CA2409606A1 - Method for providing an extra utility to a consumer article, a consumer article and a database - Google Patents

Method for providing an extra utility to a consumer article, a consumer article and a database Download PDF

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Publication number
CA2409606A1
CA2409606A1 CA002409606A CA2409606A CA2409606A1 CA 2409606 A1 CA2409606 A1 CA 2409606A1 CA 002409606 A CA002409606 A CA 002409606A CA 2409606 A CA2409606 A CA 2409606A CA 2409606 A1 CA2409606 A1 CA 2409606A1
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Canada
Prior art keywords
program
database
code
individual code
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002409606A
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French (fr)
Inventor
Pietro Ferrero
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Magic Production Group MPG SA
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Individual
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Publication date
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Publication of CA2409606A1 publication Critical patent/CA2409606A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Storage Device Security (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention relates to a method for providing an additional use of a consumer item that is primarily focused on a main use, especially a food item, upon purchase. According to said method, an individual code is made available for providing the additional use, this code enabling access to a public data network with a suitable data processing device. A supply of programmes that can be accessed using the individual code is stored in said public data network. The individual code is used to select a programme from said supply programmes. The selected, launched programme remains available for a predetermined access time, the individual code being blocked from further access once access has been gained on a predetermined number of occasions.

Description

WO 01/86519 . PCT/EP01/05371 Technique for in~arting an extra utility to a consumer article, consumer article and database The invention relates to a technique for imparting an extra utility when buying a consumer article aimed primarily at a main utility, in particular foodstuff, in which an individual code is provided for imparting the extra utility, by means of which it is possible to access a public data network via a suitable data-processing device.
The invention also relates to a consumer article with a main utility, in particular as a foodstuff, and an extra utility, in particular as a plaything, which for the extra utility contains an individual code that, using code data, enables access to a public data network for a limited time via a data-processing device with access to the data network.
The invention also relates to a database, for operation in a public data network, that is accessible using an individual code containing code data for accessing the database and additional data for individualization.
The marketing of consumer articles that provide the purchaser with multiple utilities is known of. A well-known example is the "Kinder Surprise Egg" from the applicant, in which, inside a hollow egg with a chocolate/milky-cream shell, there is placed a container in the form of a two-piece plastic capsule holding small toy figures that may need to be assembled from building instructions. Thus when buying the milk/chocolate egg, the purchaser obtains both an appetizing piece of confectionery and a stimulating toy.
Although the main target group of these articles are children and young people, it has been shown that, ~
' CA 02409606 2002-11-21 WO 01/86519 . PCT/EPO1/05371 owing to the extra utility, adults are also interested in the article, in particular in order to collect the toy figures.
It requires a considerable amount of time and effort to continually devise new playthings that can fit into the minimal space inside the capsule and enable new variations of the play experience, in particular the assembly of the plaything. It is also a problem that the playthings are meant to interest as broad an age range as possible, without smaller children being frustrated by excessive demands, or older children dismissing the article offered as "kids' stuff".
The notion to provide a product, for example a drinks bottle, with a code that allows a single access to a specific website on the Internet via a data-processing device, for example to play a video game, is known from W099/44161. The incentive achieved with this is low, because the extra utility always presents itself in the same form.
The present invention is based on the problem of extending the extra utility imparted by a consumer article, and designing it to be adaptable in principle to the consumer concerned.
With this problem as starting point, a technique of the type mentioned in the introduction is characterized according to the invention in that a stock of programs that can be accessed by means of the individual code is held on the public data network, in that a program can be selected from the stock of programs using the individual code, in that the started, selected program remains available for access for a predetermined time, and in that the individual code is disabled for further accesses after a predetermined number of accesses.

