JP6291481B2 - 現在提示中のメディア・プログラムの後来部分の決定 - Google Patents
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Description
[0007] 本文書は、現在提示中のメディア・プログラムの後来部分を決定する技法および装置について記載する。これらの技法および装置は、プログラムの提示中において、そのメディア・プログラムの位置に対する変更、またはその決定を可能にする。
環境例
[0010] 図1は、センサー・データーを受信し、このセンサー・データーに基づいてメディア反応を判定する環境例100の図である。これらのメディア反応は、現在提示中のメディア・プログラムの後来部分を決定するため、および他の使用に使用することができる。本技法は、これらのメディア反応を単独で使用することができ、あるいは人口統計学的属性、反応履歴、およびメディア・プログラムまたはその一部についての情報と組み合わせて使用することもできる。
方法例
受動センサー・データーに基づくメディア反応の判定
[0039] 図4は、受動センサー・データーに基づいてメディア反応を判定する方法400を示す。本明細書において説明するこれらおよびその他の方法は、実行される動作を指定するブロックの集合として示されるが、それぞれのブロックによって動作を実行するために示される順序に必ずしも限定される訳ではない。以下の論述では、図1の環境100および図2、図3において詳細に説明したエンティティを参照することも部分的にあるが、この参照は一例で行われるに過ぎない。本技法は、1つのデバイスにおいて動作する1つのエンティティまたは複数のエンティティによる実行に限定されるのではない。
反応履歴を構築する方法
[0077] 先に注記したように、本技法は、種々のメディア・プログラムに対するユーザーの関心度、状態、および/または興味レベルを判定することができる。更に、これらの技法は、受動的または能動的なセンサー・データーを使用してそうすることができる。これらのメディア反応を使用して、本技法はユーザーに対する反応履歴を構築することができる。この反応履歴は、本明細書の他の箇所で明記するように、種々のやり方で使用することができる。
現メディア反応に基づいて広告を提示する方法
[0083] 先に注記したように、本技法は、関心度、状態、および/または興味レベルというような、ユーザーの現メディア反応を判定することができる。以下の方法は、提示する広告を決定するために、現メディア反応をどのように使用することができるかについて取り組む。
[0085] ブロック702において、ユーザーのメディア・プログラムに対する現メディア反応を受ける。このメディア・プログラムは現在ユーザーに提示されている。現メディア反応は、コメディーの場面に対する笑い、生中継の試合のスポーツ・プレーに対する声援、ソングまたは音楽ビデオに対する踊り、ドラマの間における退屈、映画のコマーシャルを熱心に見ること、あるいは部屋で同じくニュース番組を見ている他の人に話しかけること、更にその他数多くというように、種々の種類があり、種々のメディアにおいて可能である。メディア・プログラムは、過去のメディア反応ではなく、図1のユーザー116−1のような、ユーザーに現在提示中のものであるが、同じメディア・プログラムの間に以前に作られた反応履歴または他の現メディア反応も、最新の現メディア反応に加えて、使用することもできる。
[0087] ブロック704は、メディア・プログラムに対する現メディア反応に基づいて、複数の可能な広告から決定広告(determined advertisement)を決定する。ブロック704は、現メディア反応だけでなく他の情報にも基づいて、どの広告をいつ示すか決定することもできる。他の情報とは、ユーザーの反応履歴(例えば、アメリア・ポンドについての図2の反応履歴218)、現メディア反応についてのコンテキスト(例えば、アメリア・ポンドの場所は日が照っており、彼女は丁度学校から帰宅したばかりである)、ユーザーの人口統計学的属性(例えば、アメリア・ポンドは、英語を話し、ワシントン州、シアトル(USA)に住む16才の女子である)、メディア・プログラムのタイプ(例えば、コメディー)、または聴衆における他のユーザーのメディア反応(例えば、アメリア・ポンドの兄弟、カルビン・ポンドがある方法で反応した)等である。ブロック704は、広告が示される前のプログラムにおいて示された最後の場面のような、現メディア反応に続いて直ちに示す広告を決定することができるが、代わりに、ブロック704が、広告の直前ではない現メディア反応を使用してもよく、または最後の6回のメディア反応等のような、複数の現メディア反応を使用してもよい。
