CA3142579A1 - Method and apparatus for validation of event tracking acquired data - Google Patents

Abstract

A method and an apparatus for validating event tracking acquisition data are disclosed, which relate to event tracking testing, and feature a capability of effectively solving problems about inconsistent validation rules for access logs in a testing environment and in a production environment and preventing inaccurate results of validation. The method includes: standardizing validation rules for validating event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages; periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment; based on the event tracking acquisition data, retrieving the page parameters and the business parameters corresponding to the to-be-tested page, according to the validation rules, validating the event tracking acquisition data, and outputting validation results. The apparatus implements the disclosed method.

Description

METHOD AND APPARATUS FOR VALIDATION OF EVENT TRACKING
ACQUIRED DATA
BACKGROUND OF THE INVENTION
Technical Field [0001] The present invention relates to the technical field of event tracking testing, and more particularly to a method and an apparatus for validation of event tracking acquisition data.
Description of Related Art

[0002] Data acquisition is the very first step of big data technologies, and thus the quality of event trackings has direct influence on downstream data warehouse construction, people profile formation, etc. Therefore, it is of particular importance to improve the quality of event trackings.
Conventionally, validation of event tracking acquisition data is mainly performed in the following two ways:
1. Validation is performed directly at the front end. With this approach, amendments of validation rules have to be published at the front end, and this weakness makes it less flexible, less versatile, and less capable of handling validation for big batches of pages.
Meanwhile, it may adversely affect the performance of the front end when applied to websites with high concurrency.
2. Validation is performed at the back end to off-line data. Since the testing environment and the production environment are not intercommunicated, differences of validation rules may exist between the two environments and lead to less accurate validation results. If the validation rules of the production environment are synchronized to the testing environment, the problems of delayed synchronization and high cost come along.

Date recue / Date received 2021-12-16 SUMMARY OF THE INVENTION

[0003] The objective of the present invention is to provide a method and an apparatus for validation of event tracking acquisition data, and features capability of effectively solving problems about inconsistency of validation rules for accessing logs between a testing environment and a production environment and inaccuracy of validation results.

[0004] To achieve the foregoing objective, in a first aspect the present invention, a method for validation of event tracking acquisition data is provided, which comprises:

[0005] standardizing validation rules for validating event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages;

[0006] periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment; and

[0007] based on the event tracking acquisition data, retrieving the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results.

[0008] Preferably, the step of configuring page parameters and business parameters of testing pages comprises:

[0009] in a page management system, configuring the page parameters including testing-page basic information and event tracking parameter information, wherein the basic information at least includes page codes of the testing pages, and the event tracking parameter information includes plural event tracking testing parameters; and

[0010] in the page management system, configuring the business parameters of the testing pages, wherein the business parameters include business-description information and validation-rule information.

[0011] More preferably, the step of periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment comprises:

[0012] periodically acquiring accessing logs from the testing environment and from a quasi-Date recue / Date received 2021-12-16 production environment, wherein the accessing logs include the event tracking acquisition data;
and/or periodically acquiring an off-line table from the production environment, wherein the off-line table includes the event tracking acquisition data; and

[0013] wherein the event tracking acquisition data include basic information of the to-be-tested pages and the event tracking parameter information.

[0014] Preferably, the step of based on the event tracking acquisition data, retrieving the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results comprises:

[0015] validating whether the page parameters in the event tracking acquisition data acquired from the to-be-tested pages contain the page codes, and if not, outputting a said validation result indicating that the pages do not have any event tracking; and

[0016] if yes, based on the page codes, identifying the event tracking parameters and the business parameters of the corresponding testing pages from the page management system by means of matching, comparing the event tracking acquisition data with the event tracking parameters and the business parameters in the testing pages one by one according to the validation rules, and outputting the validation results according to comparison results.

