CA2705756A1 - Composition and method for dry application of mascara - Google Patents

Composition and method for dry application of mascara Download PDF

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Publication number
CA2705756A1
CA2705756A1 CA2705756A CA2705756A CA2705756A1 CA 2705756 A1 CA2705756 A1 CA 2705756A1 CA 2705756 A CA2705756 A CA 2705756A CA 2705756 A CA2705756 A CA 2705756A CA 2705756 A1 CA2705756 A1 CA 2705756A1
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CA
Canada
Prior art keywords
mascara
cosmetic
applicator system
mascara applicator
cosmetic composition
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Granted
Application number
CA2705756A
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French (fr)
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CA2705756C (en
Inventor
William E. Mcnamara
Edwin P. Earnshaw
David Stonehouse
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Avon Products Inc
Original Assignee
Avon Products, Inc.
William E. Mcnamara
Edwin P. Earnshaw
David Stonehouse
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Application filed by Avon Products, Inc., William E. Mcnamara, Edwin P. Earnshaw, David Stonehouse filed Critical Avon Products, Inc.
Publication of CA2705756A1 publication Critical patent/CA2705756A1/en
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Publication of CA2705756C publication Critical patent/CA2705756C/en
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    • AHUMAN NECESSITIES
    • A45HAND OR TRAVELLING ARTICLES
    • A45DHAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D40/00Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
    • A45D40/26Appliances specially adapted for applying pasty paint, e.g. using roller, using a ball
    • AHUMAN NECESSITIES
    • A45HAND OR TRAVELLING ARTICLES
    • A45DHAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D40/00Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
    • A45D40/30Masks for marking lips or eyelashes

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  • Cosmetics (AREA)

Abstract

A substantially dry mascara formulation, a mascara application composition and a method of applying the formulation is described. The substantially dry mascara formulation may be deposited on the surface of a carrier substrate and applied to the eye lashes by contacting the mascara and substrate to the eye lashes. An application tool may optionally be used to aid application of the formulation to the eye lashes. The present invention allows various desired color gradients, patterns or designs to be imparted to the eye lashes.

Description

COMPOSITION AND METHOD FOR DRY APPLICATION Off`' M AS!Ãw A A
FII_I:DOF f\4IN'tION

The present invention relates generally to cosmetic compositions for eyelashes and methods for applying, the costs et:ic compositions to eye ladies.

à ACKf FR 3U D t .F 1 } UI INv NTIO' Conventional mascara formula robs are wet or moist suspensions that are typically in the form of a thick paste that must be applied to the eye lashes of a person using a brush or comb applicator. Mascara compositions of the prior art may be characterized wider ambient conditions as ~let~toni; ~}. or non-Newtonian (to include pseiidop.lastic and dilitant TI-ttidst depending, on the product attributes desired, These mascara formulations can be messy and difficult to apply, The mascara is loaded on to a brush applicator that is then brought: into contact with the lashes to transfer the ti ascara to the eve. lashes.
'T`y,pically, this application process is repeated many ticime or t: ased to achieve the desired effect, the process being tedious and. time consuming, often resulting in accidental deposition of product either in the e)-'e or on the skin of the ere lids or face regtiiri:ng corrective ?
.acasii.ire Upon proper application, the mascara is then allowed to dry on the eve lashes. During the drying or curing period the composition can and will transfer from the lashes if contacted leading to further corrective measures and in some cases re-application of product.

This method. of application require a steady hand and must be done in a statio.nw <2.0 environment to avoid smudging of the mascara to other parts of the Face or clothing' Moreover, the application of mascara using a brush applicator with bristles in close proximity to the eve can be intimidating and may dissuade persons from using i Cascara., Persons with poor eyesight or poor hand-eye coordination either have a very difficult time using mascara products or abstain from using such products, Using conventional mascara products and methods of application, it is not possible or v rs. difficult to impart desired visual effects to the eye lashes, such as patters or designs. Titerefit?re, there is a n,~eed..ui i an improved mascara liarinulation and a method of mascara application that avoids these problems.

SU'AIMARY OF Tt-IE INV ENito The present invention provides a composition and a method for the application of dry. or solid mascara formulation to eye lashes. The object of the invention is to provide an improved composition and method far the application a dry mascara formulation to eye lashes, delivering an instant effect. The present invention provides a simple and effective dry application technique that avoids the disadvantages of conventional mascara application formulations and application techniques. The method and composition described allow the application of mascara with various patterns or designs to be applied to the eye lash, which are difficult or not possible] with conventional mascara fo .u:lations or application methods.
Furthermore., the method and composition allow for an instant effect.

I In another embodiraae t, a tlt > masc trra It?rr~tttlat.ion is provided that may be deposited, on a planar substrate and transferred to the eye lashes from the substrate by putting the formulation in contact with the eye laslates.

In one embodiment, a mascara appl cation system is provided comprising a first substrate material which acts as a carrier the mascara foram atto117 a (try r.11ascara.
for nafl. tiori ~rrici a secc~ritf ttbstrate material placed on top of the mascara fbri-nulatiou.

In yet another embodiment, a mascara application system is provided by a layered system comprising a backing flit, one or more adhesives, a patterned ink l ryer. artd a transfer film layer, as well as a multitude of optional layers.

In another embodiment, a method for the application of drys mascara to eye lashes is p rovided, comprising contacting the eye lashes with a dry mascara formulation positioned on a carrier sathstrat and Optionally applying pressure heat, light or a combination thereof, to the mascara formulation or substrate to transfer the mascara to the eve lash.

The invention enables mascara with various patterns, designs or effects to be easily and effectively applied to the eye lash to achieve a desired eye lash appearance. Furth ermore, patterns and designs.naay be super imposed upon one another- to deliver d :ar eansion al of ects.

BRIEF DESCRIPTION of `t H : t . z 1M ~

Figure 1. Figure 1 depicts the i- licaation tool pressed against a set of eyelashes with the eyelashes disposed over the surface of the a.p.plicaator, such that w hen a cosmetic composition or other composition is present on the surface of the applicator. it is transferred upon the application of pressure, to the eyelashes. Various nova-limiting effects which are achievable aare also illustrated.

Figure 2. Figure 2 shows an example of one possible appiiicat tan tool 1~a r the application of a Figure 3, Fig ire 3 shows various dry mascara patterns that may be deposited l on a carrier substrate..

Figure 4. Figure 4 shows various mascara e.Ifects that may be accomplished b the cfr4 a aatscara ,ftiffarailattion and method ofappli:caat.ion.

Figure 5. Figure 5 ill usÃraates a range of eve lash coverage and special of i cts that mays be accomplished by the dry mascara formulation and method of appl.icatioa .

Figure 6. Fie-,u re illustrates eye lashes with mascara that i ncorporaates a glitter maaterial..

Figure'. Figure 7 illustrates one embodiment of a simple laaye system for delivering mascara a according to the in ear.tioar.

Figure 8. Figure 8 illustrates one embodiment of a m ascaarau deliver}'' system according to the invention.

