AU2017100155B4

AU2017100155B4 - Display Assembly and Connector

Info

Publication number: AU2017100155B4
Application number: AU2017100155A
Authority: AU
Inventors: Anthony Ballesty; Patrick Ballesty
Original assignee: Id8 Studio Pty Ltd
Current assignee: Id8 Studio Pty Ltd
Priority date: 2017-01-19
Filing date: 2017-02-09
Publication date: 2017-08-24
Anticipated expiration: 2025-02-09
Also published as: AU2017100155A4

Abstract

Disclosed is a sidewall connector 128 comprising a base 142 for mounting the connector 128 to a sidewall of a display assembly 100 and an engagement portion 144 for engaging a corresponding shelf connector that is mounted to a shelf 104 of 5 the display assembly 100. An intermediate portion 146 connects the base 142 to the engagement portion 144. This intermediate portion 146 comprises a clamping arrangement 148 for clamping an end of the 134 wrap layer of the display assembly 100. 8686811 2 (GHMatters) P104830.AU.1

Description

DISPLAY ASSEMBLY AND CONNECTOR Technical Field 2017100155 25M2017

This disclosure relates to display assemblies of the type that are formed of a corrugated and/or foldable material. 5 Background Art

Display assemblies or stands are used to display and/or store items, such as products in a shop or store. Such assemblies are commonly formed from lightweight materials (e.g. cardboard), and generally have a shorter useful life than permanent shelving. 10 Although these display assemblies are, in general, less durable than permanent shelving, they are often replaced for reasons other than wear. One such reason is a change in the product that a shop or store wishes to display on the floor (i.e. as opposed to a display on permanent shelving).

These types of ‘ temporary’ display assemblies areflsen manufactured (e.g. by 15 printing onto the sides of the display) so as to be suitable for displaying a particular product or a particular brand of products. For example, if a store wishes to move a product (e.g. that may be on sale) from permanent shelving to a display assembly (replacing another product on the display assembly), it may need to replace the display assembly itself to ensure that the appearance of the display 2 0 assembly matches the new product.

Such replacement may be costly and can have a negative impact on the environment (i.e. due to unnecessary disposal of materials).

It is to be understood that, if any prior art is referred to herein, such reference does not constitute an admission that the prior art forms a part of the common general 2 5 knowledge in the art, in Australia or any other country. 1 9292595_1 (GHMatters) P104830.AU.1

Summary 2017100155 25 Μ 2017

Disclosed herein is a display assembly comprising at least one sidewall, at least one shelf, a replaceable wrap to at least partially wrap the at least one sidewall, and a connector. The connector comprises a base for mounting the connector to 5 the sidewall, an engagement portion for engaging the shelf, and an intermediate portion connecting the base to the engagement portion. The intermediate portion comprises a clamping arrangement for clamping an end of the wrap.

In one embodiment the clamping arrangement may at least partially define a recess for receipt, in use, of the end of the wrap layer so as to be able to be 10 clamped therein

In one embodiment the intermediate portion may comprise an arm extending from the base. The arm may at least partially define the recess. The arm may extend laterally from the base.

In one embodiment the display assembly may be formed of a corrugated and/or 15 foldable material.

Also disclosed herein is a connector for a display assembly having a replaceable wrap layer. The connector comprises a base for mounting the connector to a sidewall of the display assembly and an engagement portion for engaging a shelf of the display assembly. The connector further comprises an intermediate portion 2 0 connecting the base to the engagement portion, the intermediate portion comprising a clamping arrangement for clamping an end of the wrap layer.

