CN105160543A - Marketing system of face identification telecommunication service and marketing method - Google Patents
Marketing system of face identification telecommunication service and marketing method Download PDFInfo
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- CN105160543A CN105160543A CN201510458231.1A CN201510458231A CN105160543A CN 105160543 A CN105160543 A CN 105160543A CN 201510458231 A CN201510458231 A CN 201510458231A CN 105160543 A CN105160543 A CN 105160543A
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Abstract
The invention discloses a marketing system of a face identification telecommunication service and a marketing method. A biological feature identification method is realized by processing, storage and comparison of facial features of faces, and a face identification technology is applied to telecommunication service sales, thereby enabling a client to obtain abundant and timely service experience, stimulating purchase enthusiasm of a user, and improving marketing service quality.
Description
Technical field
The present invention relates to a kind of image recognition and the information processing technology, is specifically the business marketing system in a kind of telecom operators and marketing method.
Background technology
Along with telecommunications industry competition constantly aggravation, how to strive for that customer resources becomes the heat subject of operator's research.The service experience promoting client strives for the effective means of customer resources.At present, client goes to business hall transacting business single, such as, buy mobile phone, if user can get favor information in time in that time of entering, the possibility of transacting business can improve greatly, is also the perfect opportunity of promoting telecommunication service.
In market competition, the relative strategy that most of operator adopts is by the publicity of marketing personnel scene or by systems such as bulk SMS and artificial outgoing calls.But this is generally limited to marketing personnel's business and promotes the objective factor such as ability, mood, and meanwhile, do not possess specific aim by sending short messages in groups form, user can not reduce in the possibility of business hall transacting business.Visible, there is following shortcoming in the mode being publicized bulk SMS and artificial outgoing call by marketing personnel: marketing achievement is limited to the objective factors such as marketing personnel's quality mood; Do not possess specific aim; Can not user interest be excited, have the shortcoming of hysteresis quality.
Face recognition technology is by processing, store, contrast a kind of living things feature recognition mode realized to the facial characteristics of face.This technology is increasingly mature at present, and precision and the accuracy of identification are greatly improved, and apply also more and more extensive.
There are abundant customer image resource in telecom operators, also for the application of this technology provides abundant material.Face recognition technology is applied to telecommunication service to sell, the deficiency that traditional business is promoted can be overcome, allow client more be enriched business experience timely, excite user to buy enthusiasm, have broad application prospects.
Summary of the invention
The marketing system that the object of the present invention is to provide a kind of recognition of face telecommunications industry to serve and marketing method, realize the accurate marketing of telecommunication service by increasingly mature face recognition technology, promote marketing service quality.
The solution of the present invention comprises: man face image acquiring device, face recognition module, service generation module and note issue unit; Man face image acquiring module is provided with in described man face image acquiring device, for gathering human face image information, its output terminal is connected with the input end of face recognition module, face recognition module is provided with standard faces database, its output terminal is connected with the input end of service generation module, service generation module receives the information of face recognition module input, and its output terminal and note issue unit and be connected.
During use, the acquisition module of man face image acquiring device is placed on the large every in business hall, for gathering client's human face image information; And the human face image information collected is issued face recognition module, the input end of described face recognition module is the human face image information receiving the collection of face acquisition module, output terminal is the matching result exporting inquiry, matching result is exported to client association information, namely cust_id(is the mark of the unique identification of client in telecom operators, an i.e. corresponding cust_id of I.D.), then the mark of identification is exported to service generation module; Described service generation module, by face recognition module output information, then in the operation system of telecommunication service provider, searches the personal information of user, comprises phone number, the preferential activity that can participate in, recommends applicable business, issue note and issue unit; Described note issues unit, and the business information of service generation CMOS macro cell is handed down to client by the form of note.
The method of the telecommunications service marketing of recognition of face, step is as follows:
1, be placed on the large every in telecom operators business hall by the acquisition module of man face image acquiring device, degree of setting high is mankind's average height, can capture facial image clearly.Gather client's face information, and the face information of collection is exported to face recognition module.
2, the human face image information of man face image acquiring module acquires is inputed to the standard faces database of client's face information by face recognition module, and the normal data of face information is uniquely mapped with the cust_id in telecom operators customer service systems by database; Face information in order to collect image acquisition device carries out processing the client's face data processing module to be identified stored; In order to the face matching module comparing aforesaid standard faces database and human face data to be identified and identify, and for sending the data of face recognition result to service generation module.