[0017] Preferably, the step of comparing the event tracking acquisition data with the event tracking parameters and the business parameters in the testing pages one by one according to the validation rules, and outputting the validation results according to comparison results comprises:

[0018] identifying event tracking items in the event tracking acquisition data and parameters corresponding to each said event tracking item, and determining whether the event tracking items in the corresponding testing pages are necessary event trackings and whether the parameters corresponding to the event tracking items are constant parameters;

[0019] for the event tracking items that are necessary event tracking and have the corresponding parameters being constant parameters, comparing the constant parameters with the corresponding event tracking parameters in the testing pages, respectively, and if a resulting comparison result shows inconsistency, outputting a said validation result indicating inconsistency, or if the resulting comparison result shows consistency, outputting a said Date recue / Date received 2021-12-16 validation result indicating pass; and

[0020] for the event tracking items that are necessary event tracking and have the corresponding parameters being non-constant parameters, comparing the non-constant parameters with the business parameters, if a resulting comparison result shows pass, outputting a said validation result indicating pass, or if the resulting comparison result shows not pass, outputting a said validation result indicating not pass.

[0021] Preferably, the step of comparing the non-constant parameters with the business parameters comprises:

[0022] identifying types of said individual non-constant parameters, extracting rules of the corresponding types from the validation rule information of the business parameters to validate each said non-constant parameter, and when all the non-constant parameters are validated as pass, outputting a said validation result indicating pass, or otherwise outputting a said validation result indicating not pass;

[0023] in which types of the validation rule information include dimension rules, custom enumeration rules, and regular rules.

[0024] Preferably, the method further comprises:

[0025] visually informing an event tracking owner of the validation result, and making an alerting prompt.

[0026] As compared to the prior art, the method for validation of event tracking acquisition data of the present invention has the following beneficial effects:

[0027] In the method for validation of event tracking acquisition data as provided in the present embodiment, validation rules for validating event tracking acquisition data in the testing environment and in the production environment are unified first. Configuration of page parameters and business parameters is also performed for the testing pages.
After these operations, event tracking acquisition data in to-be-tested pages are periodically acquired from the testing environment, and/or event tracking acquisition data in the to-be-tested pages are periodically acquired from the production environment. Then the page parameters and the business parameters of the corresponding testing pages are retrieved based on the foregoing event tracking acquisition data, and the event tracking acquisition data are validated according to the Date recue / Date received 2021-12-16 validation rules for outputting validation results.

[0028] It is thus clear that the with the back-end testing scheme, the present embodiment can provide standardized validation rules for event tracking acquisition data generated in the testing environment and in the production environment, thereby preventing inconsistent accuracy of validation results caused by environmental differences.

[0029] In a second aspect, the present invention provides an apparatus for validation of event tracking acquisition data, which is applicable to the method for validation of event tracking acquisition data of the foregoing technical scheme. The apparatus comprises:

[0030] a configuring unit, for standardizing validation rules for validating event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages;

[0031] an acquisition unit, for periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment;

[0032] a validating unit, for based on the event tracking acquisition data, retrieving the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results.

[0033] Preferably, further comprises:

[0034] prompting unit, for visually informing a event tracking owner of the validation result of not pass, and making an alerting prompt.

[0035] As compared to the prior art, the disclosed apparatus for validation of event tracking acquisition data provides beneficial effects that are similar to those provided by the disclosed method for validation of event tracking acquisition data as enumerated above, and thus no repetitions are made herein.

[0036] In a third aspect, the present invention provides a computer-readable storage medium, storing thereon a computer program. When the computer program is executed by a processor, it implements the steps of the method for validation of event tracking acquisition data as described previously.

[0037] As compared to the prior art, the disclosed computer-readable storage medium provides Date recue / Date received 2021-12-16 beneficial effects that are similar to those provided by the disclosed method for validation of event tracking acquisition data as enumerated above, and thus no repetitions are made herein.
BRIEF DESCRIPTION OF THE DRAWINGS

[0038] The accompanying drawings are provided herein for better understanding of the present invention and form a part of this disclosure. The illustrative embodiments and their descriptions are for explaining the present invention and by no means form any improper limitation to the present invention, wherein:

[0039] FIG. 1 is a flowchart of a method for validation of event tracking acquisition data according to one embodiment of the present invention;