The provision of a clamping arrangement provides means for (e.g. temporarily) retaining a wrap layer (e.g. by friction fit, gripping, etc). In practice, this may extend the useful life of the display assembly, because it allows modification of 2 5 the appearance of the display assembly (i.e. by replacing the wrap layer) without having to replace the entire display assembly. The use of a clamping or retaining arrangement also makes it relatively uncomplicated and fast to remove and attach 2 9292595J (GHMatters) P104830.AU.1 the wrap layer. For example, adhesives or fasteners are not required for such assembly. 2017100155 25 Μ 2017

In some cases, the display assembly may be provided without a replaceable wrap layer. In such cases, the display assembly may, at a later time, be provided with a 5 wrap layer to change the appearance of the display assembly. For example, a design may be printed directly onto the display assembly, and then a wrap layer (e.g. provided with an alternative design) may be used to cover the original design of the display assembly.

In one embodiment the clamping arrangement may at least partially define a 10 recess for receipt, in use, of an end of the wrap layer so as to be able to be clamped therein. The recess may be in the form of a notch, slot, gap, etc. and may not be fully defined by the clamping arrangement. That is, the clamping arrangement may only form one side of the boundary of the recess and, for example, the other side may be formed by the sidewall of the display assembly 15 when the connector is mounted thereto. The clamping arrangement may alternatively define the entire recess, which may be in the form of a notch, slot, gap, etc. formed in the connector.

In one embodiment the intermediate portion may comprise an arm extending from the base. The arm may at least partially define the recess. The arm may form part 2 0 of the clamping arrangement.

In one embodiment the arm may comprise a retaining element to facilitate retention of the wrap layer in the recess. The retaining element may comprise at least one ridge protruding from a surface of the arm. In use, the ridge may ‘ bite’ into the wrap layer so as to increase the retention strength of the clamping 2 5 arrangement. In some embodiments, the retaining element may not comprise any ridge. The retaining element may take another form (such as e.g. a knurled surface), or the arm may not comprise a retaining element.

In one embodiment the arm may extend laterally from the base. In this way, the position of the engagement portion may be offset laterally from the position of the 3 9292595 1 (GHMatters) P104830.AU.1 base (i.e. where the connector is mounted to the sidewall). In practice, it can be difficult to provide an arrangement whereby the base of the connector is mounted at the front edge of the sidewall. The lateral offset of the base and engagement portion means that the connector can be mounted to the sidewall away from the 5 front edge, but still engage (via the offset engagement portion) a shelf that is 2017100155 25 Μ 2017 positioned so as to be in line with the front edge of the display assembly. Such an arrangement may be more aesthetically pleasing, and may provide better access to the shelves in use.

In one embodiment at least a portion of the recess, in use (e.g. when mounted to a 10 display assembly), may be defined between the arm and the side panel.

In one embodiment at least a portion of the recess may be defined between the arm and the base.

In one embodiment the engagement portion may be disposed at, or proximate to, a distal end of the arm. 15 In one embodiment the engagement portion may be configured for releasable engagement with the shelf. The engagement portion may be configured for slideable engagement with a corresponding engagement element of the shelf. In this way, the shelves may be moved between positions on the display assembly, or may be removed and replaced without causing damage to the display assembly. 20 In one embodiment the engagement portion may comprise one or more sidewalls defining a cavity and a slot formed in the one or more side walls. The cavity and the slot may be arranged such that, in use, the slot is able to receive a stem of the engagement element and the cavity is able to receive an enlarged portion at the distal end of the stem. 25 In one embodiment the base may comprise a flange configured to be received behind, or within, a portion of the sidewall of the display assembly so as to retain the connector with respect to the sidewall. 4 9292595 1 (GHMatters) P104830.AU.1

In one embodiment the connector may be of unitary construction. That is, the engagement portion, intermediate portion and base may be integral with one another. In this respect, the connector may be injection moulded. 2017100155 25 Μ 2017

Also disclosed herein is a connector for a display assembly formed of a 5 corrugated and/or foldable material. The connector comprises a base for mounting the connector to a sidewall of the display assembly, an arm projecting laterally from the base so as to be generally parallel to the sidewall when mounted thereto, and an engagement portion disposed at or proximate to a distal end of the arm for removably engaging a shelf of the display assembly. 10 As is set forth above, the lateral extension of the arm may be such that it allows the connector to be mounted away from the edge of the sidewall of the display assembly, but still provide a connected shelf to be flush with a front of the display assembly.

