CN110322270A - A kind of advertisement push system based on position marketing - Google Patents
A kind of advertisement push system based on position marketing Download PDFInfo
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- CN110322270A CN110322270A CN201910386851.7A CN201910386851A CN110322270A CN 110322270 A CN110322270 A CN 110322270A CN 201910386851 A CN201910386851 A CN 201910386851A CN 110322270 A CN110322270 A CN 110322270A
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- 230000000694 effects Effects 0.000 claims abstract description 17
- 238000000034 method Methods 0.000 claims abstract description 8
- 238000010276 construction Methods 0.000 claims description 3
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 abstract description 2
- 238000010586 diagram Methods 0.000 description 4
- 239000011159 matrix material Substances 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 230000004069 differentiation Effects 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0259—Targeted advertisements based on store location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The invention discloses a kind of advertisement push systems based on position marketing, including at least with lower module: preliminary data sorting module: collecting the advertisement pushing effect information in each area marketed based on position, and is grid advertisement pushing by regional advertisement push Preliminary division according to the advertisement pushing effect information in each area；Data division module: further division is carried out to grid advertisement pushing according to the type of advertisement pushing and the density of advertisement pushing；Data combiners block: using simple fuzzy control clustering method, carries out grid advertisement pushing merging according at least to given advertisement pushing influence factor；As a result obtain module: the grid advertisement pushing after being merged by comparison obtains the optimum position that variety classes advertisement pushes, and the optimum position of the variety classes advertisement pushing is recorded.The present invention accurately completes advertisement pushing, and then realizes the accurate water conservancy diversion of user, and greatly improve the level of resources utilization and user experience.
Description
Technical field
The present invention relates to a kind of advertisement push system, specifically a kind of advertisement push system based on position marketing.
Background technique
Position marketing refers to the position of enterprise and businessman based on oneself, for be in or enter its business radius in,
Target customer with position attribution carries out precision marketing.Currently, most common position marketing method, when being included in location finding
The keyword of triggering is promoted and position carousel.Wherein, keyword popularization is excellent when user carries out location finding by keyword
First in the promotional content of current keyword locking, not by the limitation of user position at that time, to realize user oriented presentation
In advance；Position carousel then sets promotion radius by enterprise and businessman, when user is in or enters preset range, triggering
The accurate presentation of position carousel promotes marketing effectiveness to save marketing resource.However the existing advertisement based on position marketing pushes away
It send system mostly based on short, multimedia message mass-sending, research differentiation is not carried out to user, because of its extensive advertisement pushing mode, lower
Advertisement pushing precision and lack real-time so that advertisement pushing conversion ratio is low, effect is poor, is also easy to cause to user's
Harassing and wrecking, lead to customer complaint or loss.
Summary of the invention
The purpose of the present invention is to provide a kind of advertisement push systems based on position marketing, to solve above-mentioned background technique
The problem of middle proposition.
To achieve the above object, the invention provides the following technical scheme:
A kind of advertisement push system based on position marketing, includes at least with lower module:
Preliminary data sorting module: the advertisement pushing effect information in each area marketed based on position is collected, and according to each
Regional advertisement push Preliminary division is grid advertisement pushing by the advertisement pushing effect information in area；
Data division module: grid advertisement pushing is carried out according to the type of advertisement pushing and the density of advertisement pushing further
It divides；
Data combiners block: using simple fuzzy control clustering method, carries out grid according at least to given advertisement pushing influence factor
Advertisement pushing merges；
As a result obtain module: the grid advertisement pushing after being merged by comparison obtains the optimum position that variety classes advertisement pushes,
And the optimum position of the variety classes advertisement pushing is recorded.
As a further solution of the present invention: the grid advertisement pushing includes the first grid advertisement pushing and the second net
Lattice advertisement pushing；Wherein, geographical appearance and physical construction planning boundary of the first grid advertisement pushing according to each area；
First grid advertisement pushing is divided into the second grid advertisement and pushed away by the second grid advertisement pushing according to the difference of feeder road
It send.
As a further solution of the present invention: the position marketing message is the real time position based on Xian Xia shops and user
Information carries out the acquired information of scene marketing.
As a further solution of the present invention: the advertisement pushing effect information includes at least place resource information and use
Family feedback data.