Figure 9. Figure ) shows t wso scanning electron microscope (EM) scans of one possible configuration of dots. The scan on the right is a magnification of one of the dots in the scan to the leafÃ. The dots are approximately 0.2 mna. (or 200 tun) in diameter.

Figure 10. Figure 10 illustrates one embodiment according to the invention wherein the product is provided with a backing sheet and a t ansfer sheet, wherein the cosmetic product is sandy iched or housed between these two layers. The backing sheet and transfer sheet are pulled in opposing directions such that the hacking sheet is peeled 'away; and upon removal exposes an adhesive la` er bearing a plurality of r 3icrodoÃs. On contact with. an e yelasla, the adhesive adheres to the eyelash and affixes thereto the microdots. The transfer sheet is then pealed away from the eyelash. leaving the microdots deposited on the aforementioned eyelash Figure 11. Figure .11 illustrates one implementation. of a product according to the invention which comprises a folded sheet having disposed. on at. least one inner sw'faace a c.os.met.ic product. The product may comprise a pressure sensitise ink on the outer surface l5 which indicates when sufficient pressure has been applied to transfer the cosmetic to the eyelashes.

Figure 12. Figure 12 illustrates various patterns in which the cosmetic composition may be applied or printed onto the product. As iflustrat:ed, tiled hexagon patterns of hexagonal "dots" provide for the most efficient t anfer to the ev'elash s, whereas lines of cosmetic are. less efficiently transferred.

Figure 11 $'i :ure 1 > illustrates two embodiments of applicator devices according to tla iris el t:io . III embodiment "a" the product is loaded into a :recess tanned between two rigid plate-like members, which may have a slightly. arched configuration according to the contours of the eyelids. In operation the user applies force to a lever which brings Ãogether-k the plates to provide the necessar, pressure to transfer the cosmetic to the eyelashes. In embodiment "b" the product rs held in a recess formed between a terminal end of the device and the edge of a solid a aaernber slidably. disposed ill the device, such that the slidalale member may be .moved toward the terminal end of the device to engaage the product and create sufficient pressure to transfer the cosmetic to the es elashes.

Figure 14. Figrtre 14 illustrates furor embodiments of the invent on, wherein the Cosmetic Product is disposed on the backing layer as a plurality of toiicrodots, a color gradieiil along line 1-1, a color gradient perpendicular to line I-1, and a plurality of lines along line 1-1.
D1: Ã tÃ..Ã::t) DLsc: Ã l:t'.Ã.Ãu toÃ' t'ztt Iyvi:.~ ttts :.

The present invention provides new compositions and products for applying cosmetics to the eyelashes and methods scar applying the compositions to the eyelashes. The products comprise cosmetics fib the eyelashes f e g . mas :ara) that differ from conventional cosmetics of this type in that they are provided in a substantially solid form. Compositions of the present invention will come to the consumer as a peel and stick type product. Such compositions may employ powder,,,-, solid, semi-solids; or combinations thereof. but are not viscous liquids or pastes like conventional mascara products.

In a further departure from conventional products the present invention may be produced by one or more prinking processes. That .is the present i.aa ve-ra.tion nmy, be a printed pattern of virtually any dimension and or design. Furthermore, the present .mventiou May consist of or manifest itself as a single dot or set of dotcombined to deliver a desired effect.

The term dot shall be used. as a general descriptive tern--i frorra this point forward, however the term dot may represent a :myriaad of possible shapes. For example, shapes would i.Eac iud.e but.
not be limit ed to circles. consisting of at least two points, s u ares; .rest rngl.es.
q rhombohedtons, pentago.ans, hexagons, octagons and so on The printing processes include but are not 11araited Lo l.itft.ographic press, liexograaphy xerographic or laser printing, release s coating tl >>tal pntnt; itak,jet format, and rotogravure or screen printing.
The compositions of the present invention are considered to be instant, that is no xà nipuiatioÃÃ
or drying time is needed to gain the desired effect.

The compositions and methods of the present invention .inky be realized, for example, its the follerwin manner. Referring Cacti to f t;t re 7, one embodiment of the product of the present invention can be described as a simple layer system, The i.itventive cosmetic product may be comprised of a backing . L lrrm or protective layer upon which an adhesive layer has been placed. Tae .next layer would be the colorant or printed image being fully incorporated or embedded into the aforementioned adhesive layer and the final layer would be a transfer film n .aterial made of a suitable niater afr sucb as papery plastic, or a cot b nation. thereof- 11.1 this configuration, the backing layer serves as a disposable substrate to protect the adhesive from contamination or premature dry-out prior to use. The adhesive is employed to adhere the colorant or printed imago onto the eyelashes as well as affix the cosmetic composition to the backing film and the transfer film prior to use. The transfer film holds the cosmetic ! composition and. acts as an applicator of sorts for applying the composition to the eyelashes.
The transfer film is then peeled away. after the composition is positioned and the adhesion mechanism is triggered. The cosmetic composition may be applied to the adhesive/backing material by any suitable method such as printiEag or the like and may be provided as uniform coating or may be disposed. thereonin a pattern.

1 y>pically~, the backing film acts as a protective shield for the adhesive.
It comprises materials that have some affinity for the adhesive such that the adhesive sticks to the backing film, but that the backing film is easily removed. The transfer film or sheet serves as an anchor for one side or a portion of the cosmetic composition prior to use.
Additionally, the adhesive is used to affix the cosmetic c,ompositlon to the eyelashes upon use and typically a pressure sensitive adhesive, whicl provides sufficient su sÃ.antiviiy to hold the cosmetic compositio on the eyelashes.ibr as long as the e 1~ect is desired by the consumer.

The product will typically also comprise a backin film of (h in. plastic a paper material, preferably transparent plastic such as clear polypropylene or .My'ilai ii, which covers and protects the co sa::t?eEic composi m.n prior to use. The backing 1. lin.
should be removable by peeling without substantially disrupting the, G. ? i t?~?sitio . The covering layer may be held hl place by adhesive on the periphery or corners of the backing layer or by any other suitable means.

Referring now to figure t , one embodiment of the product of the present invention can be described ira greater detail as a more complex layered system The carrier laver or protective non-stick layer is in direct contact with the adhesive lamer or lavers, This carrier layer mayr be a material such as hia ially-orientated polyethylene tereplatfzalate polyester lint (l~ ylaa:r7::1. in direct contact with the adhesive lager opposite to the carrier may be. a sealing layer to protect the colorant or printed pattern layer. A surface preparation layer comprising polyvinyl alcohol, polyvinylpy-rollidone, gelatine or combinations thereof and a second sealing layer sandwiches the patterned ink or colorant layer in. These sealing layers may be a varnish comprised. of a drying oil, a resin and a solvent, Next is a release coasting layer comprised of rnornAsrrck silicone or a ixtures of silicones which allows the composition to separate from the backing or second carrier. An optional Sizing' ,agent may be employed to modify the stiiTraess or texture of the backing or second carrier which is comprised of paper, plastic or a combination thereon, Both carriers are designed to peel away, the first carrier IS
protective in nature and when removed exposes the adhesive that anchors the composition to the eyelashes. The second carrier acts as an applicator of sorts and is peeled away after the composition is secured. to the tatà _et substrate in this case the eyelashes.

