CN105430101A - Method and device for generating promotion link and method and device for analyzing promotion link - Google Patents
Method and device for generating promotion link and method and device for analyzing promotion link Download PDFInfo
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- CN105430101A CN105430101A CN201510991353.7A CN201510991353A CN105430101A CN 105430101 A CN105430101 A CN 105430101A CN 201510991353 A CN201510991353 A CN 201510991353A CN 105430101 A CN105430101 A CN 105430101A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
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Abstract
The invention discloses a method and a device for generating a promotion link and a method and a device for analyzing the promotion link. The method for generating a promotion link comprises: acquiring a promotion content for promotion; acquiring identification information for identifying the identity of a user; generating a promotion link according to the promotion content and the identification information, and sending the promotion link to the user. According to the technical solution, the promotion link is generated on the basis of the identification information capable of identifying the identity of a user, then after the user propagates the promotion link, if others click the promotion link, the generation party of the promotion link can analyze the identification information from the promotion link, and the identity of the user can be further determined on the basis of the identification information; because the identification information definitely indicates the identity of the user, the accuracy of identifying and propagating the promotion link in the technical solution is very high.
Description
Technical field
The present invention relates to field of computer technology, generate the method and apparatus promoting link, the method and apparatus analyzing popularization link in particular to a kind of.
Background technology
At present, in order to the promotion effect played website, application or other products, the use promoting link is just becoming gradually extensively.Such as, certain application developers, in order to promote application, promotes link for its user generates.This popularization link is sent to its good friend by user, then this good friend can enter the downloading page of this application by clicking this popularization link, to download this application.
Propagate to encourage user and promote link, the aspects such as application developers often give certain award to have propagated the user promoting link, such as, can be the award of money or other types.But giving Problems existing in the process of user's award is: be difficult to identify whether user have propagated this popularization link.Current judges whether user have propagated the scheme promoting link, and accuracy has very large defect, accurately cannot judge whether user have propagated and promote link.
Summary of the invention
In view of the above problems, the present invention is proposed to provide a kind of overcoming the problems referred to above or the method and apparatus of generation popularization link solved the problem at least in part, the method and apparatus of analysis popularization link.
According to one aspect of the present invention, providing a kind of method generating popularization link, comprising: obtain the promotional content for promoting; Obtain the identification information being used for identifying user identity; Generate according to described promotional content and described identification information and promote link, and described popularization link is sent to described user.
According to another aspect of the present invention, additionally providing a kind of device generating popularization link, comprising: promotional content acquisition module, for obtaining the promotional content for promoting; Identification information acquisition module, for obtaining the identification information for identifying user identity; Promote link generation module, promote link for generating according to described promotional content and described identification information, and described popularization link is sent to described user.
According to one aspect of the present invention, provide a kind of method analyzing popularization link, comprising: obtain and promote link; Described popularization links according to promotional content and the identification information generation for representing user identity; According to described popularization link, obtain described identification information; According to described identification information, identify the identity of described user.
According to one aspect of the present invention, providing a kind of device analyzing popularization link, comprising: promote link acquisition module, linking for obtaining to promote; Described popularization links according to promotional content and the identification information generation for representing user identity; Identification information acquisition module, for according to described popularization link, obtains described identification information; User identification module, for according to described identification information, identifies the identity of described user.
According to above technical scheme, the method and apparatus of link is promoted in generation of the present invention, the method and apparatus of analysis popularization link at least has the following advantages:
According to technical scheme of the present invention, according to can identifying user identity identification information generate promote link, after then user propagates this popularization link, if other people click promote link, the generation side then promoting link can parse this identification information from popularization link, can determine the identity of user based on identification information further; Because identification information clearly indicates the identity of user, so the accuracy rate that the user identity promoting link is propagated in technical scheme identification of the present invention is very high.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of specification, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 shows the flow chart generating the method promoting link according to an embodiment of the invention;
Fig. 2 shows the flow chart generating the method promoting link according to an embodiment of the invention;
Fig. 3 shows the flow chart generating the method promoting link according to an embodiment of the invention;
Fig. 4 shows the flow chart generating the method promoting link according to an embodiment of the invention;
Fig. 5 shows the block diagram generating the device promoting link according to an embodiment of the invention;
Fig. 6 shows the flow chart analyzing the method promoting link according to an embodiment of the invention;
Fig. 7 shows the block diagram analyzing the device promoting link according to an embodiment of the invention.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
As shown in Figure 1, provide a kind of method generating popularization link in one embodiment of the present of invention, comprising:
Step 110, obtains the promotional content for promoting.In the present embodiment, promotional content is not limited, such as, need the words applied then using the downloading page of application as promotional content, the words needing to promote website then using user's enrollment page of website as promotional content.