WO 01/$6519 . PCT/EP01/05371 In the technique according to the invention, the purchaser of the consumer article is given an individual code, for example in the form of a printed alphanumeric code, which the purchaser of the consumer article as user can utilize with a suitable data-processing device to access a stock of programs on a public data network, in particular the Internet. This can happen, for instance, by calling up a predetermined address, possibly given with the code, which allows access to a website where it is possible to access the stock of programs by entering the individual code into the device. A program automatically selected from the programs on offer then remains available for access for a predetermined time, for example 30 minutes, so that the program offered as a surprise can be enjoyed for the predetermined time. After a predetermined number of accesses, preferably after one single access, the individual code is disabled for further accesses.
The technique according to the invention is particularly advantageous if, prior to accessing the stock, personal data is obtained interactively from the person accessing the stock, and a suitable program is offered based on the personal data entered. The personal data required for this may in particular consist of stating the age of the user, in order to offer programs suitable for that age. It is also conceivable to ask for interests in order to offer different programs that are designed to be primarily educational, primarily passive entertainment or primarily an interactive game, for example. Programs can be assigned accordingly to one particular group, and the program group selected using the user data provided. The selection of the program from within the specific program group can be performed by a random program for the access concerned, or else even predetermined by the individual code. In the first case mentioned, it is possible to allow the user to access, .WO 01/86519 . PCT/EP01/05371 for instance, the same game later in order to out-perform an earlier performance if applicable. For this purpose, a personal password for the user can be requested at the end of the access time, which can be used to re-open the same program (the same game) at a later access.
It is highly advantageous for selling the consumer article if an additional extra utility is imparted in addition to the code, as not all purchasers have access to a data-processing device to benefit from the extra utility offered with the code. The additional extra utility, in the form of a small toy known in the art, can be held in a container, carried in the consumer article, that advantageously also holds the code.
With the problem presented above as starting point, a consumer article of the type mentioned in the introduction is also characterized according to the invention in that the individual code contains code data for selecting from a stock of programs so that only one selected program can be accessed.
It is particularly advantageous here if the individual code contains extra data for individualization that can be used to disable the individual code after a single use of the code data.
Further preferred features of the consumer article according to the invention arise in the description of the preferred embodiments of the technique according to the invention.
In addition, a database, for operation in a public data network, that is accessible in a customary way using an individual code containing code data for accessing the database and additional data for individualization, is suitable for implementing the technique according to ~~

_W0 01/86519 . PCT/EP01/05371 the invention, if the database is characterized according to the invention in that a selection is made from a stock of programs in the database using the individual code, so that only one selected program can be initialized for a predetermined time, and in that the individual code is automatically disabled after a predetermined number of accesses.
In the database according to the invention, a program predetermined by the individual code can be offered for access, or alternatively the individual code is used merely to enable access to the programs on offer, and an offered program is selected using a selection program, which may be a random-number generator.
In a preferred embodiment, prior to offering a program, an initialization dialog is opened in which user data is requested, and the offered program is selected on the basis of the user data provided.
This occurs advantageously in that in the database one program in each program group can be opened by the individual code, and the selection of the program group is determined by the user data provided.
The database according to the invention preferably contains a memory device for used - and thus disabled -individual codes. In addition, a memory device can be provided for personal passwords, which are assigned to a program opened when the password is entered. By this means, when accessing the stock of programs again using a new individual code, it is possible to re-open a specific program that has been opened before by entering the password, for instance in order to out perform an earlier game result.
The database according to the invention is preferably designed to be isolated, without links to other WO 01/86519 . PCT/EP01/05371 material on offer. This enables strict control of the database, which is necessary if in particular younger children are also meant to be able to access the database.
The invention shall be described in more detail below with reference to an exemplary embodiment. When purchasing a consumer article, for example a chocolate egg, the purchaser gets a capsule, held in the chocolate egg, containing a printed alphanumeric code in the form of a batch number and preferably a hitherto customary small toy. Advantageously, a special Internet address of the supplier of the consumer article is specified in addition to the alphanumeric code. Using a suitable data-processing device, for example a personal computer with Internet access, the Internet address can be dialed up. A portal site opens, through which one can be guided by a special figure.
While wandering through the portal site, personal data, specifically one's age, is entered by clicking on a relevant category of four age ranges. The four age ranges may for example be: 3 to 6 years, 7 to 11 years, 12 to 18 years or over 18.
In addition, one is prompted for the type of surprise that one would like to experience as an offered program. Possible types are video games, cartoons, documentation, discoveries, novelties.
A program belonging to the program group in question is selected on the basis of the choice of program group and the specified age range, where the selection can be made by a selection program of the database, for example using a random-number generator, or is already preset by the individual code.
The opened Internet site is a closed site containing no .WO 01/86519 . PCT/EP01/05371 _ 7 _ links to other Internet sites, and is safeguarded against the introduction of outside information. The Internet site is also protected, i.e. it is not possible to download programs or parts of programs, including images or music, to the personal computer.
After the specific program is selected, this program can be used for a limited time, for example for about 30 minutes. In particular for young people and adults, there is an option to enter a personal password at the end of the program, in order to be able to open the specific program again at the next Internet access. The password then takes priority, for instance over the selection program of the database.
Thus it is possible to re-open a video game that measures performance or success, in order to improve as far as possible on the result achieved with this video game.
Unchecked repeat access using an individual code obtained once can be prevented on the part of the database in that the database contains a storage device for individual codes that have been used once, so that when an individual code is entered it is compared with individual codes already saved. If the individual code is already held in the memory device for "used codes", then this can be used to identify a repeat access attempt. Access is then refused by the database. Of course it is possible to allow a predetermined number of accesses for each individual code. Then the used codes are each saved in the memory device with a code number for the number of accesses already made. Access is refused when the maximum number of accesses has already been made.
The invention described enables a new method of use of a program database in a public data network is based on . ' CA 02409606 2002-11-21 WO 01/86519 . PCT/EP01/05371 _ g _ the described insular design of the database and the strictly limited access to programs in the database.

