position of customer group and/or location information to described mobile phone users or customer group by WAP gateway based on described positional information.
Described system wherein, also comprises sms center, is used for issuing PUSH message and/or content as carrying for described WAP gateway.
Described system, wherein, also comprise the URL customized module that is arranged on the described location push application server, be used for supplying described location push application server to customize URL and/or the URL content of pages that is associated with described position and/or location information based on the positional information of described acquisition.
Described system, wherein, also comprise the position judging module that is arranged on the described location push application server, be used for judging according to the positional information of described acquisition whether described mobile phone users is positioned at default regional extent for described location push application server; Wherein, when described mobile phone users was positioned at default regional extent, described location push application server just sent message to described WAP gateway and pushes request.
Described system wherein, also comprises a customer service platform, is used for ordering or customize described message push business for the user.
Described system wherein, is standard P AP (Push Access Protocol) protocol interface between location push application server and the WAP gateway; It between location push application server and the GMLC standard MLP (Mobile Location Protocol) protocol interface;
Described system wherein, is SMPP (Short Message Peerto Peer) protocol interface between WAP gateway and the SMSC; Between user and the WAP gateway to the PULL business based on WAP1.X (WSP) or WAP2.0 (HTTP) protocol interface, for the PUSH business based on OTA (Over The Air: protocol interface over-the-air protocol); Between customer service platform (optional) and the location push application server based on worker's single system of mobile operator or other interface directly and the location push application server interface.
The present invention is proposing a kind of new application system and implementation method in conjunction with existing two service enablers basis, obtain the positional information of user or customer group by the location service engine interface, position-based information triggers and pushes user's interest message and gives the user, realized location service, WAP PUSH combinations professional and professional these the three kinds of business of WAP PULL provide new application, make the user obtain interest message and the content associated automatically in specific location area with its band of position feature, help promoting and promoting mobile data services and application and development, satisfy the requirement that current operator constantly requires development of new applications and business growth point.
Compared with prior art, have only the short message group transmitting service of position-based area carrier in the prior mobile network, be subjected to the restriction of short message service, can only send text message, and the text number of words is restricted.The present invention can realize the message push business of position-based area carrier, and bring content of multimedia such as text that the user enriches, picture, audio frequency, video by PUSH message, a kind of new application is provided and provides a kind of new business experience to mobile operator to the user.And, do not need to change for WAP gateway and location service engine yet, only increase new network element one a location push application server and can realize native system and method.
Description of drawings
Fig. 1 is the network element connection diagram of the system of one embodiment of the invention;
Fig. 2 is the schematic flow sheet of one embodiment of the invention method.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment of the invention is described.
Referring to accompanying drawing 1, the message push system based on the shift position business of one embodiment of the invention comprises as lower module: mobile phone users 100, sms center (SMSC) 101, WAP gateway 102, location push application server 103, customer service platform 104, mobile location centre Chinese gateway (GMLC) 105, wherein, the network element that increases newly for business realizing of location push application server 103.
Wherein, location push application server 103 is the main servers that realize technical solution of the present invention, and it can realize obtaining of user or customer group positional information and judge, and issues PUSH message, also the URL of customizable user capture and content of pages; The WAP gateway server is a WAP service access equipment, is positioned at 106 of mobile subscriber terminal 100 and content supplier/service providers (CP/SP), and the server of WAP business is provided for the user; GMLC is the mobile location centre Chinese gateway, is the location service engine, externally provides customer position information by interface; SMSC is a sms center, issues PUSH message as carrying for WAP gateway; Customer service platform is used to provide ordering or customizing of business of the present invention, and can offer location push application server service-user group number by interface.The user can order or customize location push business of the present invention according to mobile operator manual service or portal user are self-service, and after ordering or customizing, the location push application server is obtained this service log-on user or customer group number.Wherein, customer service platform is optional network element in the system of one embodiment of the invention.The user can select or not select to order or customize message push business of the present invention.Wherein, between location push application server 103 and the WAP gateway 102 be standard P AP (Push AccessProtocol pushes access protocol) protocol interface; Between location push application server 103 and the GMLC105 standard MLP (Mobile Location Protocol, the shift position service agreement) protocol interface, it between WAP gateway 102 and the SMSC101 SMPP (Short Message Peer to Peer, short message peer-peer protocol) protocol interface; Between mobile phone users 100 and the WAP gateway 102 to the PULL business based on WAP1.X (WSP) or WAP2.0 (HTTP) protocol interface, for the PUSH business based on OTA (Over The Air: protocol interface over-the-air protocol); Between customer service platform 104 (optional) and the location push application server 103 based on worker's single system of mobile operator or other interface directly and the location push application server interface.
