CA2784192C - Procedes permettant de capturer et de rapporter des mesures concernant un placement d'annonces publicitaires - Google Patents
Procedes permettant de capturer et de rapporter des mesures concernant un placement d'annonces publicitaires Download PDFInfo
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- CA2784192C CA2784192C CA2784192A CA2784192A CA2784192C CA 2784192 C CA2784192 C CA 2784192C CA 2784192 A CA2784192 A CA 2784192A CA 2784192 A CA2784192 A CA 2784192A CA 2784192 C CA2784192 C CA 2784192C
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0248—Avoiding fraud
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
L'invention concerne des systèmes et procédés permettant d'enregistrer des événements d'impression d'un contenu d'annonces publicitaires sur une page Web. Un exemple de procédé restitue sur un afficheur d'un dispositif informatique une page Web accessible sur un réseau. La page Web comprend au moins une unité d'annonces publicitaires. Ensuite, les informations d'étiquette d'annonces publicitaires associées à l'unité ou unités aux annonces publicitaires et des informations de fenêtre d'affichage du navigateur (informations d'emplacement et de taille d'afficheur) sont récupérées. L'occurrence d'un événement de placement d'annonces publicitaires est déterminée si, d'après la comparaison, un pourcentage prédéfini de l'unité d'annonces publicitaires se trouve dans la fenêtre d'affichage du navigateur. Un chronomètre d'événement de placement d'annonces publicitaires est démarré lors de la détermination de l'occurrence de l'événement de placement d'annonces publicitaires. Le chronomètre d'événement de placement d'annonces publicitaires est arrêté si un événement hors champ s'est produit d'après les informations d'étiquette d'annonces publicitaires et les informations de fenêtre d'affichage du navigateur. Un événement de placement d'annonces publicitaires est ensuite enregistré. L'événement d'annonces publicitaires enregistré est transmis à un serveur désigné au préalable sur le réseau.
Applications Claiming Priority (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US26774809P | 2009-12-08 | 2009-12-08 | |
US26775109P | 2009-12-08 | 2009-12-08 | |
US26774209P | 2009-12-08 | 2009-12-08 | |
US61/267,742 | 2009-12-08 | ||
US61/267,751 | 2009-12-08 | ||
US61/267,748 | 2009-12-08 | ||
PCT/US2010/059525 WO2011072048A2 (fr) | 2009-12-08 | 2010-12-08 | Procédés permettant de capturer et de rapporter des mesures concernant un placement d'annonces publicitaires |
Publications (2)
Publication Number | Publication Date |
---|---|
CA2784192A1 CA2784192A1 (fr) | 2011-06-16 |
CA2784192C true CA2784192C (fr) | 2018-06-19 |
Family
ID=44082923
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA2783355A Active CA2783355C (fr) | 2009-12-08 | 2010-12-08 | Systemes et procedes permettant d'identifier et de rapporter une hierarchie d'affichage d'annonces publicitaires |
CA2784192A Active CA2784192C (fr) | 2009-12-08 | 2010-12-08 | Procedes permettant de capturer et de rapporter des mesures concernant un placement d'annonces publicitaires |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA2783355A Active CA2783355C (fr) | 2009-12-08 | 2010-12-08 | Systemes et procedes permettant d'identifier et de rapporter une hierarchie d'affichage d'annonces publicitaires |
Country Status (4)
Country | Link |
---|---|
US (3) | US20110137733A1 (fr) |
EP (2) | EP2510487A4 (fr) |
CA (2) | CA2783355C (fr) |
WO (3) | WO2011072062A2 (fr) |
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US20100088373A1 (en) * | 2008-10-06 | 2010-04-08 | Jeremy Pinkham | Method of Tracking & Targeting Internet Payloads based on Time Spent Actively Viewing |
US20110029393A1 (en) * | 2009-07-09 | 2011-02-03 | Collective Media, Inc. | Method and System for Tracking Interaction and View Information for Online Advertising |
WO2011072062A2 (fr) | 2009-12-08 | 2011-06-16 | Adxpose, Inc. | Systèmes et procédés permettant de capturer et de rapporter des mesures concernant un engagement d'utilisateur comprenant un modèle de canevas |
-
2010
- 2010-12-08 WO PCT/US2010/059548 patent/WO2011072062A2/fr active Application Filing
- 2010-12-08 US US12/963,323 patent/US20110137733A1/en not_active Abandoned
- 2010-12-08 WO PCT/US2010/059531 patent/WO2011072054A2/fr active Application Filing
- 2010-12-08 CA CA2783355A patent/CA2783355C/fr active Active
- 2010-12-08 CA CA2784192A patent/CA2784192C/fr active Active
- 2010-12-08 EP EP10836640.2A patent/EP2510487A4/fr not_active Ceased
- 2010-12-08 WO PCT/US2010/059525 patent/WO2011072048A2/fr active Application Filing
- 2010-12-08 US US12/963,365 patent/US8412683B2/en active Active
- 2010-12-08 EP EP10836636.0A patent/EP2510486A4/fr not_active Ceased
- 2010-12-08 US US12/963,473 patent/US9390438B2/en active Active
Also Published As
Publication number | Publication date |
---|---|
WO2011072054A3 (fr) | 2011-10-06 |
US20110137733A1 (en) | 2011-06-09 |
EP2510487A2 (fr) | 2012-10-17 |
EP2510486A2 (fr) | 2012-10-17 |
US8412683B2 (en) | 2013-04-02 |
US20110137737A1 (en) | 2011-06-09 |
WO2011072062A3 (fr) | 2011-10-06 |
WO2011072054A2 (fr) | 2011-06-16 |
CA2784192A1 (fr) | 2011-06-16 |
EP2510487A4 (fr) | 2014-11-19 |
US20110137925A1 (en) | 2011-06-09 |
US9390438B2 (en) | 2016-07-12 |
CA2783355C (fr) | 2016-07-12 |
WO2011072048A3 (fr) | 2011-09-22 |
WO2011072048A2 (fr) | 2011-06-16 |
EP2510486A4 (fr) | 2014-11-26 |
CA2783355A1 (fr) | 2011-06-16 |
WO2011072062A2 (fr) | 2011-06-16 |
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