To apply the Composition to the eyelashes, the user first removes the Protective layer-f:i oni the product: if present, to expose the cosrraetic composition. The backing layer is then folded over the eyelashes such that the cora:apoaili.o t. is deposited on the top arnd!or bottom of the lashes, as illustrated in Figure 2. The backing layer may be provided with per:ibrat oils or folds rom hlv> in the middle of the sheet to facilitate folding, The composition transfi rs frost the. backing layer to the lashes on contact therewith, prefembly through the application or pressure, such aas by squeezing the folded backing laver with the lingers or with a specialized apparatus adapted to receive the folded pr }duct. Opt.iona.(lyy, he backing layer, application tool or the composition itself array contain a:n indicator to alert the user as to when the appropriate conditions have been achieved for adequate deposition. Said indicator may manifest itself by a visual or tactile mode. The transfer may by improved by the application of heat, which Js contemplated to reduce the force needed to remove the.
composition from the backing layer and transfer it onto the 'lashes, The product may be pre-heated using a.
hairdryer or the like or the specialized apparatus maay be adapted to heat the backing material during aappl.ication. The backing material is then removed. from the lashes by releasing the.
applied pressure. Optionally, the product or the lashes star, he `et.ted to assist in removal.
The invention described herein avoids the disadvantages of conventional mascara formulations and application techniques by applying a dry mascara formulation to eye lashes using a new dry transfer method of application, The dry mascara application method.
described herein does not include the use of ti conventional brush applicator to apply wet or moist. mascara loraaa:ulaation by brushing the eyelashes, Further, the in ention enables a wide variety of aesthetic effects (paatt ns, desi{gals, etc..) which are difficult or not possible with, Conventional Mascara.

The adhesive may also be fused withn or make up part of the cosmetic compoq-or a combination ofprayed on the cor position as well as being 'infused ith or r ake Up part.
of the cornposnion_ Referring now to Fig ure 'l., one embodiment of the product of the invention is illustrated with eyelashes superimposed over the lower portion thereof. There is essentially no constraint on the shape of the baking layer, although at least one edge .is prr iiarably provided with a concave curvature substantially matching the curvature of the eyelid such that when the product is placed against the lashes. maximum coverate is obtained., as illustrated i:n Figure i. The opposing edge of the product may also be siru.ilarly configured.

such that when. the product is folded over to encase the lashes, the top and bottom of the lashes each receive maximum coverage The back.inv~ layer may he composted. of any suitable material such that it can be folded without bating, including without limitation, polypropylene, acetate, polystyrene, or paper. in a Currently preferred ernbod.irnent, the backing laver is a clear.
flexible material.

1 The backing layer may be coated or laminated with an adhesive lay-or to improve adherence of the cosmetic composition thereto. Any adhesive that is suitable for cosmetic or medical. use may be used, Adhesives include but are not limited to silicone adhesives, natural rubber adhesives, styrenebutadiene latex-based adhesives, butyl, rubber and polyisobutyl.ene adhesives, acrylic adhesives, vinyl ether adhesives, glues, bioadhesives, thermoplastic adhesives. thermosetting adhesives, elastonr4rs, reactive adhesives, and the like, The adhesive may be, for example, a. pressure sensitive adhesive, including without limitation, a.
heat. of ultra ioleit curable Poly-rner c material. Rubber-based adhesives include those described in U.S. Patent. Nos. 3, 89,47, the disclosures of a hicla are hereby incorporated by reference, acrylic adhesives include those described in U.S_ Patent No.
3,008,850 and U.S.

k Patent No. 3,924,044.. the disclosures of which are hereby incorporated by reference. The adhesives may further comprise a taekifi-iiig agent to adjust the adhesive properties. Ac" ~lic~
pressure sensitive adhesives include those available from 3M under the trade designation 3NI
9472 laminating adhesive.

The adhesive i aay be applied Uniformly over one surface of the backing" layer or may be printed on the backing l rver in a pattern or design such that when. the cosuiztic product is deposited on the backing laver, it adheres predominantly to the adhesive and thus mirrors the primed patter of the adhesive: Iii this manner a wide variety of aesthetic offbos are arclri viable.

A key component of the inventive products is the cosmetic composition which is provided on the backing laver in substantially ch., form. The cosmetic composition may comprise any ingredients conventionally included in cosmetic products. , particularly maatrca.rus, with the proviso that the nature of the ingredients rnd or the amounts employed are selected such that the finished cosmetic product is substantially dry, 'T'lius, the cosmetic compositions may include colorants (pierraents, hakes, dyes, and inks)õ
peaarlescerat ,wens,, l glittering cents, fillers, film-formers, emollents, httmecctants, surface-active agents, oils, solvents, thicleners, structuring agents, viscosity modifiers and the like.

The dry cosmetic composition maayr include an adherent (binder) component, which promotes the transfer of the dry mascara formulation from the substrate to the eyelashes and fixes the cosmetic Composition to the eyelashes. Suitable adheren components include, but.

are not limited to solvents, oils, adhesives, waxes, resins or other materials that impart cohesive properties to the dry mascara formulation.

Solvents used in the production of the cosmetic product of the invent: on may be either volatile or non-Volatile, Such solvents may be present an a residual capacity in the finished product but it should be stated that the overall composition is in the dry or solid form. Thaat is the. solvents would not be capable of flowing, under ambient conditions in the final product to configuration. Volatile so vetats include but are not httti ed to organic solvents such as hydrocarbon solveMs, alcohols and silicone solvents. Particular mention may be made of cyc:lometlaicorres, such as for example, hex trrmet y lcyclotrisi:loxa ne., oc.taaaretltvlcyclotetrasiloxa:rre, decaairetlry lc.sclolaerrtas.albxarae and volatile linear cliraaehvlpolysilo ca aes. Nonvolatile silicone oils: both water soluble and ~1>at r insoluble., are also conteanplaated to be suitable. Preferred non-volatile oils are hip l3-ratolecular silicones such as din .ethyl polysiloxane (itaaethicone) phenvl trimethicone, diphenyl dineÃh come.
Suitable water insoluble silicones include amine functional silic.etnes such as a ararod!iraaethicone; phenyl substituted ,silicones such as laisl3heray lhexaara tli:ic caai.e plienyl tr.imethicone:, or polyplrenyh-raethy<lsiloxane; d.imetbicone: alkyl substituted diinethicones- or mixtures thereof Other solvents or vehicles include, but are riot: limited to, water, lower aalccalactls, fatty alcohols, fait y ethers, fatty esters isododecane, lcalyolt, gl cc}Is, lzl~osc}rft.es, laminar lipid materials, or any combinations thereof, Polybutene and oly=isobutene are also contemplated to be usehl. When present, the solvent or vehicle will typically comprise i .roa_a 1, about 0001 % to about 20 %f by weight, preferably- from about. 0.01"'0 to about 10% by weight, more preferably from about tl_ta l% to about 5% or from OJ1 %% to about 1% bye weight of the dry cosmetic composition. In some embodiments, the cosmetic compositions are substantially free of solvent, meaning they comprise less than about 1"}'%% by weight solvent..
preferably less than about 0.5% by weight...