[0040] FIG. 2 is a technical diagram of the method for validation of event tracking acquisition data according to the embodiment of the present invention; and

[0041] FIG. 3 is an overall business logic diagram of the method for validation of event tracking acquisition data according to the embodiment of the present invention.
DETAILED DESCRIPTION OF THE INVENTION

[0042] To make the foregoing objectives, features, and advantages of the present invention clearer and more understandable, the following description will be directed to some embodiments as depicted in the accompanying drawings to detail the technical schemes disclosed in these embodiments. It is, however, to be understood that the embodiments referred herein are only a part of all possible embodiments and thus not exhaustive. Based on the embodiments of the present invention, all the other embodiments can be conceived without creative labor by people of ordinary skill in the art, and all these and other embodiments shall be embraced in the scope of the present invention.
Embodiment 1

[0043] Referring to FIG. 1-3, the present embodiment provides a method for validation of event tracking acquisition data, comprises:

[0044] standardizing validation rules for validating event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages; periodically acquiring event tracking acquisition data in to-be-tested Date recue / Date received 2021-12-16 pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment; based on the event tracking acquisition data, retrieving the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results.

[0045] In the method for validation of event tracking acquisition data as provided in the present embodiment, validation rules for validating event tracking acquisition data in the testing environment and in the production environment are unified first. Configuration of page parameters and business parameters is also performed for the testing pages.
After these operations, event tracking acquisition data in to-be-tested pages are periodically acquired from the testing environment, and/or event tracking acquisition data in the to-be-tested pages are periodically acquired from the production environment. Then the page parameters and the business parameters of the corresponding testing pages are retrieved based on the foregoing event tracking acquisition data, and the event tracking acquisition data are validated according to the validation rules for outputting validation results.

[0046] It is thus clear that the with the back-end testing scheme, the present embodiment can provide standardized validation rules for event tracking acquisition data generated in the testing environment and in the production environment, thereby preventing inconsistent accuracy of validation results caused by environmental differences.

[0047] In the embodiment as described above, the step of configuring page parameters and business parameters of testing pages comprises:

[0048] in a page management system, configuring the page parameters including testing-page basic information and event tracking parameter information, wherein the basic information at least includes page codes of the testing pages, and the event tracking parameter information includes various event tracking testing parameters; in the page management system, configuring business parameters of the testing pages, wherein the business parameters includes business-description information and validation-rule information.

[0049] In specific implementations, the page management system is configured with page parameters of plural testing pages, and the business management system is configured with Date recue / Date received 2021-12-16 business parameters of plural testing page. Diverse testing pages may come from different sites.
Therein, the basic information usually includes information such as page codes, page names, and product lines. The event tracking parameter information records parameters for which event trackings are set in the testing pages, such as page categories, merchandise types, page tags, page titles, merchandise codes, store codes, supplier codes, etc. The business description information includes basic information of the business parameters, such as parameter abbreviations, parameter Chinese names, business scene descriptions, applicable business domains, etc. The validation rule information may be divided into three types, namely dimension rules, custom enumeration rules, and regular rules.

[0050] In the embodiment as described above, the step of periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment comprises:

[0051] periodically acquiring accessing logs from the testing environment and from a quasi-production environment, wherein the accessing logs include the event tracking acquisition data;
and/or periodically acquiring an off-line table from the production environment, wherein the off-line table includes the event tracking acquisition data; and wherein the event tracking acquisition data include basic information of the to-be-tested pages and event tracking parameter information.

[0052] In specific implementations, the testing environment includes an actual testing environment and a pre-production environment. The data generated in the testing environment is of a relatively small size so the accessing logs can be extracted directly for validation. After aggregation of the accessing logs from the actual testing environment and the pre-production environment, the aggregation will be stored into a third-party storage platform, thereby keeping data from the testing environment and from the pre-production environment from contaminating data from the production environment. Additionally, the third-party storage platform provides cross-domain access. The size of data generated in the production environment is huge, and thus accessing logs for validation have to be extracted from an off-line table. It would be understood that since the data in the accessing logs from the testing environment are directly extracted without cleaning, so the validation results are more accurate.