Step 120, obtains the identification information being used for identifying user identity.In the present embodiment, not limiting the type of identification information, such as, can be address name, ID, various account etc.In the present embodiment, when identification information be user input voluntarily information time, also to user input identification information verify, such as, when user input be cell-phone number time, then to this cell-phone number send SMS confirmation, after waiting for user's answer short message, promote link in generation; Its benefit is, user can be avoided to use illegal identification information, generates after promoting link and causes interference to identification information related personnel.
Step 130, generates according to promotional content and identification information and promotes link, and popularization link is sent to user.In the technical scheme of the present embodiment, after generation popularization link sends to user, if popularization link is propagated to other people by user, other people click the generation side promoting link when promoting link can obtain this popularization link, and identification information is extracted from popularization link, the identity of user can be identified further based on identification information.
As shown in Figure 2, provide a kind of method generating popularization link in one embodiment of the present of invention, comprising:
Step 210, obtains the promotional content for promoting.
Step 220, the application corresponding according to promotional content, searches user and uses the account information of application using as identification information.In the present embodiment, usual application developers needs to apply, user is used the words of account information as identification information of this application, because application developers administrative institute has user to use the account information of this application, so application developers from popularization link extract account information after, can from management account information search whether there is the account information of coupling to confirm the identity of user; Because the account information of application developers management is accurately, so very accurate to the identification of user identity in the present embodiment, and the award providing relevant by being applied as user due to application developers, reward content and be easy to control.
Step 230, generates according to promotional content and identification information and promotes link, and popularization link is sent to user.According to the technical scheme of the present embodiment, such as, social application developers uses the account information of this application to generate by user and promotes link, this popularization link is propagated to after its good friend by user, its good friend is when opening popularization link and entering the download page of application, the server of social application developers can get this popularization link, and therefrom extracts the account information of user, and social application developers is provided freely to user as award using using the paying authority of this application.
The present embodiment can further include step: after popularization link generates, in server database, set up tables of data, and in a field of tables of data, write is promoted in link and another field and write corresponding identification information; Namely when after other people clickthrough, server obtains this link and carries out inquiring described identification information in tables of data, identifies the identity of user based on identification information, and also user obtains the source of link for clickthrough person.
Further, after can also compressing link in the present embodiment, then in data table memory.Such as, by the mode calculating min-hash value, link can be calculated, link longer for length is transferred to for the shorter numerical value of length, to reduce the memory space that it takies; When linking clicked, server obtains link and also carries out calculating end value by modes such as min-hash values, and enters in database by end value and inquire about, to inquire user totem information.
As shown in Figure 3, provide a kind of method generating popularization link in one embodiment of the present of invention, comprising:
Step 310, obtains the promotional content for promoting.
Step 320, according to the application for checking promotional content of user, searching user and using the account information of application using as identification information.In the present embodiment, what user often used some to commonly use should be used for checking promotional content, time this causes and checks promotional content, and the convenient account information obtaining the application showing promotional content of provider of promotional content; The visible technical scheme by the present embodiment, can quick obtaining identification information.
Step 330, generates according to promotional content and identification information and promotes link, and popularization link is sent to user.According to the technical scheme of the present embodiment, such as, when user opens shopping website by certain social application, shopping website server automatic acquisition user uses the account of social application, promotes link for user generates, the homepage of this popularization link for entering shopping website.
As shown in Figure 4, provide a kind of method generating popularization link in one embodiment of the present of invention, comprising:
Step 410, obtains the promotional content for promoting.
