AU2001286998A1 - Targeted advertising at the set top box - Google Patents

Targeted advertising at the set top box

Info

Publication number
AU2001286998A1
AU2001286998A1 AU2001286998A AU8699801A AU2001286998A1 AU 2001286998 A1 AU2001286998 A1 AU 2001286998A1 AU 2001286998 A AU2001286998 A AU 2001286998A AU 8699801 A AU8699801 A AU 8699801A AU 2001286998 A1 AU2001286998 A1 AU 2001286998A1
Authority
AU
Australia
Prior art keywords
top box
set top
targeted advertising
advertising
targeted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001286998A
Inventor
John P. Blasko
Charles A. Eldering
Gregory C. Flickinger
Kyle Mehling
John A. Schlack
Andrew M. Sutton
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Expanse Networks Inc
Original Assignee
Expanse Networks Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/712,790 external-priority patent/US8151295B1/en
Priority claimed from US09/731,606 external-priority patent/US20020072966A1/en
Priority claimed from US09/731,605 external-priority patent/US20020083435A1/en
Priority claimed from US09/742,506 external-priority patent/US20020026638A1/en
Priority claimed from US09/742,852 external-priority patent/US20020083439A1/en
Priority claimed from US09/748,943 external-priority patent/US20020083445A1/en
Priority claimed from US09/748,949 external-priority patent/US20020083441A1/en
Priority claimed from US09/748,942 external-priority patent/US7328448B2/en
Priority claimed from US09/824,434 external-priority patent/US20020144263A1/en
Application filed by Expanse Networks Inc filed Critical Expanse Networks Inc
Publication of AU2001286998A1 publication Critical patent/AU2001286998A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
    • H04H20/106—Receiver-side switching
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/40—Arrangements for broadcast specially adapted for accumulation-type receivers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42684—Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345—Control of the passage of the selected programme
    • H04N7/17354—Control of the passage of the selected programme in an intermediate station common to a plurality of user terminals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345—Control of the passage of the selected programme
    • H04N7/17363—Control of the passage of the selected programme at or near the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
AU2001286998A 2000-08-31 2001-08-31 Targeted advertising at the set top box Abandoned AU2001286998A1 (en)

Applications Claiming Priority (21)

Application Number Priority Date Filing Date Title
US22915600P 2000-08-31 2000-08-31
US60/229,156 2000-08-31
US09/712,790 2000-11-14
US09/712,790 US8151295B1 (en) 2000-08-31 2000-11-14 Queue based advertisement scheduling and sales
US09/731,606 2000-12-07
US09/731,606 US20020072966A1 (en) 2000-08-31 2000-12-07 System for providing targeted advertisements using advertiser-specific target groups
US09/731,605 2000-12-07
US09/731,605 US20020083435A1 (en) 2000-08-31 2000-12-07 Method and system for addressing targeted advertisements using detection of operational status of display device
US09/742,506 US20020026638A1 (en) 2000-08-31 2000-12-21 Internet-based electronic program guide advertisement insertion method and apparatus
US09/742,852 2000-12-21
US09/742,506 2000-12-21
US09/742,852 US20020083439A1 (en) 2000-08-31 2000-12-21 System for rescheduling and inserting advertisements
US09/748,943 US20020083445A1 (en) 2000-08-31 2000-12-27 Delivering targeted advertisements to the set-top-box
US09/748,943 2000-12-27
US09/748,949 US20020083441A1 (en) 2000-08-31 2000-12-27 Advertisement filtering and storage for targeted advertisement systems
US09/748,942 2000-12-27
US09/748,942 US7328448B2 (en) 2000-08-31 2000-12-27 Advertisement distribution system for distributing targeted advertisements in television systems
US09/748,949 2000-12-27
US09/824,434 2001-04-02
US09/824,434 US20020144263A1 (en) 2000-08-31 2001-04-02 Grouping of advertisements on an advertising channel in a targeted advertisement system
PCT/US2001/027217 WO2002019581A1 (en) 2000-08-31 2001-08-31 Targeted advertising at the set top box

Publications (1)

Publication Number Publication Date
AU2001286998A1 true AU2001286998A1 (en) 2002-03-13

Family

ID=27581171

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001286998A Abandoned AU2001286998A1 (en) 2000-08-31 2001-08-31 Targeted advertising at the set top box

Country Status (2)

Country Link
AU (1) AU2001286998A1 (en)
WO (1) WO2002019581A1 (en)