Waxes may be used as binders in the composition or may be employed to provide structure to the compositiotr, Waxes that may be used in the dry cosmetic formulation comprise animal Waxes, vegetable wwaxes, a aineral waxes, various :fractions of natu:raal wN-axes, synthetic waxes, Petroleum Waxes, ethylenic polymers hydrocarbon waxes such .as Fischer-Tropsch saxes, silicone waxes and a taixtu.res thereof. In particular, waxes used in the dry k mascara formulation include but are not limited to beeswa1x., carnauba wax, ewideliila wax, paraffin Wax, lanolin pax, shellac wax (animal waxes), bayberry, wax (vegetable orokerite wax, Ceres-III wax, mlcrocrystalline Waxes (petroleum Waxes), Polyethylene, Fischer--Tropscla waxes, alkyl methicones (silicone waxes), ceresin wax, bran sax, Tice wax and .I of oha wax and r ai xtures tfaereof.

Syratlretic waxes also include, for e ampÃe. polyethylene glycols such as PEG-18, PEG-20, PEG-32, PEG-7/5, PEG-90,. PEG-100, and PEG-180 which are sold under the trada naive Carbowax s,< (The Dow Chemical Corr-apany ), Mention .array be .made of Carbowax 1000 which has a molecular weight range of 950 to 1,050 and a melting point of about 38T, Carboww~. 1450 which bas a molecular weight rang of about 1,305 to 1,595 and a melting point of about 56}C-- Carboitax 3350 which has :r molecular weight range ofi,015 to 3.685 and a melting point of about 56`'C::, and Carbarwax 8000 which has a molecular weight range of 7,0tltf to 9, }00 aand r rxrelting point of abort 6l "C. Wax-life materials that are a natural or sytathetr.c. resins or resin derivatives, such as rosinate. ester's, hyd_rogena.tee rosinate esters, polyarraide resins, rubber, and. latex are also co ztemplated to be writable.

! When present. waxes Will typically, though not necessrarily, comprise about 0.001% to about 90) by weight of the cosmetic compositio a. More typically, waxes will comprise from. about 0,00 1% to about 50%, or from about 0.001% to about 20% by weight of the cosmetic c.ompostion..

Polymers, co-polymers or erpol lmers may also be used as binders or film-forming agents in the cosmetic compositions. The polymers, co-polymers or terpolymers used may be water-soluble or water-insoluble. polymers and may, be natural or synthetic., Specific examples of polymers include hydrogenated polycyc:loperatadiene, latex-based polymers or co-poly) tiers. diethyl plrthalate, poly inyl pyrrolidone (PVP), polyethylene, poly. r'opylene, poly dialkylsilo_xane polymers, etlry-leae propylenee copolymer, k PVP/eicosene copolymer, poly carboxylic tacld based polymers including alkyl acrylate or (aaaeal )acrylates, acrylic acid (meth)aacr- e is acid or aacrylataaide or (metla)acrylamide polymers or copolymers; pol vinyl esters, polyvinyl alcohols, olefin oxide polymers such as polyethylene oxide or polypropylene oxid ; polyisohuÃylene. poly soprene, pot -baut tflienc., polyvinyl :lloride. polychloroprene.. polyacrylonitrile, imide polymers, urethanes or polyurethanes, nylon polymers, polystyrene, polyÃerpenes and coõpok,mrfeis thereof Natural polymers include cellulose derivatives, algin and its cleric atn'es, starch and its derivatives, tamtr .aaaal its der i anti t es aaaa(1 shellaa.c 1?tpl mers. The polymers may be present from about 0,11',%o to about 50% by weight, more typically -from about 1;''.c} to about l0 by weight, of the dry Cosmetic coraa.posltion.

ltl The cosmetic compositions, may include fits a formers that are substantially water-resistant. One such water-resistant film formin4 polymer is the vita l t~,rrr}l ricprac'eicsas ~lscp copolymer sold under the name Gane to V-220 (nmarketed by l.SP). Other water-resistant film formers include polyolefins, polyvinylpyrrolidone polymers and crapolymer, lpolsetla lcrapes polyaallfyls, polystyrenes, triglycerides, epoxy resins, shellacs, and any 1 combinations thereof.

The composition may also comprise ,water soluble or water dispersible film formers.
These include, without limitaion, barMaaed PVP, which is commercially available under the tr ad name GANEX P-904 (distributes; by ISTI), 2-hutendoic acid, available as GANTREZ S-fla ltrcol L`l à e tc :lcxlpc. ,anediÃapftlp<aaa ai . iscplptla<alfatcs.' tl 97-BF (distributed by I SP.)..

20 (sulfoisophthaala.tes) copolymer Which is commercially available under; the name AQ-55S
(Eastman , a acrylic copolymer emulsia n (e.g. COVACRY'-L A15 and COVACRYL
E14, distributed by LCW). 'a a~ l tes'aÃaataac+aa.iiaaaa a raetlttacr laces copolymer in water (e.g.
ULTRASOL 2000C, distributed by Presperse), modified starch (.s , PURE COQ T
B793, distributed by Grain Process ng), .:1(oa:ated poylstvrene (e.g. FL.EXAN 11, distributed by k National Starch), aacrvlates /12-22 allc.ylmethaacr Ante copolymers (e. g.
ALLIANZ OPT, dLsttibuted by TSP) ethylene (e tt id&acr to i t?i tlt l pr-opanesulfonic ac.id,"i ethae y-lic acid (e.g, ACUDYN ; SCP, distributed by Rohm and Haas), Ãc E;luÃ:es. Ã1~ i.hexvl aerylate copo.ly'nier (c.g. DA.1T SOL 4J, distributed by Milo Kase"
Koayo Co., Ltd.), or any combinations hereof Water aabsorbeut or super-adsorbent poly mrers may also be included In the compositions. The water absorbent polymers provide a swelling effect when brought into contact with water and thus rra<a} a tivarrrtaa eously be included to impart a t?lrr r i i:rr cili'c t to the eyelashes. When these polymers are :included., a method of vo.lurtu.ir..i rg the eyelashes will include the steps of first applying the ccararposition to the eyelashes as described herein followed by a second step of wetting, the eyelashes. Water absorbent polymers include crossliarked pa_rtiaally neutralized poly(acrylic acid), polvacr ylamic1 poly(ethylene oxide),, poly(vinyl alcohol), sodium carhoxyMethyleellulose, sodium alr-inater or nyJ
combiznation.
thereof. Other suitable water-absorbent polymers include, but are not limited to, sodium aacrvl ate (e.g. AQUA KEEP, distributed by Kobo Products, Inc..) and acrylamide/sodium acrylate copolymer (e g. WATER LOCK G series and WATER LOCK A series, distributed by Grain Processing Corp.}.