Step 420, searches the application of the friend relation with user from mounted multiple application, and user is used the account information of application using as identification information.In the present embodiment, compared to the application of other types, because the application needs and good friend with friend relation carry out communication, so the account information with the application of friend relation needs to indicate the identity of user, so that user is can identify the identity of user with good friend during good friend's communication according to account information; So according to the technical scheme of the present embodiment, can find can the account information of identifying user identity.
Step 430, generates according to promotional content and identification information and promotes link, and popularization link is sent to user.According to the technical scheme of the present embodiment, such as, browser operator is when needs promote link for user generates, browser is utilized to detect multiple application of user terminal installation, therefrom identify certain social application with friend relation, and generate popularization link, by browser-presented to user according to the account information of this social activity application.
As shown in Figure 5, provide a kind of device generating popularization link in one embodiment of the present of invention, comprising:
Promotional content acquisition module 510, obtains the promotional content for promoting.In the present embodiment, promotional content is not limited, such as, need the words applied then using the downloading page of application as promotional content, the words needing to promote website then using user's enrollment page of website as promotional content.
Identification information acquisition module 520, obtains the identification information being used for identifying user identity.In the present embodiment, not limiting the type of identification information, such as, can be address name, ID, various account etc.In the present embodiment, when identification information be user input voluntarily information time, also to user input identification information verify, such as, when user input be cell-phone number time, then to this cell-phone number send SMS confirmation, after waiting for user's answer short message, promote link in generation; Its benefit is, user can be avoided to use illegal identification information, generates after promoting link and causes interference to identification information related personnel.
Promote link generation module 530, generate according to promotional content and identification information and promote link, and popularization link is sent to user.In the technical scheme of the present embodiment, after generation popularization link sends to user, if popularization link is propagated to other people by user, other people click the generation side promoting link when promoting link can obtain this popularization link, and identification information is extracted from popularization link, the identity of user can be identified further based on identification information.
Provide a kind of device generating popularization link in one embodiment of the present of invention, comprising:
Promotional content acquisition module 510, obtains the promotional content for promoting.
Identification information acquisition module 520, the application corresponding according to promotional content, searches user and uses the account information of application using as identification information.In the present embodiment, usual application developers needs to apply, user is used the words of account information as identification information of this application, because application developers administrative institute has user to use the account information of this application, so application developers from popularization link extract account information after, can from management account information search whether there is the account information of coupling to confirm the identity of user; Because the account information of application developers management is accurately, so very accurate to the identification of user identity in the present embodiment, and the award providing relevant by being applied as user due to application developers, reward content and be easy to control.
Promote link generation module 530, generate according to promotional content and identification information and promote link, and popularization link is sent to user.According to the technical scheme of the present embodiment, such as, social application developers uses the account information of this application to generate by user and promotes link, this popularization link is propagated to after its good friend by user, its good friend is when opening popularization link and entering the download page of application, the server of social application developers can get this popularization link, and therefrom extracts the account information of user, and social application developers is provided freely to user as award using using the paying authority of this application.
The present embodiment can further include: memory module, after popularization link generates, in server database, sets up tables of data, and in a field of tables of data, write is promoted in link and another field and write corresponding identification information; Namely when after other people clickthrough, server obtains this link and carries out inquiring described identification information in tables of data, identifies the identity of user based on identification information, and also user obtains the source of link for clickthrough person.
Further, after can also compressing link in the present embodiment, then in data table memory.Such as, by the mode calculating min-hash value, link can be calculated, link longer for length is transferred to for the shorter numerical value of length, to reduce the memory space that it takies; When linking clicked, server obtains link and also carries out calculating end value by modes such as min-hash values, and enters in database by end value and inquire about, to inquire user totem information.
Provide a kind of device generating popularization link in one embodiment of the present of invention, comprising:
Promotional content acquisition module 510, obtains the promotional content for promoting.
Identification information acquisition module 520, according to the application for checking promotional content of user, searching user and using the account information of application using as identification information.In the present embodiment, what user often used some to commonly use should be used for checking promotional content, time this causes and checks promotional content, and the convenient account information obtaining the application showing promotional content of provider of promotional content; The visible technical scheme by the present embodiment, can quick obtaining identification information.
Promote link generation module 530, generate according to promotional content and identification information and promote link, and popularization link is sent to user.According to the technical scheme of the present embodiment, such as, when user opens shopping website by certain social application, shopping website server automatic acquisition user uses the account of social application, promotes link for user generates, the homepage of this popularization link for entering shopping website.