[0099] ブロック902において、ユーザーに現在提示中のメディア・プログラムに対するユーザーの現メディア反応を広告主に供給する。ブロック902では、状態モジュール106、興味モジュール108、および/または広告モジュール220によってというように、以上で説明した種々のやり方で受け取られたまたは判定された現メディア反応を供給することができる。また、ブロック902では、ユーザーの反応履歴またはその一部、ユーザーについての人口統計学情報、ユーザーがメディア・プログラムを提示されるコンテキスト、またはメディア・プログラムについての情報というような、他の情報を提供することもできる。
[00110] ブロック1102において、ユーザーに提示されたメディアの場面に対する現メディア反応、メディア・プログラムのタイプ、およびユーザーに関連する反応履歴に基づいて、複数の可能な広告から決定広告(determined advertisement)を決定する。これを行うことができるやり方は、以上で説明した。尚、広告主は、笑う反応の直後に広告を入れる毎に5セントというように、ある種の反応の後に提示される彼らの広告に対して入札するまたは前払いすることもできる。更に、広告がユーザー毎に入れられるのではなく、代わりに全体的にまたはグループ毎に(例えば、ある地理的エリア内にいる人々)入れられる場合、入札または前払いは、代わりに、積極的な反応のパーセンテージ等に基づいて重み付けされてもよい。
現在提示中のメディア・プログラムの後来部分を決定する方法
[00112] 先に注記したように、本技法は、関心度、状態、および/または興味レベルというような、ユーザーの現メディア反応を判定することができる。以下の方法は、現在提示中のメディア・プログラムの間に提示する後来部分を決定するために、現メディア反応をどのように使用することができるかについて取り組む。
[00137] ブロック1502では、複数のメディア提示デバイスから、リモート・エンティティにおいて、そして複数のメディア提示デバイスによる複数のユーザーへのメディア・プログラムの提示中に、ユーザーのメディア反応を受ける。これらのメディア反応は、複数のメディア提示デバイスにおいてメディア・プログラムの一部の間に受動的に検知されたセンサー・データーに基づく。メディア・プログラムは、生で、同時にまたは別々に複数のユーザーに提示されてもよい。図13に示すように、現メディア反応1306は、それだけで受けられてもよく、あるいは人口統計学的属性1302、反応履歴の一部1304、およびメディア・プログラムについての情報1308というような、先に注記した他の情報と共に受けられてもよいが、この場合、複数の計算デバイス202からとなる。
デバイス例
[00145] 図16は、現在提示中のメディア・プログラムの後来部分を決定する技法を実現するための、任意のタイプのクライアント、サーバー、および/または計算デバイスとして実現することができるデバイス例1600の種々のコンポーネントを示す。これらのコンポーネントについては、これまでの図1〜図15を参照して説明した。実施形態では、デバイス1600は、テレビジョン移動体計算デバイス(例えば、テレビジョン・セット・トップ・ボックス、ディジタル・ビデオ・レコーダー(DVR)等)、消費者用デバイス、コンピューター・デバイス、サーバー・デバイス、携帯用コンピューター・デバイス、ユーザー・デバイス、通信デバイス、ビデオ処理および/またはレンダリング・デバイス、アプライアンス・デバイス、ゲーミング・デバイス、電子デバイス、チップ上システム(SoC)、および/または他のタイプのデバイス、あるいはその一部の形態のように、有線デバイスおよび/またはワイヤレス・デバイスの1つまたは組み合わせとして実現することができる。また、デバイス1600がユーザー、ソフトウェア、ファームウェア、および/またはデバイスの組み合わせを含む論理デバイスを記述するように、デバイス1600を動作させるユーザー(例えば、人)および/またはエンティティとこのデバイスを関連付けることもできる。
結論
[00152] 以上、特徴および/または方法に特定的な文言で、現在提示中のメディア・プログラムの後来部分を決定する技法および装置の実施形態について説明したが、添付した特許請求の範囲の主題は、必ずしも説明した具体的な特徴や方法には限定されないことは理解されてしかるべきである。逆に、これら具体的な特徴および方法は、現在提示中のメディア・プログラムの後来部分を決定する実現例(example implementation)として開示されたまでである。
Claims (10)