In one embodiment a wrap receiving slot is defined between the arm and the base 15 (e.g. for receiving a portion of a wrap layer). The wrap receiving slot may be configured to retain the wrap layer when e.g. and edge of the wrap is received therein.

In one embodiment at least one ridge may protrude from an in use sidewall facing surface of the arm. The at least one ridge may extend in the longitudinal direction 2 0 of the arm. The longitudinal orientation of the ridge may ensure that it is less likely to catch an edge of the wrap as it is inserted between the arm and e.g. the base and/or the sidewall. The sidewall may, alternatively, not include any ridges.

In one embodiment the engagement portion may comprise one or more sidewalls defining a cavity having an open end, and a slot formed in one sidewall of the one 2 5 or more sidewalls. The cavity and slot may receive the head of a corresponding shelf connector so as to engage the corresponding shelf connector.

In one embodiment the base may comprise a retaining flange extending outwardly so as to generally be co-planar with the sidewall when mounted thereto. The 5 9292595J (GHMatters) P104830.AU.1 flange may be suitable for receipt behind or within a sidewall (e.g. between layers of the sidewall) of the display assembly. 2017100155 25 Μ 2017

In one embodiment the connector may be of unitary construction. This may simplify manufacture of the connector. 5 Also disclosed herein is a shelf connector for connecting to a corresponding connector as set forth above. The shelf connector comprises a mounting portion for mounting to a shelf, an enlarged portion for engagement with the corresponding connector; and a stem connecting the enlarged portion to the mounting portion. 10 In one embodiment the enlarged portion may be in the form of a flange. The stem may be connected to a central portion of the flange, and may extend perpendicularly from the flange, so as to define a generally T-shaped profile.

In one embodiment the mounting portion may comprise a first portion connected to, and perpendicular to, the stem, and a second portion extending perpendicularly 15 from an end of the first portion and in a direction that is parallel to the stem so as to define the mounting portion as a generally L-shaped profile.

Also disclosed herein is a connector and a shelf connector as set forth above.

Also disclosed herein is a display assembly formed of a corrugated and/or foldable material. The display assembly comprises a display body comprising one 2 0 or more sidewalls defining a cavity and a front opening providing access to the cavity. The display assembly further comprises one or more shelves supported between the sidewalls and within the cavity so as to be accessible through the front opening. Each shelf comprises first and second connector assemblies connecting the shelf to opposing inwardly facing surfaces of the one or more 2 5 sidewalls. The display assembly further comprises a wrap extending across one or more external surfaces of the body. A first end of the wrap is clamped by at least one first connector assembly, and a second end of the wrap is clamped by at least one second connector assembly. 6 9292595_1 (GHMatters) P104830.AU.1

In one embodiment the at least one of the first or second ends of the wrap may be releasably clamped by the respective connector assembly.In one embodiment at least one of the one or more sidewalls may comprise a plurality of layers. The innermost layer may comprise at least one aperture configured to allow mounting 5 of a portion of a respective connector between the layers of the at least one 2017100155 25M2017 sidewall. Each aperture may comprise a corresponding flap that is hingable between an open position in which it allows access to the aperture, and a closed position in which it is able to retain the portion of the connector in the aperture when received therein. 10 The connector assembly may be as otherwise described above (i.e. formed of a shelf connector and connector as described above).

Brief Description of the Drawings

Embodiments will now be described by way of example only, with reference to the accompanying drawings in which: 15 Figures ΙΑ, IB and 1C are perspective view of a display assembly;

Figures 2A, 2B, 2C and 2D are perspective, top, back and front views of a sidewall connector of the display assembly;

Figures 3A, 3B, 3C and 3D are perspective, top, front and side views of a shelf connector of the display assembly; and 2 0 Figures 4A, 4B, 4C and 4D are perspective view depicting a process for mounting the sidewall connector to the display assembly.