Date recue / Date received 2021-12-16

[0053] In the embodiment as described above, the step of based on the event tracking acquisition data, retrieving the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results comprises:

[0054] validating whether the page parameters in the event tracking acquisition data acquired from the to-be-tested pages contain the page codes, and if not, outputting a said validation result indicating that the pages do not have any event tracking; and if yes, based on the page codes, identifying the event tracking parameters and the business parameters of the corresponding testing pages from the page management system by means of matching, comparing the event tracking acquisition data with the event tracking parameters and the business parameters in the testing pages one by one according to the validation rules, and outputting the validation results according to comparison results.

[0055] In specific implementations, for an entry of event tracking acquisition data, validation is performed first to determine whether there is a page code. A negative result means that there is not any event tracking, and the corresponding validation result is "page having no event trackings," which means no not pass in the validation. If there are or more page codes, matching is performed in the page management system. If there is not any match found, the validation result is "no page parameters configured," and the business side will be prompted to perform page registration in the page management system. If one or more matches are found, validation matching will be conducted on the event tracking acquisition data according to the event tracking parameters and the business parameters set in the page management system one by one following the he validation rules. Only when all the event tracking testing parameters of an entry in the event tracking acquisition data have their matches found in the event tracking parameters or the business parameters, and the corresponding parameters are within a threshold range, can this entry be determined as passing the validation. Otherwise, this entry of event tracking acquisition data is determined as not-pass data.

[0056] Further, in the embodiment as described above, the step of comparing the event tracking acquisition data with the event tracking parameters and the business parameters in the testing pages one by one according to the validation rules, and outputting the validation results according Date recue / Date received 2021-12-16 to comparison results comprises:

[0057] identifying event tracking items in the event tracking acquisition data and parameters corresponding to each said event tracking item, and determining whether the event tracking items in the corresponding testing pages are necessary event trackings and whether the parameters corresponding to the event tracking items are constant parameters; for the event tracking items that are necessary event tracking and have the corresponding parameters being constant parameters, comparing the constant parameters with the corresponding event tracking parameters in the testing pages, respectively, and if a resulting comparison result shows inconsistency, outputting a said validation result indicating inconsistency, or if the resulting comparison result shows consistency, outputting a said validation result indicating pass; and for the event tracking items that are necessary event tracking and have the corresponding parameters being non-constant parameters, comparing the non-constant parameters with the business parametersõ if a resulting comparison result shows pass, outputting a said validation result indicating pass, or if the resulting comparison result shows not pass, outputting a said validation result indicating not pass.

[0058] In specific implementations, at first, whether the event tracking items in the event tracking acquisition data are necessary event trackings in the corresponding testing pages as recorded in the page parameters of the corresponding testing page is to be determined. For the event tracking items that are necessary event tracking and have the corresponding parameters being constant parameters, the constant parameters are compared with the corresponding event tracking parameters in the testing pages, respectively. If the comparison result shows inconsistency, a validation result indicating inconsistency is output. If the comparison result shows consistency, a validation result indicating pass is output. For the event tracking items that are necessary event tracking and have the corresponding parameters being non-constant parameters, the non-constant parameters are compared to the business parameters, respectively.
When the non-constant parameters are within the range of the corresponding business parameters, a validation result indicating pass is output. Otherwise, a validation result indicating not pass is output.

[0059] Specifically, the step of comparing the non-constant parameters with the business Date recue / Date received 2021-12-16 parameters comprises:

[0060] identifying types of said individual non-constant parameters, extracting rules of the corresponding types from the validation rule information of the business parameters to validate each said non-constant parameter, and when all the non-constant parameters are validated as pass, outputting a said validation result indicating pass, or otherwise outputting a said validation result indicating not pass; in which types of the validation rule information include dimension rules, custom enumeration rules, and regular rules.