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US20030172378A1 (en) * 2002-03-07 2003-09-11 Koninklijke Philips Electronics N.V. Method and apparatus for creating a personal commercials channel
FR2839599B1 (en) * 2002-05-10 2004-08-06 France Telecom INSERTING PERSONALIZED PORTIONS INTO A RADIO OR TELEVISION TRANSMISSION SIGNAL IN USER EQUIPMENT
FR2841419B1 (en) * 2002-06-24 2006-10-13 Ioan Gabriel Malureanu METHOD AND SYSTEM FOR ADVERTISING PRODUCTION ON PERSONAL TERMINALS OF HIGH-SPEED COMMUNICATION
US9027043B2 (en) 2003-09-25 2015-05-05 The Nielsen Company (Us), Llc Methods and apparatus to detect an operating state of a display
US20070107022A1 (en) 2004-06-08 2007-05-10 Lawrence Bradley R Iii Methods and apparatus to verify consumption of programming content
US8346157B1 (en) 2004-06-16 2013-01-01 Colby Steven M Content customization in asymmertic communication systems
CN101077014B (en) 2004-08-09 2013-09-25 尼尔森（美国）有限公司 Methods and apparatus to monitor audio/visual content from various sources
US7610011B2 (en) 2004-09-19 2009-10-27 Adam Albrett Providing alternative programming on a radio in response to user input
CN101278568B (en) 2005-08-16 2010-12-15 尼尔森（美国）有限公司 Display device on/off detection methods and apparatus
US7429983B2 (en) 2005-11-01 2008-09-30 Cheetah Omni, Llc Packet-based digital display system
US8640162B2 (en) 2006-11-14 2014-01-28 At&T Intellectual Property I, Lp System and method for distributing advertisements in an internet protocol television system
US9098868B1 (en) 2007-03-20 2015-08-04 Qurio Holdings, Inc. Coordinating advertisements at multiple playback devices
US20080235746A1 (en) 2007-03-20 2008-09-25 Michael James Peters Methods and apparatus for content delivery and replacement in a network
WO2008118054A1 (en) * 2007-03-23 2008-10-02 Telefonaktiebolaget Lm Ericsson (Publ) Method and arrangement for managing personalized advertisements in a tv system
US8560387B2 (en) 2007-06-07 2013-10-15 Qurio Holdings, Inc. Systems and methods of providing collaborative consumer-controlled advertising environments
US8949886B2 (en) 2007-06-18 2015-02-03 Alcatel Lucent Targeted advertisement insertion with interface device assisted switching
US7996482B1 (en) 2007-07-31 2011-08-09 Qurio Holdings, Inc. RDMA based real-time video client playback architecture
US7805373B1 (en) 2007-07-31 2010-09-28 Qurio Holdings, Inc. Synchronizing multiple playback device timing utilizing DRM encoding
US9111285B2 (en) 2007-08-27 2015-08-18 Qurio Holdings, Inc. System and method for representing content, user presence and interaction within virtual world advertising environments
US8762476B1 (en) 2007-12-20 2014-06-24 Qurio Holdings, Inc. RDMA to streaming protocol driver
US20090183215A1 (en) * 2008-01-16 2009-07-16 Qualcomm Incorporated Hybrid services: data, audio, and clipcast
US8060904B1 (en) 2008-02-25 2011-11-15 Qurio Holdings, Inc. Dynamic load based ad insertion
WO2009125010A1 (en) * 2008-04-10 2009-10-15 Vijaya Raghavan A system of distributing information and receiver and method therefor
US8180712B2 (en) 2008-09-30 2012-05-15 The Nielsen Company (Us), Llc Methods and apparatus for determining whether a media presentation device is in an on state or an off state
US8793717B2 (en) 2008-10-31 2014-07-29 The Nielsen Company (Us), Llc Probabilistic methods and apparatus to determine the state of a media device
US8312487B1 (en) 2008-12-31 2012-11-13 Qurio Holdings, Inc. Method and system for arranging an advertising schedule
US9866609B2 (en) 2009-06-08 2018-01-09 Time Warner Cable Enterprises Llc Methods and apparatus for premises content distribution
ES2363151B1 (en) * 2011-02-11 2012-04-17 Adecq Digital, S.L PROCEDURE OF DYNAMIC REPRODUCTION OF CONTENTS IN EMISSIONS IN PUSH ENVIRONMENTS.
JP2015506158A (en) 2011-12-19 2015-02-26 ザ ニールセン カンパニー （ユーエス） エルエルシー Method and apparatus for crediting a media presentation device
US9692535B2 (en) 2012-02-20 2017-06-27 The Nielsen Company (Us), Llc Methods and apparatus for automatic TV on/off detection
US9967130B2 (en) * 2012-05-21 2018-05-08 Sony Corporation Devices and methods for dynamic broadcast
US9924224B2 (en) 2015-04-03 2018-03-20 The Nielsen Company (Us), Llc Methods and apparatus to determine a state of a media presentation device
US10687115B2 (en) 2016-06-01 2020-06-16 Time Warner Cable Enterprises Llc Cloud-based digital content recorder apparatus and methods
US10129593B2 (en) 2017-03-14 2018-11-13 Charter Communications Operating, Llc Time-based dynamic secondary content placement calls in time-shifted content
US11109290B2 (en) 2017-08-04 2021-08-31 Charter Communications Operating, Llc Switching connections over frequency bands of a wireless network
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Also Published As

Publication number Publication date
WO2002019581B1 (en) 2002-06-27
WO2002019581A8 (en) 2002-10-24
WO2002019581A1 (en) 2002-03-07

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