cationic polymeric film-formers are also contemplated to be useful.. Mention may be made of the canonic polymeric filram-fom e.r l c~ly larar.Ãeraaitrrar~7 which is a quatertaaR, ammonium wilt of a aac -faaraaide/diniethyl diallvi ammonium chlende copolvrner sold inider the traadenama e SALA ARE Super 7 (marketed by Cilia Specialty Chemicals, Inc.). Other suitable cationic polymers include, but are not limited to, Polyquatecnitrm-4.
Polyqu.aterraiutma-?. l'crl vggttatemiut .a-6, Po'ly quater nitttaa-". Pol:y'quaterri.i rri -10 Pol aat r'raiar.r .a ?' Polyquaatermum-37, Polyquaaternium-47, or any combination thereof;

The compositions may also include oil-resistaant fhn-formers. Su table oil-resistant k filmy foragers include, but are not limited to, acrylics (acrylates), polvaacrylates, acry4amide polymers and copolymers and quaternary salts thereof. urethanes, polyurethanes, polyesters, polysaa.cchar des, polyara-tides', polyols, polye aers, cel1-ulosics, proteins, polyaaramino aaci s, esters derived from rosin, latexes,, or any combinations thereof Silicone resins mays be included as binders or à lm-formers in the coaaaposiÃions. One class of silicone resin contemplated to be especially usef Il are the silicone resins having tertiary connectivity of siloxy units a T-resita3. Such silicone T-resins coriipriw alkyl and/or aryl siloxy group, but preferably include aryl saloxy groups such as phenyl silo_xy groups, in order to iÃ.acrease the refractive index of the resin. An example of such a rosin is niethyl phenyl siisesquioxaane orpcrlyph. ny 1 s lsescluioxane. Other :suitable silicone T-resins include, without l.imitaation, the C,-= alkyl phenyl silsesquioxane resins described in U.S.
Paten Pub. No. 2004;'0180011, the disclosure of which is hereby incorporated by reference.
Propyl phenyl silsesquioxane resin (Wacker .Beisi.l l?::' SPR 45 VP. available from Wacker Chemical, Adrian, - .f ich) is contenipl sated to be particularly useful, This poly mer has a retractive index of 1.55 when measure as a liquid at 82"f_' and a refractive index of 1.57 when 1 measured as a film at 25 C. By employing resins having < high refraactive index, e.g., greater than 1.47, high gloss will be imparted to the eyelashes, Plasticizing agents may also be included in the compositions. Suitable plasticizing agents include without limitation glycols and. glycol derivatives (ethers and esÃers , acid esters, such as citrates, phthalates, adipates, carbonates, tartrates, phosphate,,, and. ,ebaacaate "

and oxy etlay leaaated. derivatives such as y etl ,~lenated oils (e.g. castor oil and silicone oils).
Other viscosity modifying agents or gellants may be used in the dry mascara form ulaat on, These include bents rie, triY lycerides, aluminum stearate, Cie-C3c; acid glycol esters, glyceryrl stearate, glyceryl tribel ena to and the litre. Solid gellaaants, including but not limited to fatty acid cellaants, esters and amides of fatty acid sellaiats, hydroxy acids, hydrooxy fatty acids, and other types of amide gellants are contemplated to be suitable. Particular to en.tion may be made or ester-termina.ted: l cfl~ t ster artride) gellaills, Other viscosity modifying ageÃÃts or geflaà Ã:s include alginates, caibo Ãzers, cell doses, gums, carageen as, starches or s.ilica tes, and the i .e.

The compositions of the Invention will typically comprise one or more coloring agents. Suitable coloring ageÃm, includin'g pi mment:s, lakes, dyes, anÃl inks are well know-ti ill the art and are disclosed in the C.T.F.A. Cosmetic lrr r di Ãtt Handbook.
First Edition, 1918, the contents o which are hereby incorporated by rÃa.ter nc . Or anic. pigments i Ãclude, for example. carbon p.i ,rr .eels, FD :C dyes, D&C dZ es, including D&C Red, Nos.
2, 5, 6, , 10.
H., 12, 13. 30 and 334, D &C Yellow No. 5, F` &C Blue No. 1., and Violet 'No.
2. Other colorants inÃl.udÃ. FD&C Red No. 5, FD&C Red No. 40 (Altura Red AQ, F.D&C."
Red No.19) FD&C Red N b. 9, FMC Red No. 21; FD&C Red 'No 27, FD&C Red No, 13, FD&C Rod \o. 7, FMC Red No. 6, .F1.-),Ik Red \dr. 30. FMC Red No. 36 FMC Orange No. 4, FD&C Orange No, 5, 1'i &C Orange No. 10, FD&C ydsllow No. 5. FD&.C Yellow No, 6, FD&C green No, 5, and rr fixtures, thereof. Exemplary inorganic pigments include. but are 1, not limited to, metal oxides and metal hydroxides such as magnesium oxide, magnesium hydroxide, calcium oxide, calciumhydroxides, aluminum oxide, aluminum hydroxide, iron oxides (e-Fe;'O , y-Fe-?O,, Fe::O4, FeO), red iron oxide, yellow iron oxide, black iron oxide, iron hydroxide,, titanium dioxide, titanium lower oxides, zirconium oxides, chromium oxides, chromium hydroxides, manganese oxides, cobalt oxides, cerium oxides, nickel oxides and zinc oxides and composite oxides and composite hydroxides such as iron titannate, cobalt titanate and cobalt aturrtin i:te. Other suitable colorants include ultramarine blue (Le', sodium alrrrrii.tlrrrr silià a t.e à d~rata.it mg sulfur), Prussian blue, manganese violet, bismuth oxychioride, Ãalc, t aich., sericite, magnesium carbonate, calcium carbonate, magnesium silicate, aluminum rrragnesraarrr silicate, silicar, titanated mica, iron oxide titarrra teal mica, bismuth dt yclalorid e: and k5 the like.

The colorants may be surface modified wvitla, for example, .ilrroropolymea , to adjust one or more characteristics of the colorant as described in. for example, U.S.
Patent Nos, 6.471,950, 5,482,54-7, and 4.832,944, the comenÃ:s of which are hereby incorporated . by reference. The pigment rarzclor fillers may be coated with Mara rcasilaries to improve water and or oil resistance, as described in U.S. Patent IN-o. 6.315,990, the disclosure of which is hereby incorporated by re.(~rence, The colorant may be present it . any (IMMnt necessary to deliver he desired eaffect.
Possible. colorant loadings would. range from about 0.001'!.% to about 95% by weight of the composition, more typically from about 0.001.1.1."i% to about 50 %% by weight, or from about 0.01% to about 25% by weight of the composition, In other embodiments, the cosmetic compositions may be clear arad thus will not comprise colorants.

The compositions may also contain. coloring polymers which comprise claroniophor'es grafted onto poll m.er chain or which comprise copolymer, comprising :c loring monomers.
Suitable polymeric colorants include without limitation those described in U.S, Patent No.

