CA2704612A1 - Modification de campagnes publicitaires radiodiffusees - Google Patents

Modification de campagnes publicitaires radiodiffusees Download PDF

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Publication number
CA2704612A1
CA2704612A1 CA2704612A CA2704612A CA2704612A1 CA 2704612 A1 CA2704612 A1 CA 2704612A1 CA 2704612 A CA2704612 A CA 2704612A CA 2704612 A CA2704612 A CA 2704612A CA 2704612 A1 CA2704612 A1 CA 2704612A1
Authority
CA
Canada
Prior art keywords
campaign
parameters
advertiser
impressions
broadcast media
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2704612A
Other languages
English (en)
Inventor
Jagpreet S. Duggal
Davi K. Robison
Kristin K. Nagata
Robert D. Gardner
Alexandr Y. Smolyanov
Weizhao Wang
Russell K. Ketchum
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google Inc.
Jagpreet S. Duggal
Davi K. Robison
Kristin K. Nagata
Robert D. Gardner
Alexandr Y. Smolyanov
Weizhao Wang
Russell K. Ketchum
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc., Jagpreet S. Duggal, Davi K. Robison, Kristin K. Nagata, Robert D. Gardner, Alexandr Y. Smolyanov, Weizhao Wang, Russell K. Ketchum filed Critical Google Inc.
Publication of CA2704612A1 publication Critical patent/CA2704612A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G06Q30/0205—Location or geographical consideration
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Electrotherapy Devices (AREA)
CA2704612A 2007-11-07 2008-11-07 Modification de campagnes publicitaires radiodiffusees Abandoned CA2704612A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US98623107P 2007-11-07 2007-11-07
US60/986,231 2007-11-07
PCT/US2008/082877 WO2009062091A2 (fr) 2007-11-07 2008-11-07 Modification de campagnes publicitaires radiodiffusées

Publications (1)

Publication Number Publication Date
CA2704612A1 true CA2704612A1 (fr) 2009-05-14

Family

ID=40626457

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2704612A Abandoned CA2704612A1 (fr) 2007-11-07 2008-11-07 Modification de campagnes publicitaires radiodiffusees

Country Status (5)

Country Link
US (1) US20090132346A1 (fr)
EP (1) EP2208178A4 (fr)
CN (2) CN102682396A (fr)
CA (1) CA2704612A1 (fr)
WO (1) WO2009062091A2 (fr)

