CA2874582A1 - System and method for administering marketing programs - Google Patents

System and method for administering marketing programs Download PDF

Info

Publication number
CA2874582A1
CA2874582A1 CA2874582A CA2874582A CA2874582A1 CA 2874582 A1 CA2874582 A1 CA 2874582A1 CA 2874582 A CA2874582 A CA 2874582A CA 2874582 A CA2874582 A CA 2874582A CA 2874582 A1 CA2874582 A1 CA 2874582A1
Authority
CA
Canada
Prior art keywords
marketing programs
programs
rewards
administering
marketing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA2874582A
Other languages
French (fr)
Other versions
CA2874582C (en
Inventor
Sastry Durvasula
Luke Gebb
Priyadarshini Koul
Michael Morris
Sathish Muthukrishnan
Sherree Newhouse
Manjushri Puranik
Scott Roen
Jennifer Russo
Sripriya Tiku
Robert Wilmes
David Wolf
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
American Express Travel Related Services Co Inc
Original Assignee
American Express Travel Related Services Co Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/153,890 external-priority patent/US20110264490A1/en
Application filed by American Express Travel Related Services Co Inc filed Critical American Express Travel Related Services Co Inc
Publication of CA2874582A1 publication Critical patent/CA2874582A1/en
Application granted granted Critical
Publication of CA2874582C publication Critical patent/CA2874582C/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

A system and method provide rewards or loyalty incentives to transaction account customers. The system includes a computing platform comprising application programming interfaces that enable users to define marketing programs. The system thus enables an efficient, automated and extensible platform for creating, managing and executing rewards and other marketing related programs.
CA2874582A 2011-06-06 2012-03-06 System and method for administering marketing programs Active CA2874582C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/153,890 2011-06-06
US13/153,890 US20110264490A1 (en) 2006-07-18 2011-06-06 System and method for administering marketing programs
PCT/US2012/027810 WO2012170088A1 (en) 2011-06-06 2012-03-06 System and method for administering marketing programs

Publications (2)

Publication Number Publication Date
CA2874582A1 true CA2874582A1 (en) 2012-12-13
CA2874582C CA2874582C (en) 2020-10-27

Family

ID=47296351

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2874582A Active CA2874582C (en) 2011-06-06 2012-03-06 System and method for administering marketing programs

Country Status (2)

Country Link
CA (1) CA2874582C (en)
WO (1) WO2012170088A1 (en)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9430773B2 (en) 2006-07-18 2016-08-30 American Express Travel Related Services Company, Inc. Loyalty incentive program using transaction cards
US9613361B2 (en) 2006-07-18 2017-04-04 American Express Travel Related Services Company, Inc. System and method for E-mail based rewards
US20110264490A1 (en) 2006-07-18 2011-10-27 American Express Travel Related Services Company, Inc. System and method for administering marketing programs
US9489680B2 (en) 2011-02-04 2016-11-08 American Express Travel Related Services Company, Inc. Systems and methods for providing location based coupon-less offers to registered card members
US9934537B2 (en) 2006-07-18 2018-04-03 American Express Travel Related Services Company, Inc. System and method for providing offers through a social media channel
US9542690B2 (en) 2006-07-18 2017-01-10 American Express Travel Related Services Company, Inc. System and method for providing international coupon-less discounts
US9558505B2 (en) 2006-07-18 2017-01-31 American Express Travel Related Services Company, Inc. System and method for prepaid rewards
US9767467B2 (en) 2006-07-18 2017-09-19 American Express Travel Related Services Company, Inc. System and method for providing coupon-less discounts based on a user broadcasted message
US8849699B2 (en) 2011-09-26 2014-09-30 American Express Travel Related Services Company, Inc. Systems and methods for targeting ad impressions
US9195988B2 (en) 2012-03-13 2015-11-24 American Express Travel Related Services Company, Inc. Systems and methods for an analysis cycle to determine interest merchants
US9665874B2 (en) 2012-03-13 2017-05-30 American Express Travel Related Services Company, Inc. Systems and methods for tailoring marketing
US10909574B2 (en) * 2012-07-25 2021-02-02 Rakuten Usa, Inc. Promoting products on a social networking system based on information from a merchant site
US9715700B2 (en) 2012-09-07 2017-07-25 American Express Travel Related Services Company, Inc. Marketing campaign application for multiple electronic distribution channels
US9754278B2 (en) 2012-09-16 2017-09-05 American Express Travel Related Services Company, Inc. System and method for purchasing in a digital channel
US10664883B2 (en) 2012-09-16 2020-05-26 American Express Travel Related Services Company, Inc. System and method for monitoring activities in a digital channel
US10504132B2 (en) 2012-11-27 2019-12-10 American Express Travel Related Services Company, Inc. Dynamic rewards program
US10395237B2 (en) 2014-05-22 2019-08-27 American Express Travel Related Services Company, Inc. Systems and methods for dynamic proximity based E-commerce transactions
CN111222932B (en) * 2018-11-23 2023-08-29 北京嘀嘀无限科技发展有限公司 Order period calculation method and device and electronic equipment

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040122736A1 (en) * 2002-10-11 2004-06-24 Bank One, Delaware, N.A. System and method for granting promotional rewards to credit account holders
US20080091528A1 (en) * 2006-07-28 2008-04-17 Alastair Rampell Methods and systems for an alternative payment platform
US20110047018A1 (en) * 2009-08-21 2011-02-24 Valassis Communications, Inc. Offer Management Method And System

Also Published As

Publication number Publication date
CA2874582C (en) 2020-10-27
WO2012170088A1 (en) 2012-12-13

Similar Documents

Publication Publication Date Title
CA2874582A1 (en) System and method for administering marketing programs
WO2011140253A3 (en) Systems and methods for providing multiple incentives for job referrals
WO2013009989A3 (en) System and method of a media delivery services platform for targeting consumers in real time
WO2012119130A3 (en) System and methods for providing location based discount retailing
WO2014018669A3 (en) Advertising driven beneficiary process
WO2012150585A3 (en) Mobile commerce system
WO2010123586A3 (en) Enterprise information security management software for prediction modeling with interactive graphs
WO2012018904A3 (en) Consumer offer redemption methods and systems
WO2013023219A3 (en) Calculation application and method
BRPI1014111A2 (en) method for providing an incentive to a consumer, computer program product, and, computer system.
WO2015094582A3 (en) Intelligent and interactive system for routing and scheduling
WO2010102104A3 (en) Content alternative monetization system
EP2297686A4 (en) Method, system, and computer program for providing a loyalty engine for automated cause management
MY170210A (en) A transaction reward system
WO2012030678A3 (en) Techniques for facilitating on-line electronic commerce transactions relating to the sale of goods and merchandise
EP2570902A4 (en) System for managing tasks for processing for a computer system which are tasks based on user operation, and method for displaying information related to tasks of the type
WO2014182894A3 (en) User-influenced placement of virtual machine instances
WO2012138561A3 (en) System and method of administering a loyalty-based incentive rewards program
WO2013173146A3 (en) Apps in advertisements
EA201691092A1 (en) METHOD AND SYSTEM FOR CREATING AN IMPROVED USER INTERFACE FOR LOYALTY PROGRAMS IN THE FUEL-ENERGY MEDIUM
WO2014018690A3 (en) Determining customer brand commitment using social media data
WO2013055751A8 (en) Systems and methods for health care credit transactions
WO2012139903A3 (en) A method and a system to generate and manage native applications
WO2014130373A3 (en) Purchase of physical and virtual products
EP3443528A4 (en) Method and system for providing an intuitive and interactive financial transaction categorization display

Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20141124