The location push application server is a main Core server of realizing present technique and flow process, using this professional user can be the service subscription user, also can the right and wrong user order the user, be the passive user of similar PUSH message business, allow the back initiatively to be handed down to the user by mobile operator self or SP (service supplier) by mobile operator, these depend on the concrete needs of mobile operator to promoting service and use.
The location push application server is visited the positional information that GMLC obtains this service-user based on the time cycle, and the length of time cycle has also determined the precision that this is professional, and the time cycle, short more professional precision was high more at interval.This business adopts timing mechanism on the one hand because GMLC has performance limitations, in certain response time, once can only obtain limited quantity (as maximum 200 s') customer position information, therefore this business needs request in batches when needs requesting users positional information number surpasses the GMLC maximum processing capability, also can reduce concurrent request number provides the response speed of GMLC, on the one hand by this professional own characteristic decision, also message push business is instant the generation and instant the transmission in addition.
Can carry out various business experience according to the geographic area after this service application and the popularization, as coming into certain market as user's (or the user orders or customizes), the user has received the up-to-date discounting pushed information in this market after 1 minute; And for example the user arrives certain exhibition center, and the user has received the PUSH message such as introduction, local product distribution map of this exhibition pipe after 30 seconds; Can obtain the user immediately by this service-user and carry out movable relevant information, professional affairs of normally carrying out with the user are very proper relevant, are easy to cause that the user welcomes.
Fig. 2 is the schematic flow sheet of one embodiment of the invention method.As shown in Figure 2, the step of the information push method of one embodiment of the invention is as follows:
Step 201, the user orders the message push business that position-based information of the present invention was ordered or customized to platform (hot line, manual service or other approach) by mobile operator; Wherein, this step is not to implement necessary step of the present invention, and is optional;
Step 202, location push application server are according to the time cycle of configuration, and timed sending batch service subscriber location request is to GMLC;
Step 203, GMLC returns the positional information of service-user or customer group and gives the location push application server;
Step 204, location push application server judge whether user or customer group positional information satisfy the specific position zone requirement of setting, and user or the customer group that does not meet the demands do not triggered any business, and flow process finishes, and promptly changes step 205 over to; User or the customer group that meets the demands changed over to step 206;
Step 205, flow process finishes;
Step 206, user who meets the demands or customer group are taken out, these users that meet the demands or customer group begun to trigger pushing professionally, customize the URL and the URL content of pages of corresponding service-user by the location push application server, and issuing message pushes request (PAP) to WAP gateway;
The message propelling movement request that described location push application server issues is resolved, handled to step 207, WAP gateway, and issue PUSH message to mobile phone; Wherein, the PUSH message approach of issuing can carry or carry based on the OTA agreement by SMS-Based, and the SMS-Based bearing mode need pass through this network element of SMSC, and the carrying of OTA agreement does not then need other network element, and the message mode of issuing depends on operator's standard or self strategy;
Step 208, service-user is received PUSH message, clicks and checks message content, can select " URL in the click on content " or " not making any operation or deletion message "; In this step, judge whether the user has clicked the URL in the content; In this way, then execution in step 209, as selected " not making any operation or deletion message " then to change step 205 over to, can triggering following further not visit, and flow process finishes;
Step 209, the request of WAP gateway process user, and after position push server SP gets the URL content of pages, return to the user; The user can begin WAP and browse (PULL) operation flow, visits and open the target URL page, views more detailed customized web page content; Flow process finishes.
Utilize the present invention can be to different URL of the customization that is in the diverse location zone and content of pages, and (URL in the PUSH message is customization URL to issue the PUSH PUSH message to these users, URL points to customized web page), the user receives the PUSH message that issues, and can obtain the content of interest in zone, user present position on the one hand, on the other hand, can also click URL, beginning WAP surfs the web, and visits and open the Webpage content of customization after WAP surfs the Net successfully, finishes the Operational Visit flow process.Thereby help promoting and promoting mobile data services and application and development, satisfy the requirement that current operator constantly requires development of new applications and business growth point.
The structure that it should be understood that concrete enforcement special flow process of the present invention and parts only proposes as example, not as limitation of the present invention.The present invention also can have other various embodiments; under the situation that does not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art work as can make various corresponding changes and distortion according to the present invention, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.

Claims (15)

1, a kind of information push method is used for providing WAP message to push to mobile phone users, it is characterized in that, comprising:
Steps A is provided with the location push application server;
Step B, described location push application server obtain the positional information of mobile phone users or customer group by the mobile location centre Chinese gateway;
Step C, described location push application server pushes message and/or the content that is associated with described moving terminal use or the residing position of customer group and/or location information based on the positional information of described acquisition by WAP gateway to described mobile phone users or customer group.
2, method according to claim 1 is characterized in that, described step B comprises:
Described location push application server timed sending service-user position requests is to described mobile location centre Chinese gateway;
Described mobile location centre Chinese gateway returns the service-user position and/or location information is given described location push application server.