4,804,719; U.S. Patent No. 4,999,4! t; U.S. Patent No. 5,030,708- Patent No, 5,0,32,6710-, U.S. Patent No. 5,043.376; U.S. Patent No. 5,102,98Ã); U.S. Patent No.
5,106,942): and. U.S.
Patent No. 5,.194.463, the disclosures of which are hereby incorporated by reference.

l earlescent agents can be present its the conaposiÃion. at about () wt % to about 50 wt % based on the total weight of the composition. Suitable pearlescent agents include mica coated i- itb titanium oxide, with. iron oxide, with natural pigment or with bi rrtarslr oxyclaloride, such as colored titanium mica. Sttit4 le pearling pigments include without limitation bismuth. oxycliloride, guanine and titanium composite materials contairazng. as a titanium component, titanium dra rde, titanium lower oxides or titanium o -y nrtrrde, as disclosed in U.S. Patent N'o 5,340,569, the contents of s. hich are hereby incorporated by reference. Preferably, the earlesceÃat. agents are present at about I wt t''x4 to about 20 wt %
based on the total weight of the compos tion.

In some t..nihodun .e nts, it may be desirable to inchucte (jitter: tag nts .ui à e comet?posi :uo.Ã
to achieve unique visual ellec.ts. Non-limiting examples of such glitter agents include coated/treated polyethylene terel?lat aiate and titanium dioxide coated -raa.
ca. A non-limit ng example o.f"such a coated"'treated polyethylene tereplatl-ialaÃe is available from Glitterex Corp.
under the tradename 0,008" square Dark Gold poly* l ake. A none:Ã-liraaiti.aig example of a titanium dioxide coated mica is available from reslaekse l.aae.. tarade.r the tradt.naaa:aae, lo.n ac ME
C. Other materials useful as glitter include particle,, of nat .l, such as, a aluminum, copper, 10 silver, gold, and brass. particles of t imsparent or colored, solid organic aiateriaa:ls, including polv(effivlene terephtl?salute), polhmethaervl.rtea: and pok iraylhut\ Val)), and particle,,; of metal. coated. film or pal?er, such as aluminum coated poly(etlayl:erne sere ht date) film., to name a let"

interfereutial gomochromaatic pigments may also be included toinipart iridescence, as 1 described in U,S, Patent Pub, 2004 0076650, the disclosure of which is hereby incorporated by reference. Such pigments are com. erciaall available under the trade names Such Infinite Colors (Shi`eido), Sicopearl Faantasticoo (BASF), C;'olorstreaam (Merck), Colorrglitter (3MI) and C hrorimflair (Flex). lnterffrentiaal fibres may also be include, as described in U.S. Patent No-5.,472,798, the contents of'which is IncorpooraaÃed by reference. Otlwr components that inanpaart.
a desired x'i.sita.l effect to the eye lashes a aaax be added-The rye cosmetic Immula ion may also optiomally include filler's. The term "fillers"
should be understood ;as. meaning colorless or spite, inorganic air s ytntlaetic, laraa.e.llar or nun-latarellar particles. Filters include silicas, f?ol~ a ?etla lrafetltaca bate (PrMMMA), aaluriairaa, barium sulfate, talc, zinc s earite, mica, kaolin, nylon pow der, polyethylene pmvder, Teflon, starch k boron nitride, or the like, Tillers aura be in a concentration of from about 1% to about 501N, by weÃghÃ. from about P "O to about 20% or from about V'~o to about 10% by weight. Su table fillers also include copoly-ni.er nncrosph eres such as EXPA:NC L (Nobel Industries), POLYTRAP (Dow t"c}rititati . aFird silicone resin nierobead:s (TOSPEARL from Toshiba}.

The compositions of the present invention n my optionally comprise a plurality of fibers dispersed therein in order to enhance the vohuune of the c 'eltashes.:
i.e., increase thickness and lens=th thereof The filter's raray> be of any type known inure cosmetic art and ma . be natural of synthetic. TherrzioplasÃ: c fibers, such as those of p tolyeÃhylett poly Propylene, or nylon, are pre.ierred..

In addition, the compositions may include conditioning agents and.
emollients 8F2C?.istu`3''#.i?as rl.nts. Conditioning agent i ay` .include., without l1 F: itatio.n,, il. gae extracts wheat amino acids, wheat protein, hydroly> ed vegetibl proteitr and derivatives., keratin amino acids, serum protein, yeast extract, hydrolyzed nucopolys acchari:d.es.
hydrolyzed animal protein, chitosan, phyyttant:riol, hydrolyzed corn protein, hydrolyzed soy protein, hydrolyzed silk, silk amino acids. and mixtures thireof".
Ernollierit:'rnrc?.isttirizixrg oils 1 that can be incorporated. in the composition of the invention include, without limitation, jojoba oil. lanolin oil. coconut oil, palm kernel. glycerides, grape seed oil, evening priFamros oi.l, sesame oil, castor oil, mead.owfoam seed oil, emu oil, dimetlaicone copolyol meadowfoamate, 1 heat germ oil., macadamia nut oil, avocado oil, and mixtures thereof.

Other include ce.tear l octarioate, oc.#.y'l palmita te, 1?utvlene glycol, propylene glycol, ;lyceriri, l ee# l ntcsrtosteairtite, lieÃre?fataitta, c.,~i tic: trig } lca riele, capric triwy l Bride, shae butter. a:tid silicone oil.

The compositions may further itaciude one ors .more additional components selected from the group consisting of arestltetics, anti-allergenics, antifungals, atirti~iiaflai-raniatdt`ie , ant a bo..ls, antiseptics, c1aela.tiiag .a tints, em nts, emulsifiers, fragrances, humectanÃs k lubricants, masking agents, medicaments, moisturizers, pH adjusters, preservatives, ?rotectauÃs, soot in age-its, stab liters. sunscreens, surfaeta nls, thic .ener-s, s iscosiÃy conir l agents, vitamins, pig et ts, l?ioacOj es, and any combinations thereof.

In currently preferred embodiments, the cosmetic compositions comprise Acronal V
215 (BASF), which is an aqueous dispersion of a polymer based on acrylic ester, intl comprising phenolic resin and cellulose derivatives dissolved in Dowanol and/or. i.n comprised of pig nents/dYes in solutions of acÃylic, vinyl & cellulose derivatives dissolved Al water, and optionally carbon Mick as to colorant.

The cosmetic composition. rata` be applied to the backing layer by-any suitable means.
including methods conventionally employed to make cosmetic "samplers." For example., bulk thin film application techniques such as extrusion or spray technology, have been used is make cosmetic samples, as described in 1..5. Pater it No- 6,691,87-1, the disclosure of which is hereby i.aacor poraated by reference. Such. techniques permit the cosmetic composition to he uniformly distributed o er= &e surf ace of the backing layer. Additionallyr, the present.
invention may be produced via industrial printing processes, by industrial printers which 1 include hut are not limited to Redd Europe. Main "Titles, and Letra. et or by medical adhesive and tape manufacturers such as .Maactaac., Scapa Group feet Adhesives Research Ltd, and Tape Specialties amongst others.