As a further solution of the present invention: the advertisement pushing effect information further includes user preference module, the use
Family preference module is that user preference information in each area is obtained according to the grid advertisement pushing after merging, and by user preference
Information is recorded.
As a further solution of the present invention: the user preference information includes at least consumption type preference, consumption brand
Preference and consumption time preference.
Compared with prior art, the beneficial effects of the present invention are: the present invention passes through the advertisement pushing that will be marketed based on position
System carries out regional division, by the advertisement pushing effect based on position marketing under comparison different regions, obtains various advertisements
The best region for pushing position marketing puts into more advertisement pushings to best region, what to lower density region, less input
Advertisement promotion to accurately complete advertisement pushing, and then realizes the accurate water conservancy diversion of user, and greatly improve resource
Utilization efficiency and user experience.
Detailed description of the invention
Fig. 1 is a kind of overall structure diagram of advertisement push system based on position marketing.
Fig. 2 is the overall structure diagram of grid advertisement pushing in the present invention.
Fig. 3 is the overall structure diagram of advertisement pushing effect information in the present invention.
Fig. 4 is the overall structure diagram of user preference information in the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Please refer to Fig. 1~4, in the embodiment of the present invention, a kind of advertisement push system based on position marketing, include at least with
Lower module:
Preliminary data sorting module 1: the advertisement pushing effect information in each area marketed based on position is collected, and according to each
Regional advertisement push Preliminary division is grid advertisement pushing by the advertisement pushing effect information in area；Specifically, the advertisement
It pushes effect information and includes at least place resource information, user feedback data and user preference module, the user preference mould
Block is user preference information in each area to be obtained according to the grid advertisement pushing after merging, and user preference information is carried out
Record, the user preference information include at least consumption type preference, consumption Brang Preference and consumption time preference；Wherein,
The position marketing message is the real-time position information based on Xian Xia shops and user, carries out the acquired information of scene marketing.
Specifically, the specific work steps that position marketing message obtains is as follows:
1) the GPS satellite location information read by operator base station or cell phone client obtains the real time position letter of user
Breath；
2) Xian Xia shops location information data library is established；
3) distance threshold is set, when the distance around target user appears in shops is in threshold range, sends marketing message,
It informs product information and shops position, user is invited to carry out On-site Experience；
4) shop is recorded and receives the user information of marketing message.
Data division module 2: grid advertisement pushing is carried out according to the type of advertisement pushing and the density of advertisement pushing
Further division；It further decomposes in the area that specifically concentration is compared in larger, advertisement pushing advertisement pushing density；Advertisement pushes away
It send density normally regional, carrys out further division according to the type of advertisement；The lesser area of advertisement density has phase with adjacent
Generic grid advertisement pushing merges.
Data combiners block 3: using simple fuzzy control clustering method, carries out according at least to given advertisement pushing influence factor
Grid advertisement pushing merges；Specifically, the grid advertisement pushing includes that the first grid advertisement pushing and the second grid are wide
Accuse push；Wherein, geographical appearance and physical construction planning boundary of the first grid advertisement pushing according to each area；It is described
First grid advertisement pushing is divided into the second grid advertisement pushing according to the difference of feeder road by the second grid advertisement pushing.
The simple fuzzy control clustering method is i.e. the smallest by density in the maximum location of density in advertisement pushing grid, advertisement pushing grid
The variation of location and each location density of grid advertisement pushing, establishes raw data matrix；Then it carries out standard deviation transformation, establish
Fuzzy similarity matrix determines to obtain threshold values according to the experience of user or relevant professional knowledge, obtains similar equivalent matrice, connect
Merged according to the result of similar equivalent matrice.
As a result obtain module 4: the grid advertisement pushing after being merged by comparison obtains the best of variety classes advertisement promotion
Position, and the optimum position of the variety classes advertisement pushing is recorded, more advertisement pushings are put into best region, it is right
The less advertisement promotion of the regional inputs of effect difference.To accurately complete advertisement pushing, and then realize precisely leading for user
Stream, and greatly improve the level of resources utilization and user experience.
It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie
In the case where without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power
Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims
Variation is included within the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.