[0061] In specific implementations, the types of non-constant parameters include dimension parameters, custom enumeration parameters, and regular parameters. For example, the dimension parameters may include the phone brand dimension, the operator dimension, etc.
The custom enumeration parameters are parameters defined by users. The regular parameters may include, for example, the number of digits of order numbers. Therein, the dimension parameters may be managed through a dimension database, such as through a Http interface provided by a data warehouse, to realize centralized dimension management. The custom enumeration parameters may be managed in the business management system. For regular parameters, such as some numeral parameters, regular matching rules may be set in the business management system. For example, errors of the validation results may be divided into several types as given below:
Error Code Error Type 1 Page parameters not configured 2 Page having no page codes buried 3 Parameter values inconsistent with page parameter configuration table 4 Parameter values not meeting enumeration rules Parameters not configured in page parameter table

[0062] In the embodiment as described above, further comprises: visually informing an event tracking owner of the validation result, for providing an altering prompt.

Date recue / Date received 2021-12-16

[0063] In the embodiment as described above, when a validation result of no pass is generated, an error report is stored in the database associated with the production environment for the front end to check visually. Meanwhile, the platform will notify an event tracking owner of the relevant page of this result. Then the event tracking owner can enter the platform through a link to view the validation results of pages under his/her charge and make correction on the errors of the corresponding page event trackings, thereby improving the quality of the event trackings. In special cases where the event trackings need no corrections or the event tracking owner does not want to be notified again, the owner could choose to ignore the notification, and the notification would stop.

[0064] To sum up, the present embodiment provides event tracking validation from two data source, namely a testing environment and a production environment, and makes use of flexibly configured page parameters and business parameters, so as to achieve different configurations for multiple pages in multiple sites. Meanwhile, since a set of unified validation rules is used in both of the testing environment and the production environment, consistency of validation results can be ensured. Thereby, timely, accurate, and intuitive display of validation results can be provided for the event tracking side, and corresponding notifications are also made.
Embodiment 2

[0065] The present embodiment provides an apparatus for validation of event tracking acquisition data, which comprises:

[0066] a configuring unit, for standardizing validation rules for validating event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages;

[0067] an acquisition unit, for periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment;
and

[0068] a validating unit, for based on the event tracking acquisition data, retrieving the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results.

Date recue / Date received 2021-12-16

[0069] Preferably, the apparatus further comprises:

[0070] prompting unit, for visually informing an event tracking owner of the validation result of not pass, and making an alerting prompt.

[0071] As compared to the prior art, the disclosed computer-readable storage medium provides beneficial effects that are similar to those provided by the disclose method for validation of event tracking acquisition data as enumerated above, and thus no repetitions are made herein.
Embodiment 3

[0072] The present embodiment provides a computer-readable storage medium, storing thereon a computer program. When the computer program is executed by a processor, it implements the steps of the method for validation of event tracking acquisition data as described previously.

[0073] As compared to the prior art, the disclosed computer-readable storage medium provides beneficial effects that are similar to those provided by the disclose method for validation of event tracking acquisition data as enumerated above, and thus no repetitions are made herein.

[0074] As will be appreciated by people of ordinary skill in the art, implementation of all or a part of the steps of the method of the present invention as described previously may be realized by having a program instruct related hardware components. The program may be stored in a computer-readable storage medium, and the program is about performing the individual steps of the methods described in the foregoing embodiments. The storage medium may be a ROM/RAM, a disk, a compact disk, a memory card or the like.
The present invention has been described with reference to the preferred embodiments and it is understood that the embodiments are not intended to limit the scope of the present invention.
Moreover, as the contents disclosed herein should be readily understood and can be implemented by a person skilled in the art, all equivalent changes or modifications which do not depart from the concept of the present invention should be encompassed by the appended claims. Hence, the scope of the present invention shall only be defined by the appended claims.

Date recue / Date received 2021-12-16

Claims (10)

What is claimed is:

1. A method for validation of event tracking acquisition data, the method comprising:
standardizing validation rules for event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages;
periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment;
retrieving, on the basis of the event tracking acquisition data, the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results.