Detailed Description

In the following detailed description, reference is made to accompanying drawings which form a part of the detailed description. The illustrative 2 5 embodiments described in the detailed description, depicted in the drawings and defined in the claims, are not intended to be limiting. Other embodiments may be utilised and other changes may be made without departing from the spirit or scope 7 9292595 1 (GHMatters) P104830.AU.1 of the subject matter presented. It will be readily understood that the aspects of the present disclosure, as generally described herein and illustrated in the drawings can be arranged, substituted, combined, separated and designed in a wide variety of different configurations, all of which are contemplated in this 5 disclosure. 2017100155 25 Μ 2017

Figures ΙΑ, IB and 1C illustrate a display assembly 100 comprising a body 102 and shelves 104. The body 102 is predominantly formed of corrugated cardboard and comprises first 106 and second 108 opposing spaced sidewalls and a rear sidewall 110 extending therebetween. The sidewalls 106, 108, 110 define a cavity 10 112, a front opening between front edges 114 of the first 106 and second 108 sidewalls, and an upper opening between the upper edges 116 of the sidewalls 106, 108, 110. The front and upper openings provide access to the cavity 112.

The shelves 104 are supported between the sidewalls 106, 108, 110 and within the cavity 112 so as to be accessible through the front opening. Each shelf 104 has a 15 planar base 118 that generally extends across the width and depth of the cavity 112 and provides a support surface for items (e.g. products) being displayed or stored on the shelf 104. In the illustrated embodiment each shelf 104 is oriented on a decline from a rear edge at the rear sidewall 110 to a front edge (at the front opening of the display assembly 100). In other embodiments, the shelves 104 2 0 may be oriented on an incline, or may be horizontal. The front edge of each shelf 104 is folded upwards (generally perpendicularly) and then back on itself twice to form a three-layered front panel 120 that extends across the width of the front opening of the display assembly 100. These front panels 120 act as barriers to prevent items from sliding off the front of each shelf 104. 2 5 The lowermost shelf 104’ differs from the other shelves 104 in that its front panel 120’ also extends downwardly to a lower end of the body 102 of the display assembly 100 (i.e. supported on the ground in use). In this way, the panel 120 forms part of a base of the display assembly 100. 8 9292595J (GHMatters) P104830.AU.1

Side tabs 122 (see Figure IB) extend downwards from opposing side edges of each shelf 104. These are not fixed to the body 102 of the display assembly 100 -rather, these tabs 122 provide structural support to the shelf 104 itself. Each shelf 104 further comprises a rear tab 124 that extends from a respective rear edge of 5 the shelf 104. These rear tabs 124 are fixed (e.g. adhered) to the inner surface of the rear sidewall 110 of the body 102. 2017100155 25 Μ 2017

In addition to being connected to the body 102 by way of the rear tabs 124, the shelves 104 are connected proximate the front edges of the first 106 and second sidewalls 108 by connector assemblies 126 that connect each shelf 104 to 10 respective internal opposing surfaces of the first 106 and second 108 sidewalls. These connector assemblies 126 are formed of first (sidewall) connectors 128 (mounted to first 106 and second 108 sidewalls) and second (shelf) connectors 130 (mounted to the shelves 104), which will be described in more detail below with reference to Figures 2A to 2D and 3A to 3D. 15 Each of the first 106 and second 108 sidewalls is formed of two layers of corrugated card. To aid mounting of the sidewall connectors 128, a plurality of rectangular flaps are cut into an innermost (proximate the cavity) layer of each of the first 106 and second 108 sidewalls. These are not apparent from the presently described figures, but will be discussed further below with reference to Figures 2 0 4A to 4D.