In other embodiments, the cosmetic composition is printed onto the backing layer-Met ods for hinting cosmetics onto substrates are, also ,generally l nown as disclosed ita for example. US, Patent No, 192, 86, the disclosure of which is hereby incorporated lag reference. The printing process permits the coosmetic composition to be precisely deposited on the substrate in desired quantities and patterns. Further, ww~ith a printing process, the product t? ii be printed with two or more different colors of cosmetic to provide unique effects when applied to the eyelashes, Additionally; patterns may be mixed and matched with each other or with any of the aforementioned sliapes. hÃctes or other configurations contained within. Such combinations could be applied either in a single applicat.iort ev'ertt, that is on opposing Sides of the same sheet or in two or in ore single events applied sequentially. For example, the first application could deposit circles on the eyelashes and then the next application could deposit complete lines, brokers lines, or a shape or set of shapes di.l Bring from the i:rrst applicatio-n.

Referring; to Figure 1, non-lrr icing examples of the types of effects that cm be achisoved. are illustrated. In one principle ernhodirrrent, the product may comprise a uniform coating of color mascara such that when applied to the eyelashes., the color mascara transfers to the lashes in a relatively even fashion to give a look comparable to a convention mascara produceÃ:. The mascara composition may he applied to the topside of the lashes, the underside of the lashes, or both.

Figures 1 and 14 also illustrates certain graphic of ects that. can be achieeed, for example, by printing two or more colors onto the backing layer. Of the numerous variants 1 according to this embod:irnent, special mention may be made of those wherein a color gradient is applied to the backing layer such that w~'h n the cosmetic composition. is transferred to the eyelashes, a color gradient is formed on the lashes. The color gradient may be applied along the long axis of the hacking layer d .e., along the line l-li so that a color gradient is formed from the root of each lady. to the tip of the lash, or the color gradient. may be formed f'om left to right rrcr ss the backing layer (i.e., perpendicular to line l---1) so that a color gradient rs established from the left to the, right across the lashes.
Rather than a gradient of colors, similar effects could lie achieved using two or r ore colors in discrete bands such that, for example, the portion of the lash nearest the root is one color and portion nearest the tip is a different color. etc. There rs essentially no limit to the aesthetic effects which can be aachie ed, includ.ing without linnt ation, i aa.tnhn =w= Patterns., wave.
patters, arid sun r' se patterns, to a-aame a few.

As shown in Figures I and 14, the back g laver m.naye further comprise a plurality of self=aadliesive micro dots, which can be use alone, or in combination with a cosmetic composition. The micro dots themselves may comprise the dry cosmetic composition or may be made of a polymeric material or the like, and will typically include an adhesive to :facilitate transfer to the lashes. The micro dots may be configured in any pattern, the dots may be uniform in size or vat e in size and shape, as well as be positioned in an spatial orientation necessary to achieve a specific or desired effect, Said micro dots may _form complete lines, broken lines, any of the a aforementioned laaraer shapes, or any design that may be printed by one or more of the previously listed printing techniques.

Referring to Figure 9, a non-l.iatl.itail example presents the present invention as an array.' of Micro dots. The micro dots may be any size but are typically, though not aiecessarily, from about 10 pm (rulica011i) to about 2 1nm in diameter, more typically from f.about 50 pm to about 1 x12121., or from about 500 urn to about 0.5 mm in diameter. The plurality of micro dots may be the sale color or may be different colors, It has been found that a thickening effect is obtained. when the dry mascara product is in the form of micro dots, particularly if the micro dots are of suitable size to be supported on more than one lash..

Also illustrated iai l~i ?tare I is the use of a clear composition to impart to the lashes a matrix, which holds and separates that laashes. The clear composition may comprise a clear adlaesi~e Polymer, tot e aa:mlmple WhiC.lt is paiaaled unto the baackin lai r M as paattent such as a Plurality of rows. When the Composition is ttaansfe:u-ed to the lashes, the row of cleat composition are disposed substa.uuall\a perpendicular to the, lashed to form a matrix, Alternatively, the clear composition may be applied as a uniform film over the backing. laayer.

In this manner the entire length of the ladies, or a portion thereof, is encased in the polynmeric.
22.

film. The film may be dimensioned such that it extends slightly beyond the tips of the lashes to provide a continuous "hard" edge or may be dimensioned such that the, tips of the lashes extend beyond the edge to provide an edge having a "feathered" appeaarance.
Furtb'erFfaaore,, the present invention may way take the form of lines Or s.raa.ilar patterns as depicted in Figure 3 such that the tips of the lashes are extended to impart a lengthening to the eyelashes'.

In another principle embodimeiat, a method for the application of airy, ma icara :ftarniu.1 atiora to eve lashes, is provided, comprising contacting the eye lashes with a dry mascara formulation which is deposited. on a carrier substrate, and.
optionally varying t1le temperature of the Mascara or applying pressure, light or a combination hereof, to the. eye hash and mascara formulation to adhere the mascara formulation to the eye lash_ In oiie embodiment, pressure is applied to the mascara formulation and substrate. In another embodiment, beat is applied to the mascara formulation and substrate wheir they are in contact with the. eye lashes. In another embodiment, the dry m ascaraa formulation is exposed to fight when it is in contact with the eye laashes. in an alternate embodiment, the mascara. is 1 adhered to the eye lash by holding the formulation in contact with the eye lash for a period of tire, without the application of pressure, heat or light. The carrier substrate is, not ,I
conventional brush applicator for applying mascara, In one embodiment, the carrier substrate is a thin film nraaterial. In one embodiment, an application tool is used to transfer the dry mascara formulation to the eye lashes. The application tool incorporates the dry mascara forraaailtation on one or two suncces that are brought into contact with the eye lashes. Figure 1 and Figure 2 depict examples of application tools that have the dry muscat t formulation incorporated on a surface that is placed in contra with the eve lashes.

The method of applying mascara enables mascara with various patterns, designs or effects to be applied to the eye lash to achieve a desired eye lash appearan e. The desired k pattern or effect may be applied selectively on the top surface of the eye lash or on the underside of the eye lash with the, present ira ventooÃa. In ne embodiment, mascara with a desired colorant pattern is applied to the eye lash, Figure 4 depicts several color patterns or gradients, which are possible with the Present invention. lra another emmmbodiulenant, maascaar, with small graphics or illustrations are applied to the eye lash. In another eraabodim ent, mascara with a reflective substance such as glitter is applied to the eye lash. Figures 6 illustrates the eye lashes with mascara that contains glitter. The finish of the mas=cara Product of the present invention, by Way of non-.liarartirig examples, could be malt, sera. a.i-thatÃ., gloss, se.aa:ai-gloss and combinations thereof In another embodiment, mascara with desired visual effects such. as a rigid "hard lash" effect or with a "black niaatt dot"
patter is applied to the eve lashes. Figure 5 displays eye hashes with a "hard lash" effect. Figure 6 illustrates eve lashes with a "lack mat dot" patter. In another embodiment:, mascara with individual elements, such as "matt black clots", may he applied to the eye lashes. The method allows for easy control, of the amount of mascara to be applied to the eye. lashes by controlling the amount of dry mascara deposited on. the carrier substrate. The present invention is capable of 1 imparting definition, length, visual effects, including holography-, and volume or combinations thereof Additionally, eyelashes with a light or thick. coating of mascara. are eaasil achieved using the iris eaa.tion.