Described face recognition module, be provided with the human face data training module that the human face data of new networking client is inputted, and recognition of face threshold management module, in order to calculate and to determine the data difference threshold range in human face data to be identified and standard faces database, and control the degree of accuracy of identification, and recognition result is sent to service generation module.
3, the information that face recognition module sends inputs in telecom operators' customer service system by service generation module, inquiring user phone number, the preferential activity formation business information generation unit that will participate in.This module is connected with the customer service system of telecom operators, by cust_id searching user's information, and final formation recommendation business, then the recommendation business of formation is sent to the transmitting element that note issues center.
4, note issues unit and the business information that service generation module sends is handed down to client by note.
Be described in further detail below in conjunction with accompanying drawing.
Accompanying drawing explanation
Fig. 1 is the block diagram of the marketing system of the telecommunications service based on recognition of face of the present invention.
Fig. 2 is the structured flowchart of the marketing system of the telecommunications service based on recognition of face of the present invention.
Embodiment:
Man face image acquiring device 100 shown in Fig. 1 collects client's human face image information and carries out face living things feature recognition, and generate recognition result, then recognition result is inputed to face recognition module 200, human face image information match query result face acquisition module gathered by face recognition module, and matching result is exported to service generation module 300; The result of service generation module recycling face recognition module identification, in the operation system of telecommunication service provider, search the personal information of user, comprise phone number, the preferential activity that can participate in, recommend applicable business, form business information, and business information is handed down to note and issues center 400, then issue by note the business information that service generation module 300 generates by center and send to user with the form of note.
Face recognition module 200 shown in Fig. 2, comprise the human face data training module 201 with generating standard faces data, for the standard faces database 202 of storage standards human face data, for generating the human face data module 203 to be identified of human face data to be identified, for the human face data matching module 204 comparing aforementioned human face data to be identified and standard faces database and identify, discrepancy threshold for adjusting accuracy of identification arranges module 205, and face recognition result is sent to other recognition result sending module 206 of next stage;
Described service generation module 300, it comprises the service generation unit 301 of the recognition result generating recommendations business according to last module face recognition module 200, and this business is sent to note to issue the service transmitting unit 302 at center;
Note issues center 400, is the business information that above-mentioned service generation module 300 generates is handed down to user with the form of note.
The marketing method of recognition of face telecommunications service of the present invention, step is as follows:
1, utilize the man face image acquiring device module in recognition of face assembly to enter business hall to first time to handle the open an account client of business of telecommunications and carry out recognition of face training, this Customer Standard human face data is stored in standard faces database, and associating unique cust_id, the data in this cust_id and Telcom System are consistent.
2, man face image acquiring device is utilized to gather the face information of business hall client
3, utilize human face data processing module, standard faces database, face matching module, recognition of face threshold management module, identifies the human face data recorded in previous step;
4, service generation module utilizes the recognition result of previous step, generates business recommended information, if previous step does not recognize customer information, then stops this step.
5, note issues unit and utilizes the business recommended information of previous step to generate result to user's pushed information.If a upper process without information, then stops this step.
Claims (6)
1. the marketing system of recognition of face telecommunications service, comprise man face image acquiring device, face recognition module, service generation module and note and issue unit, it is characterized in that: in described face collector, be provided with man face image acquiring module, its output terminal is connected with the input end of face recognition module, face recognition module is provided with standard faces database, its output terminal is connected with the input end of service generation module, service generation module receives the information of face recognition module input, and its output terminal and note issue unit and be connected.
2. the marketing system of recognition of face telecommunications service according to claim 1, it is characterized in that: described face recognition module, be provided with the human face data training module that the human face data of new networking client is inputted, and recognition of face threshold management module, in order to calculate and to determine the data difference threshold range in human face data to be identified and standard faces database, and control the degree of accuracy of identification, and recognition result is sent to service generation module.
3. the marketing method of recognition of face telecommunications service, it is characterized in that: described man face image acquiring device 100 collects client's human face image information and carries out face living things feature recognition, and generate recognition result, then recognition result is inputed to face recognition module 200, human face image information match query result face acquisition module gathered by face recognition module, and matching result is exported to service generation module 300; The result of service generation module recycling face recognition module identification, in the operation system of telecommunication service provider, search the personal information of user, comprise phone number, the preferential activity that can participate in, recommend applicable business, form business information, and business information is handed down to note and issues center 400, then issue by note the business information that service generation module 300 generates by center and send to user with the form of note.