The display assembly 100 further comprises a wrap layer 132 formed of a card material. The wrap layer 132 extends across (i.e. so as to cover) external surfaces of the sidewalls 106, 108, 110. A first end 134 of the wrap layer 132 wraps around the front edge 114 of the first sidewall 106 and is clamped by connector 25 assemblies 126 connecting the shelves 104 to the first sidewall 106. Similarly, a second end 136 of the wrap layer 132 wraps around the front edge 114 of the second sidewall 108 and is clamped by connector assemblies 126 connecting the shelves 104 to the second sidewall 108. Upper tabs 138 of the wrap layer 132 wrap around upper edges 116 of the sidewalls 106, 108 and are inserted into gaps 9 9292595_1 (GHMatters) P104830.AU.1 formed between the uppermost shelf 104 and the sidewalls 106, 108 so as to be retained in place. As is apparent from Figure 1C, these upper tabs 138 are also somewhat held in place by being tucked behind a portion of the wrap layer 132 clamped by the corresponding connector assemblies 126. 2017100155 25M2017 5 Each shelf 104 is also provided with a corresponding shelf wrap layer 140, which wraps around the front panel 120 of the shelf 104 and, like the body wrap layer 132, is clamped by respective connector assemblies 126. Together, the shelf 140 and body 132 wrap layers generally cover the external visible surfaces of the display assembly 100. In this respect, the wrap layers 132, 140 may have a 10 graphic printed thereon, which may include e.g. branding and/or information regarding a product displayed on the display assembly 100.

The clamping of the wrap layers 132, 140 (as opposed to e.g. gluing) means that they are not permanently secured to the body 102 or shelves 104. In this way, the wrap layers 132, 140 can be removed and replaced if required. Thus, for example, 15 the appearance of the display assembly 100 may be altered by a simple replacement of one set of wrap layers 132, 140 with another set. This avoids the need to replace the entire display assembly 100 and may extend its useful life (i.e. providing both cost and environmental benefits).

Similar benefits are provided by the connector assemblies 126 which, as is set 2 0 forth above, are formed of sidewall 128 and shelf 130 connectors that are releasably engaged with one another to provide a connection. In the illustrated embodiment this releasable engagement allows the front of the shelf 104 to be disengaged from the display body 102 with minimal or no damage to the display body 102. This may allow the shelves 104 to be folded up (e.g. hinged about their 2 5 engagement at their respective rear tabs 124) for e.g. delivery purposes (i.e. to facilitate flat packing). In other embodiments, the shelves 104 may be provided with connector assemblies at both the front and the rear sides so as to be completely detachable from the body 102. This may allow the shelves 104 to be removed and replaced. 10 9292595_1 (GHMatters) P104830.AU.1

One such sidewall connector 128 is shown in Figures 2A to 2D. In use, this sidewall connector 128 is able to engage a corresponding shelf connector 130 (such as that shown in Figures 3A to 3D) mounted to a shelf. For clarity, the present sidewall connector 128 will be described in the context of the display 5 assembly 100 as described above (i.e. mounted to the first sidewall 106). 2017100155 25 Μ 2017

However, it should be appreciated that the sidewall connector 128 is also suitable for other display assembly embodiments. It should also be understood that a corresponding mirrored version of this connector 128 may be provided for connecting to an opposite side of a shelf 104. 10 The sidewall connector 128 comprises a base 142 for mounting the connector 128 to a sidewall of a display assembly 100 and an engagement portion 144 for engaging a corresponding shelf connector that is mounted to a shelf 104 of the display assembly 100. An intermediate portion 146 connects the base 142 to the engagement portion 144. This intermediate portion 146 comprises a clamping 15 arrangement 148 for clamping an end of the 134 wrap layer of the display assembly 100.

In the illustrated embodiment, the base 142 consists of generally U-shaped body 150 and a generally planar retaining flange 152 that extends outwardly from the base body 150. As set forth above, a rectangular flap (when open) cut into the 2 0 sidewall 106, 108 of the display assembly 100 allows the retaining flange 152 to be located, in use, between the two layers (i.e. so as to be sandwiched between the layers). This is discussed in further detail with reference to Figures 4A to 4D.

