BR112012011959A2 - sistema e método para a correlação de dispositivos móveis com marcadores de publicidade em um ambiente de varejo - Google Patents

sistema e método para a correlação de dispositivos móveis com marcadores de publicidade em um ambiente de varejo

Info

Publication number
BR112012011959A2
BR112012011959A2 BR112012011959A BR112012011959A BR112012011959A2 BR 112012011959 A2 BR112012011959 A2 BR 112012011959A2 BR 112012011959 A BR112012011959 A BR 112012011959A BR 112012011959 A BR112012011959 A BR 112012011959A BR 112012011959 A2 BR112012011959 A2 BR 112012011959A2
Authority
BR
Brazil
Prior art keywords
advertising
correlating
mobile devices
consumer
retail environment
Prior art date
Application number
BR112012011959A
Other languages
English (en)
Inventor
Belvin Timothy
Boynton Morton Timothy
Original Assignee
Visible Brands Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Visible Brands Inc filed Critical Visible Brands Inc
Publication of BR112012011959A2 publication Critical patent/BR112012011959A2/pt

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

sistema e método para a correlação de dispositivos móveis com marcadores de publicidade em um ambiente de varejo. um sistema e método para correlacionar dispositivos móveis com marcadores temporários e permanentes utilizados por um sistema de publicidade que distribui conteúdo para consumidores via uam rede dispositivos de exibição. cada dispositivo móvel está tipicamente associado com um único consumidor, e informações demográficas, financeiras, comerciais, histórico de compras ou outras informações sobre o consumidor são mantidas por um sistema de correlação. através da correlação do dispositivo móvel com o marcador, o sistema de correlação permite que informações sobre o consumidor sejam divididadas com o sistema de publicidade. o sistema de publicidade pode utilizar a informação compartilhada a fim de selecionar de forma mais precisa o conteúdo de publicidade para o consumidor.
BR112012011959A 2009-11-18 2010-11-18 sistema e método para a correlação de dispositivos móveis com marcadores de publicidade em um ambiente de varejo BR112012011959A2 (pt)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/621,414 US20110119132A1 (en) 2009-11-18 2009-11-18 System and method for the correlation of mobile devices with markers used by a content delivery system in a retail environment
PCT/US2010/057279 WO2011063149A1 (en) 2009-11-18 2010-11-18 System and method for the correlation of mobile devices with advertising markers in a retail environment

Publications (1)

Publication Number Publication Date
BR112012011959A2 true BR112012011959A2 (pt) 2017-02-21

Family

ID=44012019

Family Applications (1)

Application Number Title Priority Date Filing Date
BR112012011959A BR112012011959A2 (pt) 2009-11-18 2010-11-18 sistema e método para a correlação de dispositivos móveis com marcadores de publicidade em um ambiente de varejo

Country Status (5)

Country Link
US (1) US20110119132A1 (pt)
EP (1) EP2502193A1 (pt)
BR (1) BR112012011959A2 (pt)
CA (1) CA2818476A1 (pt)
WO (1) WO2011063149A1 (pt)

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Also Published As

Publication number Publication date
US20110119132A1 (en) 2011-05-19
CA2818476A1 (en) 2011-05-26
WO2011063149A1 (en) 2011-05-26
EP2502193A1 (en) 2012-09-26

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Legal Events

Date Code Title Description
B08F Application dismissed because of non-payment of annual fees [chapter 8.6 patent gazette]
B08K Patent lapsed as no evidence of payment of the annual fee has been furnished to inpi [chapter 8.11 patent gazette]