4. the marketing method of recognition of face telecommunications service according to claim 3, it is characterized in that: described face recognition module 200, comprise the human face data training module 201 with generating standard faces data, for the standard faces database 202 of storage standards human face data, for generating the human face data module 203 to be identified of human face data to be identified, for the human face data matching module 204 comparing aforementioned human face data to be identified and standard faces database and identify, discrepancy threshold for adjusting accuracy of identification arranges module 205, and face recognition result is sent to other recognition result sending module 206 of next stage, described service generation module 300, it comprises the service generation unit 301 of the recognition result generating recommendations business according to last module face recognition module 200, and this business is sent to note to issue the service transmitting unit 302 at center, note issues center 400, is the business information that above-mentioned service generation module 300 generates is handed down to user with the form of note.
5. the marketing method of recognition of face telecommunications service according to claim 3, it is characterized in that: marketing method step is as follows: the acquisition module of man face image acquiring device is placed on the large every in telecom operators business hall by (1), degree of setting high is mankind's average height, can capture facial image clearly; Gather client's face information, and the face information of collection is exported to face recognition module; (2) human face image information of man face image acquiring module acquires is inputed to the standard faces database of client's face information by face recognition module, and the normal data of face information is mapped with the cust_id unique identification in telecom operators customer service systems by database; Face information in order to collect image acquisition device processes client's human face data to be identified, and standard faces database and human face data to be identified are compared and identified, then sends the data of face recognition result to service generation module; (3) information that face recognition module sends inputs in telecom operators' customer service system by service generation module, inquiring user phone number, the preferential activity formation business information generation unit that will participate in.
6. this module is connected with the customer service system of telecom operators, by cust_id searching user's information, and final formation recommendation business, then the recommendation business of formation is sent to the transmitting element that note issues center; (4) note issues unit, and the business information that service generation module sends is handed down to client by note.
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106204114A (en) * | 2016-06-30 | 2016-12-07 | 刘永生 | A kind of intelligent red packet distributing method based on recognition of face and device |
| CN106981017A (en) * | 2017-04-01 | 2017-07-25 | 智码迅付信息科技有限公司 | A kind of big data precision marketing device and marketing method based on face recognition technology |
| CN109607339A (en) * | 2018-12-08 | 2019-04-12 | 佛山市伟邦电子科技有限公司 | A kind of calling elevator system of the double face recognition modules of band |
| CN110781829A (en) * | 2019-10-28 | 2020-02-11 | 华北电力大学 | Light-weight deep learning intelligent business hall face recognition method |
| CN110876116A (en) * | 2018-08-31 | 2020-03-10 | 华为技术有限公司 | User identification method and related device |
| CN111489178A (en) * | 2020-04-16 | 2020-08-04 | 北京思特奇信息技术股份有限公司 | Method and system for marketing support through event detection |
| CN111932294A (en) * | 2020-07-17 | 2020-11-13 | 中国农业银行股份有限公司浙江省分行 | Method and system for improving customer acquisition capacity of bank outlets |
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| CN103606093A (en) * | 2013-10-28 | 2014-02-26 | 燕山大学 | Intelligent chain VIP customer service system based on human characteristics |
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- 2015-07-31 CN CN201510458231.1A patent/CN105160543A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103606093A (en) * | 2013-10-28 | 2014-02-26 | 燕山大学 | Intelligent chain VIP customer service system based on human characteristics |
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106204114A (en) * | 2016-06-30 | 2016-12-07 | 刘永生 | A kind of intelligent red packet distributing method based on recognition of face and device |
| CN106981017A (en) * | 2017-04-01 | 2017-07-25 | 智码迅付信息科技有限公司 | A kind of big data precision marketing device and marketing method based on face recognition technology |
| CN110876116A (en) * | 2018-08-31 | 2020-03-10 | 华为技术有限公司 | User identification method and related device |
| CN109607339A (en) * | 2018-12-08 | 2019-04-12 | 佛山市伟邦电子科技有限公司 | A kind of calling elevator system of the double face recognition modules of band |
| CN109607339B (en) * | 2018-12-08 | 2021-02-09 | 广东伟邦科技股份有限公司 | Calling landing system with double face recognition modules |
| CN110781829A (en) * | 2019-10-28 | 2020-02-11 | 华北电力大学 | Light-weight deep learning intelligent business hall face recognition method |
| CN111489178A (en) * | 2020-04-16 | 2020-08-04 | 北京思特奇信息技术股份有限公司 | Method and system for marketing support through event detection |
| CN111932294A (en) * | 2020-07-17 | 2020-11-13 | 中国农业银行股份有限公司浙江省分行 | Method and system for improving customer acquisition capacity of bank outlets |
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