Figure 10 illustrates one embodiment according to the invention wherein a plurality of cosmetic microdots and an adhesive are disposed on a transfer sheet backing layer. A
backing sheet covers the product and. is removed to expose the adhesive and cosmetic.

nucrodoÃs. A Then the exposed adhesive is pressed. against the eyelash, It aSaeres to the eyel ash and transfers the microdot from the transfer sheet backing layer onto the eyelash.
The ri.icrodots are only, o veakly bound to the transfer sheet and are thus readily transferred with the adhesive to the eyelash.

In one interesttttg embodiment, the product may have pressure sensitive ink on the face of the transfer laver opposite the cosmetic, as illustrated in Figure .11, The pressure sensitive .ink will charge colors when sufficient pressure has been applied to transfer the cosmetic onto the eyelashes, and thus serves as an indicator that the product has been successfully and uniformly applied. In another ernbodint.ent, the product may employ, <
tactile cue such as raised protrusions altering, the transfer layer to alert the consumer when sufficient pressure has been applied to transfer the cosmetic onto the.
eyelashes, it has been found that certain pattern: of printed cosmetic are superior for obtaining uniform coverage and good transfer of the cosmetic onto the eselishes. As shown in Figure 12, the efficiency of transfer is relatively low. for lines of cosmetic (printetf alon=g line 1-1) because the eyelashes may not align on pitch with the cosmetic lines. Tilted he: agon patterns of hexagonal dots are contemplated to have superior adhesion efficien.ey to the eyelashes.
The invention is not limited., howeeveer, to any particular pattern of printed cosmetic.

l xe.mplary applicator devices according to the invention are illustrated M
Figure 13.
1 In embodiment "a" the folded product is loaded into a recess formed between two rigid plate-like members, which a aye have a slightly arched configuration according to the contours of the eyelids. In operation the user applies force to a lever, which brings totgether the plates to provide the necessary pressure to transfer the cosmetic to the eyelashes. It is contemplated that any such lever'-actuated mechanism will be suitable for generating sufficient pressure to transfer the cosmetic. to the eyelash. In embodiment "h," also illustrated in figure 13, the product is held in an internal recess of a. stick--type device. The recess is, formed between a terminal end of t e device and the edge of a solid member sltdably disposed in the device, such that the slidabfe member may be moved toward the terminal end of the device, by pressure from the thumb or the like, to engage the product and create sufficient pressure to k transfer the cosmetic to the eyelashes. However, it will be understood that no special ap licawr ale-vice is iequi.ted, and that the. product ttta be employed siattpl , b squeeriÃn{
between thel )retunger and taumb, etc, it will be understood that the terms "backing'" and "tua sfeiC' when used tomodik.. the sleet" or layer" are not intended to limit the product configuration, but rather are used to assist the reader in understanding the nonrliruiting embodiments shown n the drawiai ;s.

Claims (21)

1. A mascara applicator system comprising:

a foldable transfer sheet having at least one edge of concave curvature configured to approximate the curvature of the eyelid such that when said edge is placed against the lashes, coverage of said lashes by said transfer sheet is maximized;

a solid or semi-solid cosmetic composition disposed on at least a portion of one face of said transfer sheet;

wherein said foldable transfer sheet is configured to be folded over to encase the lashes such that with the application of pressure on the folded transfer sheet said cosmetic composition is transferred to the eyelashes and held thereon by said adhesive.
2. The mascara applicator system according to claim 1, wherein said transfer sheet comprises paper.
3. The mascara applicator system according to claim 1, wherein said transfer sheet comprises perforations or folds roughly in the middle of the sheet to facilitate folding over the eyelashes.
4. The mascara applicator system according to claim 1, wherein said cosmetic composition comprises a plurality of cosmetic microdots.
5. The mascara applicator system according to claim 1, wherein said cosmetic microdots have a diameter from about 50 microns to about 0.5 mm.
6. The mascara applicator system according to claim 4, said cosmetic microdots are arranged in a tilted hexagonal pattern.
7. The mascara applicator system according to claim 1, wherein said cosmetic composition comprises carbon black.
8. The device of claim 1, wherein said cosmetic composition comprises a color gradient or pattern on the surface of said transfer sheet.
9. The mascara applicator system according to claim 1, wherein said cosmetic composition is transparent.
10. The mascara applicator system according to claim 1, wherein said cosmetic composition is applied to said transfer sheet by a printing process selected from the group consisting of a lithography, flexography, xerographic printing, laser printing, release coating, digital printing, ink jet printing, rotogravure, and screen printing.
11. The mascara applicator system according to claim 1, further comprising a release coating layer disposed on said transfer sheet to facilitate separation of said cosmetic composition from said transfer sheet during use.
12. The mascara applicator system according to claim 1, wherein said release coating layer comprises a non-stick silicone or mixtures of silicones.
13. The mascara applicator system according to claim 1, further comprising a backing sheet laminated onto said transfer sheet by an adhesive layer and overlaying said cosmetic composition to protect said cosmetic composition prior to use, said backing sheet being removable prior to use to expose said cosmetic composition and said adhesive layer.
14. The mascara applicator system according to claim 13, wherein said backing sheet comprises a transparent plastic material.
15. The mascara applicator system according to claim 14, wherein said backing sheet comprises a biaxially-orientated polyethylene terephthalate polyester film.
16. The mascara applicator system according to claim 1, wherein said adhesive comprises a pressure sensitive adhesive.
17. The mascara applicator system according to claim 1, where said transfer sheet comprise an indicator to alter the user when the product has been successfully applied to the eyelashes.
18. The mascara applicator system according to claim 1, where said indicator comprises pressure sensitive ink on the face of the transfer sheet opposite the cosmetic composition.
19. A method for applying a cosmetic product to eyelashes comprising:
(i) providing a substrate having an adhesive composition and a dry or substantially dry cosmetic composition disposed on one face thereof;

(ii) folding the substrate over the eyelashes such that at least a portion of said eyelashes are in contact with said adhesive and cosmetic compositions; and (iii) applying pressure to the opposing sides of said folded substrate to transfer the cosmetic composition to the eyelashes.
20. The method according to claim 18 further comprising heating the composition to facilitate transfer to the eyelashes.
21. The method according to claim 18 wherein an applicator device is employed to carry out said step of applying pressure to the opposing sides of said folded substrate.
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EP2211661A1 (en) 2010-08-04
JP5539215B2 (en) 2014-07-02

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