The intermediate portion 146, which connects the flange 152 to the engagement portion 144 comprises a clamping arrangement 154 that is able to clamp the end 2 5 134 of the wrap layer 132. In the present embodiment this clamping arrangement comprises an arm (or tongue) 156 that projects laterally from the base body 150. In this way, the arm 156 is generally parallel to, but spaced from, the retaining flange 152, and the respective sidewall 106 of the display assembly 100, in use. 11 9292595J (GHMatters) P104830.AU.1

Two recesses, or slots 158, are defined between the arm 156 and the base body 150. More particularly, these slots 158 are formed between in use upper 160 and lower 162 edges of the arm 156 and the spaced parallel ‘ legs’164 of the U-shaped base body 150. These slots 158 each receive the end of the wrap layer 134 of the 5 display assembly 100, in use, so as to perform part of the retaining function of the sidewall connector 128. For the purposes of this description, only the body wrap layer 132 is described as being clamped, but it should be appreciated that shelf wrap layers 140 may additionally or alternatively be clamped by the clamping arrangement 148. In order to facilitate receipt of the end of the of the wrap layer 10 134, the distal end of each leg 164 of the base body comprises an arcuate guide 2017100155 25 Μ 2017 surface 166. These prevent the edge of the wrap layer from catching on the base body 142 as it is moved into the slots 158.

The two slots 158 form part of a larger recess that is defined, in use (i.e. when mounted to the display body 102), between the arm 156 and the sidewall 106 of 15 the display body 102. This recess is formed because of the connection of the arm 156 to the base body 142, which spaces the arm 156 from the flange 152 and the sidewall 106. In use, the end of the wrap layer 134 is located in this recess so as to be clamped between the arm 156 and the sidewall 106 of the display body 102. Thus, the end of the wrap layer 134 is clamped both between the arm 156 and the 2 0 sidewall 106 of the display body 102 (in the recess), and between the arm 156 and the base body 150 (in the slots 158).

To improve the clamping strength of the clamping arrangement 148, a sidewallfacing surface of the arm 156 comprises two longitudinally extending spaced parallel ridges 168. In practice, the ridges 168 ‘ bite’ into the wrap layei32 once 2 5 it is inserted and also provide additional structural rigidity to the arm 156. The longitudinal orientation of these ridges 168 reduces or prevents catching of the edge of the wrap layer 132 as it is inserted, which could otherwise occur if the ridges 168 had a transverse orientation. 12 9292595 1 (GHMatters) P104830.AU.1

The arm does comprise a single transverse lip 170, but because of the location of this lip 170 at a distal edge of the arm 156, it has minimal impact on the ability to insert the end of the wrap layer 134 into the recess. Like the longitudinal ridges 168, this transverse lip 170 facilitates clamping of the wrap layer 132 and 5 provides some structural rigidity to the arm 156. 2017100155 25 Μ 2017

As discussed above, the sidewall connector 128 comprises an engagement portion 144 that enables it to releasably engage a corresponding shelf connector 130 (mounted to a shelf 104 of the display assembly 100). The engagement portion 144 is disposed at a distal end of the arm 156, opposite the proximal end of the 10 arm 156 where it is connected to the base body 150. The engagement portion 144 and arm 156 are, in essence, cantilevered from the base body 150.

As may be apparent from figures ΙΑ, IB and 1C, the offset relationship between the engagement portion 144 and the base 142, means that when the connector 128 engages a corresponding shelf connector 130, the respective shelf 104 is flush 15 with the front edges 114 of the display assembly 100. This is desirable for aesthetic reasons, but also increases shelf 104 size and provides better access to the shelves 104.