Claims (23)

Claims
1. A technique for imparting an extra utility when buying a consumer article aimed primarily at a main utility, in particular foodstuff, in which an individual code is provided for imparting the extra utility, by means of which it is possible to access a public data network via a suitable data-processing device, characterized in that a stock of programs that can be accessed by means of the individual code is held on the public data network, in that a program can be selected from the stock of programs using the individual code, in that the started, selected program remains available for access for a predetermined time, and in that the individual code is disabled for further accesses after a predetermined number of accesses.
2. The technique as claimed in claim 1, characterized in that prior to accessing the stock, personal data is obtained interactively from the person accessing the stock, and in that a suitable program is offered based on the personal data entered.
3. The technique as claimed in claim 2, characterized in that the programs are divided into program groups, and in that the program group is selected using the user data provided.
4. The technique as claimed in one of claims 1 to 3, characterized in that the selection of the program is predetermined by the individual code.
5. The technique as claimed in one of claims 1 to 4, characterized in that an additional extra utility is imparted in addition to the code.
6. The technique as claimed in claim 5, characterized in that the additional extra utility, in the form of a small toy, is held in a container carried in the consumer article.
7. The technique as claimed in claim 6, characterized in that the code in written from is also held in the container.
8. The technique as claimed in one of claims 1 to 7, characterized in that the individual code is disabled after a single access to an offered program.
9. A consumer article with a main utility, in particular as a foodstuff, and an extra utility, in particular as a plaything, which for the extra utility contains an individual code that, using code data, enables access to a public data network for a limited time via a data-processing device with access to the data network, characterized in that the individual code contains code data for selecting from a stock of programs so that only one selected program can be accessed.
10. The consumer article as claimed in claim 9, characterized in that the individual code contains extra data for individualization that can be used to disable the individual code after use of the code data.
11. The consumer article as claimed in claim 9 or 10, characterized by an object for an additional extra utility in addition to the code.
12. The consumer article as claimed in one of claims 9 to 11, in which the consumer article contains a container for the extra utility, characterized in that the code is placed in the container in written form.
13. The consumer article as claimed in claim 11 and 12, characterized in that the object for the additional extra utility is also placed in the container.
14. A database, for operation in a public data network, that is accessible using an individual code containing code data for accessing the database and additional data for individualization, characterized in that a selection is made from a stock of programs in the database using the individual code, so that only one selected program can be initialized for a predetermined time, and in that the individual code is automatically disabled after a predetermined number of accesses.
15. The database as claimed in claim 14, characterized in that the individual code is automatically disabled after one single access to an offered program.
16. The database as claimed in claim 14 or 15, characterized in that a program predetermined by the individual code is offered for access.
17. The database as claimed in claim 14 or 15, characterized in that the individual code is used to enable access to the programs on offer, and in that an offered program is selected automatically using a selection program.
18. The database as claimed in one of claims 14 to 17, characterized in that prior to offering a program, an initialization dialog is opened in which user data is requested, and in that the offered program is selected on the basis of the user data provided.
19. The database as claimed in claim 18, characterized in that in the database one program in each program group can be opened by the individual code, and the selection of the program group is determined by the user data provided.
20. The database as claimed in one of claims 14 to 19, characterized by a memory device for disabled individual codes.
21. The database as claimed in one of claims 14 to 20, characterized by a memory device for personal passwords, which are assigned to a program opened when the password is entered.
22. The database as claimed in one of claims 14 to 21, characterized in that the database is designed to be isolated, without links to other material on offer.
23. The database as claimed in one of claims 14 to 22, characterized in that it is protected against downloading of programs.
CA002409606A 2000-05-12 2001-05-10 Method for providing an extra utility to a consumer article, a consumer article and a database Abandoned CA2409606A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP00110088A EP1156433A1 (en) 2000-05-12 2000-05-12 Method for providing additional use of consumer product with a purchased products
EP00110088.2 2000-05-12
PCT/EP2001/005371 WO2001086519A1 (en) 2000-05-12 2001-05-10 Method for providing an additional use of a consumer item, consumer item and database