- 計算デバイスにより実行される方法であって、
前記計算デバイスが、現在提示されているメディア・プログラムの第1部分の提示中に、前記現在提示されているメディア・プログラムの前記第1部分の間に、ユーザーの受動的に検知されるセンサー・データーを受ける、ステップと、
前記計算デバイスが、前記センサー・データーに基づき、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの状態の確率と前記ユーザーの関心度レベルを決定するステップであって、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの状態の確率と、前記ユーザーの関心度レベルが、前記ユーザーの履歴的なセンサー・データーにより正規化されて、前記ユーザーの前記状態の前記確率の決定と前記ユーザーの前記関心度レベルの決定とが、前記ユーザーに特定のものとなるようにする、ステップと、
前記計算デバイスが、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの状態の前記確率と、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの前記関心度レベルと、前記現在提示されているメディア・プログラムの前記第1部分に関するコンテキストとに基づき、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの興味レベルを決定するステップであって、前記ユーザーの前記興味レベルが、前記ユーザーの前記履歴的なセンサー・データーにより正規化されて、前記ユーザーの前記興味レベルの決定が前記ユーザーに特定のものとなるようにする、ステップと、
前記計算デバイスが、前記現在提示されているメディア・プログラムの前記第1部分と、前記現在提示されているメディア・プログラムの前記第1部分の間において前記ユーザーに対し高いと決定された前記興味レベルとに基づいて、前記現在提示されているメディア・プログラムの後来部分を決定するステップであって、前記現在提示されているメディア・プログラムの前記後来部分が、
前記現在提示されているメディア・プログラムの後の部分の間に生起し、
前記現在提示されているメディア・プログラムの現在の提示の間に、かつ
前記現在提示されているメディア・プログラムの前記第1部分に対する類似性に基づいて前記現在提示されているメディア・プログラムの1組の後来部分のから選択される、
ステップと、
前記計算デバイスが、前記現在提示されているメディア・プログラムの前記後来部分を、前記現在提示されているメディア・プログラムの前記後の部分の間でかつ前記現在提示されているメディア・プログラムの前記現在の提示の間において提示させるステップと、
を含む、方法。 - 請求項1記載の方法において、前記現在提示されているメディア・プログラムは、前記現在提示されているメディア・プログラムの予定された後来部分を含み、前記現在提示されているメディア・プログラムの前記後来部分を提示させることは、前記現在提示されているメディア・プログラムの前記予定された後来部分を、前記現在提示されているメディア・プログラムの前記後来部分と置き換えるように作用する、方法。
- 請求項1記載の方法において、センサー・データーを受けることは、前記現在提示されているメディア・プログラムが提示されるメディア提示デバイスからであり、前記現在提示されているメディア・プログラムの前記後来部分を提示させることは、前記計算デバイスが通信ネットワークを介して実行される、方法。
- 請求項1記載の方法であって、更に、他のセンサー・データーを受けるステップを含み、前記他のセンサー・データーは、前記現在提示されているメディア・プログラムの前記第1部分の間に検知され、前記最初に述べたセンサー・データーに関連するユーザーとは異なるユーザーに関連し、前記異なるユーザーが前記ユーザーに対して物理的にローカルであり、前記現在提示されているメディア・プログラムの前記後来部分を決定するステップは、更に、前記他のセンサー・データーに基づく、方法。
- 請求項1記載の方法において、前記センサー・データーは、前記現在提示されているメディア・プログラムが提示されるメディア提示デバイスに対しローカルなエンティティから受けられ、前記現在提示されているメディア・プログラムの前記1組の後来部分は、前記メディア提示デバイスに対し予めローカルに格納され、前記現在提示されているメディア・プログラムの前記前記後来部分を提示する前記現在提示されているメディア・プログラム内の時間範囲と関連付けられた、方法。