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US8539067B2 (en) * 2009-12-31 2013-09-17 Google Inc. Multi-campaign content allocation based on experiment difference data
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US8701138B2 (en) 2010-04-23 2014-04-15 Time Warner Cable Enterprises Llc Zone control methods and apparatus
US20110264530A1 (en) 2010-04-23 2011-10-27 Bryan Santangelo Apparatus and methods for dynamic secondary content and data insertion and delivery
US8359274B2 (en) 2010-06-04 2013-01-22 Visa International Service Association Systems and methods to provide messages in real-time with transaction processing
US9972021B2 (en) 2010-08-06 2018-05-15 Visa International Service Association Systems and methods to rank and select triggers for real-time offers
US9679299B2 (en) 2010-09-03 2017-06-13 Visa International Service Association Systems and methods to provide real-time offers via a cooperative database
US10055745B2 (en) 2010-09-21 2018-08-21 Visa International Service Association Systems and methods to modify interaction rules during run time
US9477967B2 (en) 2010-09-21 2016-10-25 Visa International Service Association Systems and methods to process an offer campaign based on ineligibility
US20120109738A1 (en) * 2010-10-28 2012-05-03 Microsoft Corporation Testing on-line advertising
US9558502B2 (en) 2010-11-04 2017-01-31 Visa International Service Association Systems and methods to reward user interactions
US9928523B2 (en) * 2010-12-10 2018-03-27 Excalibur Ip, Llc System and method for booking an advertisement to an impression using a targeting dimension dictionary
US8588383B2 (en) * 2010-12-17 2013-11-19 Google Inc. Frequency capping and throttling of calls in a pay-per-call advertising solution
US10438299B2 (en) 2011-03-15 2019-10-08 Visa International Service Association Systems and methods to combine transaction terminal location data and social networking check-in
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US9466075B2 (en) 2011-09-20 2016-10-11 Visa International Service Association Systems and methods to process referrals in offer campaigns
US10380617B2 (en) * 2011-09-29 2019-08-13 Visa International Service Association Systems and methods to provide a user interface to control an offer campaign
US8880672B2 (en) * 2011-11-01 2014-11-04 Google Inc. Modifying redistribution sets of users based on expiration time
US10290018B2 (en) 2011-11-09 2019-05-14 Visa International Service Association Systems and methods to communicate with users via social networking sites
US10497022B2 (en) 2012-01-20 2019-12-03 Visa International Service Association Systems and methods to present and process offers
US10672018B2 (en) 2012-03-07 2020-06-02 Visa International Service Association Systems and methods to process offers via mobile devices
US9078040B2 (en) 2012-04-12 2015-07-07 Time Warner Cable Enterprises Llc Apparatus and methods for enabling media options in a content delivery network
US9854280B2 (en) 2012-07-10 2017-12-26 Time Warner Cable Enterprises Llc Apparatus and methods for selective enforcement of secondary content viewing
US8862155B2 (en) 2012-08-30 2014-10-14 Time Warner Cable Enterprises Llc Apparatus and methods for enabling location-based services within a premises
JP5683563B2 (ja) 2012-12-11 2015-03-11 ヤフー株式会社 広告配信管理装置および広告配信管理方法
JP5600727B2 (ja) 2012-12-11 2014-10-01 ヤフー株式会社 広告配信管理装置および広告配信管理方法
US9131283B2 (en) 2012-12-14 2015-09-08 Time Warner Cable Enterprises Llc Apparatus and methods for multimedia coordination
JP5567651B2 (ja) * 2012-12-25 2014-08-06 ヤフー株式会社 広告配信管理装置および広告配信管理方法
JP5616424B2 (ja) 2012-12-26 2014-10-29 ヤフー株式会社 広告配信管理装置および広告配信管理方法
US20140282786A1 (en) 2013-03-12 2014-09-18 Time Warner Cable Enterprises Llc Methods and apparatus for providing and uploading content to personalized network storage
IL225560A0 (en) * 2013-04-04 2013-09-30 Google Inc Budget allocation for content distribution
US10028025B2 (en) 2014-09-29 2018-07-17 Time Warner Cable Enterprises Llc Apparatus and methods for enabling presence-based and use-based services
US9743154B2 (en) 2015-09-09 2017-08-22 Sorenson Media, Inc Dynamic video advertisement replacement
US10586023B2 (en) 2016-04-21 2020-03-10 Time Warner Cable Enterprises Llc Methods and apparatus for secondary content management and fraud prevention
CN105959412A (zh) * 2016-06-29 2016-09-21 安徽理工大学 一种基于队列挖掘的云服务资源分配方法
US11212593B2 (en) 2016-09-27 2021-12-28 Time Warner Cable Enterprises Llc Apparatus and methods for automated secondary content management in a digital network
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US10257572B2 (en) 2017-01-03 2019-04-09 Bliss Point Media, Inc. Optimization of broadcast event effectiveness
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Also Published As

Publication number Publication date
EP2208178A4 (fr) 2012-08-08
WO2009062091A2 (fr) 2009-05-14
CN101918968A (zh) 2010-12-15
US20090132346A1 (en) 2009-05-21
CN102682396A (zh) 2012-09-19
WO2009062091A3 (fr) 2009-07-16
EP2208178A2 (fr) 2010-07-21

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Legal Events

Date Code Title Description
EEER Examination request

Effective date: 20131015

FZDE Discontinued

Effective date: 20171222