Provide a kind of device generating popularization link in one embodiment of the present of invention, comprising:
Promotional content acquisition module 510, obtains the promotional content for promoting.
Identification information acquisition module 520, searches the application of the friend relation with user from mounted multiple application, and user is used the account information of application using as identification information.In the present embodiment, compared to the application of other types, because the application needs and good friend with friend relation carry out communication, so the account information with the application of friend relation needs to indicate the identity of user, so that user is can identify the identity of user with good friend during good friend's communication according to account information; So according to the technical scheme of the present embodiment, can find can the account information of identifying user identity.
Promote link generation module 530, generate according to promotional content and identification information and promote link, and popularization link is sent to user.According to the technical scheme of the present embodiment, such as, browser operator is when needs promote link for user generates, browser is utilized to detect multiple application of user terminal installation, therefrom identify certain social application with friend relation, and generate popularization link, by browser-presented to user according to the account information of this social activity application.
As shown in Figure 6, provide a kind of method analyzing popularization link in one embodiment of the present of invention, comprising:
Step 610, obtains and promotes link; Promote link to generate according to promotional content and the identification information for representing user identity.In the present embodiment, promotional content is not limited, such as, need the words applied then using the downloading page of application as promotional content, the words needing to promote website then using user's enrollment page of website as promotional content; In the present embodiment, not limiting the type of identification information, such as, can be address name, ID, various account etc.
Step 620, according to popularization link, obtains identification information.
Step 630, according to identification information, identifies the identity of user.
In the technical scheme of the present embodiment, after popularization link sends to user, if popularization link is propagated to other people by user, other people click the generation side promoting link when promoting link can obtain this popularization link, and identification information is extracted from popularization link, the identity of user can be identified further based on identification information.
The present embodiment may further include step: after the identity identifying user, generates generate feedback information to clickthrough person according to the identity of user.Such as, if linked for user generates the popularization of downloading page of playing, and user is game player, then after user good friend clicks this link, then generate a feedback information according to the identity of user: I is ×××, and I waits you in game.By the technical scheme of the present embodiment, based on promoting the interchange linking and can carry out between user.
As shown in Figure 7, provide a kind of device analyzing popularization link in one embodiment of the present of invention, comprising:
Promoting link acquisition module 710, promoting link for obtaining; Promote link to generate according to promotional content and the identification information for representing user identity.In the present embodiment, promotional content is not limited, such as, need the words applied then using the downloading page of application as promotional content, the words needing to promote website then using user's enrollment page of website as promotional content; In the present embodiment, not limiting the type of identification information, such as, can be address name, ID, various account etc.
Identification information acquisition module 720, for according to popularization link, obtains identification information.
User identification module 730, for according to identification information, identifies the identity of user.
In the technical scheme of the present embodiment, after popularization link sends to user, if popularization link is propagated to other people by user, other people click the generation side promoting link when promoting link can obtain this popularization link, and identification information is extracted from popularization link, the identity of user can be identified further based on identification information.
The present embodiment may further include: feedback module, for after the identity identifying user, generates generate feedback information to clickthrough person according to the identity of user.Such as, if linked for user generates the popularization of downloading page of playing, and user is game player, then after user good friend clicks this link, then generate a feedback information according to the identity of user: I is ×××, and I waits you in game.By the technical scheme of the present embodiment, based on promoting the interchange linking and can carry out between user.
Intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with display at this algorithm provided.Various general-purpose system also can with use based on together with this teaching.According to description above, the structure constructed required by this type systematic is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.
In specification provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this specification (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this specification (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary compound mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that and microprocessor or digital signal processor (DSP) can be used in practice to realize promoting the device of link according to the generation of the embodiment of the present invention, analyzing the some or all functions of the some or all parts in the device promoting link.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computer of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
A1, a kind of method generating popularization link, comprising:
Obtain the promotional content for promoting;
Obtain the identification information being used for identifying user identity;
Generate according to described promotional content and described identification information and promote link, and described popularization link is sent to described user.