In addition, it should be understood that although this specification is described in terms of embodiments, but not each embodiment is only wrapped
Containing an independent technical solution, this description of the specification is merely for the sake of clarity, and those skilled in the art should
It considers the specification as a whole, the technical solutions in the various embodiments may also be suitably combined, forms those skilled in the art
The other embodiments being understood that.
Claims (6)
1. a kind of advertisement push system based on position marketing, it is characterised in that: include at least with lower module:
Preliminary data sorting module (1): the advertisement pushing effect information in each area marketed based on position is collected, and according to each
Regional advertisement push Preliminary division is grid advertisement pushing by the advertisement pushing effect information in a area；
Data division module (2): according to the type of advertisement pushing and the density of advertisement pushing to grid advertisement pushing carry out into
One step divides；
Data combiners block (3): simple fuzzy control clustering method is used, carries out net according at least to given advertisement pushing influence factor
Lattice advertisement pushing merges；
As a result obtain module (4): the grid advertisement pushing after being merged by comparison obtains the optimum bit that variety classes advertisement pushes
It sets, and the optimum position of the variety classes advertisement pushing is recorded.
2. a kind of advertisement push system based on position marketing according to claim 1, it is characterised in that: the grid is wide
Accusing push includes the first grid advertisement pushing and the second grid advertisement pushing；Wherein, the first grid advertisement pushing according to
The geographical appearance in each area and physical construction planning boundary；The second grid advertisement pushing according to the difference of feeder road,
First grid advertisement pushing is divided into the second grid advertisement pushing.
3. a kind of advertisement push system based on position marketing according to claim 1, it is characterised in that: the position battalion
Pin information is the real-time position information based on Xian Xia shops and user, carries out the acquired information of scene marketing.
4. a kind of advertisement push system based on position marketing according to claim 1, it is characterised in that: the advertisement pushes away
Effect information is sent to include at least place resource information and user feedback data.
5. a kind of advertisement push system based on position marketing according to claim 4, it is characterised in that: the advertisement pushes away
Sending effect information further includes user preference module, and the user preference module is to be obtained respectively according to the grid advertisement pushing after merging
User preference information in a area, and user preference information is recorded.
6. a kind of advertisement push system based on position marketing according to claim 5, it is characterised in that: the user is inclined
Good information includes at least consumption type preference, consumption Brang Preference and consumption time preference.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910386851.7A CN110322270A (en) | 2019-05-10 | 2019-05-10 | A kind of advertisement push system based on position marketing |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910386851.7A CN110322270A (en) | 2019-05-10 | 2019-05-10 | A kind of advertisement push system based on position marketing |
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| CN110322270A true CN110322270A (en) | 2019-10-11 |
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| CN201910386851.7A Pending CN110322270A (en) | 2019-05-10 | 2019-05-10 | A kind of advertisement push system based on position marketing |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115345656A (en) * | 2022-08-10 | 2022-11-15 | 江西省众灿互动科技股份有限公司 | Behavior data analysis method for refined marketing |
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| CN106296264A (en) * | 2016-07-28 | 2017-01-04 | 河海大学常州校区 | A kind of pushing intelligent advertisements system based on recognition of face |
| CN106528804A (en) * | 2016-11-14 | 2017-03-22 | 南京邮电大学 | User grouping method based on fuzzy clustering |
| CN107563807A (en) * | 2017-08-29 | 2018-01-09 | 重庆邮电大学 | A kind of regional advertisement supplying system based on data mining |
| CN109102311A (en) * | 2017-06-20 | 2018-12-28 | 北京三快在线科技有限公司 | A kind of advertisement area partitioning method and device, equipment |
-
2019
- 2019-05-10 CN CN201910386851.7A patent/CN110322270A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8719082B1 (en) * | 2008-11-10 | 2014-05-06 | Amazon Technologies, Inc. | Automatic bid adjustments for electronic advertising |
| CN105516928A (en) * | 2016-01-15 | 2016-04-20 | 中国联合网络通信有限公司广东省分公司 | Position recommending method and system based on position crowd characteristics |
| CN106296264A (en) * | 2016-07-28 | 2017-01-04 | 河海大学常州校区 | A kind of pushing intelligent advertisements system based on recognition of face |
| CN106528804A (en) * | 2016-11-14 | 2017-03-22 | 南京邮电大学 | User grouping method based on fuzzy clustering |
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Application publication date: 20191011 |