- 請求項1記載の方法において、前記現在提示されているメディア・プログラムの前記第1部分は広告であり、前記現在提示されているメディア・プログラムの前記後来部分を決定するステップは、前記現在提示されているメディア・プログラムの前記後来部分を、前記現在提示されているメディア・プログラムの前記1組の後来部分のうちの前記現在提示されているメディア・プログラムの1つ以上の他の先に準備された後来部分よりも高い興味レベルを前記ユーザーが有すると決定された前記現在提示されているメディア・プログラムの前記後来部分に基づいて決定する、方法。
- 請求項1記載の方法において、前記現在提示されているメディア・プログラムの前記後来部分を決定するステップは、前記現在提示されているメディア・プログラムの前記第1部分の間に能動的に検知されたセンサー・データーに更に基づく、方法。
- 装置であって、
1つ以上のコンピューター・プロセッサーと、
命令を格納した1つ以上のコンピューター読み取り可能記憶媒体と、
を含み、前記命令が、前記1つ以上のコンピューター・プロセッサーによる実行に応答して、
現在提示されているメディア・プログラムの第1部分の提示中に、前記現在提示されているメディア・プログラムの前記第1部分の間にユーザーの受動的に検知されたセンサー・データーを受ける動作と、
前記センサー・データーに基づき、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの状態の確率と前記ユーザーの関心度レベルを決定する動作であって、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの状態の前記確率と前記ユーザーの前記関心度レベルが、前記ユーザーに関し受けた履歴的なセンサー・データーにより正規化される、動作と、
前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの状態の前記確率と、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの前記関心度レベルと、前記現在提示されているメディア・プログラムの前記第1部分に関するコンテキストとに基づき、前記現在提示されているメディア・プログラムの前記第1部分の間における前記ユーザーの興味レベルを決定する動作であって、前記ユーザーの前記興味レベルが、前記ユーザーに関し受けた前記履歴的なセンサー・データーにより正規化される、動作と、
前記現在提示されているメディア・プログラムの前記第1部分と、前記現在提示されているメディア・プログラムの前記第1部分の間において前記ユーザーに対し高いと決定された前記興味レベルとに基づいて、前記現在提示されているメディア・プログラムの後来部分を決定する動作であって、前記現在提示されているメディア・プログラムの前記後来部分が、
前記現在提示されているメディア・プログラムの後の部分の間に生起し、
前記現在提示されているメディア・プログラムの現在の提示の間に、かつ
前記現在提示されているメディア・プログラムの前記第1部分に対する類似性に基づいて前記現在提示されているメディア・プログラムの1組の後来部分のから選択される、
動作と、
前記現在提示されているメディア・プログラムの前記後来部分を、前記現在提示されているメディア・プログラムの前記後の部分の間でかつ前記現在提示されているメディア・プログラムの前記現在の提示中に提示させる動作と、
を含む動作を実行させる、装置。 - 請求項8記載の装置において、前記現在提示されているメディア・プログラムは、前記現在提示されているメディア・プログラムの予定された後来部分を含み、前記現在提示されているメディア・プログラムの前記後来部分を提示させることは、前記現在提示されているメディア・プログラムの前記予定された後来部分を、前記現在提示されているメディア・プログラムの前記後来部分と置き換えるように作用する、装置。
- 請求項8記載の装置において、センサー・データーを受けることは、前記現在提示されているメディア・プログラムが提示されかつ前記装置からリモートのメディア提示デバイスからである、装置。
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BR112014026648A2 (pt) | 2017-06-27 |
KR20150013237A (ko) | 2015-02-04 |
JP2015521413A (ja) | 2015-07-27 |
US20150128161A1 (en) | 2015-05-07 |
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