2. The method of claim 1, wherein the step of configuring page parameters and business parameters of testing pages comprises:
in a page management system, configuring the page parameters including testing-page basic information and event tracking parameter information, wherein the basic information at least includes page codes of the testing pages, and the event tracking parameter information includes plural event tracking testing parameters; and in the page management system, configuring the business parameters of the testing pages, wherein the business parameters include business-description information and validation-rule information.

Date recue / Date received 2021-12-16

3. The method of claim 1 or 2, wherein the step of periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment comprises:
periodically acquiring accessing logs from the testing environment and from a quasi-production environment, wherein the accessing logs include the event tracking acquisition data; and/or periodically acquiring an off-line table from the production environment, wherein the off-line table includes the event tracking acquisition data; and the event tracking acquisition data include basic information of the to-be-tested pages and the event tracking parameter information.

4. The method of claim 2, wherein the step of retrieving, on the basis of the event tracking acquisition data, the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results comprises:
validating whether the page parameters in the event tracking acquisition data acquired from the to-be-tested pages contain the page codes, and if not, outputting a validation result indicating that the pages do not have any event tracking; and if yes, identifying, on the basis of the page codes, the event tracking parameters and the business parameters of the corresponding testing pages from the page management system by means of matching, comparing the event tracking acquisition data with the event tracking parameters and the business parameters in the testing pages one by one according to the validation rules, and outputting the validation results according to comparison results.
Date recue / Date received 2021-12-16

5. The method of claim 4, wherein the step of comparing the event tracking acquisition data with the event tracking parameters and the business parameters in the testing pages one by one according to the validation rules, and outputting the validation results according to comparison results comprises:
identifying event tracking items in the event tracking acquisition data and parameters corresponding to each said event tracking item, and determining whether the event tracking items are necessary event trackings in the corresponding testing pages, and whether the parameters corresponding to the event tracking items are constant parameters;
for the event tracking items that are necessary event trackings and have the corresponding parameters being constant parameters, comparing the constant parameters with the corresponding event tracking parameters in the testing pages, respectively, and if a resulting comparison result shows inconsistency, outputting a validation result indicating inconsistency between the event tracking item parameter and the page parameters, or if the resulting comparison result shows consistency, outputting a validation result indicating pass; and for the event tracking items that are necessary event trackings and have the corresponding parameters being non-constant parameters, comparing the non-constant parameters with the business parameters, if a resulting comparison result shows pass, outputting a validation result indicating pass, or if the resulting comparison result shows not pass, outputting a validation result indicating not pass.

6. The method of claim 5, wherein the step of comparing the non-constant parameters with the business parameters comprises:
identifying types of each of non-constant parameters, extracting rules of the corresponding types from the validation rule information of the business parameters to validate each non-constant parameter, and when all the non-constant parameters are validated as pass, outputting a Date recue / Date received 2021-12-16 validation result indicating pass, or otherwise outputting a validation result indicating not pass;
types of the validation rule information include dimension rules, custom enumeration rules, and regular rules.

7. The method of claim 6, further comprising:
visually informing a corresponding person in charge of the event tracking of the validation result, and making an alerting prompt.

8. An apparatus for validation of event tracking acquisition data, the apparatus comprising:
a configuring unit, for standardizing validation rules for validating event tracking acquisition data in a testing environment and in a production environment, and configuring page parameters and business parameters for testing pages;
an acquisition unit, for periodically acquiring event tracking acquisition data in to-be-tested pages from the testing environment, and/or periodically acquiring event tracking acquisition data in the to-be-tested pages from the production environment; and a validating unit, for retrieving, on the basis of the event tracking acquisition data, the page parameters and the business parameters of the corresponding testing pages, validating the event tracking acquisition data according to the validation rules, and outputting validation results.

9. The apparatus of claim 8, further comprising:
prompting unit, for visually informing a corresponding person in charge of the event tracking of the validation result of not pass, and making an alerting prompt.

Date recue / Date received 2021-12-16

10. A computer-readable storage medium storing therein a computer program, wherein the computer program, when executed by a processor, performs a method as described in any of claims 1 through 7.

Date recue / Date received 2021-12-16