The method of link is promoted in A2, generation according to A1, obtains the identification information being used for identifying user identity, specifically comprises:
The application corresponding according to described promotional content, searches described user and uses the account information of described application using as described identification information.
The method of link is promoted in A3, generation according to A1, obtains the identification information being used for identifying user identity, specifically comprises:
According to the application for checking described promotional content of described user, searching described user and using the account information of described application using as described identification information.
The method of link is promoted in A4, generation according to A1, obtains the identification information being used for identifying user identity, specifically comprises:
From mounted multiple application, search the application of the friend relation with described user, and described user used the account information of described application using as described identification information.
A5, a kind of device generating popularization link, comprising:
Promotional content acquisition module, for obtaining the promotional content for promoting;
Identification information acquisition module, for obtaining the identification information for identifying user identity;
Promote link generation module, promote link for generating according to described promotional content and described identification information, and described popularization link is sent to described user.
The device of link is promoted in A6, generation according to A5,
The application that described identification information acquisition module is corresponding according to described promotional content, searches described user and uses the account information of described application using as described identification information.
The device of link is promoted in A7, generation according to A5,
Described identification information acquisition module, according to the application for checking described promotional content of described user, being searched described user and being used the account information of described application using as described identification information.
The device of link is promoted in A8, generation according to A5,
Described identification information acquisition module searches the application of the friend relation with described user from mounted multiple application, and described user is used the account information of described application using as described identification information.
A9, a kind of method analyzing popularization link, comprising:
Obtain and promote link; Described popularization links according to promotional content and the identification information generation for representing user identity;
According to described popularization link, obtain described identification information;
According to described identification information, identify the identity of described user.
A10, a kind of device analyzing popularization link, comprising:
Promoting link acquisition module, promoting link for obtaining; Described popularization links according to promotional content and the identification information generation for representing user identity;
Identification information acquisition module, for according to described popularization link, obtains described identification information;
User identification module, for according to described identification information, identifies the identity of described user.
Claims (10)
1. generate the method promoting link, it is characterized in that, comprising:
Obtain the promotional content for promoting;
Obtain the identification information being used for identifying user identity;
Generate according to described promotional content and described identification information and promote link, and described popularization link is sent to described user.
2. the method generating popularization link according to claim 1, is characterized in that, obtains the identification information being used for identifying user identity, specifically comprises:
The application corresponding according to described promotional content, searches described user and uses the account information of described application using as described identification information.
3. the method generating popularization link according to claim 1, is characterized in that, obtains the identification information being used for identifying user identity, specifically comprises:
According to the application for checking described promotional content of described user, searching described user and using the account information of described application using as described identification information.
4. the method generating popularization link according to claim 1, is characterized in that, obtains the identification information being used for identifying user identity, specifically comprises:
From mounted multiple application, search the application of the friend relation with described user, and described user used the account information of described application using as described identification information.
5. generate the device promoting link, it is characterized in that, comprising:
Promotional content acquisition module, for obtaining the promotional content for promoting;
Identification information acquisition module, for obtaining the identification information for identifying user identity;
Promote link generation module, promote link for generating according to described promotional content and described identification information, and described popularization link is sent to described user.
6. the device generating popularization link according to claim 5, is characterized in that,
The application that described identification information acquisition module is corresponding according to described promotional content, searches described user and uses the account information of described application using as described identification information.
7. the device generating popularization link according to claim 5, is characterized in that
Described identification information acquisition module, according to the application for checking described promotional content of described user, being searched described user and being used the account information of described application using as described identification information.
8. the device generating popularization link according to claim 5, is characterized in that,
Described identification information acquisition module searches the application of the friend relation with described user from mounted multiple application, and described user is used the account information of described application using as described identification information.
9. analyze the method promoting link, it is characterized in that, comprising:
Obtain and promote link; Described popularization links according to promotional content and the identification information generation for representing user identity;
According to described popularization link, obtain described identification information;
According to described identification information, identify the identity of described user.
10. analyze the device promoting link, it is characterized in that, comprising:
Promoting link acquisition module, promoting link for obtaining; Described popularization links according to promotional content and the identification information generation for representing user identity;
Identification information acquisition module, for according to described popularization link, obtains described identification information;
User identification module, for according to described identification information, identifies the identity of described user.
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