The engagement portion 144 is box shaped so as to define a generally elongate cavity 172 with a rectangular profile. A rear side of this box is mostly open, 2 0 except for a connecting element 174 that extends between (and connects) sides of the engagement portion 144. An in use shelf-facing wall 176 of the engagement portion 144 comprises a longitudinal slot 178 that extends from an in use upper edge thereof towards an in use lower edge (but does not extend fully to the lower edge). 2 5 In this way, and as will be described in more detail below, the engagement portion 144 can receive and retain the head of a corresponding shelf connector 130. This engagement will be described further below, but is facilitated by arcuate surfaces 180 at the entrance to the slot 178 which help to guide the shelf connector 130 into the slot 178. 13 9292595_1 (GHMatters) P104830.AU.1

Hence, the engagement portion 144 is configured to enable slideable engagement with the corresponding shelf connector 130 along the elongate axis of the cavity 172 and slot 178. The orientation of the slot 178 means that the weight of the shelf 104 and/or weight of items on the shelf 104 may prevent the connectors 128, 2017100155 25M2017 5 130 from being dislodged from one another in use.

Figures 3 A to 3D show a shelf connector 130 that is suitable for connecting to a sidewall connecter 128 of the type described above. Unlike the sidewall connector 128 the shelf connector 130 does not require a mirrored version.

Rather, the orientation of the shelf connector 130 can simply be reversed for use 10 at an opposite side of a shelf 104.

The shelf connector 130 comprises a head 182 formed of a flange 184 and a stem 186 extending perpendicularly from a midpoint of the flange 184 (i.e. so as to define a generally T-shaped profile). In this way, the flange 184 of the ‘ T’ can be received in the cavity 172 of an engagement portion 144 of a sidewall connector 15 128, and the stem of the ‘ T’can locate in the slot 178 of the engagement portion 144.

The flange 184, when viewed front on, has an elongate obround shape (i.e. rectangular with arcuate ends), and extends beyond the ends of the stem 186 in the longitudinal direction. An in use sidewall-facing surface of the flange 184 (i.e. 2 0 opposite to the surface connected to the stem 186) comprises two transverse rounded ribs 188. Like the ridges 168 and lip 170 of the sidewall connector 128, these ribs 188 perform a retaining function. When the head 182 of the shelf connector 130 is retained in the cavity 172 of the engagement portion 144, and is then moved to withdraw it from the cavity 172, the uppermost of the ribs 188 2 5 contacts the connecting element 174 of the engagement portion 144 so as to provide a retention force against its withdrawal. This force does not prevent withdrawal completely - rather, it only provides a minor retention force to avoid accidental dislodgement. The presence of two ribs 188 (i.e. rather than a single rib) allows for the reversed orientation of the shelf connector 130. 14 9292595_1 (GHMatters) P104830.AU.1

The stem 184 of the shelf connector 130 is connected to a body 190 of the connector having a generally L-shaped profile. In particular, the stem 184 connects to central region of a first planar portion 192 of the body 190 that is parallel to, and spaced from (by the stem 186), the flange 184 of the head 182. A 5 second (mounting) portion 194 of the body 190 extends perpendicularly from the first portion 192 and away from the head 182. In use, this mounting portion 194 is secured (e.g. by way of an adhesive) between two folded layers of the front panel 120 of a shelf 104 of the display assembly 100. In this way, the head 182 projects from an end of the shelf panel 120 so as to be accessible for engagement 10 with a corresponding sidewall connector 128. The mounting portion 194 2017100155 25 Μ 2017 comprises a circular aperture 196 extending therethrough, which aids in securing it to the front panel 120 of the shelf 104 (i.e. by allowing the two layers of the front panel 120 to be adhered to one another).

Figure 4A to 4D illustrate the process for mounting a sidewall connector 128, 15 similar to that described above, to the sidewall 106 of a display assembly 100 that is also similar to that described above. The sidewall 106 of the display assembly 100 comprises flaps 197 cut from an inner layer thereof. The flaps 197 can be opened to allow access for mounting the sidewall connectors 128, and then closed to restrict removal (and to give the appearance of a continuous surface). In this 2 0 respect, the flaps 197 are sized such that, when open, they leave cut-outs that are large enough to receive the connector 128.