3, method according to claim 1 is characterized in that, described step C comprises:
Step C1, described location push application server sends message propelling movement request based on the positional information of described acquisition to described WAP gateway;
Step C2, described WAP gateway resolve, handle described message and push request, and push message and/or the content that is associated with the position and/or the location information of described acquisition to described mobile phone users or customer group.
4, method according to claim 3 is characterized in that, also comprises before described WAP gateway sends message propelling movement request at described location push application server:
Described location push application server judges according to the positional information of described acquisition whether described mobile phone users is positioned at default regional extent; In this way, then described location push application server sends message to described WAP gateway and pushes request.
5, according to claim 3 or 4 described methods, it is characterized in that, send the URL that message also comprises that described location push application server is associated based on the positional information customization of described acquisition and described mobile phone users or the residing position of customer group and/or location information before pushing request and/or the step of URL content of pages to described WAP gateway at described location push application server.
6, method according to claim 1 is characterized in that, described WAP gateway SMS-Based carrying or the carrying of OTA agreement issue PUSH message to described mobile phone users.
7, method according to claim 5, it is characterized in that, when mobile phone users was selected the described URL of visit, WAP gateway obtained described URL corresponding page content and described content of pages is returned to the step of described mobile phone users from described location push application server.
8, method according to claim 1, it is characterized in that, comprise that also step and described location push application server that mobile phone users or customer group are ordered or customized based on the message push business of selection area location message obtain described ordered or the customized user of described message push business or the step of customer group number.
9, method according to claim 1 is characterized in that, is standard P AP protocol interface between described location push application server and the described WAP gateway; Be standard MLP protocol interface between described location push application server and the described mobile location centre Chinese gateway.
10, a kind of message push system is used for providing WAP message to push to mobile phone users, it is characterized in that, comprising:
The mobile location centre Chinese gateway is used to provide the positional information of mobile phone users or customer group;
WAP gateway is used for providing WAP business to mobile phone users or customer group;
The location push application server, be used to obtain the mobile phone users that the mobile location centre Chinese gateway provides or the positional information of customer group, and push message and/or the content that is associated with described mobile phone users or the residing position of customer group and/or location information to described mobile phone users or customer group by WAP gateway based on described positional information.
11, system according to claim 10 is characterized in that, also comprises sms center, is used for issuing PUSH message and/or content as carrying for described WAP gateway.
12, system according to claim 10, it is characterized in that, also comprise the URL customized module that is arranged on the described location push application server, be used for supplying described location push application server to customize URL and/or the URL content of pages that is associated with described position and/or location information based on the positional information of described acquisition.
13, system according to claim 10, it is characterized in that, also comprise the position judging module that is arranged on the described location push application server, be used for judging according to the positional information of described acquisition whether described mobile phone users is positioned at default regional extent for described location push application server; Wherein, when described mobile phone users was positioned at default regional extent, described location push application server just sent message to described WAP gateway and pushes request.
14, system according to claim 10 is characterized in that, also comprises a customer service platform, is used for ordering or customize described message push business for the user.
15, system according to claim 10 is characterized in that, is standard P AP protocol interface between described location push application server and the described WAP gateway; Be standard MLP protocol interface between described location push application server and the described mobile location centre Chinese gateway.
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CN101866341A (en) * 2009-04-17 2010-10-20 华为技术有限公司 Information push method, device and system
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WO2011041972A1 (en) * 2009-10-10 2011-04-14 中兴通讯股份有限公司 Method and system for implementing active push of data packets
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CN101262500B (en) * 2008-04-23 2011-02-09 杭州华三通信技术有限公司 Method, access controller and WEB authentication server for pushing login page
CN101866341A (en) * 2009-04-17 2010-10-20 华为技术有限公司 Information push method, device and system
CN102045655B (en) * 2009-10-10 2013-09-11 中兴通讯股份有限公司 Realization method and system for active propelling movement of data messages
WO2011041972A1 (en) * 2009-10-10 2011-04-14 中兴通讯股份有限公司 Method and system for implementing active push of data packets
CN102111708A (en) * 2009-12-29 2011-06-29 中华电信股份有限公司 Method and system for providing individualization information service due to position change
CN102196356A (en) * 2010-03-08 2011-09-21 株式会社Ntt都科摩 Method and system for recommending mobile services in communication network
CN102195934A (en) * 2010-03-09 2011-09-21 华为技术有限公司 Interactive service realization method, device and system
CN102195934B (en) * 2010-03-09 2016-08-24 华为技术有限公司 The implementation method of interactive service, Apparatus and system
CN102378044A (en) * 2010-08-20 2012-03-14 康佳集团股份有限公司 Network television-based instant message pushing method and server
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Application publication date: 20070829