Publications (1)

Publication Number Publication Date
CA2409606A1 true CA2409606A1 (en) 2002-11-21

Family

ID=8168696

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002409606A Abandoned CA2409606A1 (en) 2000-05-12 2001-05-10 Method for providing an extra utility to a consumer article, a consumer article and a database

Country Status (12)

Country Link
EP (1) EP1156433A1 (en)
JP (1) JP2003533772A (en)
CN (1) CN1429374A (en)
AU (1) AU784716B2 (en)
BR (1) BR0110789A (en)
CA (1) CA2409606A1 (en)
CZ (1) CZ298420B6 (en)
HU (1) HUP0301970A3 (en)
MX (1) MXPA02011065A (en)
PL (1) PL358203A1 (en)
RU (1) RU2268492C2 (en)
WO (1) WO2001086519A1 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8280907B2 (en) 2005-11-30 2012-10-02 International Business Machines Corporation System and method for managing access to data in a database
MD3635B1 (en) * 2007-01-16 2008-06-30 Ics "Dritish American Tobacco-Moldova" Ооо Process for realization of an additional use of consumer goods
KR101007195B1 (en) * 2009-09-10 2011-01-12 주식회사 레드덕 Online lottery system using capsule and method thereof

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH068976U (en) * 1991-01-31 1994-02-04 洋介 小岩 Product label
US5806043A (en) * 1995-06-06 1998-09-08 Interactive Media Works, L.L.C. Method for providing customer on-line support via prepaid internet access
WO1996039668A1 (en) * 1995-06-06 1996-12-12 Interactive Media Works, L.L.C. Promotional and product on-line help methods via internet
US5774869A (en) * 1995-06-06 1998-06-30 Interactive Media Works, Llc Method for providing sponsor paid internet access and simultaneous sponsor promotion
AUPP205898A0 (en) 1998-02-27 1998-03-26 Mooney, Christopher Kevin A service access method and interface
US6011837A (en) * 1998-06-22 2000-01-04 Bellsouth Intellectual Property Corporation Marketing control program
JP2000057076A (en) * 1998-08-03 2000-02-25 Hiroshi Kubota Automatic vending system for digital information
US6267672B1 (en) * 1998-10-21 2001-07-31 Ayecon Entertainment, L.L.C. Product sales enhancing internet game system

Also Published As

Publication number Publication date
EP1156433A1 (en) 2001-11-21
JP2003533772A (en) 2003-11-11
CZ298420B6 (en) 2007-09-26
MXPA02011065A (en) 2004-03-23
CZ20023652A3 (en) 2003-06-18
AU7240701A (en) 2001-11-20
HUP0301970A2 (en) 2003-09-29
CN1429374A (en) 2003-07-09
PL358203A1 (en) 2004-08-09
RU2002130202A (en) 2004-03-10
RU2268492C2 (en) 2006-01-20
AU784716B2 (en) 2006-06-01
BR0110789A (en) 2003-05-13
WO2001086519A1 (en) 2001-11-15
HUP0301970A3 (en) 2005-05-30

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EEER Examination request
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Effective date: 20130510