To mount the sidewall connector 128, the flap 197 is opened and the connector 128 is located in the cut-out recess 198 left by the opening of the flap 197. The connector 128 is then moved upwards and laterally so that portions of the 2 5 retaining flange 152 locate behind the inner layer of the sidewall 106. To accommodate the connector 128 in this position, the sidewall 106 comprises notches 199 that extend laterally from a side of the cut-out recess 198. When the connector 128 is moved laterally, the legs 164 of the U-shaped base body 150 of the connector 128 are received in the notches 199. 15 9292595 1 (GHMatters) P104830.AU.1

The flap 197 can then be closed in order to ‘ lock’ theonnecter 128 between the two layers of the sidewall 106. This prevents the connector 128 from being dislodged from its mounted position. As should be apparent, this process does not require any permanent fixing of the connector to the sidewall. Thus, for example, 5 a damaged connector can be easily replaced. 2017100155 25 Μ 2017

Variations and modifications may be made to the parts previously described without departing from the spirit or ambit of the disclosure.

In the illustrated embodiment the wrap layer is clamped by the way of its receipt between the connector arm and the sidewall of the display assembly, and by way 10 of its receipt in the slots of the connector. In other embodiments, the clamping may solely be by way of receipt in a recess or slot defined by the intermediate portion of the connector. Or, the clamping may solely be by way of receipt between the intermediate portion of the connector and the sidewall. Similarly, the wrap layer may be clamped by the intermediate portion against a shelf or shelf 15 connector when connected thereto.

The illustrated embodiment further includes a sidewall connection having an arm that extends laterally (i.e. cantilevers from) a base. As is described above, this has the benefit that the front of a corresponding shelf may be offset from the point at which the connector is mounted to the sidewall (i.e. so as to allow flush mounting 2 0 of the shelf with respect to the front of the display body). However, the connector may not require a laterally extending arm in order to achieve such flush mounting. In an alternative embodiment, for example, a corresponding shelf connector may instead include such a laterally extending arm so as to offset the front of the shelf from the mounting to the sidewall. 2 5 In the claims which follow and in the preceding description of the connector and display assembly, except where the context requires otherwise due to express language or necessary implication, the word “comprise” or variations such as “comprises” or “comprising” is used in an inclusive sense, i.e. to specify the 16 9292595_1 (GHMatters) P104830.AU.1 2017100155 25 Μ 2017 presence of the stated features but not to preclude the presence or addition of further features in various embodiments of the connector and display assembly. 17 9292595_1 (GHMatters) P104830.AU.1

Claims

Claims

1. A display assembly comprising: at least one sidewall; at least one shelf; a replaceable wrap to at least partially wrap the at least one sidewall; and a connector comprising: a base for mounting the connector to the sidewall; an engagement portion for engaging the shelf; and an intermediate portion connecting the base to the engagement portion, the intermediate portion comprising a clamping arrangement for clamping an end of the wrap.
2. A display assembly according to claim 1 wherein the clamping arrangement at least partially defines a recess for receipt, in use, of the end of the wrap layer so as to be able to be clamped therein
3. A display assembly according to claim 2 wherein the intermediate portion comprises an arm extending from the base, the arm at least partially defining the recess, and optionally wherein the arm extends laterally from the base.
4. A display assembly according to any one of the preceding claims, formed of a corrugated and/or foldable material.
5. A display assembly formed of a corrugated and/or foldable material comprising: a display body comprising one or more sidewalls defining a cavity and a front opening providing access to the cavity; one or more shelves supported between the sidewalls and within the cavity so as to be accessible through the front opening, each shelf comprising first and second connector assemblies connecting the shelf to opposing inwardly facing surfaces of the one or more sidewalls; a wrap extending across one or more external surfaces of the body, a first end of the wrap clamped by at least one first connector assembly, and a second end of the wrap clamped by at least one second connector assembly.